psyops in operations - effects on changing peoples attitudes and behaviour
DESCRIPTION
A presentation covering PSYOPS in current and recent mission areasTRANSCRIPT
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Disclaimer:
The views expressed during the following presentation DOES NOT IN ANY WAY reflect
the views of the:United KingdomUnited Nations
any National GovernmentsNATO (SFOR, KFOR, ISAF) etc
(the list is not exhaustive).
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PSYOPS in Operations
Effects on changing peoples attitudes and Behaviour
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PSYOPS in Operations
How can we plot or track behavioral change if we don’t focus on Measures of Effect (MoE)
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PSYOPS in Operations
The Eternal Conflict
Measures of Performance vs Measures of Effect
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PSYOPS in Operations
Behavioral change and changing perceptions takes longer to achieve than a Mission will last
perhaps.
BUT
Kinetic commanders want results
NOW!
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PSYOPS in Operations
To effect any change we need to identify a Target Audience.
Key Leaders?
The new generation?
The uncommitted?
Who?
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PSYOPS in Operations
Key Leaders?
Why?
The new generation?
Can you communicate with them?
The uncommitted?
Everyone has a view right?
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PSYOPS in Operations
The unseen issue is:
“Do we select the Target Audience or does the Target Audience select us?”
Who is really shaping the environment?
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PSYOPS in Operations
Like any successful marketing campaign we need a strategy and continuity.
We DONT DO continuity
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PSYOPS in Operations
A brief look at:
Bosnia
Kosovo
Afghanistan
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PSYOPS in Operations
No Lesson Learned
Continual reinvention of the wheel
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PSYOPS in Operations
Kosovo
Attitudes and Perceptions towards the Force (KFOR)
Albanian
Serbian
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PSYOPS in Operations
Afghanistan.
The jury is out
Why?
It's too big a challenge culturally, as we have too many restrictions placed on us.
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PSYOPS in Operations
Bosnia
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PSYOPS in Operations
NATO's main active role in Bosnia ended 2005ish
EUFOR only comforts certain elements of the country
EUFOR presents no frustration to the various Bosnian institutions.
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PSYOPS in Operations
PSYOP in NW Bosnia
Observations from 7 years in an environment
UK/CA/NL asset
Built in continuity
Planned, controlled but “Light Touch” at the delivery piece
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PSYOPS in Operations
Highlights (and Low-lights?):
Mostovi Magazine for a rural audience
Karadžić Papier-mâché
Smoking Dope @ Woodstock
Football Leagues
The Latino Bar
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PSYOPS in Operations
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PSYOPS in Operations
To change behaviour and attitudes, to manage perceptions you have to TALK to the Target
Audience NOT Preach
You need Subtlety NOT a hammer
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PSYOPS in Operations
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PSYOPS in Operations
Questions?