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Negotiation & Bargaining 07/05/2022 1

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Page 1: Psychology of Negotiation

Negotiation & Bargaining

05/02/2023 1

Page 2: Psychology of Negotiation

Negotiate to Win

Win what?

05/02/2023 2

why N/B ?

Page 3: Psychology of Negotiation

Overview?POSITIVE NEGATIVE

PRODUCTS Sale Purchase

DissatisfactionDispute

SERVICES Terms ofReference

BreachDispute

RELATIONSHIPS Courting Maintaining

GrievanceBreak-down

Ransom

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Page 4: Psychology of Negotiation

Typical ‘negotiation’Differences in InterdependencyWish to resolveBegins with statements of opening Positions

– most preferred outcomesDefend Position & critique other’sResponse – suggested alterations of other’s

position and proposed changes of own position, with reasons for same

Concessional process, to reduce difference range, and come to common ground

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Page 5: Psychology of Negotiation

Anatomy

Resistance Value - RVBargaining Range – Zone Of Possible

Agreement - ZOPATarget Value - Concessions Settlement Point – Agreed ValueBATNA

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Page 6: Psychology of Negotiation

Anchoring

who should make the first offer?

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Page 7: Psychology of Negotiation

Anatomy

Bargaining MixPriceMode of paymentClosing dateAdvance, if anyRepairs Fittings / accessories includedAny other issues involved

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Page 8: Psychology of Negotiation

What is NAB

Claiming Value

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Page 9: Psychology of Negotiation

Possible Outcomes

YES NO

NO YES

YES YES

NO NO

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PARTY BPARTY A

Page 10: Psychology of Negotiation

What’s the difference?

Negotiation

Bargaining

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Page 11: Psychology of Negotiation

Moving (self/other) from NO to YES

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Voluntary Decision-making

What is N/B?

Page 12: Psychology of Negotiation

What is N/B

Show the other that his position is not the best&

In fact Your solution is the best !

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Page 13: Psychology of Negotiation

Concession Pattern05/02/2023 13

Number of concessions

Size

of c

once

ssio

ns

Page 14: Psychology of Negotiation

Goals

Set high GoalsOutcome is directly proportionate

to Aspirations(other things remaining equal)

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Kids Know it all the time !

Page 15: Psychology of Negotiation

Hardball tactics

1. Good Cop/Bad Cop2. Lowball/High Ball – ridiculously high or low

offer3. Bogey 4. Nibble – ask for a small add-on5. Chicken – terminal threat6. Intimidation – anger, threat, legitimacy, guilt,

unequal team, 7. Aggressive behaviour – pushy, ask for

explanation, asking for moon, etc8. Snow job – overwhelm with info etc

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Page 16: Psychology of Negotiation

Managing Hardball tactics

1. GCBC – tell/ask them, expose2. LBHB – ask for reasonable offer, state your

understanding to contrary, ask them to give reasons, threaten to walk off, respond with extreme counter

3. BG – prepare well, notice shift, suspect BG, question why, check background info

4. NBL – “what else do you want”, counter-NBL5. CHKN – downplay, ignore, reframe, counter6. INTN – ignore, make a team, state the process7. AB – halt & discuss process, team, state merits8. SJ – own preparation, probe – ask questions, look for

inconsistencies

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Page 17: Psychology of Negotiation

What is the best outcome?

Both come out of the N/B each thinking that he got the better deal

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Page 18: Psychology of Negotiation

No2Yes - How?

Influence,To alter Perception(s)

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The best general is one who never fights (!)

- sun tzu

Page 19: Psychology of Negotiation

Best outcome

Results – outcome –By themselves

Do not matter !

Outcome w.r.t. Expectations

Matter !!

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Page 20: Psychology of Negotiation

Pareto Efficient Frontier

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IncreasingValue toBuyer

IncreasingValue toSeller

CreatingValue

Claiming Value

Pareto EfficientFrontier

Page 21: Psychology of Negotiation

Pareto Efficient Frontier

PEF is the point or locus beyond which there is no agreement that would make any party better off without decreasing the outcome to the other party.Hence Integrative Negotiation can also be defined as the process of identifying Pareto Improvements till Pareto Efficient Solution is reached. To reach PE is to ensure that no money is left behind on the table after the NAB.

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Page 22: Psychology of Negotiation

Value creation – preparation strategies

Identify your multiple interestsCreate a scoring system – list all issues,

allocate weights for each (totaling to 10/100), rate each on a common scale, work out the weighted score

Calculate the package RV, using the scoring above

Identify other party’s multiple interests

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Page 23: Psychology of Negotiation

Value creationexecution strategies

Negotiate multiple issues simultaneouslyMake package offersLeverage all types of differences to create

value – priorities, expectations, risk-taking, time, outcome vs relationship,

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Page 24: Psychology of Negotiation

post-settlement negotiation !!

PSN – when more value can be created.Last Settlement becomes the new BATNANew, P-S-Settlement only if it is an

improved settlement

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Page 25: Psychology of Negotiation

Moving (self/other) from NO to YES

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Voluntary Decision-making

What is Influencing?

Page 26: Psychology of Negotiation

What is influencing?

Show the other that his position is not the best&

In fact Your solution is the best !

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Page 27: Psychology of Negotiation

Outcome - Perception

its not if you are a loser – but if you feel like a loser

the role of REFERENCE POINTS

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Page 28: Psychology of Negotiation

Happiness ??

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REALITY - OUTCOME

Positive GAP

EXPECTATIONS

Page 29: Psychology of Negotiation

Perspective

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Page 30: Psychology of Negotiation

“If you don’t understand the viewpoint,you don’t understand the Price.” The PriceArthur Miller

Be other-directed

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Framing

Page 31: Psychology of Negotiation

Perspective – schematic

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Perspective

Stake-holder

Page 32: Psychology of Negotiation

Perspective

Perceiver Perceived SubjectivityUnique Spacio-Temporal coordinatesCognitive coordinates

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Page 33: Psychology of Negotiation

Cognitive states05/02/2023 33

SPIRIT

INTELLECT

EMOTIONS

BODYMIND

SPIRIT

INTELLECT

EMOTIONS

BODYMIND

Page 34: Psychology of Negotiation

Dual Concerns model

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Relational OutcomeImportant?

Yes

Yes

No

No

Substantive outcomeImportant?

Collaboration Accommodation

Competition Avoidance

Page 35: Psychology of Negotiation

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substantive outcome

relationship

Page 36: Psychology of Negotiation

Relationship mgmt

Commonalities – identification – max. # of denominations

AffinitiesCare & concernLong-term outlook > goodwillMutual respecttrust > faith Affection

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Page 37: Psychology of Negotiation

Help Me !

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Page 38: Psychology of Negotiation

Do not stereotype

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Page 39: Psychology of Negotiation

We like people who like us

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Page 40: Psychology of Negotiation

When you get something, you reciprocate

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Page 41: Psychology of Negotiation

What & How

How is more influential than WhatBut What is more important

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Page 42: Psychology of Negotiation

Be flexible in Howbe rigid on What

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Page 43: Psychology of Negotiation

Drivers

Information – other side seems to know more, about you and your needs, than you about them/theirs’

Power – other side always seems to have more power & authority than you think you have

Time – other side seems always to have less org. pressure, time constraints and restrictive dead-lines than you think you have

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Page 44: Psychology of Negotiation

Progress

Make concessions on How & TradablesConcessions given without effort is not

valuedKeep the toughest for the lastDeadlines produce actions

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Page 45: Psychology of Negotiation

To Know

What we do not know, we cannot controlNot knowing reality is the true source of

powerlessnessTo see reality as it IS, and without

passing judgment, so that subjectivities do not creep in, and you do not think wishfully

To see in terms of POWER, TIME & INFORMATION

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Page 46: Psychology of Negotiation

Information How much do you know of the other and

his needs ?How much does he know of you/yours ?Know max, show leastWithout seeming interested

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Page 47: Psychology of Negotiation

Time Who is under Deadlines ?Who has all the time in the world ?Who is under pressure ?Who is relaxed ?

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Page 48: Psychology of Negotiation

Start

Start with commonalities

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Page 49: Psychology of Negotiation

Start

Start SoftUse Socratic Ignorance

To surface Info

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Page 50: Psychology of Negotiation

No - is not Never

(Never – has ever)

Final - is not the end

all these are the Beginning!

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