psychology of negotiation
TRANSCRIPT
Negotiation & Bargaining
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Negotiate to Win
Win what?
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why N/B ?
Overview?POSITIVE NEGATIVE
PRODUCTS Sale Purchase
DissatisfactionDispute
SERVICES Terms ofReference
BreachDispute
RELATIONSHIPS Courting Maintaining
GrievanceBreak-down
Ransom
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Typical ‘negotiation’Differences in InterdependencyWish to resolveBegins with statements of opening Positions
– most preferred outcomesDefend Position & critique other’sResponse – suggested alterations of other’s
position and proposed changes of own position, with reasons for same
Concessional process, to reduce difference range, and come to common ground
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Anatomy
Resistance Value - RVBargaining Range – Zone Of Possible
Agreement - ZOPATarget Value - Concessions Settlement Point – Agreed ValueBATNA
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Anchoring
who should make the first offer?
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Anatomy
Bargaining MixPriceMode of paymentClosing dateAdvance, if anyRepairs Fittings / accessories includedAny other issues involved
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What is NAB
Claiming Value
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Possible Outcomes
YES NO
NO YES
YES YES
NO NO
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PARTY BPARTY A
What’s the difference?
Negotiation
Bargaining
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Moving (self/other) from NO to YES
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Voluntary Decision-making
What is N/B?
What is N/B
Show the other that his position is not the best&
In fact Your solution is the best !
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Concession Pattern05/02/2023 13
Number of concessions
Size
of c
once
ssio
ns
Goals
Set high GoalsOutcome is directly proportionate
to Aspirations(other things remaining equal)
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Kids Know it all the time !
Hardball tactics
1. Good Cop/Bad Cop2. Lowball/High Ball – ridiculously high or low
offer3. Bogey 4. Nibble – ask for a small add-on5. Chicken – terminal threat6. Intimidation – anger, threat, legitimacy, guilt,
unequal team, 7. Aggressive behaviour – pushy, ask for
explanation, asking for moon, etc8. Snow job – overwhelm with info etc
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Managing Hardball tactics
1. GCBC – tell/ask them, expose2. LBHB – ask for reasonable offer, state your
understanding to contrary, ask them to give reasons, threaten to walk off, respond with extreme counter
3. BG – prepare well, notice shift, suspect BG, question why, check background info
4. NBL – “what else do you want”, counter-NBL5. CHKN – downplay, ignore, reframe, counter6. INTN – ignore, make a team, state the process7. AB – halt & discuss process, team, state merits8. SJ – own preparation, probe – ask questions, look for
inconsistencies
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What is the best outcome?
Both come out of the N/B each thinking that he got the better deal
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No2Yes - How?
Influence,To alter Perception(s)
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The best general is one who never fights (!)
- sun tzu
Best outcome
Results – outcome –By themselves
Do not matter !
Outcome w.r.t. Expectations
Matter !!
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Pareto Efficient Frontier
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IncreasingValue toBuyer
IncreasingValue toSeller
CreatingValue
Claiming Value
Pareto EfficientFrontier
Pareto Efficient Frontier
PEF is the point or locus beyond which there is no agreement that would make any party better off without decreasing the outcome to the other party.Hence Integrative Negotiation can also be defined as the process of identifying Pareto Improvements till Pareto Efficient Solution is reached. To reach PE is to ensure that no money is left behind on the table after the NAB.
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Value creation – preparation strategies
Identify your multiple interestsCreate a scoring system – list all issues,
allocate weights for each (totaling to 10/100), rate each on a common scale, work out the weighted score
Calculate the package RV, using the scoring above
Identify other party’s multiple interests
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Value creationexecution strategies
Negotiate multiple issues simultaneouslyMake package offersLeverage all types of differences to create
value – priorities, expectations, risk-taking, time, outcome vs relationship,
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post-settlement negotiation !!
PSN – when more value can be created.Last Settlement becomes the new BATNANew, P-S-Settlement only if it is an
improved settlement
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Moving (self/other) from NO to YES
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Voluntary Decision-making
What is Influencing?
What is influencing?
Show the other that his position is not the best&
In fact Your solution is the best !
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Outcome - Perception
its not if you are a loser – but if you feel like a loser
the role of REFERENCE POINTS
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Happiness ??
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REALITY - OUTCOME
Positive GAP
EXPECTATIONS
Perspective
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“If you don’t understand the viewpoint,you don’t understand the Price.” The PriceArthur Miller
Be other-directed
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Framing
Perspective – schematic
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Perspective
Stake-holder
Perspective
Perceiver Perceived SubjectivityUnique Spacio-Temporal coordinatesCognitive coordinates
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Cognitive states05/02/2023 33
SPIRIT
INTELLECT
EMOTIONS
BODYMIND
SPIRIT
INTELLECT
EMOTIONS
BODYMIND
Dual Concerns model
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Relational OutcomeImportant?
Yes
Yes
No
No
Substantive outcomeImportant?
Collaboration Accommodation
Competition Avoidance
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substantive outcome
relationship
Relationship mgmt
Commonalities – identification – max. # of denominations
AffinitiesCare & concernLong-term outlook > goodwillMutual respecttrust > faith Affection
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Help Me !
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Do not stereotype
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We like people who like us
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When you get something, you reciprocate
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What & How
How is more influential than WhatBut What is more important
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Be flexible in Howbe rigid on What
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Drivers
Information – other side seems to know more, about you and your needs, than you about them/theirs’
Power – other side always seems to have more power & authority than you think you have
Time – other side seems always to have less org. pressure, time constraints and restrictive dead-lines than you think you have
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Progress
Make concessions on How & TradablesConcessions given without effort is not
valuedKeep the toughest for the lastDeadlines produce actions
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To Know
What we do not know, we cannot controlNot knowing reality is the true source of
powerlessnessTo see reality as it IS, and without
passing judgment, so that subjectivities do not creep in, and you do not think wishfully
To see in terms of POWER, TIME & INFORMATION
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Information How much do you know of the other and
his needs ?How much does he know of you/yours ?Know max, show leastWithout seeming interested
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Time Who is under Deadlines ?Who has all the time in the world ?Who is under pressure ?Who is relaxed ?
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Start
Start with commonalities
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Start
Start SoftUse Socratic Ignorance
To surface Info
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No - is not Never
(Never – has ever)
Final - is not the end
all these are the Beginning!
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