psychology 415; social basis of health behavior social / cognitive & affective models 1 schema:...
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Social / Cognitive & affective models 1
Schema: Basic models Jean Piaget
Schema (“scheme”): The representation in the mind of a coherent set of perceptions, ideas, and actions.
Basic homeostatic device
adapt to new information and
ensure stability over time and context
The development of knowledge structures:
AssimilationAssimilationIncorporate new experience
into existing cognitive structures
•Stereotypes•“Action schema”•“Response generalization”
AssimilationAssimilationIncorporate new experience
into existing cognitive structures
•Stereotypes•“Action schema”•“Response generalization”
AccommodationAccommodationModify cognitive structure to
include new categories
•Attitude change•Verbal / experiential learning
AccommodationAccommodationModify cognitive structure to
include new categories
•Attitude change•Verbal / experiential learning
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Social / Cognitive & affective models 2
Markus
“Self-schema” Consistent cognitive structure (“self-attitude”, beliefs about
self & others
Primed by affective or contextual cues
Core mechanism for
Filtering & interpreting social information about self & others
Maintaining organized self-perception
Lowers threshold for recognition & recall
Lowers Rx time, errors
Central to recognition & response to health threat
Unrealistic / unique optimism and pct. Vulnerability
“Schema change” maintenance
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Social / Cognitive & affective models 3
Fingerhut’s model
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Social / Cognitive & affective models 4
Self-regulation: Basic cybernetic frame
Behavioral intentions
Behavioral intentions
Behavioral standards
Behavioral standards
Self-monitoring of ongoing behavior
Self-monitoring of ongoing behavior
Actual behaviorActual
behaviorAvailable feedbackAvailable feedback
Behavioral “Comparator”
Behavioral “Comparator”
Self schema“Self-discrepancies”
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Social / Cognitive & affective models 5
Ideal
Higgen’s self-discrepancy model
Actual
OughtAttributes that directly describe the self
• Ongoing behavior / behavioral dispositions
• Attitudes & beliefs
• Affective states
Attributes that represent your...• Hopes
• Aspirations
• Wishes
Attributes that key others (reference group) believes you should posses.
• Sense of duty
• Obligations
• Responsibilities
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Social / Cognitive & affective models 6
Ideal
Higgen’s self-discrepancy model
Actual
Ought
Standpoints:
“internal”
Own Other Own OtherOwn Other
v. “external”
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Social / Cognitive & affective models 7
Ideal
Higgen’s self-discrepancy model
Actual
OughtOwn Other Own OtherOwn Other
Basic “self-schema” or self-concept• Simple self-perception
• Perception of other’s view of self
“Self-guides”: Internal & external standards• Normative reference group: Norms x values term
Motivations:
Intrinsic versus extrinsic
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Social / Cognitive & affective models 8
“Self-schemea” the basic cybernetic frame
Behavioral intentions
Behavioral intentions
Behavioral standards
Behavioral standards
Self-monitoring of ongoing behavior
Self-monitoring of ongoing behavior
Actual behaviorActual
behaviorAvailable feedbackAvailable feedback
Behavioral “Comparator”
Behavioral “Comparator”
“Actual” self•Self-perceived
•Via perceptions of others
“Ideal” self
“Ought” self•Intrinsic goals / aspirations
•Extrinsic values / demands
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Social / Cognitive & affective models 9
Self-discrepancies
Behavioral intentions
Behavioral intentions
Behavioral standards
Behavioral standards
Self-monitoring of ongoing behavior
Self-monitoring of ongoing behavior
Actual behaviorActual
behaviorAvailable feedbackAvailable feedback
Behavioral “Comparator”
Behavioral “Comparator”
Perceived self-discrepancy•Real discrepancy between standards & outcomes
•Chronic availability of standards & behavioral outcomes
•Priming of ideal / ought standards
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Social / Cognitive & affective models 10
Ideal
Self-discrepancies, 2
Actual
Ought
Depression, disappointment
Own Other Own OtherOwn Other
Dejection, loss of esteem
Fear, perceived threat
Guilt, self-recrimination
Anxiety, fear, social anxiety
Depression, sadness, self-disappointment
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Social / Cognitive & affective models 11
The feared self
Discrepancies and goals:
Actual ought:
behavior shaped toward an outcome by avoidance of negative consequences
Guilt, extrinsic motivation
Initiation of + behavior likely short term
Actual Ideal:
Behavior shaped by approach of personal goals
“Personal striving”, intrinsic motivation
Initiation maintenance
The feared self:
Behavior shaped only by avoidance; no outcome structure
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Social / Cognitive & affective models 12
Multiple motives for behavior
Feared self: Diffuse avoidance motives
Ideal / ought self: structures behavior toward approach goal
Combination of avoidant (feared self-based) and approach (ideal / ought –based) motives sum to create behavioral disposition.
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Social / Cognitive & affective models 13
Approach – Avoidance conflicts
Kurt Lewin, Dollard & Miller: Approach or avoidance of a goal (or state..) have drive states or
strengths
The strength of a drive increases as the animal gets closer to the goal
Avoidance gradients (“BAS”) are steeper than approach (“BIS”) gradients
Negative information is more salient
Pain / avoidance / fear is a stronger motivator than positive affect
As long as one drive predominates action follows.
People can have >1 gradient
If no drive is predominant state of equilibrium
Resolving equilibrium requires a shift in goals or self-awareness
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Approach gradient
Near Far
Distance from goal
Dri
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thSingle motive toward a goal: •no conflict •reliable behavioral outcome
Single motive toward a goal: •no conflict •reliable behavioral outcome
Reward sensitivity (BAS)
Varies by goal (“schema”) within person
Varies between people (individual difference / “personality” variable)
Varies by goal (“schema”) within person
Varies between people (individual difference / “personality” variable)
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Social / Cognitive & affective models 15
Avoidance gradient
Near Far
Distance from goal
Dri
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th
Also single motive
Also single motive
Punishment sensitivity (BIS)
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Social / Cognitive & affective models 16
Two Approach Goals
Near Far
Distance from goal
Dri
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thTwo conflicting goals, but gradients differ enough that conflict is resolved,
no equilibrium state
Two conflicting goals, but gradients differ enough that conflict is resolved,
no equilibrium state
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Social / Cognitive & affective models 17
Two Behavioral Goals:Approach – Approach Conflict
Near Far
Distance from goal
Dri
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thApproach gradients
cross as the subject gets closer to the goals. Resulting equilibrium requires shift in goal
strengths.
Approach gradients cross as the subject gets
closer to the goals. Resulting equilibrium requires shift in goal
strengths.
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Social / Cognitive & affective models 18
Approach motives positive conceptualizations, reward sensitivity more salient to distant &
abstract goals.
Approach motives positive conceptualizations, reward sensitivity more salient to distant &
abstract goals.
Approach – Avoidance Conflict
Near Far
Distance from goal
Dri
ve
str
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th
Resolving equilibrium: “Not think” response: cognitive
escape, drug use… Change salience of + or –
information Value – attitude congruence:
frame concrete behavior in terms of higher-order goal
“assimilate” behavior into self-schema
Resolving equilibrium: “Not think” response: cognitive
escape, drug use… Change salience of + or –
information Value – attitude congruence:
frame concrete behavior in terms of higher-order goal
“assimilate” behavior into self-schema
Avoidance concern over negative consequences punishment sensitivity salient to proximal & concrete goals.
Avoidance concern over negative consequences punishment sensitivity salient to proximal & concrete goals.
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Social / Cognitive & affective models 19
Multiple “self-schema” and approach – avoidance goals
Near Far
Distance from goal
Dri
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thMultiple approach & avoidant sub-goals
Multiple approach & avoidant sub-goalsLead to overall goal pursuit / avoidance
Lead to overall goal pursuit / avoidance
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Leventhal’s “Common Sense” model:
Normative or individual cognitive schema“Disturbance” term in cybernetic modelResponse to “hot” cognition: affective reactivityCausal attributions, outcome & efficacy expectancies, information seekingCapacity for approach (instrumental) or avoidant (affective) coping responses
Approach / avoidant “goals” vis-à-vis “behavioral comparator”.
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Health threats and self-regulation
Behavioral intentions
Behavioral intentions
Behavioral standards
Behavioral standards
Self-monitoring of ongoing behavior
Self-monitoring of ongoing behavior
Actual behaviorActual
behaviorAvailable feedbackAvailable feedback
Behavioral “Comparator”
Behavioral “Comparator”
Cognitive & affective representation of health threat
Cognitive & affective representation of health threat
Disturbance, threat info.
Disturbance, threat info.
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Social / Cognitive & affective models 22
Health beliefs in a cybernetic frame
Behavioral intentions
Behavioral intentions
Behavioral standards
Behavioral standards
Self-monitoring of ongoing behavior
Self-monitoring of ongoing behavior
Actual behaviorActual
behaviorAvailable feedbackAvailable feedback
Behavioral “Comparator”
Behavioral “Comparator”
Cognitive & affective representation of health threat
Cognitive & affective representation of health threat
Disturbance, threat info.
Disturbance, threat info.
Problem recognition: is there a problem?“Cues to action”: availability of health information
Sensitivity to physical or ψ status (e.g., “ψ mindedness”)
Social norms visibility of impairment or change
Problem recognition: is there a problem?“Cues to action”: availability of health information
Sensitivity to physical or ψ status (e.g., “ψ mindedness”)
Social norms visibility of impairment or change
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Social / Cognitive & affective models 23
Health beliefs in a cybernetic frame
Behavioral intentions
Behavioral intentions
Behavioral standards
Behavioral standards
Self-monitoring of ongoing behavior
Self-monitoring of ongoing behavior
Actual behaviorActual
behaviorAvailable feedbackAvailable feedback
Behavioral “Comparator”
Behavioral “Comparator”
Problem Definition: What is it?Simple knowledge & beliefs
• Negative v. positive definitions• Health v. Illness• Physical v. behavioral
Causal attributions (internal / stable v. external / unstable)
Problem Definition: What is it?Simple knowledge & beliefs
• Negative v. positive definitions• Health v. Illness• Physical v. behavioral
Causal attributions (internal / stable v. external / unstable)
Cognitive & affective representation of health threat
Cognitive & affective representation of health threat
Disturbance, threat info.
Disturbance, threat info.
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Social / Cognitive & affective models 24
Health beliefs in a cybernetic frame
Behavioral intentions
Behavioral intentions
Behavioral standards
Behavioral standards
Self-monitoring of ongoing behavior
Self-monitoring of ongoing behavior
Actual behaviorActual
behaviorAvailable feedbackAvailable feedback
Behavioral “Comparator”
Behavioral “Comparator”
Cognitive & affective representation of health threat
Cognitive & affective representation of health threat
Disturbance, threat info.
Disturbance, threat info.
Problem solving strategiesSimple health care availability
Anticipated stigma
Instrumental v. affective coping responses
• Outcome & self-efficacy expectancies active coping
• Expectancies of affect regulation avoidant coping
Problem solving strategiesSimple health care availability
Anticipated stigma
Instrumental v. affective coping responses
• Outcome & self-efficacy expectancies active coping
• Expectancies of affect regulation avoidant coping
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Social / Cognitive & affective models 25
Health beliefs: Protection Motivation
Behavioral intentions
Behavioral intentions
Behavioral standards
Behavioral standards
Self-monitoring of ongoing behavior
Self-monitoring of ongoing behavior
Actual behaviorActual
behaviorAvailable feedbackAvailable feedback
Behavioral “Comparator”
Behavioral “Comparator”
Cognitive & affective representation of health threat
Cognitive & affective representation of health threat
Disturbance, threat info.
Disturbance, threat info.
Protection motivation modelProtection motivation model
Threat appraisal
• HBM constructs: vulnerability & severity of threat
• “Approach” motivations: intrinsic & extrinsic rewards
Threat appraisal
• HBM constructs: vulnerability & severity of threat
• “Approach” motivations: intrinsic & extrinsic rewards
Coping appraisal
• Performance & response efficacy
• “Avoidant” motivations: response cost
Coping appraisal
• Performance & response efficacy
• “Avoidant” motivations: response cost
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Protection motivation Core construct:
Interaction of Efficacy expectancies x perceived threat.
Sturges et al., 1996: Adolescent’s intention to smoke, by:
Experimental threat condition
Baseline “active” coping skills.
High threat + low coping “boomerang” effect
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Protection motivation: Wu et al., 1
Integrative heuristic model: key variables
Personal & cultural sources of information
Complex threat appraisals
Coping resources Motivational “readiness”
• Rewards / facilitators
• Costs
Begin self-regulating the threat
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Protection motivation: Wu et al., 2
Core elements of Health Belief Model:
Health information
Perceived severity
Personal vulnerability
Cues to action?
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Protection motivation: Wu et al., 3
Theory of reasoned action:
Norms
Beliefs & attitudes
Self-efficacy
Behavioral intention as core outcome
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Illness representations & self-regulation
Identity of the disease
Cause
Timeline
Consequences
Controllability
Internal v. external attributionInternal v. external attributionChronicity: •eventual coping demands•“burnout”
Chronicity: •eventual coping demands•“burnout”
• Perceived severity• Perceived
vulnerability
• Perceived severity• Perceived
vulnerabilityExpectancies:• Outcome• Self-efficacy
Expectancies:• Outcome• Self-efficacy
Cognitive representation
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Illness representations & self-regulation
Core dimension:
Active / instrumental
Affective Avoidant
•Denial, distancing
•Self-blame, fatalism
•Alcohol / drugs, etc.
Avoidant
•Denial, distancing
•Self-blame, fatalism
•Alcohol / drugs, etc.
“Problem solving”•Skills & knowledge•Social support•self-efficacy•Other resources
“Problem solving”•Skills & knowledge•Social support•self-efficacy•Other resources
Identity
Cause
Timeline
Consequences
Controllability
Cognitive representation
Coping resources
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Illness representations & self-regulation
Cognitive representation
Coping resources
Identity
Cause
Timeline
Consequences
Controllability
Affective
state
Instrumental
vs.
Affective
Positive & negative affect
Quality of life
“Future orientation”
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Illness representations & self-regulation
Cognitive representation
Coping resources
Identity
Cause
Timeline
Consequences
Controllability
Affective
state
Instrumental
vs.
Affective
Positive & negative affect
Quality of life
“Future orientation”