psy group firm brochure copy - the wall street journal · psy group Ð leaders in intelligence and...

8
REALITY IS A MATTER OF PERCEPTION

Upload: others

Post on 01-May-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: PSY Group Firm Brochure copy - The Wall Street Journal · PSY Group Ð Leaders in Intelligence and In !uence We know that individuals, corporations, governments and others face a

R E A L I T Y I S A M A T T E R O F

P E R C E P T I O N

Page 2: PSY Group Firm Brochure copy - The Wall Street Journal · PSY Group Ð Leaders in Intelligence and In !uence We know that individuals, corporations, governments and others face a

PSY Group – Leaders in Intelligence and Influence

We know that individuals, corporations, governments and others face a multitude of challenges in

today’s rapidly shifting environment and need a strong competitive advantage to stay ahead

of the pack.

PSY offers comprehensive, creative and proprietary solutions that integrate “cutting-edge” intelligence

capabilities and our unique influence expertise to tackle the most complex and diverse challenges

faced by our clients.

Cutting EdgeIntelligence Capabilities

Unique InfluenceExpertise

Creative Solutions to theMost Complex Problems

+ =

01

Page 3: PSY Group Firm Brochure copy - The Wall Street Journal · PSY Group Ð Leaders in Intelligence and In !uence We know that individuals, corporations, governments and others face a

02

Intelligence Collection PSY’s proprietary methods of intelligence collection form the cornerstone to all of our operational

activities. Backed by decades of combined experience in a broad spectrum of professional disciplines,

PSY applies a unique methodology to gathering intelligence that is comprehensive and “game changing”,

while maintaining full legal compliance and oversight. PSY exercises a multi-level approach to intelligence

collection:

PSY has vast experience across a broad range of sectors, including corporate due diligence,

litigation support, technology, telecommunications, finance, infrastructure, transportation,

industry, and government relations.

PSY’s diverse set of capabilities enables us to offer our clients a broad portfolio of value-added

intelligence, influence and security services leading to unparalleled results, while maintaining full

compliance with the laws of the countries in which we operate. These services include:

Intelligence Influence Security

Financial intelligence Online reputation management

Training

Cyber intelligence Offline campaigns Security services

Litigation support Online campaigns Consulting services

Deep due diligence ”Honey traps” Platforms and systems

Targeting & monitoring Dedicated activities Technological solutions

Page 4: PSY Group Firm Brochure copy - The Wall Street Journal · PSY Group Ð Leaders in Intelligence and In !uence We know that individuals, corporations, governments and others face a

Level 3 –Human intelligence. As needed, PSY may rely on its decades of collective experience to employ covert and legal

techniques and tactics in the physical world. Maintaining full security and discretion, PSY engages in dedicated

“real world” operations that are tailored to gain lawful access to required information on behalf of its clients.

Level 01

Base Cyber Ops

Automated Collection & Monitoring Capabilities

Humint Ops

Level 02 Level 03

Open socialplatforms & sources,

web, databases

Restricted socialplatforms,

entity-driven

physical realm(”boots on

the ground”)

Level 1 –Base information. PSY collects and reviews all open source information that is relevant and available on the

web to identify, define and map the “playing field.” This base information serves as a launch pad for the more

advanced stages of gathering intelligence.

Level 2 –Cyber operations. PSY employs its cyber expertise and a wide range of proven operational techniques that use

Internet websites and social media platforms to obtain needed information from verified sources.

Intelligence Research and Analysis PSY combines leading intelligence research and analytical skills with a broad range of value-added

expertise that extend far beyond the traditional academic, “think tank” model.

PSY’s interdisciplinary research and analysis capabilities extend to a variety of arenas: corporate and

financial due diligence; litigation support; cyber intelligence; private investigations; political campaigns;

art investigation and many others.

03

Page 5: PSY Group Firm Brochure copy - The Wall Street Journal · PSY Group Ð Leaders in Intelligence and In !uence We know that individuals, corporations, governments and others face a

Influence CampaignsPSY’s proprietary influence campaigns combine unique, actionable intelligence obtained through a

variety of sources with a broad range of expertise in the areas of advertising and media, public relations,

guerilla marketing, online reputation management, search engine optimization and more.

PSY uses this gathered intelligence and broad expertise to build highly effective, targeted, online and offline

campaigns. These campaigns leverage third party “influencers” to deliver and promote key messages, sway

opinion and emphasize (or de-emphasize) issues of relevance to our clients.

PSY’s covert capabilities enable targeted audiences to be impacted and influenced by credible, trusted third

parties and online avatars and platforms that maintain client privacy and discretion and operate within the law.

Influence Campaign

Mainmessage

Generalpublic

Targetaudience

Targetsegments

Decisionmakers

Platform

CampaignStrategy

CampaignStrategy

IntelligenceBased

CampaignComponents

CovertApproach

Level 1OSINT + Social media Online Avatars

Offline IP

Influencers Platforms

Level 2Cyber activity

Level 3Dedicated activity

04

Page 6: PSY Group Firm Brochure copy - The Wall Street Journal · PSY Group Ð Leaders in Intelligence and In !uence We know that individuals, corporations, governments and others face a

Online Reputation ManagementWe have unparalleled experience in managing online reputation. Through a structured, proven multiphase

process, we can create and modify the manner in which our clients are perceived and portrayed online.

We are also able to enhance the impact of our ORM activities through our covert, complementary

influence capabilities.

Search Engine OptimizationWe live in an online world. The importance of high rankings in the world’s top online search engines

has never been greater. PSY’s experts in search engine optimization (SEO) will work to ensure that your

online assets receive the priority rankings you need to achieve your personal or business goals.

Deep Web & Darknet CapabilitiesAs part of our comprehensive cyber-intelligence and value-added expertise, PSY maintains strong

operating capabilities within the “Deep Web” and Darknet (often referred to as the “Dark Side” of

the Internet). As a meeting place and market for a variety of illegal activities (hacking, counterfeiting,

terrorism), the Darknet requires special skills to access, navigate and operate within while maintaining

full legal compliance. PSY’s capabilities include:

Analyze

Monitoractivities

Linkanalysis

Connect withtargets

Push content / messagesto target audience

Extractintelligence

Devise Build Optimize Flood Protect

05

Page 7: PSY Group Firm Brochure copy - The Wall Street Journal · PSY Group Ð Leaders in Intelligence and In !uence We know that individuals, corporations, governments and others face a

Technology and SecurityPSY’s professional staff are recognized experts in a range of technologies (IT and telecom) and security

matters (cyber and physical). PSY has amassed broad experience in planning, deploying and using

the most cutting-edge civilian and military technological solutions. PSY’s thorough understanding of

various technologies and our range of solutions provide significant added value to many of our clients’

existing systems and methods, thereby enhancing the ability to achieve desired goals and targets.

• PSY is a global leader in comprehensive and customized intelligence and influence activities.

• PSY is managed by an elite group of high-ranking officers from one of the world’s most renowned

intelligence agencies

• Highly skilled in operating in complex and challenging environments, PSY’s intelligence team has

a proven track record in information gathering, analysis, research, special intelligence operations

and state-of-the-art technology in the cyber and physical domains.

• PSY’s influence team is comprised of multilingual experts who specialize in promotion, campaign,

advertising, online reputation management, search engine optimization, guerilla marketing and

more.

• PSY’s external relations team has decades of experience interfacing with the highest levels of

corporate decision makers and government officials.

• PSY delivers unique, unparalleled results to its clients while exercising the highest degree of

professionalism, legality and discretion.

About PSY

06

Page 8: PSY Group Firm Brochure copy - The Wall Street Journal · PSY Group Ð Leaders in Intelligence and In !uence We know that individuals, corporations, governments and others face a

www.psy-group.com | [email protected]