© 2008 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

PSP Engagement

HP Digital Print Network

What is HP DPN• A HP initiative to build a network of certified wide format PSPs in India

• Print Service Providers committed to quality, time to market and value added service

• HP certifies DPN members based on initial evaluation and continuous technical audit

HP DPN Infrastructure• Dedicated team of marketing, sales, colour specialists, production and subject matter experts

• Tools and skills for supporting the brand promotion execution with colour calibration, PSP level machine profiling and quality checks at PSP to maintain quality consistency

HP DPN promotion for corporate• The largest pan-India network with 215 printers, 144 customers, 39 cities, 23 states

• High quality of printing for brand communications

• Consistent print quality• Wide range of technology – inkjet, solvent, eco-solvent, UV and Latex

What qualifies a PSP for HP DPN?• An existing HP installation with a track record of professional and quality services

• Commitment to maintain the machine and print quality

• Use of original HP certified inks• Machines under a maintenance contract with HP for consistent quality

• Print heads maintained as per HP standards

Cost to be a HP DPN member• No Start up fee• No Monthly fee

What does a PSP gain?• HP DPN brand equity• HP DPN certification – a mark of quality• Branding, publicity, certificates, logo-usage• Promotion seminars, events and training sessions

• FTP servers to manage artwork submitted by clients

• Tools to upgrade to a Marketing Service Provider (MSP)

What does a PSP gain?• A fully dedicated team for corporate marketing, sales, sampling, quality control and audit

• Online HP DPN portal with self service management of PSP company profile, including infrastructure, skills, specialities, client case studies and testimonials

• As the marketing ramps, a guaranteed 25,000 sq. ft printing jobs permonthper machine

Corporate Engagement – Level 1• Work closely with brand management team and design agencies to define print specifications at creative design stage

• Advising on the right choice of platform, technology, media and finish

• Recommending PSPs based on the type of job, TAT, geographical reach and campaign objectives

Corporate Engagement – Level 1• Introducing the PSPs to enable the brand to directly negotiate commercial terms, including price, delivery milestones and SLAs

• Providing PSPs with the campaign profiles and certifying samples to ensure brand governance

• Audit the production process

What does HP DPN offer a corporate?

For Corporate commitment of 2.5 million sq. ft per year

• A dedicated mid-managerial level Account executive for corporate with committed print business of 2.5 million sq. ft per year

• Free access by the corporate to eProcurement system

What does HP DPN offer a corporate?

For Corporate commitment of 5 million sq. ft per year

• A senior and technical Account executive • Free access by the corporate to eProcurement system

• Waiver of the server fee for adaptation management to the client

PSP Engagement – Level 2• Use of Mediawide Adaptation engine, retail signage asset management, project management application for 2 brands

• Costs to be discussed• Services hosted on and managed by Mediawide servers

To join HP DPN• Write to info@hpdpn.com• Call +91 22 42664914

Thank you