#psmgconf 2014 | roy gattinella | invaluable content creation
TRANSCRIPT
Head of Marketing: Monster Products
VP Marketing & Biz Dev: Windham Hill/A&M/BMG Music
VP Marketing: Capitol Records/EMI/Virgin Entertainment
SVP: People Support/Aegis
Co-Founder: Wine Country Vespa Tours
Co-Founder: Revolution Moto
Roy Gattinella
Head of Marketing: Monster Products
VP Marketing & Biz Dev: Windham Hill/A&M/BMG Music
VP Marketing: Capitol Records/EMI/Virgin Entertainment
SVP: People Support/Aegis
Co-Founder: Wine Country Vespa Tours
Co-Founder: Revolution Moto
Roy Gattinella
Head of Marketing: Monster Products
VP Marketing & Biz Dev: Windham Hill/A&M/BMG Music
VP Marketing: Capitol Records/EMI/Virgin Entertainment
SVP: People Support/Aegis
Co-Founder: Wine Country Vespa Tours
Co-Founder: Revolution Moto
Roy Gattinella
Being First
Extending the brand
Thumbnail Case Studies
Thumbnail Case Studies
Differentiation
Thumbnail Case Studies
Differentiation
Being First
Thumbnail Case Studies
Differentiation
Being First
Observe…Learn…Create
Thumbnail Case Studies
Differentiation
Being First
Observe…Learn…Create
Simplicity
Thumbnail Case Studies
Differentiation
Being First
Observe…Learn…Create
SimplicitySharing Your Vision
Thumbnail Case Studies
Differentiation
Being First
Observe…Learn…Create
SimplicitySharing Your Vision
Extending Your Brand
Thumbnail Case Studies
Differentiation
Being First
Observe…Learn…Create
SimplicitySharing Your Vision
Extending Your Brand
Being First
Extending The Brand
5000 Products in 160 Countries
And Now…
Simplicity
Differentiation
Differentiation
Observe…Learn…Implement
8.8% mkt. share
Definitely Not First
Differentiation
…And More
http://modernfarmer.com/2014/10/weed-dating/
Being First
Extension
Differentiation
“Talking Dirty About Clean Food”
Extending The Brand
http://rockthevote.com/turnoutforwhat/
T H A N K Y O U
Generational & Cultural Differences
http://www.pressheretv.com/taking-on-yelp/
http://www.thumbtack.com/
http://www.pressheretv.com/private-jets-for-the-people/
https://www.facebook.com/JetSuiteAirhttps://jetsuite.com/suitedeal
Jet Suite
Say Hello to Ello
http://www.cnet.com/news/meet-ello-the-social-network-that-wants-to-be-the-anti-facebook/
http://www.cnet.com/videos/behind-ello-hype-a-facebook-rebellion-brews/
http://www.ktvu.com/videos/news/anti-facebook-site-ello-gets-boost-from-lgbtq/vCtTyw/
http://www.businessinsider.com/leaving-facebook-social-network-ello-2014-9
http://www.nbcnews.com/tech/social-media/facebook-apologizes-drag-queens-over-real-name-issue-n216211
and Facebook management (Chief Product Officer) responds…..
https://www.facebook.com/chris.cox/posts/10101301777354543