For The PSB 50, we approached business elites, or Bizfluential™, audiences.

Bizfluentials™ are defined as financially literate, following financial media almost daily or several times a week. They were aged 21-74, in mid- to high-income groups, working for a company that operates or is traded internationally.

Audiences Industries (Top 7)

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Fieldwork was conducted online in India, US, UK, France, Germany, China, Indonesia Japan, Malaysia, Singapore and South Korea during the first two weeks of March 2011.

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Nevertheless, Indian companies are considered good investments.

Overall awareness of Indian companies is low.

Although they are perceived as dependent on low operating costs.

Financial and market performance are key, but so is brand image.

India is heading in the right direction.

Generally speaking, do you think that the economy in India is going in the right direction or is it off on the wrong track? // Do you think Indian companies have/operate under high standards of corporate governance? SHOWING GLOBAL BIZFLUENTIALS

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The economy is heading in the right direction.

Corporate governance standards are seen as high.

Which of the following is the most promising sector over the next 5 years in India?

At least 23% of Bizfluentials in each region say that the IT sector is India’s most promising over the next 5 years.

Construction and Automotive are also performing.

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On a scale of 1 to 4, with 1 being ‘strongly applies’ and 4 being ‘does not apply at all,’ please indicate how much each of the following statements applies to companies from India. SHOWING TOP BOX, AMONG GLOBAL BIZLFUENTIALS.

Communications is the area in which companies from India most need improvement.

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29% can’t either.

The same goes for 29%.

When you think about India, what are the top 3 companies that come to your mind? // In your view, which of the following best explains the reasons that Indian companies are not as successful as their global competitors?

23% can’t spontaneously

name an Indian company.

36% of Global Bizfluentials say that Indian companies are limited by being too new to the market or not as well known or respected for business.

Indian and Global Bizfluentials agree that poor infrastructure is a significant challenge.

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Of the companies tested, just ONE broke 20% unaided awareness in all regions.

In your view, which of the following best explains the recent global success of companies from India? // Which of the following best describes your view of companies from India?

Where Indians see entrepreneurialism, Americans and Europeans see lower costs.

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Companies were then ranked

based on their Summary Score.

Scores were then indexed to 100

so that scores over 100 are

companies that are performing

above average and those with

scores below 100 are performing

below average.

Summary Score – A composite

score of all metrics was calculated.

Perceptual Score – Sum of

Favourability, Future Potential and

Regard.

Awareness Score – Sum of

Unaided & Aided AwarenessEXAMPLE:

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Among Global Bizfluentials, Tata Group, Reliance and Infosys are most top-of-mind.

Performance on unaided awareness was not necessarily indicative of overall awareness or regard.

When you think about India, what are the top 3 companies that come to your mind? AMONG GLOBAL BIZFLUENTIALS, OPEN END

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57% of EU Bizfluentials can’t either.

The same goes for 51% of APAC Bizfluentials.

49% of US Bizfluentials can’t spontaneously name an Indian

CEO or company leader.

Respondents evaluated the CEOs of each rated company on both Unaided Awareness and Regard (Most Valued CEO/Company Leader).

We calculated a summary score by summing these metrics.

Company leaders were ranked on their company scores.

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When you think about India, what are the top 3 companies that come to your mind? // In your view, which of the following best explains the reasons that Indian companies are not as successful as their global competitors?

Top Attributes for Admired Leaders

Top Attributes for Admired Companies

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Achieving price or quality advantage can be fleeting – effective brands help build marketplace longevity.

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Build on themes of the entrepreneurial spirit more effectively.

Define and explain your unique business vision.

Make brand-building your mission.