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PRU BOO 2010PRU BOO 2010
PRU BOO 2010BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
TWO GREAT HALLOWEEN EVENTS MERGE IN 2010TWO GREAT HALLOWEEN EVENTS MERGE IN 2010• Pru Boo (Prudential Center) and Halloweentown (Boston Medical Center) Join Forces• Combined Heritage of More Than 20 Years of Halloween-Themed Family Fun and
Excitement
• Where: Prudential Center Boston• When: October 23rd & 24th, 2010
10am – 6pm• Who: Estimated Event Traffic: 120,000+
Bulls-eye: Children 5.5 Years $4 Child Entry Fee (Complimentary Trick-Or-Treat Bag) Parents Admitted Free of Charge
• How: Custom Event Activation Stations that include: Lazertag Target Shooting Pumpkin Decorating Costumed Characters Interactive Games iParty Dance Party Haunted Mine Dozens of Entertainers from Storytellers to Kids-Centric Bands
• Why:
All Event Proceeds to Benefit the All Event Proceeds to Benefit the Kids Fund at Boston Medical CenterKids Fund at Boston Medical Center
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PRU BOO 2010BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUNDB
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KID
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DCONTRIBUTING TO A WORTHY CAUSE…CONTRIBUTING TO A WORTHY CAUSE…
• 25,000+ Children are Helped Each Year Participating Proceeds Support Such Purchases as
Eyeglasses and Winter Coats to Medical Equipment and Prescriptions
Most Children Reside in Low-Income Households With Many Endangered by Homelessness
Over 20% Under the Age of 3 From This Group are at Risk for Malnourishment
• Pru Boo will Raise Awareness of the Kids Fund Enabling Continued Support from its Members who Graciously Give to this Community Every Day
PRU BOO 2010BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
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A PERFECT VENUE FOR A HAUNTED A PERFECT VENUE FOR A HAUNTED EXPERIENCE…EXPERIENCE…
• Prudential Center 3.2 MM SF Mixed-Use Urban Center Comprised of 2.6 MM SF of Office Space and 620K SF of Retail
Space Voted #5 “Cash Cow Shopping Center in the US” According to
Women’s Wear Daily• 23-Acre Complex Located Between Boylston Street and Huntington
Avenue in the City of Boston’s Historic Back Bay Connected to the Hynes Convention Center, Major Hotels,
Commercial Office and Prime Retailers, as well as a Eclectic Collection of Shops and Restaurants
Host to the Region’s Largest Parking Garage Facility Home to 50% of all Downtown Boston’s Annual Hotel Bookings
• Outdoor Pavilion Area (Boylston Street) for Impactful Street Activation Commencing Pru Boo Weekend
92% of Pru Boo and Halloweentown Attendees Rated these Events as “Exceeding or Greatly Exceeding Expectations”
PRU BOO 2010BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
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MULTIPLE TOUCH POINTS FOR CUSTOMER ENGAGEMENTMULTIPLE TOUCH POINTS FOR CUSTOMER ENGAGEMENT
• Highlighted Event Areas Subject to Availability
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PRU BOO 2010BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
CUSTOMIZE YOUR BOO CUSTOMIZE YOUR BOO STATION…STATION…
• Investment: $5,000 - $25,000 (Depending Upon Location)
Minimum 10’ x 40’ Fully Branded Event Area
Pru Boo Producers and Designers Will Work With Your Team to Customize
• Sponsor Logo Inclusion on Estimated 15K+ Trick-or-Treat Bags
• Month-Long Media Blitz Preceding Pru Boo Event
Includes TV, Radio, Print and On- Mall Signage
• Sponsor Logo Inclusion on all Collateral Materials
• Sponsor Logo Inclusion on all Eblasts and Email Notifications
• Sponsor Mention in all Press Releases• Prominent Logo Placement and Click-Thru
Link on Primary Pru Boo Website• (25 – 50) Pru Boo Event Tickets for Client
Disbursement• Main Stage Acknowledgements of Company
Sponsorship
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PRU BOO 2010BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
PRU BOO EXTERIOR BANNER PRU BOO EXTERIOR BANNER SPONSORSPONSOR
• Investment: $35,000 Branding Access to 22’ x 20’ Exterior
Banner on Boylston Street Prudential Center Facade
30-Day Pre-Event Advertisement Rotation
Connection to 50K+ Vehicle Drive- Bys Daily
Minimum 10’ x 40’ Fully Branded Event Area
Pru Boo Producers and Designers Will Customize
• Sponsor Logo Inclusion on Estimated 15K+ Trick-or-Treat Bags
• Month-Long Media Blitz Preceding Pru Boo Event
Includes TV, Radio, Print and On- Mall Signage
• Sponsor Logo Inclusion on all Collateral Materials
• Sponsor Logo Inclusion on all Eblasts and Email Notifications
• Sponsor Mention in all Press Releases
• Prominent Logo Placement and Click-Thru Link on Primary Pru Boo Website
• (50) Pru Boo Event Tickets for Client Disbursement
• Main Stage Acknowledgements of Company Sponsorship
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PRU BOO 2010BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
PRU BOO INTERIOR PRU BOO INTERIOR BANNER SPONSORBANNER SPONSOR
• Investment: $25,000 Branding Access to 12’ x 4’
Indoor Center Court Banner atop Customer Service Area
30-Day Pre-Event Advertisement Rotation
Connection to 60K+ Passers-Bye Daily
Minimum 10’ x 40’ Fully Branded Event Area
Pru Boo Producers and Designers Will Customize
• Sponsor Logo Inclusion on Estimated 15K+ Trick-or-Treat Bags
• Month-Long Media Blitz Preceding Pru Boo Event
Includes TV, Radio, Print and On- Mall Signage
• Sponsor Logo Inclusion on all Collateral Materials
• Sponsor Logo Inclusion on all Eblasts and Email Notifications
• Sponsor Mention in all Press Releases• Prominent Logo Placement and Click-
Thru Link on Primary Pru Boo Website• (50) Pru Boo Event Tickets for Client
Disbursement• Main Stage Acknowledgements of
Company Sponsorship
PRU BOO 2010BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
PRU BOO TABLE SPONSORPRU BOO TABLE SPONSOR• Investment: $2,500• Minimum 10’ x 10’ Fully Branded Event Area• Sponsor Mention in all Press Releases• Logo Placement and Click-Thru Link on Primary Pru
Boo Website• (10) Pru Boo Event Tickets for Client Disbursement• Main Stage Acknowledgements of Company
Sponsorship
PRU BOO BAG SAMPLER SPONSORPRU BOO BAG SAMPLER SPONSOR• Investment: $1,000• Sample or Collateral Inclusion in all Produced Pru
Boo Trick-or-Treat Bags (Approximately 15K+)• Sample or Collateral Size Subject to Prudential
Center Management Approval
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PRU BOO 2010BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
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SPONSORSPONSOR($5K - $25K)($5K - $25K)
MINIMUM 10’ X 40’ 25 - 50
EXTERIOREXTERIORBANNERBANNER
SPONSORSPONSOR($35K)($35K)
BANNER22’ X 20’
MINIMUM10’ X 40’
50
INTERIOR INTERIOR BANNER BANNER
SPONSORSPONSOR($25K)($25K)
BANNER12’ X 4’
MINIMUM10’ X 40’
50
TABLING TABLING SPONSORSPONSOR
($2500)($2500)
MINIMUM10’X 10’ 10
GOODY GOODY BAG BAG
SPONSORSPONSOR($1K)($1K)
PRODUCT OR COLLATERALINCLUSION
TYPE FOOTPRINT SIZE
SPONSOR BAG LOGO
INCLUSION
MEDIA BLITZ
COLLATERAL MATERIAL
EBLAST & PRESS
RELEASE
NUMBER OF EVENT TICKETS
MAIN STAGE
MENTION
PRU BOO 2010BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND
HOW DO I GET STARTED?HOW DO I GET STARTED?
Contact:Holt Murray, Cause/Event MarketingBoston Medical Center – Office of Development 801 Massachusetts Avenue, 1st FloorBoston, MA 02118
Phone: (617) 414 - 2866 Email: [email protected]
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