PROXIMITY MARKETINGWITH BEACON

THE CHANGING FACE OF RETAIL

PROXIMITY

MARKETING

VOUCHERS

& COUPONS

INDOOR

STORE LOCATION

CUSTOM

NOTIFICATION

WHAT IS PROXIMITY MARKETING? 02

Also called hyperlocal marketing

Cellular technology for message sending

Customer engagement within a beacon range

The market defined with bluetooth or wifi

Key to success: Customer Engagement

Through UUID, digital profile

is created

HOW CAN WE ACHIEVE PROXIMITY MARKETING?

User privacyis assured

Profile isInformed &

updated continuously

Customer

03

Small wireless sensors

Attach to any location or object

Broadcast tiny radio signals (BLE)

Smartphone : app : receive and interpret

04WHAT IS BEACON?

Micro-location and content on spot

BEACON ADOPTION ANALYSIS 05

Less than 3% of retailers are equipped o identify customers walking into a store , but72% plan on being able to do so within five years

3%

2014 2015 2016 2017 2018 2019

Retailers will have 3.5 millionActive beacons installed by the end of 2018

72%Status of Beacon adoption among retailers

OPPORTUNITIES FOR CUSTOMERS 06

Accurately locate customers in store

Deliver targeted messages and notifications

Offer contextual information for deals and promotions

Collect customer data to enhance experience

RESEARCHES ON BEACON

Beacon Hardware market will grow to

60 millionunits by 2019

ABI research predicts that beacons will be

installed in 30,000 indoor

locations by end of this year

Big BrandRetail Stores already

have Beacons installed to help within store

07

HOW BEACON NOTIFICATIONS ARE HELPING BRANDS

08

20 16.5 6.4Times Times Times

increased user interaction with in-app advertised products

greater app usage for users who received notifications v/s who

did not

more likely users will keep an app on their phone

09WHAT YOU OUGHT TO KNOW

77%

Consumers are willing to share location

information provided they get value in return

80%

Smartphone owners want mobile-optimized

product information while they are shopping

in store

41%

Consumers feel the mobile shopping alerts

they receive are not relevant to interest or

location

HOW BEACON WORKS?

In store beacon transmit location

informationConfigured smartphone app listers for beacon signal, which triggers

delivery of targeted content & monitors user activity Marketing console (CMS)

allows marketers to create,manage & analyze campaigns

Marketing console (CMS)allows marketers to create,

manage & analyze campaigns

AUTOMATIC CHECK-IN

CONTACT LESS PAYMENT

INDOOR NAVIGATION

PROXIMITY MARKETING

10

Good ByeSee you next time, have nice day