provoke: case study - digital transformation for liverpool john moores university (ljmu)
TRANSCRIPT
Liverpool John Moores UniversityBusiness benefits and SitecoreMandy Phillips – Head of Corporate Business Change Initiatives
Fast Facts
• Founded in 1823
• 25,000 students from over 100 countries
• 250+ internationally recognized degree courses
• Based in one of Europe’s most attractive, affordable and safe cities
• World leading research
• 8M digital visitors annually
2013….
• A legacy content management system
• Devolved content authors (300+)
• A small but perfectly formed web team that was moved often
• No investment
• A requirement to do something amazing with no additional resource
• Working in isolation
“We have always done it that way”
The 7 most expensive words in business
now
now
now
now
2016
• A state of the art Customer Experience Platform• Working closely with a Sitecore Partner• Skilled professionals in house• A small and robust content team (3!)• Frameworks and governance• Agile and driven by insight
Recap
• Reduction in authors from 300+ to 3 saving 800k
• Tightly managed content, adhering to brand guidelines, content strategy and legislation
• Reduction in content pages, from 12,000 to just over 1000 at go live
Recap
• A managed Information Architecture and workflows
• Teams that are working in sprints, using agile and driven by insight (cost reduction in projects)
• An appetite for the potential that Sitecore can help us deliver to our users