Providing Stakeholders and Public Users with Relevant and Timely

Information through Online Content Management

Andrew Chow

Founded

Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002

Table For Six since 2008

Education

Thames Valley University, UK

Business Awards

STB Business Award – Most Innovative Marketing Initiative award 2007

Spirit of Enterprise 2008

Successful Entrepreneur 2010

Certification

NLP Practitioner & Certified Life Coach

Forte

PR Strategic Counsel, Implementation & Monitoring

Social Media Strategy

Brand Management Consultancy

Personal Branding

Professional Affiliation

Approved NCSS Training Provider

WDA ACTA-certified

Asia Professional Speakers - Singapore

Profile

Social Networking

Facebook - http://www.facebook.com/#!/AndrewChowKokWah

Plaxo http://ideasandrew.myplaxo.com/

Linkedin - http://sg.linkedin.com/in/ideasandrew

Social Media Sharing

Flickr Collection - http://www.flickr.com/photos/ideasandrew/

Youtube Channel - http://www.youtube.com/user/ideasandrew

Slideshare - http://www.slideshare.net/ideasandrew

Podomatic - http://ideasandrew.podomatic.com

Social Blogging / Micro-blogging

Twitter - http://twitter.com/Ideasandrew

Wordpress – www.andrewchow.sg

Social Media Contacts

Online Content Management System

Building Social Network as Inner Circle

Response Strategy Map

Content

Online Content Management

System 10 essential features

#1 : Core functionality

#2 : The Editor

#3 : Managing assets

Freshness – How often does the search engine index your site? This is especially important if your site changes regularly.

Completeness – Does it index the entire content of each page? What about attached files such as PDFs, Word documents, Excel and Powerpoint?

Speed – Some search engines can take an age to return results. This is especially common on large sites.

Scope – Can you limit the scope of search to a particular section of the site or refine search results once returned?

Ranking – How does the search engine determine the ranking of results? Can this be customized either by the website owner or by the user?

Customization – Can you control how results are returned and customize the design?

#4 : Search

#5 : Customization

#6 : User interaction

#7 : Roles and permissions

#8 : Versioning

#9 : Multiple site support

#10 : Multi-Language support

Conclusion

Features are an important part of the CMS selection process, but they are not everything.

It is also important to consider issues like

licensing, support, accessibility, security & training .

Building Social Network Building your inner circle

Building your Social Network

10 Questions to Ask

#1 - Will the interface be familiar to my users?

#2 - How extensive can user profiles be?

#3 - Does the system tap into directory tools and other enterprise

applications?

#4 - What level of security does it offer?

#5 - What kinds of monitoring tools are available?

#6 - Does the system meet all of our collaboration requirements?

#7 - Does the system offer file-sharing capabilities?

#8 - What kind of group capabilities are available?

#9 – Is there an app for that?

#10 – What mobile capabilities?

Desktop

Mobile

Response Strategy Map

Response Strategy Map

10 Critical Success Factors

Know what you are doing, visualize where you are going

#1 – Device a Game Plan

They will speak up for you IF you have a crisis

#2 – Know your fan/followers well

YOU

The Art of Persuasion applies

#3 – Able to turn Negative comments into Positive ones

You cannot do everything alone, it’s everyone’s job!

#4 – Ensure organizational approach

The People may know more than you do

#5 – Be Honest and Open

It’s the best way to engage the people

#6 – Listen > Talk

Being Professional isn’t enough

#7 – Be Personable, Not Personal

People do not share what you sell,

until they buy what you share

#8 – Share > Sell

#9 – Be Proactive, Start Now

Don’t wait until you have a campaign to launch

#10 – Experiment with different responses

You seldom get it right the first time

Thank You & Let’s Chat!