“providing quality programming from oklahoma state university to significant audiences”
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Images in this presentation and the phrase “Oklahoma’s Public Radio” are registered trademarks with KOSU-FM and Oklahoma
State University in Stillwater, Oklahoma. Use of the registered trademarks is not permitted
without prior written consent. The presentation is intended only as an example of how to demonstrate value to a university
licensee by using a PowerPoint.
The presentation was created by KOSU-FM General Manager Craig Beeby, May 4, 2004.
“Providing quality programming
from Oklahoma State University
to significant audiences”
“Providing quality programming
from Oklahoma State University
to significant audiences”
KOSUStillwater KOSUStillwater
OKCOKC
TULTUL
Urban Coverage
Pop – 506,000
OKCOKC
TULTUL
Rural Coverage Population 2.4 Million
KOSUStillwater KOSUStillwater
In a good year, Boone Pickens Stadium is
filled six days
In a good year, Boone Pickens Stadium is
filled six days
KOSU’s Weekly Audience
Fills Football Field 52 Weeks
KOSU’s Weekly Audience
Fills Football Field 52 Weeks
WWW.KOSU.ORGWWW.KOSU.ORG
Gallagher-Iba Arena Approximately 15,600
KOSU's Current Weekly On-Line Audience
WWW.KOSU.ORG - Potential Audience
“Quality Programming ... for Significant Audiences”
#1 KOSU
Audience Trait
#1 KOSU
Audience Trait
Listeners – Highly EducatedListeners – Highly Educated
“Quality Programming ... for Significant Audiences”
1955 - Began broadcasting
1971 - Expansion to Serve OKC & Tulsa
1991 - Completed 6-year $750,000 expansion tripling service area with new 1,000’ broadcast tower & facility
Historical
Commitment
“Quality Programming ... for Significant Audiences”
Historical
Commitment
1996 - Restructured for Computerization
1999 - Created www.kosu.org
World presence with 1.5 million hits
Thousands of weekly on-line listeners
“Quality Programming ... for Significant Audiences”
Potential
Funding Sources
Grants
Listener Contributions
Underwriting “Institutional Advertising”
University
“Quality Programming ... for Significant Audiences”
Current Funding
15% CPB - Federal Tax Based
33% University Support - State Tax Based
52% Listener Contributions & Underwriting
“Quality Programming ... for Significant Audiences”
Excellence
duPont Columbia Journalism Award = “Pulitzer”
Edward R. Murrow Award
Scripps Howard “America’s Best”
Dallas Press Club
206 National, Regional, & State Awards
“Quality Programming ... for Significant Audiences”
Research
Awareness to
Potential 2.4 Million
“Highly Educated Audience”
“Quality Programming ... for Significant Audiences”
Annual
Listener Hours
10.7 Million Hours
“Quality Programming ... for Significant Audiences”
Annual
OSU Cost Per Hour
Currently 3 Cents for 10.7 Million Hours
“Quality Programming ... for Significant Audiences”
60 dBu Population - 506,000
Revenues Per Person - $0.87
Revenues Generated - $438,313
60 dBu Population - 506,000
Revenues Per Person - $0.87
Revenues Generated - $438,313
KOSU
Non-University Revenues
“Providing quality programming
from Oklahoma State University
to significant audiences”
“Providing quality programming
from Oklahoma State University
to significant audiences”
