providing genuine satisfaction to each of our customers in ... · the 8th-generation model. all...
TRANSCRIPT
1009
Community Forests for the 21st Century:putting down roots in communitiesworldwide
A company that has expanded and established factories and
research and development facilities throughout Japan and the
world, Honda began in 1976 to foster a new kind of growth
with the Community Forests initiative. This program is intended
to help restore and maintain the natural ecosystem surrounding
each Honda facility through the planting of groves of indigenous
trees. The original inspiration came from the image of a grove
of trees in an ancient Japanese village shrine. Moving into the
21st century, the scope of the project has grown to encompass
environmental education, community-relations initiatives and
other activities. Honda is sowing the seeds of long-term success,
growing gradually in harmony with our surroundings and local
communities.
Global Super Cub production reaches 50 million units
Honda developed the Super Cub and released it in 1958 with the
aim of producing a bike that anyone, including women, could
easily ride. Two-stroke engines dominated the market at the time,
but Honda equipped the Super Cub with a four-stroke engine
for its high power output and superior fuel efficiency. This and
many other technological innovations, such as the extensive use
of plastic parts for reduced body weight, made the practical,
convenient Super Cub a huge and lasting hit. Constantly striving
to enhance customer satisfaction, Honda has refined every aspect
of the Super Cub, including engine performance, design, ease
of riding and use, durability and economy. The Super Cub, now
manufactured in 13 countries, has won loyal fans in over 160
countries. By 2005, cumulative global production of the Super
Cub had reached 50 million units.
The 8th-generation Civic:delivering on the promise of value
Honda began developing the Civic in 1970, at a time when Japa-
nese society was rapidly urbanizing and becoming more focused
on the automobile. The aim was to create a vehicle of optimal
size, performance and economy, while still providing sufficient
interior space for a comfortable ride. Introduced in 1972 as
“the citizen’s car”, the original Civic featured several important
innovations, including front-engine/front-wheel drive, four-
wheel independent suspension, an overhead cam engine and
a unique trapezoidal platform. By the time the Civic reached its
7th generation, global production had reached 16 million units.
In September 2005, the Civic evolved again, with the debut of
the 8th-generation model. All 8th-generation Civics, including
the hybrid version, are equipped with Honda’s most advanced
technology and equipment. They feature Honda’s innovative
one-motion profile, enhanced handling and ample interior space.
The Civic continues to embody Honda’s commitment to deliver
genuine value to customers worldwide.The first Super Cub
Super Cub 50 today
In 1947, at a time when bicycles were as much a means of
transporting goods as a mode of personal transportation,
Soichiro Honda developed and launched his first product:
the A-Type auxiliary engine, attached to bicycles. Driven by
the desire to make personal transport more comfortable
and convenient, he founded Honda Motor Co., Ltd. in
1948, and Honda introduced its first motorcycle, the
Dream D, in 1949. By 2005, Honda Motor Co., Ltd. had
produced a total of 150 million motorcycles worldwide.
The recent boom in motorcycle production and sales
throughout Asia has boosted annual output to more than
10 million bikes, as more and more people recognized the
convenience and affordability of Honda products. Honda
has continued to grow, developing in accordance with
the policy of manufacturing close to the customer. Honda
now manufactures products ranging from motorcycles
and automobiles to power products such as generators
and marine outboards. By acting as a good corporate citi-
zen in local communities, Honda has won fans and earned
trust wherever it has established a presence. Throughout
today’s world, Honda is striving to become a company
that society wants to exist.
Providing genuine satisfaction
to each of our customers
in all of the regions of the world
Ongoing afforestation
Civic Hybrid
The extended Civic family
Highlights HighlightsPrimary Business
1009
Community Forests for the 21st Century:putting down roots in communitiesworldwide
A company that has expanded and established factories and
research and development facilities throughout Japan and the
world, Honda began in 1976 to foster a new kind of growth
with the Community Forests initiative. This program is intended
to help restore and maintain the natural ecosystem surrounding
each Honda facility through the planting of groves of indigenous
trees. The original inspiration came from the image of a grove
of trees in an ancient Japanese village shrine. Moving into the
21st century, the scope of the project has grown to encompass
environmental education, community-relations initiatives and
other activities. Honda is sowing the seeds of long-term success,
growing gradually in harmony with our surroundings and local
communities.
Global Super Cub production reaches 50 million units
Honda developed the Super Cub and released it in 1958 with the
aim of producing a bike that anyone, including women, could
easily ride. Two-stroke engines dominated the market at the time,
but Honda equipped the Super Cub with a four-stroke engine
for its high power output and superior fuel efficiency. This and
many other technological innovations, such as the extensive use
of plastic parts for reduced body weight, made the practical,
convenient Super Cub a huge and lasting hit. Constantly striving
to enhance customer satisfaction, Honda has refined every aspect
of the Super Cub, including engine performance, design, ease
of riding and use, durability and economy. The Super Cub, now
manufactured in 13 countries, has won loyal fans in over 160
countries. By 2005, cumulative global production of the Super
Cub had reached 50 million units.
The 8th-generation Civic:delivering on the promise of value
Honda began developing the Civic in 1970, at a time when Japa-
nese society was rapidly urbanizing and becoming more focused
on the automobile. The aim was to create a vehicle of optimal
size, performance and economy, while still providing sufficient
interior space for a comfortable ride. Introduced in 1972 as
“the citizen’s car”, the original Civic featured several important
innovations, including front-engine/front-wheel drive, four-
wheel independent suspension, an overhead cam engine and
a unique trapezoidal platform. By the time the Civic reached its
7th generation, global production had reached 16 million units.
In September 2005, the Civic evolved again, with the debut of
the 8th-generation model. All 8th-generation Civics, including
the hybrid version, are equipped with Honda’s most advanced
technology and equipment. They feature Honda’s innovative
one-motion profile, enhanced handling and ample interior space.
The Civic continues to embody Honda’s commitment to deliver
genuine value to customers worldwide.The first Super Cub
Super Cub 50 today
In 1947, at a time when bicycles were as much a means of
transporting goods as a mode of personal transportation,
Soichiro Honda developed and launched his first product:
the A-Type auxiliary engine, attached to bicycles. Driven by
the desire to make personal transport more comfortable
and convenient, he founded Honda Motor Co., Ltd. in
1948, and Honda introduced its first motorcycle, the
Dream D, in 1949. By 2005, Honda Motor Co., Ltd. had
produced a total of 150 million motorcycles worldwide.
The recent boom in motorcycle production and sales
throughout Asia has boosted annual output to more than
10 million bikes, as more and more people recognized the
convenience and affordability of Honda products. Honda
has continued to grow, developing in accordance with
the policy of manufacturing close to the customer. Honda
now manufactures products ranging from motorcycles
and automobiles to power products such as generators
and marine outboards. By acting as a good corporate citi-
zen in local communities, Honda has won fans and earned
trust wherever it has established a presence. Throughout
today’s world, Honda is striving to become a company
that society wants to exist.
Providing genuine satisfaction
to each of our customers
in all of the regions of the world
Ongoing afforestation
Civic Hybrid
The extended Civic family
Highlights HighlightsPrimary Business
Honda ASV-3 (motorcycle / automobile)
Honda Motorcycle Airbag (deployed)
Sharing knowledge around the world:traffic safety programs in the Philippines
Honda has long been involved in traffic safety programs and
support activities, especially in Asia, where road infrastructure and
education for riders acquiring motorcycle licenses has presented
challenges. Honda currently has traffic safety programs in place
in 21 countries, including Japan. Nineteen facilities in 13 countries
are working to foster safety around the world through dealership-
based driver safety promotion and other activities.
As part of these efforts, Honda’s motorcycle and automobile
affiliates in the Philippines, Honda Philippines Inc. and Honda
Cars Philippines Inc., introduced the TeenSMART program at Don
Bosco high school in October 2005. TeenSMART is designed to
give novice drivers the advanced, real-world skills they need to
drive safely and avoid accidents, and focuses on high school stu-
dents who have not yet obtained their driver’s licenses. Students
attend lectures on traffic laws and the behavior of other drivers,
and participate in hands-on riding safety clinics on the school
grounds. In 2006, the program is being expanded to include
more high schools in metropolitan areas where accident rates
remain high.
Teaching traffic rules to children:Traffic Safety Caravan
To protect children from traffic accidents, it is important to start
teaching them the basics of traffic safety from infancy, as this
period has a major influence on their development. The Traffic
Safety Caravan is a hands-on traffic safety program for preschool-
aged children. The Honda-developed traffic safety education
program known as Ayatorii* Hiyoko is used to explain road safety
rules with images, which are presented in a fun way by specialized
trainers. The program includes interactive experiences for kids
using miniature traffic signals and crosswalks. In 2005 the caravan
visited 340 kindergartens and nursery schools in communities in
Japan that host Honda facilities.
Respect for the individual, a basic principle of Honda’s corpo-
rate philosophy, leads us to treat safety as a prerequisite of
mobility. That’s why enhancing the safety performance of our
products has always been an objective of vital importance in
our research and development. Different countries each have
their own safety standards. We have always worked hard not
just to comply with them, but to exceed them—and to lead
the way in developing groundbreaking safety technologies.
In the 1970s traffic injuries and fatalities rose dramatically.
In response, Honda accelerated its R&D on safety technolo-
gies, and in the 1980s introduced the first Japanese-made
automobile with ABS and SRS airbags. We have also been
a leader in implementing advanced safety technologies on
our motorcycles. Today, we continue to equip our products
with advanced, intelligent technologies that help ensure
the safety not only of vehicle occupants, but also of cyclists
and pedestrians—everyone who uses the roads.
In addition to making vehicles even safer, we are also taking
positive steps to address the human factor through driver
safety education. The Honda Driving Safety Promotion
Center, established in 1970, serves as a focus for these
initiatives. Currently we have programs in place in Japan
and 20 other countries worldwide. In 1974 we founded
the International Association of Traffic and Safety Sciences,
which is mandated to help resolve traffic-related issues.
Through these and related activities, we are working hard
to achieve a safer, happier and more mobile society for us
all.
It is estimated that 70% of automobile collisions involving serious
injury or fatality are caused by delays in cognition such as when
the driver is not focusing sufficient attention on the road. In order
to improve traffic safety, therefore, it is necessary to deploy not
only technologies that minimize any injuries caused by a collision,
but also technologies that prevent collisions from occurring in the
first place. In 1991, Honda began contributing to the Advanced
Safety Vehicle Project (ASV) under the auspices of the Japanese
Ministry of Land, Infrastructure and Transport. Its third phase,
ASV-3 (April 2001–March 2006) saw the introduction of Honda
ASV-3 vehicles equipped to exchange positional information with
other vehicles using Inter-Vehicle Communication technology.
ASV-3 vehicles are also equipped with several new advanced
safety technologies developed by Honda: a system that uses cam-
eras and radar to provide drivers with information on approaching
vehicles and obstacles in the road; a system that offers driver
support through steering- and brake-assist technologies; and an
emergency response system designed to facilitate rescue efforts in
the event of an accident. Honda is continuing this research with a
view to offering some of these technologies in future production
vehicles.
A world’s first for a production vehicle:the Honda Motorcycle Airbag System
In most frontal collisions involving a motorcycle, the rider is thrown
from the vehicle by the impact and strikes either the other vehicle
or the road surface. Honda began work on the development of
a motorcycle airbag to protect the rider as much as possible. By de-
veloping advanced computer simulation technology and conduct-
ing motorcycle crash tests at its indoor omni-directional Real World
Crash Test Facility using motorcycle rider test dummies, Honda has
gathered and analyzed a wide array of data on the demeanor of
motorcycles during collisions. We applied the expertise gained in
developing automobile airbags, then went beyond to resolve some
of the challenges specific to motorcycle collisions, and developed
the first motorcycle airbag. The system is scheduled for introduction
on the new Gold Wing motorcycle in the US in 2006.
Advanced Safety Vehicles—the next generation of safety systems
* Ayatorii is derived from a Japanese acronym meaning ‘simple explanations for traffic safety awareness’. The Hiyoko edition is for preschoolers.
Safety Initiatives
Working to make people and cars even safer.
Creating the mobile society of our dreams.
HighlightsHighlights
1211
Honda ASV-3 (motorcycle / automobile)
Honda Motorcycle Airbag (deployed)
Sharing knowledge around the world:traffic safety programs in the Philippines
Honda has long been involved in traffic safety programs and
support activities, especially in Asia, where road infrastructure and
education for riders acquiring motorcycle licenses has presented
challenges. Honda currently has traffic safety programs in place
in 21 countries, including Japan. Nineteen facilities in 13 countries
are working to foster safety around the world through dealership-
based driver safety promotion and other activities.
As part of these efforts, Honda’s motorcycle and automobile
affiliates in the Philippines, Honda Philippines Inc. and Honda
Cars Philippines Inc., introduced the TeenSMART program at Don
Bosco high school in October 2005. TeenSMART is designed to
give novice drivers the advanced, real-world skills they need to
drive safely and avoid accidents, and focuses on high school stu-
dents who have not yet obtained their driver’s licenses. Students
attend lectures on traffic laws and the behavior of other drivers,
and participate in hands-on riding safety clinics on the school
grounds. In 2006, the program is being expanded to include
more high schools in metropolitan areas where accident rates
remain high.
Teaching traffic rules to children:Traffic Safety Caravan
To protect children from traffic accidents, it is important to start
teaching them the basics of traffic safety from infancy, as this
period has a major influence on their development. The Traffic
Safety Caravan is a hands-on traffic safety program for preschool-
aged children. The Honda-developed traffic safety education
program known as Ayatorii* Hiyoko is used to explain road safety
rules with images, which are presented in a fun way by specialized
trainers. The program includes interactive experiences for kids
using miniature traffic signals and crosswalks. In 2005 the caravan
visited 340 kindergartens and nursery schools in communities in
Japan that host Honda facilities.
Respect for the individual, a basic principle of Honda’s corpo-
rate philosophy, leads us to treat safety as a prerequisite of
mobility. That’s why enhancing the safety performance of our
products has always been an objective of vital importance in
our research and development. Different countries each have
their own safety standards. We have always worked hard not
just to comply with them, but to exceed them—and to lead
the way in developing groundbreaking safety technologies.
In the 1970s traffic injuries and fatalities rose dramatically.
In response, Honda accelerated its R&D on safety technolo-
gies, and in the 1980s introduced the first Japanese-made
automobile with ABS and SRS airbags. We have also been
a leader in implementing advanced safety technologies on
our motorcycles. Today, we continue to equip our products
with advanced, intelligent technologies that help ensure
the safety not only of vehicle occupants, but also of cyclists
and pedestrians—everyone who uses the roads.
In addition to making vehicles even safer, we are also taking
positive steps to address the human factor through driver
safety education. The Honda Driving Safety Promotion
Center, established in 1970, serves as a focus for these
initiatives. Currently we have programs in place in Japan
and 20 other countries worldwide. In 1974 we founded
the International Association of Traffic and Safety Sciences,
which is mandated to help resolve traffic-related issues.
Through these and related activities, we are working hard
to achieve a safer, happier and more mobile society for us
all.
It is estimated that 70% of automobile collisions involving serious
injury or fatality are caused by delays in cognition such as when
the driver is not focusing sufficient attention on the road. In order
to improve traffic safety, therefore, it is necessary to deploy not
only technologies that minimize any injuries caused by a collision,
but also technologies that prevent collisions from occurring in the
first place. In 1991, Honda began contributing to the Advanced
Safety Vehicle Project (ASV) under the auspices of the Japanese
Ministry of Land, Infrastructure and Transport. Its third phase,
ASV-3 (April 2001–March 2006) saw the introduction of Honda
ASV-3 vehicles equipped to exchange positional information with
other vehicles using Inter-Vehicle Communication technology.
ASV-3 vehicles are also equipped with several new advanced
safety technologies developed by Honda: a system that uses cam-
eras and radar to provide drivers with information on approaching
vehicles and obstacles in the road; a system that offers driver
support through steering- and brake-assist technologies; and an
emergency response system designed to facilitate rescue efforts in
the event of an accident. Honda is continuing this research with a
view to offering some of these technologies in future production
vehicles.
A world’s first for a production vehicle:the Honda Motorcycle Airbag System
In most frontal collisions involving a motorcycle, the rider is thrown
from the vehicle by the impact and strikes either the other vehicle
or the road surface. Honda began work on the development of
a motorcycle airbag to protect the rider as much as possible. By de-
veloping advanced computer simulation technology and conduct-
ing motorcycle crash tests at its indoor omni-directional Real World
Crash Test Facility using motorcycle rider test dummies, Honda has
gathered and analyzed a wide array of data on the demeanor of
motorcycles during collisions. We applied the expertise gained in
developing automobile airbags, then went beyond to resolve some
of the challenges specific to motorcycle collisions, and developed
the first motorcycle airbag. The system is scheduled for introduction
on the new Gold Wing motorcycle in the US in 2006.
Advanced Safety Vehicles—the next generation of safety systems
* Ayatorii is derived from a Japanese acronym meaning ‘simple explanations for traffic safety awareness’. The Hiyoko edition is for preschoolers.
Safety Initiatives
Working to make people and cars even safer.
Creating the mobile society of our dreams.
HighlightsHighlights
1211
1413
Honda FC Stack
Manufacturing solar cells for cleaner energy
Honda began developing solar energy technology as part of its
program to optimize energy savings and reduce automobile-related
air pollution. A non-silicon solar cell was chosen for development
as its manufacture produces less CO2 and consumes approximately
50% less energy than conventional silicon solar cells. Superior pho-
toelectric conversion rates have also been achieved.
Honda’s first step in the practical application of this new type of
solar cell was taken in the spring of 2002 when they were put into
use at twelve research facilities and factories in Japan and three
overseas locations. Valuable data was collected under a variety
of conditions. The next step begins this year: starting in the latter
half of 2006, sales will be launched in a limited area. Then, in
2007, commercial production is scheduled to begin at Honda’s
Kumamoto Factory.
The development of solar cells is not only about creating a
clean energy source. It is also about creating hydrogen, which is
indispensable for the proliferation of fuel cell vehicles. The aim
is widely distributed power generation stations that use solar
cells for hydrogen production. With a vision that extends both to
creating the ultimate clean car and a clean source of energy to
serve as its fuel, the Honda Group is working to make good on its
commitment to the environment.
The Joyful Forest Project:planting hope in the Chinese desert
The Joyful Forest Project is a massive, 30-year undertaking in the
Korchin Desert, within the Autonomous Region of Mongolia in the
People’s Republic of China. Its goal is to use afforestation and agri-
culture to reclaim habitable areas so that people and nature can
productively coexist. The project, which is based on a partnership
between the Desert Planting Volunteer Association and Honda,
began in 2000 with the participation of the local community. To
date approximately 67,000 trees have been planted. In addition
to Honda’s financial support and operational planning, Honda
associates, retirees and their families voluntarily participate in tree-
planting tours. Their objective is to increase awareness among local
school children of the importance of such a collaborative afforesta-
tion effort. But the Joyful Forest Project isn’t just about helping
people plant trees. It’s about transcending national boundaries and
fulfilling our commitment to the next generation.
Fuel cell vehicles:aiming for the ultimate clean car
Fuel cell vehicles are powered by electric motors that run on
electricity generated by the chemical reaction between hydrogen
and oxygen. They use no gasoline, generate no CO2 emissions
and emit only water; they are perhaps the ultimate clean cars.
In 1999 Honda introduced experimental FCX cars equipped with
two different types of fuel cells. It then pursued improvements
in practicality and range. In 2002 Honda acquired certification
from the Japanese Ministry of Land, Infrastructure and Transport.
In the same year, it became the first to receive US government
certification for a fuel cell vehicle. Fuel cell vehicles were delivered
simultaneously to both the Japanese Cabinet Office and the City
of Los Angeles in December of that year.
The Honda FC Stack, a next-generation fuel cell that can operate
at -20°C, was introduced in 2003. June 2005 witnessed the
world’s first leasing of an FCX fuel cell vehicle to an individual cus-
tomer in the US, and Honda continues to make steady advances
toward the large-scale commercialization of fuel cell vehicles.
Since the development of the Civic CVCC engine, Honda has
embraced the challenge of improving combustion technology for
gasoline engines. It has also developed an array of clean power
trains and automobiles, including electric cars, natural gas-
powered cars and hybrids. Honda will continue to move forward
toward cleaner mobility.
Korchin Desert
Next-generation, thin-membrane solar cell panels on Honda’s Wako Building
First Honda FCX leased
to an individual
Two-stroke engines were once the norm in the motorcycle
industry. Then Honda introduced four-stroke engines that
generated less exhaust, delivered superior fuel efficiency
and had a smaller environmental footprint. This is but
one example of how, from early on, Honda developed
environment-friendly products in response to the de-
mands of the day. In the US in the 1960s and in Japan in
the 1970s, air pollution, urban smog and other pollution-
related issues became a major social problem in the US,
Japan and other countries. The US signed the Clean Air
Act of 1970 into law, requiring airborne contaminants in
automobile exhaust be reduced 90% by 1976. Although
many thought such tough standards were unachievable,
Honda took up the challenge. With the development of
the CVCC engine in 1972, it became the first auto manu-
facturer in the world to meet the Clean Air Act’s criteria.
Two decades later, Honda publicly defined its approach
to environment issues with the 1992 Honda Environment
Statement.
As a responsible global company, Honda naturally recog-
nizes its responsibility for the environment. Honda consid-
ers itself a global citizen, and as such continues to act on
its commitment to environmental preservation—for the
good of all, including future generations.
Tackling environmental problems from
a global perspective so future generations
can also experience the joy of mobility
Highlights
Environmental Initiatives
Highlights
1413
Honda FC Stack
Manufacturing solar cells for cleaner energy
Honda began developing solar energy technology as part of its
program to optimize energy savings and reduce automobile-related
air pollution. A non-silicon solar cell was chosen for development
as its manufacture produces less CO2 and consumes approximately
50% less energy than conventional silicon solar cells. Superior pho-
toelectric conversion rates have also been achieved.
Honda’s first step in the practical application of this new type of
solar cell was taken in the spring of 2002 when they were put into
use at twelve research facilities and factories in Japan and three
overseas locations. Valuable data was collected under a variety
of conditions. The next step begins this year: starting in the latter
half of 2006, sales will be launched in a limited area. Then, in
2007, commercial production is scheduled to begin at Honda’s
Kumamoto Factory.
The development of solar cells is not only about creating a
clean energy source. It is also about creating hydrogen, which is
indispensable for the proliferation of fuel cell vehicles. The aim
is widely distributed power generation stations that use solar
cells for hydrogen production. With a vision that extends both to
creating the ultimate clean car and a clean source of energy to
serve as its fuel, the Honda Group is working to make good on its
commitment to the environment.
The Joyful Forest Project:planting hope in the Chinese desert
The Joyful Forest Project is a massive, 30-year undertaking in the
Korchin Desert, within the Autonomous Region of Mongolia in the
People’s Republic of China. Its goal is to use afforestation and agri-
culture to reclaim habitable areas so that people and nature can
productively coexist. The project, which is based on a partnership
between the Desert Planting Volunteer Association and Honda,
began in 2000 with the participation of the local community. To
date approximately 67,000 trees have been planted. In addition
to Honda’s financial support and operational planning, Honda
associates, retirees and their families voluntarily participate in tree-
planting tours. Their objective is to increase awareness among local
school children of the importance of such a collaborative afforesta-
tion effort. But the Joyful Forest Project isn’t just about helping
people plant trees. It’s about transcending national boundaries and
fulfilling our commitment to the next generation.
Fuel cell vehicles:aiming for the ultimate clean car
Fuel cell vehicles are powered by electric motors that run on
electricity generated by the chemical reaction between hydrogen
and oxygen. They use no gasoline, generate no CO2 emissions
and emit only water; they are perhaps the ultimate clean cars.
In 1999 Honda introduced experimental FCX cars equipped with
two different types of fuel cells. It then pursued improvements
in practicality and range. In 2002 Honda acquired certification
from the Japanese Ministry of Land, Infrastructure and Transport.
In the same year, it became the first to receive US government
certification for a fuel cell vehicle. Fuel cell vehicles were delivered
simultaneously to both the Japanese Cabinet Office and the City
of Los Angeles in December of that year.
The Honda FC Stack, a next-generation fuel cell that can operate
at -20°C, was introduced in 2003. June 2005 witnessed the
world’s first leasing of an FCX fuel cell vehicle to an individual cus-
tomer in the US, and Honda continues to make steady advances
toward the large-scale commercialization of fuel cell vehicles.
Since the development of the Civic CVCC engine, Honda has
embraced the challenge of improving combustion technology for
gasoline engines. It has also developed an array of clean power
trains and automobiles, including electric cars, natural gas-
powered cars and hybrids. Honda will continue to move forward
toward cleaner mobility.
Korchin Desert
Next-generation, thin-membrane solar cell panels on Honda’s Wako Building
First Honda FCX leased
to an individual
Two-stroke engines were once the norm in the motorcycle
industry. Then Honda introduced four-stroke engines that
generated less exhaust, delivered superior fuel efficiency
and had a smaller environmental footprint. This is but
one example of how, from early on, Honda developed
environment-friendly products in response to the de-
mands of the day. In the US in the 1960s and in Japan in
the 1970s, air pollution, urban smog and other pollution-
related issues became a major social problem in the US,
Japan and other countries. The US signed the Clean Air
Act of 1970 into law, requiring airborne contaminants in
automobile exhaust be reduced 90% by 1976. Although
many thought such tough standards were unachievable,
Honda took up the challenge. With the development of
the CVCC engine in 1972, it became the first auto manu-
facturer in the world to meet the Clean Air Act’s criteria.
Two decades later, Honda publicly defined its approach
to environment issues with the 1992 Honda Environment
Statement.
As a responsible global company, Honda naturally recog-
nizes its responsibility for the environment. Honda consid-
ers itself a global citizen, and as such continues to act on
its commitment to environmental preservation—for the
good of all, including future generations.
Tackling environmental problems from
a global perspective so future generations
can also experience the joy of mobility
Highlights
Environmental Initiatives
Highlights
1615
A school that provides a life-changingexperience: Eagle Rock School
Just outside the town of Estes Park, Colorado, in the foothills of the
Rocky Mountains, American Honda Motor Co., Inc. established
Eagle Rock School in an effort to further its long-term commitment
of contributing to society in areas beyond the imperatives of the
company’s day-to-day operations. This boarding school accepts stu-
dents who have not experienced success in traditional academic
programs or who do not expect to graduate from high school, but
are passionate about changing their lives. The school does not
assign grades for courses (and therefore there are no failures) and
does not seek to impose restrictions of time or place. The program
is individually structured with an emphasis on students discovering
who they are as individuals, what their dreams are, and what they
need to learn in order to realize those dreams. What is important is
for each of the students to record, express and verify for themselves
what they have learned and how they have grown from their expe-
rience. Through classes and communal living, students learn the
value of visualizing their dreams and working to realize them.
With only 96 students, the school is annexed to an educational
training facility and receives numerous visits each year from those
active in education and related fields. Eagle Rock School’s mission is
to foster young people who have the desire and the determination
to make a difference in the world. The school also hopes to exert a
positive influence on other educators and help plant the seeds of
educational reform.
Honda is striving to extend the pleasures of a mobile lifestyle
to as many people as possible by providing safe, comfortable,
accessible transportation. We seek to provide more opportunities
for people with disabilities to realize their full potential. The
automobile can empower people to participate freely in society,
and special equipment is required to meet the needs of individu-
als with various types of disability. The Honda Techmatic System
was developed in 1976 to help people with disabilities drive
easily and in comfort. This versatile system allows users to select
equipment according to their individual needs. Options include a
manual driving supplemental device, left-foot-operated accelera-
tor pedal, and steering aid knob. In 1981, Honda introduced the
Honda Franz System, a foot-operated driving system for people
with disabilities in both arms. It remains the only such system
available in Japan. (For more information, see p50.)
Extending the pleasure of mobility to everyone:
Honda Techmatic System, Honda Franz System
Hard at work at Honda Sun
A workplace that welcomes people with disabilities: Honda Sun
In 1975, when Soichiro Honda visited Japan Sun Industries—a facil-
ity designed to provide people with disabilities an opportunity to
work and participate more fully in society—he identified with the
motto of its founder: “There are people with mental and physical
disabilities around us, but there is no such thing as ‘disability’ when
it comes to work.” In 1981, Honda Sun Co., Ltd. was founded, and
ever since the company has been engaged in the production of
components for Honda motorcycles, automobiles and power prod-
ucts. In 1995, the Hiji Plant was opened to expand the work oppor-
tunities offered to individuals with disabilities. The factory and resi-
dential quarters are designed to accommodate people with special
needs, allowing even those with more serious disabilities to enjoy
their work and enhance their lives. The facility is also environment-
friendly, and in 1999 attained ISO 14001 certification. In 1992,
Honda Sun R&D Co., Ltd. was established to handle CAD design,
and also conduct research and development related to transporta-
tion and special-needs equipment. Associates are active in
wheelchair marathons, swim-
ming, Paralympics and many
other events.
Honda seeks to be a good corporate citizen and strives
for harmonious coexistence by becoming part of the
communities that host our facilities. Opening our doors
for factory tours, participating in local festivals, leading
clean-up campaigns and fostering the growth of forests
around our facilities, we’re engaging in a broad range
of initiatives.
Since establishing Honda Sun Co., Ltd. in 1981 we’ve
been making an extra effort to provide employment
opportunities for individuals with disabilities. Overseas,
our approach is equally progressive. In 1994, we opened
Eagle Rock School in Colorado, US, to give students
facing challenges a new chance to succeed. In 1998, on
the 50th anniversary of the company’s foundation, a
new corporate vision was defined for our philanthropic
initiatives. We are now redoubling our efforts in the vital
areas of education, environmental preservation and
traffic safety.
Putting down roots in communities
worldwide, and playing our part as corporate
citizens to help build a better tomorrow
Highlights
Corporate Citizenship Initiatives
Honda Techmatic System
Honda Franz System
Highlights
1615
A school that provides a life-changingexperience: Eagle Rock School
Just outside the town of Estes Park, Colorado, in the foothills of the
Rocky Mountains, American Honda Motor Co., Inc. established
Eagle Rock School in an effort to further its long-term commitment
of contributing to society in areas beyond the imperatives of the
company’s day-to-day operations. This boarding school accepts stu-
dents who have not experienced success in traditional academic
programs or who do not expect to graduate from high school, but
are passionate about changing their lives. The school does not
assign grades for courses (and therefore there are no failures) and
does not seek to impose restrictions of time or place. The program
is individually structured with an emphasis on students discovering
who they are as individuals, what their dreams are, and what they
need to learn in order to realize those dreams. What is important is
for each of the students to record, express and verify for themselves
what they have learned and how they have grown from their expe-
rience. Through classes and communal living, students learn the
value of visualizing their dreams and working to realize them.
With only 96 students, the school is annexed to an educational
training facility and receives numerous visits each year from those
active in education and related fields. Eagle Rock School’s mission is
to foster young people who have the desire and the determination
to make a difference in the world. The school also hopes to exert a
positive influence on other educators and help plant the seeds of
educational reform.
Honda is striving to extend the pleasures of a mobile lifestyle
to as many people as possible by providing safe, comfortable,
accessible transportation. We seek to provide more opportunities
for people with disabilities to realize their full potential. The
automobile can empower people to participate freely in society,
and special equipment is required to meet the needs of individu-
als with various types of disability. The Honda Techmatic System
was developed in 1976 to help people with disabilities drive
easily and in comfort. This versatile system allows users to select
equipment according to their individual needs. Options include a
manual driving supplemental device, left-foot-operated accelera-
tor pedal, and steering aid knob. In 1981, Honda introduced the
Honda Franz System, a foot-operated driving system for people
with disabilities in both arms. It remains the only such system
available in Japan. (For more information, see p50.)
Extending the pleasure of mobility to everyone:
Honda Techmatic System, Honda Franz System
Hard at work at Honda Sun
A workplace that welcomes people with disabilities: Honda Sun
In 1975, when Soichiro Honda visited Japan Sun Industries—a facil-
ity designed to provide people with disabilities an opportunity to
work and participate more fully in society—he identified with the
motto of its founder: “There are people with mental and physical
disabilities around us, but there is no such thing as ‘disability’ when
it comes to work.” In 1981, Honda Sun Co., Ltd. was founded, and
ever since the company has been engaged in the production of
components for Honda motorcycles, automobiles and power prod-
ucts. In 1995, the Hiji Plant was opened to expand the work oppor-
tunities offered to individuals with disabilities. The factory and resi-
dential quarters are designed to accommodate people with special
needs, allowing even those with more serious disabilities to enjoy
their work and enhance their lives. The facility is also environment-
friendly, and in 1999 attained ISO 14001 certification. In 1992,
Honda Sun R&D Co., Ltd. was established to handle CAD design,
and also conduct research and development related to transporta-
tion and special-needs equipment. Associates are active in
wheelchair marathons, swim-
ming, Paralympics and many
other events.
Honda seeks to be a good corporate citizen and strives
for harmonious coexistence by becoming part of the
communities that host our facilities. Opening our doors
for factory tours, participating in local festivals, leading
clean-up campaigns and fostering the growth of forests
around our facilities, we’re engaging in a broad range
of initiatives.
Since establishing Honda Sun Co., Ltd. in 1981 we’ve
been making an extra effort to provide employment
opportunities for individuals with disabilities. Overseas,
our approach is equally progressive. In 1994, we opened
Eagle Rock School in Colorado, US, to give students
facing challenges a new chance to succeed. In 1998, on
the 50th anniversary of the company’s foundation, a
new corporate vision was defined for our philanthropic
initiatives. We are now redoubling our efforts in the vital
areas of education, environmental preservation and
traffic safety.
Putting down roots in communities
worldwide, and playing our part as corporate
citizens to help build a better tomorrow
Highlights
Corporate Citizenship Initiatives
Honda Techmatic System
Honda Franz System
Highlights
The joy of helping children bring dreams to life: Children’s Idea Contest
The Children’s Idea Contest arose from the idea of helping children
experience the joy of dreaming and the delight of creating. In the
first stage, the contest invites elementary school children from all
over Japan to imagine something they think would be really cool,
draw a picture of it and send it in. Children are free to draw what-
ever they want. The top entries are selected by a panel of judges,
and the children are then invited to make models of their ideas.
Increased participation—from 70 groups and 122 people when it
was first held in 2002, to 4,011 groups and 4,500 people for the
fourth contest in 2005—is just one indication of the event’s grow-
ing success. Honda’s humanoid robot ASIMO, which represents
the realization of one of Honda’s own dreams, visits the schools of
children who win the top two prizes and teaches a special class.
The goal of the contest is to give children the opportunity to expe-
rience the wonder and delight of achieving one’s dreams.
In 2005, the contest expanded to Thailand, and an exchange of
participants between the Thai and Japanese contests will begin in
2006.
In 1954, when the company was barely known outside
Japan, Honda announced its intention to compete in the
Isle of Man TT motorcycle races—then the most prestigious
motorcycle competition in the world. In 1961, Honda
rode to a decisive victory, sweeping the top five places.
Three years later, in 1964, Honda took up the challenge of
Formula One, the pinnacle of international car racing, and
scored its first victory the following year.
Next, Honda applied the lessons of the racetrack to the
development of low-emission engine technology, result-
ing in the 1972 introduction of the revolutionary CVCC,
the world’s first engine to comply with the stringent
requirements of the US Clean Air Act.
To realize the dream of bringing the cartoon character
Astro Boy to life, Honda began exploring the principles
of bipedal locomotion in 1986. By 2000, the two-legged
humanoid robot ASIMO was taking bows worldwide.
More recently, founder Soichiro Honda’s dream of taking
the company into another dimension of mobility was
realized as the HondaJet took to the skies.
Honda has always aimed high, pursuing lofty dreams and
rising to the challenge of fulfilling them—an approach
that has led Honda to some amazing breakthroughs in
mobility. Propelled by the power of dreams, Honda will
continue the work of turning inspiration into reality.
Challenging the limits of mobility: ASIMO, the humanoid robot
Honda dreamed of creating a new form of mobility—a two-
legged humanoid robot—that would live in harmony with people
and offer unique benefits to society. The company began working
on realizing this dream in 1986, when it started its research on
robots. In 1996, while such ideas were still considered fanciful,
Honda developed P2, an autonomous humanoid robot. In 2000,
Honda’s ongoing efforts to enhance the robot’s performance
while reducing its size and weight led to the introduction of
ASIMO, the humanoid robot.
In recent years, Honda has continued to refine ASIMO in the
hope that robots may soon be able to help people in their
homes and beyond. Debuting in 2005, the latest incarnation of
ASIMO is capable of so effectively imitating human movement
that it can actually hold hands and walk with a person—a feat
Honda accomplished by increasing the robot’s sensor count and
enhancing sensor performance. Other physical abilities have also
been improved. For example, ASIMO can now run at a speed of
6 kph—double the speed of previous models.
A new dimension of mobility: HondaJet
Since the company’s foundation, Honda has dreamed of entering
the aviation industry. We first took up the challenge in 1986, begin-
ning research on compact business jets using engines provided by
other manufacturers. In 1993, we conducted the first test flight of
an experimental jet featuring an all-composite body. While continu-
ing the development of a proprietary engine, Honda began design-
ing a highly aerodynamic, fuel-efficient aircraft body, incorporating
advanced Honda technologies in the innovative wing design, the
fuselage and other key components.
Honda then developed the experimental HondaJet, with a ground-
breaking design that features a significantly larger cabin, as well
as fuel efficiency superior to other planes in its class. In December
2003, Honda began test flights of the HondaJet equipped with a
Honda engine, the HF118 turbofan—a double feat rarely achieved
in the aerospace industry.
It is Honda’s dream that ASIMO will truly be of service to human-
kind, enriching the lives of individuals as well as society as a
whole.
1817
Dreams & Advanced Technology
HighlightsHighlights
Advanced technology and inspiration
turning dreams into reality
ASIMO
Experimental HondaJet
Children’s Idea Contest—final judging
The ASIMO Prize—ASIMO visits contest winners’ schools
Winners of the Children’s Idea Contest in Thailand
The joy of helping children bring dreams to life: Children’s Idea Contest
The Children’s Idea Contest arose from the idea of helping children
experience the joy of dreaming and the delight of creating. In the
first stage, the contest invites elementary school children from all
over Japan to imagine something they think would be really cool,
draw a picture of it and send it in. Children are free to draw what-
ever they want. The top entries are selected by a panel of judges,
and the children are then invited to make models of their ideas.
Increased participation—from 70 groups and 122 people when it
was first held in 2002, to 4,011 groups and 4,500 people for the
fourth contest in 2005—is just one indication of the event’s grow-
ing success. Honda’s humanoid robot ASIMO, which represents
the realization of one of Honda’s own dreams, visits the schools of
children who win the top two prizes and teaches a special class.
The goal of the contest is to give children the opportunity to expe-
rience the wonder and delight of achieving one’s dreams.
In 2005, the contest expanded to Thailand, and an exchange of
participants between the Thai and Japanese contests will begin in
2006.
In 1954, when the company was barely known outside
Japan, Honda announced its intention to compete in the
Isle of Man TT motorcycle races—then the most prestigious
motorcycle competition in the world. In 1961, Honda
rode to a decisive victory, sweeping the top five places.
Three years later, in 1964, Honda took up the challenge of
Formula One, the pinnacle of international car racing, and
scored its first victory the following year.
Next, Honda applied the lessons of the racetrack to the
development of low-emission engine technology, result-
ing in the 1972 introduction of the revolutionary CVCC,
the world’s first engine to comply with the stringent
requirements of the US Clean Air Act.
To realize the dream of bringing the cartoon character
Astro Boy to life, Honda began exploring the principles
of bipedal locomotion in 1986. By 2000, the two-legged
humanoid robot ASIMO was taking bows worldwide.
More recently, founder Soichiro Honda’s dream of taking
the company into another dimension of mobility was
realized as the HondaJet took to the skies.
Honda has always aimed high, pursuing lofty dreams and
rising to the challenge of fulfilling them—an approach
that has led Honda to some amazing breakthroughs in
mobility. Propelled by the power of dreams, Honda will
continue the work of turning inspiration into reality.
Challenging the limits of mobility: ASIMO, the humanoid robot
Honda dreamed of creating a new form of mobility—a two-
legged humanoid robot—that would live in harmony with people
and offer unique benefits to society. The company began working
on realizing this dream in 1986, when it started its research on
robots. In 1996, while such ideas were still considered fanciful,
Honda developed P2, an autonomous humanoid robot. In 2000,
Honda’s ongoing efforts to enhance the robot’s performance
while reducing its size and weight led to the introduction of
ASIMO, the humanoid robot.
In recent years, Honda has continued to refine ASIMO in the
hope that robots may soon be able to help people in their
homes and beyond. Debuting in 2005, the latest incarnation of
ASIMO is capable of so effectively imitating human movement
that it can actually hold hands and walk with a person—a feat
Honda accomplished by increasing the robot’s sensor count and
enhancing sensor performance. Other physical abilities have also
been improved. For example, ASIMO can now run at a speed of
6 kph—double the speed of previous models.
A new dimension of mobility: HondaJet
Since the company’s foundation, Honda has dreamed of entering
the aviation industry. We first took up the challenge in 1986, begin-
ning research on compact business jets using engines provided by
other manufacturers. In 1993, we conducted the first test flight of
an experimental jet featuring an all-composite body. While continu-
ing the development of a proprietary engine, Honda began design-
ing a highly aerodynamic, fuel-efficient aircraft body, incorporating
advanced Honda technologies in the innovative wing design, the
fuselage and other key components.
Honda then developed the experimental HondaJet, with a ground-
breaking design that features a significantly larger cabin, as well
as fuel efficiency superior to other planes in its class. In December
2003, Honda began test flights of the HondaJet equipped with a
Honda engine, the HF118 turbofan—a double feat rarely achieved
in the aerospace industry.
It is Honda’s dream that ASIMO will truly be of service to human-
kind, enriching the lives of individuals as well as society as a
whole.
1817
Dreams & Advanced Technology
HighlightsHighlights
Advanced technology and inspiration
turning dreams into reality
ASIMO
Experimental HondaJet
Children’s Idea Contest—final judging
The ASIMO Prize—ASIMO visits contest winners’ schools
Winners of the Children’s Idea Contest in Thailand