providence - the creative capital - greater nashua chamber of commerce eminence awards
DESCRIPTION
Martha Sheridan, President and CEO of the Providence Warwick Convention & Visitors Bureau and Lynne McCormack, Director of Art, Culture + Tourism for the City of Providence presented the process they went through while rebranding Providence, RI as the Creative Capital. This was the keynote presentation for our Eminence Awards luncheon on March 7, 2014.TRANSCRIPT
Providence Brand Platform
• Target Audience:
• Frame-of-Reference:
• Point-of-Difference:
• Benefits:
• For those seeking depth and perspective
• Providence, Rhode Island is a vibrant northeastern city
• where original thinking is expansive and every experience is personal
• so you are free to create...
Variations-PWCVB
CREATIVE PROVIDENCE
Brand Evolution
2012-Present
