Protein For All Dr. Pawan Kumar,

Consultant, USSEC

East & North India, Nepal,

USSEC INTRODUCTION

We Represent

U S farmers

U S Industry

U S Department of Agriculture

We work on finding new applications of soy & Implement in

market

We do marketing of Soy and establish trade linkage wherever

demand exist

USSEC MEMBERS

Knewtson Soy Products

•To See Every Indian Healthy

• To

•Our expense on treatment should reduce

•Life expectancy should be at par with

best

•Working life -70 years

Why

Protein For All

•To See Every Indian Healthy

• To

•Our expense on treatment should reduce

•Life expectancy should be at par with

best

•Working life -70 years

• Do you know your Protein requirement

• Do you know how much protein you are consuming

•To See Every Indian Healthy

• To

•Our expense on treatment should reduce

•Life expectancy should be at par with

best

•Working life -70 years

Be a part Of This Campaign

1. To See every Indian Healthy 2. To Increase Life expectancy to 85 Years 3. To extend Working life to 70 Years

1. We want to educate every Indian- what is healthy diet

2. How Protein is so Important to achieve a long healthy life

News &

Views

News &

Views

News &

Views

News &

Views

News &

Views

News &

Views

News &

Views

News &

Views

The times of India

27th July 2017

Mumbai edition

Very few people healthy

Those healthy –for very short period in life

Celebrity of family is protein

deficient

Very poor education on nutrition at school level

We know protein is important

We eat protein to resynthesize 100’s protein

Used to produce hormone, enzyme,

neurotransmitters, co enzyme, co factors

To carry out vital functions of body

Importance of protein

Our body requires protein

Tissue repair

Construction of new cells

Every cell need different type of protein to maintain

life/ cellular integrity

To replace worn out and dead cells Example:

WBC in 4-20 days

Cells in GIT and platelets in 4 hrs

Skin cells replaced on 24 days

To maintain beauty

Collagen keeps muscle binded and in strong integrity

Importance of protein

We need regular supply of Protein to our body

Our body has no specialized cells to store

protein/amino acid in body

Importance of protein

Digestible Protein requirement: 32.7 MMT Availability of digestible protein for human Consumption

for human consumption To

PROTEIN Demand

& Supply

Rice 2.8

Wheat 5.22

Pulses 3.38

Milk 6.28

Chicken 1.89

Egg 0.61

Fish 2.09

Others 0.5

Total 22.77MMT

India Availability 48gms

World average 77gms

Developed Countries

103gms

43gms/day-against 70gms

Poorest 30% Get only38%

Balance 16.23 MMT-against 26.16MMT

62% availability for 80% Population

Available 22.77 MT

20% Population 6.54 MMT

Protein

Distribution

Country Life

E

Rank

Monaco 89.5 1

Japan 85 2

Singapore 84.95 3

Hong Kong 82.44 8

Italy 82.2 10

Canada 81.85 13

France 81.68 14

USA 79 53

Sri Lanka 76,75 90

Bangladesh 71.23 154

India 68.45 167

Nepal 67.86 168

Pakistan 67.73 169

Best is Asia-Optimum Protein

& optimum fat consumption

Europe and USA are good

They consume high protein

& high fat

India Poor- High energy and

low protein

There are 39

Countries With life

expectancy of

above 80 years

Life Expectancy

And Protein Intake

Country Life

E

Rank

Monaco 89.5 1

Japan 85 2

Singapore 84.95 3

Hong Kong 82.44 8

Italy 82.2 10

Canada 81.85 13

France 81.68 14

USA 79 53

Sri Lanka 76,75 90

Bangladesh 71.23 154

India 68.45 167

Nepal 67.86 168

Pakistan 67.73 169

Country Life

E

Rank

Japan 91.58 1

Singapore 91.55 2

Monaco 87.8 3

Hong Kong 84.16 9

Italy 84.5 11

Canada 83.91 13

France 83.83 15

USA 83.09 40

Sri Lanka ? ?

Bangladesh ? ?

India ? ?

Nepal ? ?

Pakistan ? ?

Our will power

Will decide

where

We

go

2016 Vs

2050

Expected Life

Expectancy

Country Life

E

Rank

Monaco 89.5 1

Japan 85 2

Singapore 84.95 3

Hong Kong 82.44 8

Italy 82.2 10

Canada 81.85 13

France 81.68 14

USA 79 53

Sri Lanka 76,75 90

Bangladesh 71.23 154

India 68.45 167

Nepal 67.86 168

Pakistan 67.73 169

Country Life

E

Rank

Japan 91.58 1

Singapore 91.55 2

Monaco 87.8 3

Hong Kong 84.16 9

Italy 84.5 11

Canada 83.91 13

France 83.83 15

USA 83.09 40

Sri Lanka ? ?

Bangladesh ? ?

India ? ?

Nepal ? ?

Pakistan ? ?

Our will power

Will decide

where

We

go

2016 Vs

2050

Expected Life

Expectancy

85

years

In late 19th century Netherland people were short in height. Today their average height is 183cm (Reported by Yvonne et.al.)

In 19th century In England Height difference between youth from upper class and lower class was 22cms. (Reported by Komlos)

In India –Average height is more in area where milk consumption is high and the area where fish consumption is high

Height

And Protein Intake

India: We are on 12th Rank from bottom

Male—166.3cm Female—152.6cm

Vietnam, Sri Lanka, Bolivia, Bahrain, Iraq, Guatemala, North Korea, Malawi, Nepal, Philippines, Indonesia

22% babies are born with weight less than 2.5 kg (NIN)- we loose height right from mother womb.

Height Of

Indian

Protein Consumption

Vs Health of Society

Rank Country Protein

Intake

Gold Silver Bronze Total

1 U S A 42.01 46 37 38 121

2 China 22.24 26 18 26 70

3 Britain 33.06 27 23 17 67

4 Russia 27.3 19 18 19 56

5 Germany 33.04 17 10 15 42

6 France 37.38 10 18 14 42

7 Japan 26.85 12 8 21 41

8 Australia 41.5 8 11 10 29

9 Italy 36.34 8 12 8 28

10 South Korea 27.21 9 3 9 21

67 India 15.1 0 1 1 2

Medal tally Rio

Olympic 2016

Source Protein/

100gms

PDCAS

Egg 13 100

Chicken 27 96

Shrimp 24 96

Mutton 27 92

Fish 22 96

Milk 4 98

Curd 5 98

Paneer

(Cottage

Cheese)

23 96

Source Protein/

100gms

PDCAS

Dal 22 73

Chana 19 73

Rajma 23 73

Soy Badi 52 95

Soy flour 52 95

tofu 14 95

Rice 8 47

Wheat 11 48

Protein Sources

Animal Sources Plant Sources

Source Protein/100gms

Rate/kg

Rate/100gms

Cost of 100 gms of protein

PDCAS

Chicken 27 180 18 69 96

Fish 22 150 15 71 96

Shrimp 24 550 55 238 96

Mutton 27 450 45 180 92

Egg 13 100 10 76 100

Milk 4 44 4 100 98

Curd 5 80 8 160 98

Paneer 23 230 23 120 96

Cost of

Protein

Source Protein/100gms

Rate/kg

Rate/100gms

Cost of 100 gms of protein

PDCAS

Dal 22 100 10 62 73

Chana 19 80 8 57 73

Rajma 23 120 12 71 73

Soy Badi 52 150 11 29 95

Soy flour 52 70 7 14 95

tofu 14 120 12 89 95

Rice 8 35 3.5 93 47

Wheat 11 22 2.2 43 478

Cereal is expensive Least expensive

Cost of

Protein

• ONE EGG - 6 G

• GLASS MILK – 8 G

• 2 SLICE BREAD – 4 G

TOTAL – 18G/75G

Monitoring Protein Intake

A person

weigh 75

• 100G ROTI – 6 G

• 100G RICE – 3G

• 100GM CHICKEN –27G

• 75G VEG CURRY – 1G

TOTAL – 37G/75G

So Breakfast + Lunch =

57G/75G

So, Dinner should not

exceed 18g

Monitoring Protein Intake

• 3 ROTI – 6G

• 50G DAL – 8 G

• 100G LADIES FINGER – 1G

• CUP OF CURD – 5 G

TOTAL – 20G/84G So Breakfast + Lunch +

Dinner = 77G/75G

Monitoring Protein Intake

Calculate Protein requirement of entire Family

Cook With measurement

Serve With measurement

Monitoring Protein Intake

•A family of Six member- A couple+ two parents+ two kids

•Assume Husband-70 kg, Wife-58kg, Son-35kg, Doughter-

25kg, Father-70kg, mother-60kg

70+58+52+37+63+48= 328 gms

Wheat flour-30, Rice-40, Egg-5, Pulses-100, Chicken-160,

Vegetables-40, Milk-45, Soy-150

Protein Requirement

of a family

Breakfast- 400gms wheat+eggs 12+vegetable600gms

/28+72=100==12+60+25=97

Lunch-Rice 600gms+ dal 400gms+ Chicken500gms

/24+57+81=16==24+40+80=144

Dinner- 400gms wheat+ vegetable1000gms+ Milk 900ml/

28+36=64== 12+ 25+40=78

Total=326==RM319+cooking cost 50=369

Quantity management

Income Rs300/Day

Breakfast- 600gms wheat + eggs 6+vegetable600gms

/42+36=78==18+30+25=73

Lunch-Rice 600gms+ dal 300gms+ Soy 200gms

/24+42+100=166==24+24+30=78

Dinner- 600gms wheat+ vegetable1000gms+ Milk

900ml/42+36=78== 18+ 25+40=79 Total=230

RM230+cooking cost 40=270

It is affordable

Source Protein/

100gms

PDCAS

Egg 13 100

Chicken 27 96

Shrimp 24 96

Mutton 27 92

Fish 22 96

Milk 4 98

Curd 5 98

Paneer

(Cottage

Cheese)

23 96

Source Protein/

100gms

PDCAS

Dal 22 73

Chana 19 73

Rajma 23 73

Soy Badi 52 95

Soy flour 52 95

tofu 14 95

Rice 8 47

Wheat 11 48

Diet Audit

Animal Sources Plant Sources

While the U.S. Soybean Export Council (USSEC) does not guarantee the forecasts or statements of USSEC Staff or Contractors, we have taken care in

selecting them to represent our organization. We believe they are knowledgeable and their presentations and opinions will provide listeners with detailed

information and valuable insights into the U.S. Soy and U.S. Ag Industry. We welcome further questions and always encourage listeners to seek a wide

array of opinions before making any financial decisions based on the information presented. Accordingly, USSEC will not accept any liability stemming from

the information contained in this presentation.

Thanks !!