protecting your web presence
TRANSCRIPT
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Welcome to Protecting Your Web Presence
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Protecting Your Web Presence
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STEP 1 - Domain Registration
• Domain Registration - is the term used to describe the process of acquiring a domain name from a domain name registrar.
Domain Name = www.therichestweb.com
Domain Registrar Providers = GoDaddy.com – HostGator.com - 1in1.com
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Domain Registrant•Why is Domain Registrant IMPORTANT?
• Because he who registers a domain is recognized as the DOMAIN OWNER and is the only person who can make changes to the account status.
• Only the designated registrar may modify or delete information about domain names in a central registry database.
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What Does This Mean?• If you have an agency or a 3rd party web administrator register your domain name, quite often they will register the domain name in their account. By default, this can make the domain theirs.
• SOLUTION – When it comes to domain registration and or purchasing domains, you should create your own registry account and purchase your own domain in your own account.
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How Do I Do This?
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Advantages to Being Registrant
• You are the Registrant / Owner
• You are the Admin Contact
• Tech Contact is generally your hosting provider
• YOU ARE IN CONTROL
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How to Verify http://whois.domaintools.com
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Good - Example
Gatlinburg Chamber is Registrant
Site is registered until 12/27/2018
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Does Domain Registration Length Have any SEO Advantage?
http://searchengineland.com/google-domain-registrations-dont-affect-seo-or-do-they-25483
Google says No to SEO value - But I say to “Err on the Side of Caution”
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Ever Been Held Hostage???
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How Bad Can It Be, Really???•What’s the worst thing that can happen?
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Was This an Extreme Example?• Yes it was an extreme example of what can happen if someone gets hold of your domain name.
• The previous example was from a Software company who let their domain registration information get out of their control.
• Is there a Fix to this situation?
• Yes & No, there is a solution to everything but that takes time and time equals money; or should I say
“Time COSTS Money = Loss of Revenue”
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Control Your Website Destiny• If you have your own account, you are in total
control of your domain.
• The ability to control your DNS/Nameservers puts you in the drivers seat, and your domain name can never be held hostage.
www.THERICHESTWEB.com is under my total control.
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Where Do We Go From Here?
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Hosting
• To Host or not to Host, that is the question?
• There are two choices each with its own set of advantages and challenges.
1. First Choice: Secure Your Own Hosting
2. Second Choice: A Web Hosting Agency
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Securing Your Own Hosting • Pros
• You are in control • Cons
• Technical knowledge required• You are responsible for downtime
• Suggestions – If you do decide to self host, I suggest getting a Website for Dummy’s book for a basic understanding. Then, get use to calling tech support at the hosting company.
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Hosting by Web Agency •Pros • Agency handles all aspects of your website • Agency deals with the technical stuff • Additional services provided by agency
•Cons • Agency priorities may not be your priorities • Possible hostage taking of your website • Agency has access to your data
• Suggestions • Get periodic copies of your website and data and collateral materials i.e. (photos, videos, PDF’s)
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What to Look for in Hosting
• A good web hosting provider is a key element in having a smooth running site. There are countless providers out there. Don’t get overwhelmed by all of the choices and features providers offer.
1. Great technical support
2. 99.9% uptime guarantee is all that you should be concerned about at this point.
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Who to ChooseUltimate Review List of 80 Best
Web Hosting Providers Comparedhttp://tomuse.com/reviews-top-website-host-companies-compare/
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Can There Be Anything Else?
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Other Networks?•What is the one thing needed to open an
Online Account?
• That’s right -- An E-mail address.
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Only Use Company E-mails
• Only use company e-mail addresses when opening any online account.
•Why ?
• If I use my personal e-mail [email protected] to register the company Facebook Page and I leave the company, it may be hard or impossible for a company to post and inform followers of events and specials.
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Consider the Work Involved
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Google Analytics
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What are Google Analytics?
• They are your online P&L Statement. Review of your analytics should be done on a regular basis.•WARNING – Look at the big picture! Do not get bogged down in every minute detail. Our business is tourism, we know their will be highs and lows. • Your goal should be to push the lows up and create more demand in these times.
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HOPE & PRAY• NEVER let an employee create a Google Analytics account for your business under their personal e-mail account. This is potentially a HUGE security risk.
• If that employee leaves the company, you had better HOPE& PRAY that they give you access or you can Kiss your historical web traffic reports goodbye.
Worst case scenario, your data is given to a competitor.
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Summation (Tips) or Suggestions
• Domain Registration – Create a company account with company e-mail & control the destiny of your business.
•Website Hosting – Decide if you want to self host or if you would like to pay an agent to host for you. Educate yourself and make informed decisions.
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• Social Media – Create all accounts with a company e-mail. If your accounts are under an employee E-mail address, have employee edit profile and change to company e-mail.
• Google Analytics – Be sure that this account is registered under a company e-mail account. Be sure that the GM is also registered as a user on the account.
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Next Session Business Learning in the Library:
Social Media and Online Reputation Management (Part II)
Tuesday, April 10, 20128:30 am - 10:00 am
Anna Porter Public Library in Gatlinburg
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Thank You for Your Time
I Invite you to Follow Me
[email protected](865) 242-1700
Download this presentation athttp://therichestweb.com/downloads