protecting children's health from television advertising of food
TRANSCRIPT
e65dministrative Pharmacy 8 (2012) e1–e66
Appropriateness of Antibiotic Use in Enteric FeverIn-patients of Two Tertiary Care Hospitals in WesternNepal: A Cross-sectional StudyK. Alam1,2, P. Mishra3, N.K. Angsulee1, 1Department of
Social and Administrative Pharmacy, Faculty of
Pharmaceutical Sciences, Chulalongkorn University,
Bangkok, Thailand, 2Department of Pharmacology,
Manipal College of Medical Sciences, Pokhara, Nepal,3Department of Pharmacology, Saba University School of
Medicine, Saba, Dutch Caribbean, Netherlands Antilles
Objectives: The study was carried out to study the
antibiotic use in in-patient with Enteric Fever and assess
their appropriateness.
Methods: A cross-sectional study was carried out in two
tertiary-care hospitals viz. Manipal Teaching Hospital
(MTH) and Western Regional Hospital (WRH) in
western Nepal between Aug-September 2010. Data
regarding antibiotic use was collected from patient file
and appropriateness in this study was assessed by
researcher using Medication Appropriateness Index
(MAI) criteria which include indication, effectiveness,
dosage, correct directions, practical directions, drug-
drug interactions, drug-disease interactions, duplication,
duration and expense. Ethical approval was obtained
from the Nepal Health Research Council (NHRC),
a national research authority under ministry of health
and also permission for research were obtained from
institutional research committee of the two study
hospitals.
Results: Data from 100 in-patients from each hospital
were analysed for antibiotic use. Mean use of antibi-
otics in WRH (2.18 � 0.87) was not significantly
different (P¼.015) from MTH (2.13 � 1.11). Cephalo-
sporin group of antibiotic were used widely to treat
enteric fever in both hospitals which was around
1.12 Cephalosporin per treatment in MTH and 0.93
Cephalosporin per treatment in WRH. We found on
average 31.7% in MTH and 39.5% in WRH of pa-
tient’s treatments with antibiotics were inappropriate.
Further, we found that common type of inappropri-
ateness includes the expensiveness [90% (MTH), 92%
(WRH)] duplication of antibiotics [53% (MTH),
822% (WRH)], prescribing high generation antibiotics
[80% (MTH), 89% (WRH)], and practical direction
[17% (MTH), 33% (WRH)].
Conclusions: Conclusively, more than thirty percent of
patients in both of hospitals treated for enteric fever
received inappropriate antibiotics. Hence we recommend
future education or managerial intervention to improve
appropriateness.
Protecting Children's Health from TelevisionAdvertising of FoodS. Sukamolson, V. Kulsomboon, W. Sriviriyanuparp,
Health Consumer Protection Program, Faculty of
Abstracts / Research in Social and A
Pharmaceutical Science, Chulalongkorn University,
Bangkok, Thailand
Objectives: To examine the food advertising on child-
ren’s program television based on Notification of the
Public Relations Department Announcement on “Crite-
ria and duration of time for commercials and business
services on radio and television that may have an impact
on children”, dated 18 January 2008, and to recommend
a policy proposal to regulate food advertising on child-
ren’s program in Thailand.
Methods: The study on direct advertorial and indirect
advertorial during children’s program in free TV on 18th
September – 8th October 2010 was conducted to identify
the duration of time, frequency, technique and strategy
used for advertising, and type of products that were ad-
vertised based on the Notification that was already
mentioned.
Results: For the duration of time, the result showed that
23 (69%) of 39 of children’s programs advertised more
than 10 minutes per hour. Of the 39 children’s programs,
13 (33%) had half of their advertising time that could
impact children. For technique and strategy used for
advertising, the results showed that they did not follow
the criteria in the Notification. In addition, 82 percent of
children’s television programs had indirect advertorial.
Conclusions: The results indicated that the advertisement
did not meet the criteria of the Notification of the Public
Relations Department Announcement. Office of the
National Broadcasting and Telecommunications Com-
mission (NBCT) should employ the “Criteria and
duration of time for commercials and business services
on radio and television that may have an impact on
children”, until NBCT implement a new regulation.
Developing a Model for Monitoring and RegulatingIllegally Distributed Medicinal Products with Steroid: ACase of FDA Region 5 in ThailandP. Tongyoung, S. Limsatchapanich, N. Tomacha, Rural
Pharmacy Association
Objective: Due to irrational use and illegally distribution
of medicinal product with steroid as unsafe products
wide spreading in various areas of Thailand, it is needed
to understand current situation and propose a new
strategy to tackle the problem effectively and actively.
A group of regulators in Region 5, which consists of area
in Samutsongkram Province, Samutsakorn Province,
Petchaburi Province and Prachuap Khiri Khan Prov-
ince, decided to conduct a study as R to R (Routine
work to Research) with an aim to identify its pathways
and to develop a new model for monitoring and
regulating steroid illegal distribution, including estab-
lishing steroid alerting system under a concept of
community participation.