prospectus - fall 2008

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PROSPECTUS COLLEGE OF BUSINESS ALUMNI MAGAZINE FALL 2008 IN THIS ISSUE FROM WORLDCOM TO KATRINA CITIZENSHIP PROGRAM COMMUNICATIONS CENTER Fast and Furious STUDENTS STUDY CHINA’S ECONOMIC EXPLOSION

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Fall 2008 issue of Prospectus - College of Business Alumni magazine

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Page 1: Prospectus - Fall 2008

PROSPECTUSC O L L E G E O F B U S I N E S S ■ A L U M N I M A G A Z I N E F A L L 2 0 0 8

IN THIS ISSUE■ FROM WORLDCOM TO KATRINA

■ C IT IZENSHIP PROGRAM

■ COMMUNICATIONS CENTER

Fast and FuriousSTUDENTS STUDY CHINA’S ECONOMIC EXPLOSION

Page 2: Prospectus - Fall 2008

Dean . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Labh Hira

Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dan Ryan

Design . . . . . . . . . . . . . . Mauck • Groves Branding and Design

Writers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Eric DieterleMary Jo Glanville

Charles HandyDeborah Martinez

Dan Ryan Dennis Smith Jessi Strawn

Photographers . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kathy Morgan Beth Romer

Printing . . . . . . . . . . . . . . . . . . . . . . . . Phillips Brothers Printing

ContactCollege of BusinessRobert H. Cox Dean’s Suite2200 Gerdin Business BuildingAmes, Iowa 50011-1350515 [email protected]

Prospectus is prepared twice per year by the College of Business at Iowa State University. It is sent without charge to alumni, friends, parents, faculty, and staff of the College of Business. Third-class bulk rate postage paid to Ames, Iowa, and at additional mailing offices.

The views and opinions expressed in this publication do not necessarily represent official statements or policy of Iowa State University but are the personal views and opin-ions of the authors.

Prospectus welcomes correspondence from alumni and friends. Send your comments to Dan Ryan, editor, at the above e-mail or postal address. Prospectus reserves the right to edit all correspondence published for clarity and length.

Iowa State University does not discriminate on the basis of race, color, age, religion, national origin, sexual orientation, gender identity, sex, marital status, disability, or status as a U.S. veteran. Inquiries can be directed to the Director of Equal Opportunity and Diversity, 3210 Beardshear Hall, 515 294-7612.

PROSPECTUSV O L U M E 2 4 N U M B E R 2 ■ F A L L 2 0 0 8

The College of Business at Iowa State University is accred-ited by AACSB International—The Association to Advance Collegiate Schools of Business. The AACSB is the premier accrediting and service agency and service organization for business schools.

Page 3: Prospectus - Fall 2008

Dean Labh Hira

Alumni News

Faculty and Staff News

Departments2

2122

Development

Dr. Charles Handy

2432

ON THE COVERCHINA’S ECONOMY IS GROWING

IN LEAPS AND BOUNDS, AND ISU

MBA STUDENTS GOT TO SEE IT

FIRST HAND.

Features 3Standing Strong

How an alum weathered

two major storms.

8 A Rising EconomyMBA students tour China.

14Making

ConnectionsNew program engages

young business students.

18Enriching

SkillsCenter teaches

communication,

business-style.

Page 4: Prospectus - Fall 2008

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 32 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

In the never-ending hustle of our everyday lives, where we

sprint from one engagement

to the next and can sometimes barely spare a moment to eat, pausing for a moment

to reflect on our progress is a luxury most of us

can’t afford.

This column, however, forces me on occasion to

do exactly that. And I am glad for that.

As I often say, I am thankful to have a front row

seat to watch the incredible growth and change that

takes place here.

I work with energetic, dedicated faculty and

staff members who give everything they have to

make our college better. I visit with passionate

alumni who remember their experience here

fondly and want to help improve the experience

for tomorrow’s business students. And every day,

I see those students develop into smart, young

businesspeople that give me confidence about

the future of our economy.

So I know exactly how fortunate I am, yet I am

reminded of it anew, time and time again.

It occurred to me when I watched our alumnus

Scott Hamilton’s gripping presentation about his

career with WorldCom and the State of Mississippi

during Hurricane Katrina. He left Iowa State and

established a very successful professional career.

And in the face of two unimaginable disasters—

caused by the poor ethical choices of others and

Mother Nature herself—he worked tirelessly for

those in harm’s way.

It struck me again the very next day, as I

watched David and Ellen Raisbeck, both Iowa State

alumni, talk about how Iowa State shaped their

lives, and how they hoped to instill a global mind-

set into future Iowa State business students through

their $3 million gift. It takes a profound sense of

loyalty to give back in such a way, and makes me

proud of their belief in what our faculty and staff

have accomplished here.

And I could not help but think of it again

as two of our finest faculty took a group of MBA

students on a two-week tour of the booming

economy of China. They visited with major

companies, sampled the culture, kept journals,

took thousands of photos, and for most of them,

reached out for the first time and touched the

new global reality that most of us only read about.

Indeed, as we approach our twenty-fifth year

as a college in 2009, we are now doing things

we might have dared only dream about in our

earlier days.

And there is more to come. Next year, our

PhD program will officially launch. Campaign

Iowa State has been an incredible success to this

point, but we must finish strong in order to better

our programs and provide our faculty and staff

with more resources.

Though we have many accomplishments

to celebrate, we have much work in front of

us. I am fortunate to be a part of it, and look

forward to the challenge. ■

Achievements and OpportunitiesME

SS

AG

E F

RO

M T

HE

DE

AN

I know exactly how fortunate I am, yet I am reminded of it anew, time and time again.

Labh S. Hira, Dean

Page 5: Prospectus - Fall 2008

is at a place now

from which he can reflect on that question, and he

has his own career as a point of reference.

Not once, but twice he has been caught up in far-

reaching dramas that he could never have expected.

Outright disasters that challenged his values, tested

his resolve, and presented him with ample opportu-

nities to survive or to fail. The man-made financial

disaster of WorldCom and the natural disaster of

alum communicates the human side of two disasters

For most of us, there is quite a gap between real life and

the movies. But in both cases, we are always intrigued by

one question: How does a person react when faced with a

challenge? Not the little stuff. Instead, big, sweeping events

that knock people off any but the firmest of foundations.

Swept Away

but still standing

Scott Hamilton (’82 Management)

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 32 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

Page 6: Prospectus - Fall 2008

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 54 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

Hurricane Katrina affected thousands of lives, and

Hamilton, as a professional communicator, found

himself smack in the middle of both. Yet through it

all and to this day, he has kept his message focused

on humanity.

Admirable for someone who rose up as a

company man in a corporate world.

It’s a world that Hamilton now deals with from

the outside in: The public affairs company in which

he is the owner has the “standard fare” of corporate

clients. But as with any dynamic character in a

compelling story, there have been changes in

Hamilton’s outlook.

“I’m just a lot more

interested in projects

that tend to have a

more immediate

impact on people’s

lives,” he said.

His attitude makes

sense, considering

his experience.

“It’s hard to go

through both of those

situations and not be

changed, and not see the world a little bit differently,”

Hamilton says. “You realize there’s more to life than

having the highest P/E-ratio.”

Hamilton brought that message to students, faculty,

and staff at Iowa State during his presentation “From

Bad to Worse: WorldCom to Hurricane Katrina,”

made at the College of Business in April. The event

was sponsored by the Caterpillar Foundation, the

Bacon Center for Ethics, Ralph and Jean Eucher,

and the Committee on Lectures (funded by the

Government of the Student Body).

The accidental communicator

As a management student at Iowa State’s College

of Business, Hamilton “envisioned becoming sort

of a business person. If you had said when I was

at Iowa State that I was going to be writing for a

career, I would have been surprised.”

After graduating from Iowa State in 1982, Hamilton

started his career in sales and marketing positions.

Even after business writing “started to click” during

his pursuit of an MBA at The George Washington

University School of Business, he continued on the

sales and marketing track after he finished his degree.

Eventually, Hamilton “sort of fell into a writing and

research role at MCI, in Washington, DC (which

was acquired by WorldCom), almost by accident,”

as he describes it. But what he regarded as a temporary

position, quickly became a career.

Clearly, he had found his niche. In February

2000, he was promoted to vice president of investor

relations for WorldCom. It was an important position

in a company that appeared to be a stunning success

story. Hamilton, a self-proclaimed “adrenaline junkie,”

thrived on the pace and welcomed the challenges.

But even as he performed his job with energy and

integrity, the company was about to collapse into a

scandal for the ages.

As the story unfolded, Hamilton found that he

had been misled by those whom he worked with

and trusted. Some of the information he had passed

along as a professional communicator turned out

The man-made financial disaster of WorldCom and the natural disaster of Hurricane Katrina affected thousands of lives, and Hamilton found himself smack in the middle of both.

“It’s hard to go through both of those situations and not be changed, and not see the world a little bit differently.”— Scott Hamilton

Hurricane Katrina was the costliest Atlantic hurricane in history.

Page 7: Prospectus - Fall 2008

He didn’t expect that he would ever find himself in the midst of storm-related crisis communications. And yet that’s exactly what happened.

to be misinformation spun off from untenable

accounting. The wordsmith found himself caught

in a numbers game that swirled out of control.

WorldCom’s bankruptcy, filed in July 2002, was the

largest in United States history—far beyond even that

of Enron, which had filed late in 2001. And as with

Enron, the lives of everyday people were shattered

as the paper value of investments and retirement

portfolios vaporized.

From stock prices to storm surge

Hamilton’s career survived the tumult. Although

he was not complicit in any way for WorldCom’s

wrongdoings, most doors in investor relations were

closed to him. He moved on to an entirely new kind

of role as director of communications for the

Mississippi

Development

Authority, the state’s

lead economic devel-

oper. As such, he

didn’t expect that he

would ever find him-

self in the midst of

storm-related crisis

communications.

And yet that’s exactly what happened.

When Hurricane Katrina struck in late August

2005, Hamilton and other state communicators were

swept into action as public information officers. This

time, the human tragedy was starkly apparent. Lives

were ruined and lives were lost amidst wide-scale

destruction. Hamilton saw suffering all around him

while working in difficult conditions on Mississippi’s

Gulf Coast—conditions that brought out the best in

most people and the worst in a few. His ability to

focus on the work, and the message, sprang from

the very values that had sustained him through the

WorldCom experience.

A time to reflect

Hamilton views his experiences as opportunities

for growth, for him personally and professionally,

and for those in the business world today. He offers

his reflections in that spirit. Rather than seeking

blame, he points to lessons learned.

Or, at least, lessons that should have been learned.

In today’s business climate, for example, “I feel

like many investment advisers tend to be afraid to

go away from the crowd because their bonuses are

based on how well they do relative to everyone

else,” Hamilton says. “Our market has suffered

because there has been no natural correction or

cynicism. This leads to fad chasing. First the dot-

coms, then real estate and now commodities. What

people are missing in the investment world today

is that they just need to get back to basics.”

Hamilton found that he had been misled by those whom he worked with and trusted.

In 2005, Scott Hamilton found himself in the middle of one of the greatest natural disasters in the country’s history.

Over $80 billion in property and infrastructure was destroyed by Hurricane Katrina.

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 54 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

Page 8: Prospectus - Fall 2008

“Blame may be important for justice, but it does not solve a lot of problems. I thought he stayed positive in the midst of two amazing disasters.”— Brad Shrader

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 76 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

Those basics, according to Hamilton, include

accurate financial statements, but also permeate

communications and professional conduct. “Follow

through on what you say you’re going to do,” he

says, “and be honest. When you talk about basic

principles, I think about the principles of dealing

with other human beings. Basic business etiquette

is still important.”

Common sense

advice, it would seem,

although one of the tests

of a crisis is to commu-

nicate well, and in some

cases to communicate at

all. Losing sight of the

bigger human picture

happens all too often.

“It’s amazing how

difficult the little things

become when you’re

faced with a crisis,”

Hamilton says. “Usually the reason for a crisis is

not that just one thing broke but two or three things,

which means part of the way you usually do things

isn’t going to be the same.”

What doesn’t change in a crisis? “The bottom

line is that people are people,” Hamilton says.

“Don’t forget that you’re talking to people and

that your company is made up of people. These are

human problems and emotions, so keep humanity

in the messages.”

That’s precisely the tone that Hamilton brought

to Iowa State in April, according to University

Professor Brad Shrader, the Ralph and Jean Eucher

Fellow in Business Ethics at Iowa State.

“At WorldCom, for example, Scott was caught up

in an organizational wave,” Shrader said. “Sometimes

one person can be carried along by a situation. What

really touched people was his reflection on our vul-

nerability in that kind of situation. He’s asked himself,

‘What did I do? What did it mean? What were the red

flags?’ It was very human, very touching.”

Hamilton was also able to tell his story without

recrimination. As an expert communicator, he relayed

the facts and acknowledged the emotions. His isn’t a

bitter tale, but it is a meaningful one.

“He talked about what we can learn rather than

focusing on assigning blame,” Shrader says. “Blame

may be important for justice, but it does not solve a

lot of problems. I thought

he stayed positive in the

midst of two amazing

disasters. His simple mes-

sage was that we should

try to do the right thing.

Be accountable, don’t

misrepresent, and when

things go wrong, try to

make them right. There

are a number of these

positive stories and Scott

hit the chord just right.”

“When you talk about basic principles, I think about the principles of dealing with other human beings. Basic business etiquette is still important.”— Scott Hamilton

Brad Shrader

Katrina left over 1,800 people dead plus hundreds more missing, including over 300 dead or missing in Mississippi.

Page 9: Prospectus - Fall 2008

Still, the negative stories tend to generate the most

attention, and plenty of them continue to arise, such

as the recent “credit crisis.” Many, it seems, call into

question the value of ethics in business, if not society.

“Right now business ethics is a little more on

our radar screen,” Shrader says. “In the past, a lot

of business schools have not required ethics courses

or leadership and values courses. Sometimes students

would leave school without a perspective of how

business truly adds value to people’s lives.”

Iowa State has responded with a series of required

courses in ethics and leadership as part of undergrad-

uate and MBA programs. The new Gerdin Citizenship

Program, profiled on page 14, has an ethics compo-

nent as well. Courses are also being developed to

teach leadership in corporate governance.

Hamilton, for his

part, continues to see

the positive when it

comes to the basic

principles that have

buttressed his career.

“The young people

I’ve worked with

the past few years, I

think they absolutely

have a good grasp

of fundamentals,”

he says. “And when

I was at Iowa State

in April, I saw

young men and women with firm handshakes

who looked me straight in the eye. I was

suitably impressed.”

Does Hamilton have any advice for the up-and-

coming business students of today? Yes, of course,

and none of it is surprising, considering his own

career. Some of his thoughts:

• “Everything in business is about people. Never

forget that. Treating people well is infectious.”

• “Never stop learning.”

• “Irrespective of your college degree, do the

things you like or love. In the end, that’s going

to be a lot more important than just following

your degree.”

Finally, as one who has endured two major

disasters, Hamilton offers one of the most basic

suggestions of all: Don’t forget to laugh.

“Keep your sense of humor about you,” he says.

“There are going to be a lot of trials and tribulations

in your life, and if you take them all too seriously, it’s

going to be overwhelming. If you don’t laugh, you’ll

cry, and if you do laugh, you’ll cry anyway, so you

might as well go ahead and laugh.” ■

Hamilton recounted his experiences with WorldCom and Hurricane Katrina in an emotional lecture at Iowa State in April.

“Blame may be important for justice, but it does not solve a lot of problems. I thought he stayed positive in the midst of two amazing disasters.”— Brad Shrader

“If you don’t laugh, you’ll cry, and if you do laugh, you’ll cry anyway, so you might as well go ahead and laugh.”— Scott Hamilton

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 76 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

Page 10: Prospectus - Fall 2008

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 98 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

Chrystal Martin has big

plans: finish her MBA, get

established in LA, set up

her own production company

specializing in the integration

of commercial brand-name

products into humanitarian-

focused “reality” television

programming—and then jump

the ocean 7,200 miles to Hong

Kong to break into China’s

burgeoning media marketplace.

Don’t for a minute doubt her

determination: she began inten-

sive Mandarin classes this fall.

Associate Professor of Marketing

John Wong can only smile and

shake his head in wonder at

the prospect, not so much at

Martin’s ambition—her savvy

and self-confidence are forces of

nature that would seem to assure

success wherever she chose to

direct them—but rather at the

breathtaking transformation

of the nation the young woman

seeks to take by storm.

In fact, Martin’s designs on the

Chinese market are in their way

no less breathtaking than China’s

economic development itself, the

inspiration for a tour by 17 Iowa

State MBA students last spring of

the Chinese mainland under the

direction of Wong and Associate

Dean Kay Palan.

During Martin’s relatively

short lifetime, market reforms

instituted under the late Deng

Xiaoping have moved China from

the backwaters of a Soviet-style

centrally planned economy to a

capitalist colossus that bids to

dominate 21st-century markets

on a global scale. And, according

to United Nations reports, with

an annual average growth in GDP

of nearly 10 percent from 1980 to

2005, the pace of China’s growth

is only accelerating.

Over the course of two short

weeks, the Iowa State delegation

According to United Nations reports, China averaged an annual GDP growth of nearly 10 percent from 1980 to 2005.

visited Beijing,

Shanghai, and

Hong Kong,

as well as key

industrial centers

in the outlying

areas of these

major cities.

There they

met with their

Chinese aca-

demic counterparts, business

leaders, trade officials and,

whether or not they choose, like

Martin, to compete in Chinese

markets directly, with the faces

and forces of international

business in the 21st century.

Visionary education “International business and

marketing can be brought to life

through an experience like this,”

Wong says. “The idea is to expose

students to how things are actu-

ally being done.”

Wong’s exposure to “how

things are done” in China goes

back at least to the beginning of

his academic career at Iowa State

EconomicEvolution

an

MBA students study China’s incredible growth up close

Chrystal Martin

Page 11: Prospectus - Fall 2008

Technology in Tianjin, a city

of 10 million about 100 miles

southwest of Beijing.

In the 1980s, Wong notes,

Chinese universities didn’t offer

business programs as such, but

instead degrees in “industrial

management” that combined

industrial engineering with

basic management principles.

So for two years, Yunfeng Wang

studied both western markets

and American business educa-

tion under Wong’s mentorship.

“She was really picking

up models for developing an

American-style business program,”

Wong says, adding that his pro-

tégé had been encouraged to

come to Iowa State by Hebei’s

leadership to help prepare the

school for the explosive growth

of the Chinese economy begin-

ning in the 1990s. “It was

visionary,” he adds, “for the

president of a university to say

that we’re in a transition and

are looking toward the future.”

The investment paid off: Wang

would rise to become dean of the

management program at Hebei,

and over the past eight years in

that position has created both a

PhD program and an MBA pro-

gram that, Wong says, is more

than twice the size of Iowa State’s.

in 1980, the year Martin was

born. Struggling to recover from

the disastrous policies of the

decade-long Cultural Revolution

of the 1960s and 70s when the

nation’s economy and educational

system were systematically vandal-

ized for political and ideological

purposes, the nation’s institutions

gradually opened themselves up

to western markets and their

underlying principles.

Although of Chinese extrac-

tion, Wong was born in Malaysia,

where his family had emigrated

several generations previously,

and where he was educated in

English, learning Chinese as an

adult. Ask him how his Mandarin

skills are today and he’ll only

smile and say, “passable.” (And,

he might add, Martin has her

work cut out for her.)

His multinational roots not

only drew Wong back to his

ancestral homeland; together with

his focus on international business

they drew him as well toward the

mutual education of Chinese and

American scholars in each other’s

markets and cultures. By the mid-

1980s, he was already working

with two Chinese universities

seeking to develop their programs

in business. And in 1987, he

brought to Iowa State Yunfeng

Wang, a junior faculty member

from the Hebei University of

‘Only global business’ That the explosive growth in

China’s business and industrial

base should be matched by its

system of higher education

should hardly come as a surprise,

as the nation seeks to prepare a

generation of managers to take

China from its current status as

a global manufacturing outsource

center to a leader in international

business. It’s a tidal wave, Wong

drove home to his students, that

they and their colleagues had

best prepare for.

“I told them that there’s no

such thing as domestic business,”

Wong recalls. “In fact, there’s

really no such thing as interna-

tional business.

Today, there is only

global business. The

whole landscape has

changed because of

the rise of the MBA

in China—and

they’re taking the

fight to us.”

But while the

competition may

be intense, Wong

is convinced it will

be friendly. After

their initial stop

in Beijing, the

Americans jour-

neyed to Tianjin,

where they were

International business and marketing can be brought to life through an experience like this. The idea is to expose students to how things are actually being done.

— John Wong

‘‘’’

Kay Palan, associate dean for undergraduate programs, shops for gifts along the waterfront of the Huangpu River in Shanghai.

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 98 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

Economic

Chrystal Martin

Page 12: Prospectus - Fall 2008

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 1110 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

DAYS 1-4 DAYS 5-6 DAYS 7-10

Depart Des Moines, Iowa, for Beijing, China

Arrive in Beijing

Tientan (Temple of Heaven); Pearl Factory; Tiananmen Square; Forbidden City; Peking Opera

Great Wall at Badaling; Ming Tombs; Jade Factory; bus to Tianjin; supper at famous dumpling restaurant

Tour Economic Development Zone; Port Authority; Caterpillar’s AsiaTrak facility; dinner and welcome banquet with Hebei University MBA students

Pair off with Hebei University of Technology MBA students all day; visit Asia Culture Street; Wal-Mart; dinner with stu-dents, faculty and administrators

Flight to Shanghai; Yu Yuan Garden; old city center and shopping district; silk factory

The Bund (old British port district) and Huangpu River walk; Nanjing Xi Road— famous shopping street

Halfway point meet-ing and recap ses-sion; free time to explore

American Chamber of Commerce in Shanghai (AmCham); Maglev Train (world’s fastest train); flight to Shenzhen

SUN 4.20.2008

SAT 4.19.2008 MON 4.21.2008 TUES 4.22.2008 WED 4.23.2008 THU 4.24.2008 FRI 4.25.2008

SAT 4.26.2008

SUN 4.27.2008

MON 4.28.2008

Beijing

Tianjin

Des Moines

Shanghai

Hong Kong

Trip to

China

1. BeijingBeijing is China’s political, educational, and cultural center, with a rich history.DAY-TO-DAY ITINERARY

Itinerary for an inspirational tour of China’s Mainland

Shenzhen

1.

2.

3.

4.

Our

Page 13: Prospectus - Fall 2008

welcomed to Hebei by Dean

Wang and a contingent of her own

MBA students who were fluent in

English. The students paired off for

a day of shopping, coupled with

discussion of Chinese retail markets

and the habits and preferences of

the world’s largest consumer base.

Certainly, Wong’s students

were amazed at the sheer scale

of development in China’s cities

and factories: the hundreds of

construction cranes dotting

Beijing’s cityscape; the soaring

towers of Shanghai’s Pudong

district, farmland until 1990 and

now the nation’s financial center;

production floors the length of

several football fields in the facto-

ries ringing Hong Kong. But an

even deeper impression was

made upon the Americans by

the wellspring of that astounding

infrastructure: namely, the confi-

dence and determination of their

Chinese counterparts.

That determination is driven

by a revolution in the thinking

of young Chinese. Fresh from

the comparative poverty of the

Chinese countryside, their parents

may have been grateful for the

opportunities afforded by western

manufacturers seeking cheap labor

overseas. However, says first-year

MBA student Jared Ramthun, the

massive investment of western

firms in China’s development has

DAYS 11-14

Company visit to Midea, China’s larg-est retail chain of consumer elec-tronic goods, in Shenzhen

Landor Associates (worldwide-leading brand and creative consultants); free time in afternoon; dinner at Sheraton Hotel with ISU Alumni in Hong Kong and surrounding area

TUE 4.29.2008Departure for Hong Kong; pass through customs; Hong Kong Island tour (Stanley Market, high point lookout, Aberdeen Port boat ride); free time in evening

U.S. Consulate (U.S. Commercial Bureau); free time

THU 5.01.2008WED 4.30.2008

Tianjin is China’s third largest city and a major industrial center in the lower northeast.

Shanghai is the heart of China’s commercial and financial sectors. It sits at the mouth of the Yangtze River and anchors a vast interior region of medium and light industries.

FRI 5.02.2008

2. Tianjin

The Pearl River Delta, at the southern tip of China, is the light industry capital of China. The majority of manufactured consumer goods exported to Europe and the United States comes from this region. Shenzhen and Hong Kong are twin cities.

4. Shenzhen & Hong Kong

3. Shanghai

There’s really no such thing as interna-tional business. Today, there is only global business.”

— John Wong

‘‘’’

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 1110 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

ChinaItinerary for an inspirational tour of China’s Mainland

Page 14: Prospectus - Fall 2008

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 1312 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

only whetted the appetite of their

children for greater control over

their economic destinies.

“The Chinese MBA students

told us that they’re not necessarily

looking to work for Western firms

after graduation,” Ramthun notes.

“Western firms seem to put a cap

on how far they’ll let a Chinese

national rise in the firm. But if

they work for a Chinese firm,

there’s no ceiling to advancement.”

Dubbed “Yuan Yuan”—

“Enduring Strength”—by her

Chinese hosts, Chrystal Martin

seconds Ramthun’s observation.

Neither, she adds, are the new

cadres of Chinese MBAs particu-

larly interested in making their

careers in the West.

“The Chinese students I spoke

with are very enthusiastic about

staying in China to help build

their economy,” Martin says,

its history—not least the revolu-

tion that brought Mao Zedong’s

communist government into

power in 1949—China’s bedrock

culture is conservative and

authoritarian, values that for

millennia have informed the

relationships of the Chinese

with each other, as well as their

view of foreign influences.

The infusion of capital and

Western business culture, however,

promises to turn that traditional

culture on its head in ways the

communists never dreamed, a

short sprint to prosperity that

leaves the accomplishments

of Mao’s “Long March” in the

dust—if not in the “dustbin

of history” altogether.

“When the British began the

Industrial Revolution,” Wong

reflects, “it took about 100 years

to become industrialized. The

Americans did it in 50 years

after the Civil War. But the

Chinese are doing it in 25

years—one generation. This

is absolutely mind-boggling.

“And,” Wong adds, “I think

the Chinese are even more sur-

prised than we are.”

noting that a contingent of

managers from the giant Midea

appliance corporation is currently

in residence at Iowa State. “They

didn’t express a strong interest in

coming over here and staying.

They want to learn what they can,

and take that information back

and build up their society.”

Two questions Yet for Wong and his students,

two questions followed them

throughout their travels: First,

has China gone too far too fast in

the short amount of time, histori-

cally speaking, since the Cultural

Revolution? And, secondly, can

that nation sustain the breakneck

development that has taken China

from an economic backwater to

the brink of world economic

leadership in the lifetimes of the

students who shared their lives

and career ambitions on the

streets of Tianjin last spring?

China, Wong reminds, is

an ancient civilization, with

a history extending thousands

of years into the past. And

while the nation has seen

much political upheaval over

It was eye-opening—personally, academi-cally, and professionally. And it’s something that’s going to inform the way we do business for a long time to come.— Chrystal Martin

‘‘’’

The MBA China tour group poses with executives of Midea, China’s largest consumer electronics retail chain.

Page 15: Prospectus - Fall 2008

That shock was driven home

when, during a 1987 visit, Wong

noticed that the top-rated program

on Chinese television was the

All-China Breakdancing

Championships. The bemused

American asked his hosts to

explain the popularity of a radi-

cally western urban art form in a

nation only ten years out from the

suffocating aesthetic values of the

Cultural Revolution. “They shook

their heads,” Wong recalls, “and

they said, ‘we’re moving too fast.’”

Those concerns were prophetic

when, just two years later, break-

dancing evolved into a breakaway

pro-democracy movement, and

the government cracked down

violently on student protesters in

Beijing’s Tiananmen Square.

Yet for all its tragedy, Wong

believes, that watershed event

may have been decisive in setting

China on its present course. After

all, he argues, the protesters were

not promoting democracy so

much as the capitalism and free

markets that are democracy’s nec-

essary preconditions. And while

the banners and broadsides

directly challenging communism

were crushed beneath the tanks

of the People’s Liberation Army,

the government had already

unleashed the capitalist jugger-

naut that would transform the

nation, seemingly overnight.

“In 1991 when I came back,

two years after Tiananmen

Square,” Wong remembers, “I said

‘the genie’s out of the bottle and I

don’t think you can put it back.

People are tasting freedom.’”

A life-changing experience’ Though receptive to occasional

business travel overseas, Jared

Ramthun will not make his

career abroad, let alone in China.

However, his experience those two

weeks in spring will stay with him

throughout his working life.

“If you’re going to be in busi-

ness in the future,” he acknowl-

edges, “you pretty well have to

know about China and the

opportunities there.”

For Chrystal Martin, however,

the consequences of political lib-

eralization driven by the con-

tinuing development of the

world’s largest marketplace will

be more immediate, should she

pursue her goal of building a

transnational enterprise. The

floodgates are wide open for the

influx of western consumer cul-

ture into China, and for a young,

cosmopolitan westerner such as

Martin, the nascent media mar-

kets of 1.4 billion people repre-

sent unprecedented opportunity.

“You know the culture is

shifting rapidly,” Martin says.

“Everybody and

everything is

moving very

quickly. But it’s

exciting, that

pioneer spirit,

that sense of

exploration.

“And,” she

adds, “I think

that might have

been part of their

fascination with

us—just knowing

where we come

from, that we already

have this freedom they’re

moving towards.”

Today, nearly twenty years

out from Tiananmen, John

Wong agrees: the fascination

cuts both ways.

“Certainly, the Chinese are

absolutely stunned at what has

transpired,” he says. “But virtually

every student on the tour felt as

if this were a life-changing experi-

ence as well. They’ve read about it,

heard about it—and now they’ve

seen it for what it is.”

“It was eye-opening,” Martin

agrees, “personally, academically,

and professionally. And it’s some-

thing that’s going to inform the

way we do business for a long

time to come.” ■

Virtually every student on the tour felt as if this were a life-changing experience as well. They’ve read about it, heard about it—and now they’ve seen it for what it is.— John Wong

‘‘’’

Jared Ramthun enjoys a boat ride in Hong Kong.

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 1312 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

Page 16: Prospectus - Fall 2008

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 1514 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

futuresWhen Brian Gualillo arrived at

Iowa State in fall 2007, he was

excited about starting college.

But like most freshmen, he was

also a bit apprehensive.

“I was thinking,” Gualillo

recalls, “I am in this new place,

and I don’t have any of my old

friends here. What am I

going to do to meet

people? How am I

going to spend

my time outside

of class?”

Gualillo, who

is from Marengo,

Illinois, needn’t

have worried.

Hundreds of clubs

and activities vie for

students’ interest those

first days on campus, and last fall

Gualillo and the 700 other pre-

business students beginning their

university careers had a brand new

option to consider: the Gerdin

Citizenship Program (GCP).

An opportunity for engagement Kay Palan, associate dean for

undergraduate programs and

associate professor of marketing,

came up with the idea for the

connectingTO THEIR

GCP the previous spring. “Most

of our students don’t enter the

professional program until the

end of their sophomore or

beginning of their junior year,”

she explains. “They take very few

business courses and hardly

step inside the Gerdin Business

Building their first

two years.”

Palan saw

this as a missed

opportunity for

engaging stu-

dents in College

of Business

activities and

events. She wanted

to develop a pro-

gram that would be a

mechanism for incoming

students to meet and interact

with each other, and with fac-

ulty, employers, and upperclass-

men. In addition, she wanted to

provide a framework for activi-

ties that would foster personal

and professional growth. With

this basic concept in mind, Palan

turned to leaders of the college

student clubs to brainstorm

ideas on what skills and compe-

tencies should be incorporated

into this new program.

New program engages pre-business students with college, community

Gerdin Citizenship Program participants created poster presentations on global business topics and presented them in the Droste Den of the Gerdin Business Building.

Brian Gualillo

Page 17: Prospectus - Fall 2008

“The brainstorming task led us

to seven components to include in

the program,” Palan says. “They

are professionalism, leadership,

civic responsibility, global aware-

ness, diversity, ethics, and public

discourse. The ideas emanated

from the students, but they very

much echoed what I thought

should be included.”

Further discussions focused

on what the requirements for

each component should be.

“We wanted it to be experiential

as much as possible,” Palan points

out. “We felt that doing something

such as volunteering on a commu-

nity service project has more

impact than attending lectures,

so we incorporated hands-on

participatory sorts of activities.”

The global awareness module,

for example, requires participants

to research a topic related to

global business and then prepare

a poster presentation about the

topic. Faculty and employer repre-

sentatives judge the posters and

discuss them with the students.

For the leadership component, the

students must join and become

active members in a College of

Business student organization.

They must also observe leaders

of student-run organizations and

record reflections about the lead-

ership style in the GCP booklet.

Other activities include giving

four impromptu speeches, which

are also judged by employers and

faculty, and participating in profes-

sional development activities, such

as a seminar in writing resumes.”

‘The kinds of skills we look for’ Prior to launching the pro-

gram in the fall, Palan shared

the concept with employers who

were meeting with college faculty

on campus. “I have never seen

the employers get so visibly

excited about something,” she

says. “They told me, ‘These are

exactly the kinds of skills we

look for when hiring.’”

The employers’ enthusiasm

gave Palan some convincing points

for marketing the program. “I

could tell the students, ‘Employers

know about this program, and

they want the kind of students

who have completed it. By getting

involved, you demonstrate that

you have a commitment to

developing these skills.’”

More than

125 students

participated in the

GCP in its inau-

gural year. Palan

was especially

pleased by the

word-of-mouth

advertising that

brought students

to her door

throughout the

year to sign up. Seventeen

students completed the program

in the first year and received

certificates recognizing them

as Gerdin Citizens at a banquet

held in April.

They take very few business courses and hardly step inside the Gerdin Business Building their first two years.” >> Kay Palan, Associate Dean

Zeb Bidwell, an operations and supply chain management major, gives an impromptu speech as part of his participation in the program.

Kay Palan

I decided to give it a try, and I really liked it. It’s helped me get to know the business faculty and the dean on a personal level.” >> Katie Vande Berg

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 1514 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

futures

Page 18: Prospectus - Fall 2008

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 1716 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

While the program is

designed to take two semesters

to complete, Palan emphasizes

that there is not a “drop-dead”

date for finishing. “I would

rather have students do part of

it than none of it,” she says. “If

it takes two years to complete,

that is fine with me.”

Katie Vande Berg, a sopho-

more from Harlan, Iowa, is one

of those students who almost

didn’t signup because of the

time commitment.

“As a freshman, I wanted

to get my feet wet slowly,” she

explains. “But then I decided to

give it a try, and I really liked it.

I learned a lot about the college,

and it’s helped me get to know

the business faculty and the dean

on a personal level, rather than

just as professor and student.”

Meanwhile, Gualillo, who

was worried about how he might

meet new people, completed the

program while also working for

Iowa State’s Information

Technology Services, doing

a marketing internship with

Apple, Inc., and serving as one

of the six Cy mascots who per-

form at athletic and other special

events. For him, the program’s

greatest benefit is the relation-

ship building that occurs.

“Furthering my knowledge in

areas like ethics and diversity are

right up there, but I think the

relationships you make with

other students, employers, and

faculty are the most important,”

Gualillo says. “The other things

you can learn along the way and

the GCP give you a good basis

and help you expand on what

you learned growing up, but it is

the relationships you have that

are going to shape who you

become in the future.”

Beyond volunteering Patrick Kincade, a freshman

from Apple Valley, Minnesota,

expresses surprise at the pro-

gram’s effect upon everything he

does. The diversity component,

for example, has made him think

about how to approach and

adapt to individual situations—

for example, when, as a host at

a restaurant this past summer,

Kincade had to interact with a

wide range of customers.

“I had a group of five blind

people come in,” Kincade recalls.

“Instead of just taking them to

their table and saying, ‘Your

server will be here in a minute,’

I took it upon myself to help

them—and that meant reading

the menu to them.

“It’s not necessarily the big

things,” he reflects, “but rather

the little things that you apply to

the rest of your life that are the

main benefits of the GCP.”

Even Palan has been sur-

prised by the GCP’s impact on

students. “One young woman

told me she wasn’t sure she

wanted to be in the business col-

lege, but this program helped

her see that this is the right

place for her,” Palan says.

“Another student told me that

his participation gave him the

confidence to get involved in

It’s not necessarily the big things, but rather the little things that you apply to the rest of your life that are the main benefits of the GCP.”>> Patrick Kincade

The first group of graduates of the Gerdin Citizenship Program.

Page 19: Prospectus - Fall 2008

other campus activities. It is

clear the program has already

made some dramatic differences

in the students’ lives.”

Two students—Kelsie Harvey,

a sophomore from Akron, Iowa,

and Jeremy Weiss, a junior from

Barnum, Iowa—decided they

wanted to do more than volun-

teer when it came to community

service. They planned, marketed,

and carried out a successful

College of Business blood drive,

which they expect to become an

annual GCP event.

“We exceeded our drive goal,

getting around 65 donors,” says

Weiss. “But through my eyes, the

success goes beyond that. We

helped students gain a greater

sense of community service

while helping to save lives.”

‘An amazing experience’ Employers play an important

role in the GCP. For example,

Josh Ingalls, a campus relations

consultant for Principal, spoke

to the group on several occasions

and also served as a judge for

the speeches and posters. He

is an enthusiastic supporter

of the program.

“I think this program

influences students to think

of personal success in terms of

having more opportunities to

help society and their commu-

nity to be successful,” Ingalls

explains. “The Principal has a

very civic-minded culture and

puts a high priority on a positive

work environment. So students

who come out of school with

a core value of integrity and a

worldview fit in well with our

culture. GCP helps them achieve

that view.”

Ingalls, Scott Goodew, a

regional underwriting manager

with Federated Insurance, and

Andrea Dana, college relations

coordinator for Pella Corporation,

note that, beyond the Business

Career Fair and speaking to

classes, the program provides

opportunities for employers and

students to get to know each other.

“When I give presentations, I

tell people I’m not in the insur-

ance business, I am in the people

business,” Goodew said. “I am out

working with people, trying to

find those who fit with our cul-

ture. As I interact more with stu-

dents and also with faculty, they

get to know our company and

what we look for in employees.”

The employers also agree that

the program is a great way for

students to distinguish them-

selves from the crowd. “These

are the kind of students we want

to hire because they are taking

the initiative to do something

extra,” Dana points out.

For 2008-2009, Palan will

have substantial assistance run-

ning the program and moving

it forward.

Four students

who completed

the program

last year—

Gualillo,

Harvey, Vande

Berg, and

Weiss—will

serve as GCP

Student

Fellowship

Leaders.

“GCP has turned out to be a

win-win situation for everybody,”

Palan says. “The employers are

getting what they are looking for

in employees, the students

develop their skills and a support

network, and I have gotten the

engagement I wanted.

“It’s been an amazing

experience,” she adds, “that

will just keep getting better.” ■

This program influences students to think of personal success in terms of having more opportunities to help society and their community to be successful.”>> Josh Ingalls

I could tell the students, ‘Employers know about this program, and they want the kind of students who have completed it.’” >> Kay Palan, Associate Dean

Kelsie Harvey

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 1716 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

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IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 1918 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

In a college focused on building technical

business knowledge, teaching communication

skills has become a priority—and for good reason.

Even the most technical careers in business

require an employee to share information with

others. Whether informally with co-workers or

presenting vital information to a board of directors,

students graduating from Iowa State’s College of

Business need effective approaches for delivering

information to different audiences.

Teaching these communication approaches

posed an obstacle for the college, as most business

faculty are not trained in communication, yet still

need to teach the technical details of their discipline.

The college needed a unique solution—and they

found one in the Communication Center.

An integrative vision In 2006, the college established the

Communication Center to help students strengthen

skills in business communication and critical thinking.

Additionally, the center assists faculty with bringing

a communication focus to the classroom.

The center did not happen overnight, but grew

from Sue Ravenscroft’s vision of integrating commu-

nication principles into the classroom. The Roger P.

Murphy Professor of Accounting, Ravenscroft felt

strongly about the vital role communication has in

business. “There is no way to get around communi-

cating with others in a business career,” she says.

“No matter the job, communication is involved.”

Ravenscroft’s idea was timely, as the university

had also begun to realize the value of emphasizing

discipline-specific communication lessons in the

classroom. “Iowa State was solidifying ISUComm,

the university’s communication-across-the-curriculum

initiative, when we started the center,”

Ravenscroft recalls. “We were able to use the

ISUComm directive of developing student

competence in written, oral, visual, and

electronic communication to support our efforts.”

Even as the college worked to meet ISUComm

expectations, there was still a need to do more.

Feedback from recruiters and others in industry

indicated a need to concentrate on improving stu-

dents’ writing and communication skills in specific

business disciplines to better prepare them for their

future careers.

Others linked to the college also noticed the

need to focus on communication principles. Jeremy

Galvin, director of development, periodically asks

alumni to reflect on skills that would have helped

them feel more prepared and confident as they

began their careers. Not surprisingly, many respond

with communication.

“Through the Communication Center,” Galvin

says, “we have a real opportunity to provide skills

to students that will help them achieve their goals

throughout their entire career.”

A team develops As more people talked about a communication

curriculum within the college, it became evident

that developing student communication skills was

CONCEPTfrom

to

COMPREHENSIVE SERVICE

There is no way to get around communicating with others in a business career.”* Sue Ravenscroft

College of Business creates communication center

Page 21: Prospectus - Fall 2008

their understanding of core concepts

in shorter, more formal written and

oral assignments.”

Kay Palan, associate dean of

undergraduate programs, coordinates

the center’s staff and resources. “As Sue’s

idea progressed into the Communication

Center,” Palan notes, “we needed to add

to the team.”

So Melissa Suek, an incoming MBA

student with a strong communication

background, joined the effort, ready to inte-

grate communication into businesses courses.

Together, Hentz and Suek helped faculty

develop effective, context-specific communica-

tion assignments, along with the assessment

strategies and rubrics to evaluate them.

“Once instructors began incorporating

communication assignments in their classes,”

Hentz says, “we made sure we were available

to help students with these assignments.”

Building on the foundation In addition, Hentz and Suek presented instructional

modules on communication principles to business

classes, including team, speaking, and PowerPoint

skills. Suek developed the team skills presentation to

highlight effective ways of communicating in person

and via electronic media, skills she feels will benefit

students from all backgrounds. That module, she

says, has been especially well received by faculty

and students.

“In more jobs than ever, workers are required to

work as part of a team,” Suek observes. “Frequently,

these teams’ members include experts in different

functional areas with diverse backgrounds located

in various time zones.”

“Both Brian and Melissa provided an excellent

foundation for the center,” Palan said. “Ensuring

our students learn communication lessons relevant

to their discipline is important to us. A communi-

cation piece delivering accounting information is

going to differ from a marketing communication,

which is something our students need to under-

stand. This program gives them the resources to

differentiate communication needs and deliver

an effective message.”

This program gives them the resources to differentiate communication needs and deliver an effective message.”* Kay Palan

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 1918 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

a piece to undergraduate education that needed

specific attention. Despite the large undertaking

this venture represented, Ravenscroft was ready

to shine some light on the matter.

In 2005, Ravenscroft and Brian Hentz, then a

concurrent MBA and rhetoric graduate student,

received the Miller Faculty Fellowship. “I had

a number of possible ways to help the college,”

Ravenscroft says. “I just needed that little extra

momentum to get the program going.”

After receiving the award, she and Hentz began

developing material for faculty, effectively laying

the foundation for what today is known as the

Communication Center.

“We began by helping faculty incorporate

more communication-enhanced assignments and

instruction in their courses,” says Hentz, now an

instructor at the University of Connecticut’s School

of Business. “Students received more opportunities

in their major coursework to practice communicating

Page 22: Prospectus - Fall 2008

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 2120 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

During the center’s second year, Suek and

Maria Wolfe, a graduate student in rhetoric, forged

ahead, focusing on one-on-one consulting with

students. In addition, the team has been developing

a plan to spread the word about the services available

to students.

“We needed to draw attention to the center,”

Wolfe says. “The college provides a wonderful,

free service for students and faculty, so we devel-

oped an extensive marketing campaign directed

at both students and faculty to publicize all we

had to offer.”

The marketing effort began with a faculty brochure

and Web site, located at www.business.iastate.edu/

communication. “We also plan to focus on reaching

students with posters located throughout the

Gerdin Business Building,” Wolfe adds. “And,

we will continue expanding our Web site, turning

it into a database of useful information for anyone

who is interested.”

Suek and Wolfe have already begun building

a library of resources to put in the database,

offering several videos from professionals in

business communications, and even recording

their own presentations to classes for students

unable to attend the sessions.

A unique approach To date, the center has assisted approximately

25 faculty and as many as 3,000 students, figures

Palan says represent “just the tip of the iceberg.”

“Once our new services are in place,” she adds,

“we know we will be able to help many more.”

And while many similar programs offer writing

advice that is more generalized—for example,

correcting grammar and usage for students—

Wolfe has broader goals for Iowa State.

“While business schools in some universities

offer communication centers, our approach of

making communication integral in the curriculum

is unique,” Wolfe says. “We are putting communica-

tion assignments into a rhetorical context so students

will be prepared to handle similar situations when

they are at work.”

Future plans for the center include public work-

shops and seminars to make information more

accessible to students, allowing the center to branch

out to anyone interested in learning details about

business communication. And as demand for the

center’s services grows, Palan hopes to expand the

center’s number of employees and physical space.

“Our long-term plan,” Palan says, “is to have a

larger area for students to visit, practice presentations,

work on assignments at a computer, and receive

instant feedback on their work.”

In two short years, one idea has developed into a

center dedicated to improving the communication

curriculum offered at the college. As the college’s

Communication Center matures, adding staff, ser-

vices, and resources, more students graduating from

Iowa State will enter the workforce with communi-

cation savvy that will set them apart and guide

them to future success. ■

We have a real opportunity to provide skills to students that will help them achieve their goals throughout their entire career.”* Jeremy Galvin

Melissa Suek, left, and Brian Hentz, center, were instrumental in the creation of the Communication Center.

Page 23: Prospectus - Fall 2008

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 2120 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

The College of Business will honor three Iowa State

University alumni at this

fall’s Homecoming Awards. Two alumni will receive the Citation of Achievement Award, which was established in 1985 to honor distinguished alumni who have demonstrated outstanding achievement in life beyond the campus. One alumnus will receive the John D. DeVries Service Award, established in 1985 to recognize an individual who has demonstrated outstanding service to the college. The ceremony will be held on Friday, October 24, in the Scheman Building at the Iowa State Center.

C I TAT I O N O F A C H I E V E M E N T H O N O R E E S

William Kalm (’73 Industrial Administration) is a retired senior partner with Accenture, the global management consulting and technology firm. He also earned a master of science

of industrial administrative sciences from Iowa State University in 1977. He credits Dr. Charles Handy, his mentor and the College of Business’ founding dean, with his career success. Kalm created an internal case competition for MBA students in 2005 at Iowa State, providing scholarships for students on the top three teams. He and his wife Raedene reside in Phoenix, Arizona.

Dale Renner (’78 Industrial Administration) is president and chief executive officer for Red Point Group, his firm in Wellesley, Massachusetts, which provides Web-based customer

behavioral transformation and performance solutions for Fortune 1000 businesses. Renner is a leader in the fields of customer relationship management and data solutions. He and his wife Kelly (’80 Journalism and Mass Communications) have three children, including Dan, a pre-business major at Iowa State.

J O H N D . D E V R I E S S E R V I C E A W A R D H O N O R E E

Dr. William Thompson (’48 PhD Industrial Economics) is a professor emeritus and retired department head of industrial administration at Iowa State. A native of Scranton,

Pennsylvania, Thompson first came to Iowa State as a graduate assistant in 1942 having already earned a BS in business and education from Penn State College in Bloomsburg in 1934 and an MS in business from Syracuse University in 1939. He left Iowa State for Naval Training School in Ohio but returned in 1945, completing his PhD in industrial economics. He remained a faculty member through his retirement as professor emeritus in 1980. Thompson’s three children all graduated from Iowa State. He resides in Ames. ■

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Andrew Allen

(’00 Management Information Systems) is a recipient of the 2008 Outstanding Young Alumni Award, given

by the ISU Alumni Association. The award recognizes ISU alumni age 40 and under who have excelled in their professions and provided service to their communities. Allen manages the charitable giving program at Principal

Financial Group, chairing the corpora-tion’s award-winning 2005-2006 United Way campaign, and serves many area

charitable organizations. ■

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IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 2322 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

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New Faculty and StaffMarc Anderson,

assistant professor of management. He previously taught in the Waikato Manage-

ment School at the University of Waikato in Hamilton, New Zealand. Marc earned his PhD in strategic management and organization from the University of Minnesota. His research interests concern the effects of personality and social networks on organizational behavior, organizational and managerial sensemaking, organizational learning, the role of metaphors in theory development and knowledge transfer, and citation practices and the social construction of organization science.

Will Bond, undergraduate academic adviser. He is a graduate student pursuing his MBA at Iowa State. He previously worked in financial planning for the Maytag Corporation and brand finance for the Whirlpool Corporation. Bond also teaches accounting part-time at Des Moines Area Community College and works as a resident manager for the ISU Department of Residence. Bond earned his BSBA in accounting at Central Missouri State University.

Ginka Borisova,

assistant professor of finance. She earned her PhD in finance from the University of

Oklahoma. Her research interests are in the field of privatization, corporate finance, and market microstructure.

Kayla Christensen, lecturer of accounting. She recently graduated from the Iowa State University masters

of accounting program. Upon graduation she worked as an internal auditor for SHAZAM, Inc.

in Des Moines, Iowa, and taught a financial management class for the Department of Hotel, Restaurant, and Institution Management at ISU.

Tim Folger (’06 MBA), lecturer of marketing.

Megan Clough-

Groshek, career coordinator and graduate assistant in Business Career

Services. She graduated with a BA in communications from the University of Wisconsin-Milwaukee. She is currently working on her masters in higher education at Iowa State.

Ioannis Yianni Floros,

assistant professor of finance. Ioannis earned his PhD in business administra-

tion at the University of Pittsburgh where he previously taught invest-ment management, capital markets and efficiency of capital markets.

Zhengrui Jiang,

assistant professor of management information systems. Jiang previously

taught at the College of Business, University of North Alabama. He earned his PhD in information systems from the University of Texas at Dallas. His research interests

include data quality issues in decision making, software economics, and software engineering.

Julie Lelonek,

administrative specialist for the dean. She was previously administrative assistant

for the International Journal of Physical Distribution and Logistics Management, Iowa State University. Julie worked with Dr. Crum and Dr. Poist, co-editors of this international logistics journal. She earned her bachelor’s degree from St. Ambrose University.

Deborah Martinez,

administrative specialist for the directors of the PhD program and marketing

and alumni relations. Martinez was previously with the Iowa Sports Foundation where she was the health initiatives coordinator for the Lighten Up Iowa program. She earned her bachelor’s degree from Loras College.

Won Gyun No,

assistant professor of accounting. His research interests include investigating

areas of assurance on financial information exchanged over the Internet and the effect of privacy in e-commerce. He graduated from the University of Wisconsin at Madison with a MACC and received his PhD from the University of Waterloo.

Julie Palmer (’05 Liberal Studies), administrative specialist to the

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F A C U LT Y A N D S TA F F H O N O R S

Sonja Foley, student service specialist, Professional and Scientific Student Impact Award

Danny Johnson, associate profes-sor of operations and supply chain management, Junior Faculty Teaching Award

Kay Palan, associate dean of under-graduate programs and associate professor of marketing, Senior Faculty Teaching Award

Debbie Johnson, assistant to graduate programs, Merit Superior Service Award

Deb Noll, academic adviser, Professional and Scientific Superior Service Award

Bobby Martens, assistant professor of logistics and supply chain manage-ment, Teacher of the Year Award

Jennifer Blackhurst, associate professor of logistics and supply chain management, Junior Faculty Research Award

James McElroy, William and Elizabeth Goodwin Fellow in Management, Senior Faculty Research Award

Roy Teas, distin-guished professor of marketing, retired after the 2007-2008 academic year after

29 years at Iowa State University. ■

Jennifer Blackhurst received a promotion to associate professor with tenure in the Department of Logistics, Operations, and Management Information Systems.

Travis Sapp received a promotion to associate professor with tenure in the Department of Finance.

Amrit Tiwana was awarded the Union Pacific Professorship in Information Systems.

The Iowa State University Alumni Association honored John Wong, associate professor of marketing, with its Superior Service to Alumni Award. This is given to an Iowa State faculty or staff member who has demon-strated a commitment to establishing or furthering alumni relationships with the university.

Ellen Mullen, lecturer of management, was awarded 2008 VEISHEA Faculty Award.

Sree Nilakanta, associate professor of management information systems, received the Miller Faculty Award.

The 2008 Annual College of Business

Faculty and Staff Awards Ceremony

was held in April. Honorees included:

Ann Coppernoll, director of undergraduate programs, Adviser of the Year Award

Jan Duffy, adjunct instructor of accounting, Non-Tenure Eligible Superior Service Award

Patty Hefflefinger, office coordinator for Business Career Services, Merit Student Impact Award

associate dean of undergraduate programs. She was previously an administrative

assistant coordinating client leases and contracting management with the Iowa Department of Human Services.

Julie Saxton, administrative assistant to the editors of International Journal of Physical Distribution and Logistics Management. Saxton previously worked at Consumer Credit in Des Moines as an account specialist. She earned her bachelor’s degree in business from William Penn University.

Brittney Schmidt (’08 marketing), is currently the Watson Fellow and graduate assistant working with the college’s development team. Schmidt previously worked as a development intern for the college. She is also currently pursuing her MBA.

Andreas Schwab, assistant professor of management. Schwab has a PhD from the University

of Wisconsin and previously taught at Louisiana State University.

Jessica Van Winkle, undergraduate academic adviser. She is currently a graduate student at Iowa State pursuing her MBA with an emphasis in finance.

Doug Walker, assistant professor of marketing. His research focuses on the use of marketing databases to manage

customer relationships. He earned his PhD in marketing from the University

of Houston. ■

R E T I R E M E N T

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 2322 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

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IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 2524 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

How many hours did you spend planning your vacation

this summer? Or landscaping

in the backyard? Now, how many hours have you devoted to

planning your estate? For most, the answer is

“very few.” We spend 40 years accumulating assets

and possessions, but relatively little time ensuring

that they will be properly distributed to the people

and institutions we care about upon our death.

Estate planning is perhaps the least-understood

aspect of philanthropy. So in the next four issues

of Prospectus, I will describe charitable estate

planning and highlight some information that

may be useful for you to consider as you think

about your estate giving.

Estate plans are for everyone regardless of your

age or the value of your assets. This is especially

crucial for families with young children; parents

need to decide who will raise their children in the

unlikely event that both parents pass away. Estate

planning also determines where assets such as

homes, retirement plans, life insurance benefits,

and other assests are directed upon death.

The document that people

are most familiar with is the will,

which determines what happens

to your property after your death.

The first step toward documenting

a will is to inventory all of your

important personal records and

assets, including insurance poli-

cies, retirement plans, home mort-

gages, and any other investments.

The next step is to decide

who receives your assets. You

can give each person or institu-

tion a percentage of your estate,

or you can specify dollar

amounts. You can also

assign specific assets to

each entity. The decision

is completely yours. A

qualified attorney can put

your wishes into a legally

binding document.

For help in preparing

your will, I recommend a

brochure titled, “Planning for the Future: A Guide

to Wills and Trusts.” This is available through

the Iowa State Foundation at no charge by calling

800 621-8515 or visiting www.isugift.org.

In 1992, Donna Fuller (’68 Industrial

Administration) gave the College of Business a

percentage of her estate, which would one day

create the Donna Fuller Business Endowment in

support of our faculty and students. As Donna’s

estate has grown over the past 16 years, so has

the value of her gift to Iowa State. So we recently

reviewed her estate plan with her and determined

that her gift would one day establish a named

endowed professorship in the college and fund

several student scholarships.

I encourage you to follow Donna’s example

and be proactive in planning your estate. And I

ask that you consider supporting Iowa State and

the College of Business in your estate plans.

I have the privilege of helping channel the

passion of our alumni and friends into tangible

projects that improve the quality of the experi-

ence for our students. I hope I have the opportu-

nity to help make a connection in the College of

Business with your passion. ■

Jeremy Galvin is the senior director of development for

the College of Business. He can be reached toll free at

866 419-6768 or by e-mail at [email protected].

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Regardless of your age or the value of your assets, you need an estate plan. This is especially crucial for families with young children.

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Robert Cox (’62 Industrial Administration) is a

passionate—and vocal—

supporter of Iowa State University. He has long-standing relationships

with the College of Business, the ISU

Foundation, and the Athletics Department.

Members of each of these groups know that Cox is not shy about sharing whatever is on his mind, even leveling criticism when he feels it is warranted. But no one can doubt that his passion is rooted in a fierce dedication to Iowa State and the power it has to shape people’s lives. So it was especially meaningful when Cox made what he describes as a “down payment” on his existing estate gift to the College of Business as a reflection of his confidence and satisfaction with the college’s leadership. Cox’s gift will rename the dean’s office at 2200 Gerdin Business Building as the Robert H. Cox Dean’s Suite. “Iowa State is very fortunate to have someone so dedicated giving back to the university,” said Iowa State University President Gregory Geoffroy. “Bob’s contributions go beyond the financial. He has a wealth of business experience that is valuable to us as administrators.” “Bob is one of the College of Business’ most suc-cessful graduates,” said Dean Labh Hira. “He has been incredibly supportive of our programs, and it is most fitting that the Dean’s Office now bears his name.” For Cox, the decision was simple. “I’m just repaying a debt,” said Cox. “I would not have been a success without an Iowa State education.” Cox resides in Ft. Myers, Florida. He retired as the senior vice president of operations for Norwest Financial, just prior to its purchase of Wells Fargo Corporation. He enjoyed a long, successful career there.

Cox is a native Iowan. His father died before he was a freshman at Iowa State, and he nearly quit school as a result. Dr. Charles Handy, then an accounting professor, talked Cox into staying in school, and Cox feels a great sense of indebtedness to Handy

for the boost he gave to his career. “Without Chuck pushing me, I would not have completed my education and been as successful as I was,” said Cox. Cox was the first member of his family to grad-uate from college. He is especially proud of how hard he worked while he was in school. He worked full time while at Iowa State, getting married prior to his junior year and becoming a father five months before he graduated. Eventually, his sister Marilynn Philipp (’65 Growth and Development—Children) and brother Larry (’68 Economics) also graduated from Iowa State. He had a number of job offers when he graduated, and he credited his accounting skills and well-rounded education. “I hated speech class,” he said, “but it taught me how to speak in front of people, and as an executive you do that all the time.” The funds from Cox’s gift will be used toward the Cox Family Scholarship fund, which had already been established in the College of Business. Cox said the scholarship is meaningful to him because it supports ordinary families who want a college edu-cation for their children but struggle to afford it. Cox is a member of the Order of the Knoll President’s Circle. ■

Cox’s Gift Names Dean’s Suite

I’m just repaying a debt. I would not have been a success without an Iowa State education.”

—ROBERT COX

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 2524 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

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IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 2726 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

AEGON is committed to developing bright, young financial minds in our college.”

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AEGON USA’s Transamerica Life Insurance Company

(AEGON Transamerica

Foundation) of Cedar Rapids,Iowa, has made a $500,000, five-year pledge to the

College of Business to name the trading simulation

laboratory in the Gerdin Business Building.

AEGON is a global leader in insurance prod-

ucts, including life insurance, pensions, related

investment products and supplemental health

insurance products. AEGON’s largest location in

the United States is located in Cedar Rapids,

home to six of AEGON’s divisions and major

business units with more than 2,700 employees.

The pledge is an unrestricted gift, meaning that

AEGON has given the college discretion to use the

gift to pursue its most important initiatives.

College of Business alumnus Peter Gilman

(’86 Finance), AEGON’s president and chief

executive officer of Extraordinary Markets, has

been central to the relationship between AEGON

and the college.

“We at AEGON are pleased to support the

College of Business,” Gilman said. “The college has

given us many outstanding employees at AEGON

and we couldn’t be happier with the relationship.”

AEGON has been a generous contributor to

the College of Business. One of its pasts gifts

included a $250,000 pledge to create two upper-

level College of Business courses in fixed income,

where students work with AEGON employees and

spend time on AEGON’s trading floor. Students

get to make recommendations in the management

of a portfolio of Transamerica Life Insurance

Company assets worth approximately $50 million.

An earlier $100,000 gift established the AEGON

Transamerica Endowed Scholarship, which awards

$1,000 scholarships annually to four College of

Business sophomores or juniors majoring in finance

or accounting, or students enrolled in the master of

accounting program. The scholarships reward aca-

demic success, as well as campus and community

involvement and leadership.

The trading lab will now be named the

AEGON Transamerica Trading Simulation Lab.

It simulates a real-world trading environment,

with stock exchange monitors, live tickers, and

news. It allows for tutorials, market-based com-

petitions, and projects to show students where

market inefficiencies can occur and test whether

they can detect and respond to opportunities.

“AEGON has been a tremendous partner to

the College of Business,” said Dean Labh Hira.

“They are committed to developing bright,

young financial minds in our college and they

have shown that in many ways. We are thankful

for what they do for our students and faculty.” ■

Aegon Names Business Trading Lab

THE AEGON TRANSAMERICA TRADING SIMULATION LAB.

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IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 2726 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

Annual Support for the College of BusinessThe College of Business would like to thank our treasured alumni, friends, and corporate and foundation partners for their cash contributions during the academic year beginning July 1, 2007, and ending June 30, 2008. Their contributions demonstrate a commitment to ensuring that our students and faculty have the resources to grow in an increasingly competitive marketplace. Many additional donors have supported the College of Business during 2006-2007 and requested confidentiality for their gifts. Those gifts are not listed here. If you prefer your name not be published, please contact the ISU Foundation Alumni Records department at 515 294-4656 or [email protected]. For more information on how you or your company can support the College of Business, contact Jeremy Galvin, senior director of development, at 866 419-6768 or [email protected].

$ 1 0 0 , 0 0 0 A N D A B O V EKelley and Joan BergstromRobert CoxJohn and Ruth DeVriesDavid DruryDavid and Ellen RaisbeckKenneth and Janet ThomeMark and Terri Walker

$ 5 0 , 0 0 0 - 9 9 , 9 9 9Richard and Carol JurgensJohn and Connie StaffordCora Wortman

$ 2 5 , 0 0 0 - 4 9 , 9 9 9Gerald and Margaret PintStephen and Rebecca SmithWilliam Varner $ 1 0 , 0 0 0 - 2 4 , 9 9 9Delores BoatRalph and Jean Eucher

Mark and Pamela FisherJohn and Rebecca HsuTimothy and Karen O’DonovanJohn and Mary PappajohnNed SkinnerRobert and Virginia StaffordWilliam ThompsonMurray and Valerie Wise

$ 5 , 0 0 0 - 9 , 9 9 9Miles and Catherine BarkerGail and Janeen BoliverC. Dean and Sandra CarlsonG. Steven and Phyllis DapperJames and Ann FreinDavid GarfieldJ. Scott Johnson and Julia Lawler-JohnsonWilliam Kalm and Raedene Keeton-KalmRobert and Judith McLaughlinSusan Ravenscroft

Tom Rice and Ann Madden RiceSteven and Rose Ann SchulerTroy SenterSmith Family Foundation TrustLynn and Jody VorbrichDonald and Patricia Wolfe

$ 2 , 5 0 0 - 4 , 9 9 9Kenneth CaratelliMichael and Sue CrumJerald and Cindy DittmerDavid and Kathleen Ecklund Denise Essman William and Gloria Galloway Charles Handy Kurt and Cara Heiden Lorene HooverMadolyn JohnsonRoger MurphyJoanne ReevesGary and Susan Streit

$ 1 , 0 0 0 - 2 , 4 9 9Thomas AndisonJames AuenRaymond and Joan Beebe Mark and Julie BlakeMichael BootsmaMichael and Mary Ann CarlsonThatcher Dilley and Shelly Barnum-DilleyDon and Linabelle FinneganBeth FordDonald and Mary GeigerDavid and Nancy Halfpap Dermot and Caroline HayesDavid HooverDan and Joanie HoustonDavid and Brenda KeithTimothy and Jolene Kneeland Daniel and Sharon KriegerCheryl KrongardMike and Jane LaMairBruce LambertEric and Mary LarsonCraig and Beth MarrsJohn MertesJohn and Quay MitchellThomas and Janet Nugent

James OwensLarry PearsonCraig and Virginia PetermeierKevin and Kathleen PrienBrenda RichmannFred SchusterLarry ScottJavier SeymoreRonald and Cheryl Shreve Mark Stoering and Deanna Elliott-StoeringJohn and Jennifer StreitScott TaylorAmrit TiwanaBruce WebbRichard and Sandy WellmanScott WilgenbuschGeorge and Sue Ann Williamson

$ 5 0 0 - 9 9 9William and Susan AdamsScott and Kathryn AndersonBelinda BathieLeon and Reba Patterson BenschoterAlan and Connie BergmanDavid and Susan BolteWinton and Gail BoydTeresa Carley-BrownRichard CarlsonDouglas and Joan CarlsonJohn and Katie CullitonFrederick and Veronica Dark Daniel DavisonRichard DeblieckMichael and Jill DeLioHoward and Dee Dicke David DirksNancy DittmerDavid EricksonGary and Sharon GodbersenJames GrahamGeorge and Pauline GrovertWinifred GuthrieJohn and Joanna HamiltonBrian and Paige Hamilton Gregory HarperCharles and Darlene HarrisCraig and Cheryl HartJeffrey and Cynthia Heemstra

S U P P O R T F R O M A L U M N I A N D F R I E N D S

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Annual Support for the College of Business/continuedThomas and Ellen HoweMichael and Deanna HummelDouglas IrwinSheryl JohnsonRyan and Pamela JonesLawrence KerrPatrick KirchnerCharles and Teresa KirkpatrickPamela Kopriva-BarnesGregory and Joyce KvetonRobert LarsenHubert and Judith LattanMichael and Christy MergenMartha Miller Mark MillerPaul MillerThomas Mueller and Sheryl SundermanRoger NeumannDennis and Anita NuetzmanGloria OhlendorfJane OnkenGary and Trudy PetersonJames and Mary Jo PlantanDave ReuterTodd RobinsonDavid SafrisDouglas and Valerie SaltsgaverMary ScheveNeil Schraeder and Ruth Ward-SchraederJennifer SchultzMichael ShepherdScott ShoultzRoy and Karen SipleTimothy and Carol SirplessJeffrey SteggerdaMatthew and Andree SwansonTimothy Van PeltJonathan and Gail WareWilliam and Melinda Watt

$ 2 5 0 - 4 9 9Rick Arnold Walter and Heidi Baskin Justin and Marissa Bauer Keith and Laura Bosler Robert Brandsfield Gary Brandt Jeffrey and Judith Brower

Brent Christenson Steve and Terri Coder Cheryl Conover Jeffrey and Elizabeth Cosner Joseph Cote Thomas Crawford Jason Decker and Christina Freese-Decker Sean and Christi Dhabalt Lisa Dias Robert Donahue Bryan Donaldson Randy and Suzanne Downs Martin and Betsy Draper Eugene Egeland Lonnie and JoEllen Elliott Joel and Kristie Elmquist Brian Finzen Louis Glover Marvin and Crystal Gordon Christine Grisham Loren and Linda Gustafson Randal HaaseHoward Hecht Jeffery Hadden John and Nancy Halleland Jay Hardeman David and Kay Harpole Paul Hawkins Ronald Henriksen G. Stephen Holaday Blake Howard Kristi Humpal Lynn Jenn Carol Jensen James Jorgensen Thomas and Angie Jostes Vernon and Julie Junker Susan Kesting Eric and Michele Kofoed Steven and Marilyn Kohles Douglas and Cynthia Krage Donald and Jenette Kragel Constance Krelle Venkat Krishnan Deborah Lancaster Chris and Teresa Lapinskie Jeffery Lara Paul and M. Ann Larson Jon and Sharyl Leinen

Lance and Jennifer Leslie Paul Livingston MaryAnn Lundy Michael Maloney Jean Martin Lawrence Massa Alan and Patricia McDaniel Randal Miller Barbara Miller Michael and Beverly Moeller Beth Mohar Daniel and Mary Mosiman Marc Nabbefeldt Amol Naik Lisa Neese John Nelson Roy NelsonMichael and Carolyn Nickey Paula Norby Erik and Deborah Oiler Richard Patterson Gregory Penn Wayne and Heather Prescott Jane Putzier Janet QuickJohn and Kathleen Ransom Paul and Janet Rath Harold Rosen Naomi Sage David Sawin Mark and Cathy Schmidt Ralph Scott Mark and Rachel Siegel James and Julie Snyder Michael and Julia Sorden Reed Spiegel Ronald Spielman Steve and Pamela Stark Kevin Steffensmeier William and Marcia Steil Martin Stivers Scott Stogdill Tina Thomas Kevin Toft Jose Torres Danielle Trumbauer Donald and Marilyn Tubbesing Merwin Ullestad Valerie Vasquez Scott Vreeman

Stanley Warren Darren Wilson Steven Wilson Brian and Carol Worth Kimberlee Wright David Young Douglas Zubradt

$ 1 0 0 - $ 2 4 9John AndersonLinda ArmbrusterKelly and Jean AultShelly Barnum-DilleyAllan Boyken Howard and Ann AndersonLynn AndersonAndy and Robecca AndersonDavid BablerAnnette Banwart-DellacroceRussell and Paula BeecherMerita BergstromMatthew BerryKevin BockesMarvin and Vicki BouillonMatthew and Trina BraafhartClarence BrookerBarbara BrooksDaleen BrownDanny and Sally BrownRichard and Mildred BrownAlan BrownSusan BrownHoward BrubakerMark CahillJie and Chang Liu CaiCraig CalhounHarriet CampbellDennis and Marilyn CarrJoseph and Susan CartagenaKeith CarterTroy CaspersonJohn and Lorna ChapmanJay and Karen Heldt-ChapmanBarry and Daria ChesnutJohn ChesserScott and Diane CicciarelliCharles ClaytonSherri CoffeltMarvin and Linda ColeTimothy Connolly

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Jeanette CorumDarrin and Margaret CoySteven and Carolyn CremerBryan and Saralyn CrockSarah CumminsJames CushingBrenda CushingJohn and Barbara DalhoffCharles and Betty Dalton Thomas DardisRandy DavidsonDavid De JongKimberly DeBaereLinda DelongKathleen DellisantChad and Andrea DiazJoseph DillavouAnn DoddStephen and Laura DoerflerTherese DonnellyNancy DopMatthew DoranMichael and Jan DuffyTimothy DyeJeffrey and Jane EaganGeoffrey and Maureen EastburnKenneth and Laurie EastmanMichael EganJerome EichenbergerAllen EilersTodd and Kelly ElliottGregory EngeldingerBarry and Kristy EngelkesLisa EngstromDavid EvansAarik and Mary EvansonAlan FahrenkrogRodney and Lea Ann FieldsBruce FischerBarbara FleigDavid FletcherDennis FliederDavid FormanekAaron and Emily ForresterSandra FrankLaura FredricksonGary FridleyBethann FroistadM. Richard and Linda FroistadJenny Gallagher

Chad and Lisa GammonBrian GaroutteJennifer GarrelsSamara GartonMark GatliffTracy GerlachElizabeth GildeaDavid GionRhonda GoldenLarry and Mary GrantJenele GrasslePaul and Gina GreeneJay and Joanna GrubbSteven and Karen GuentherDeborah HalvorsonBrian HamiltonJo HamlettJeffrey and Susan HandRichard HansenRyan HansenRyan HarnackNicholee HarrisonAndrew and Lea HarrisonJason and Jennifer HassMark HayenOwen HayesRichard and Karyl HayesTamara HegelJay and Kathleen HempeTerry HenricksenStephanie HilbertPatricia HintonToby and Tricia Triplett HoffmanJohn HofmeyerTed and Eleanor HollanderF. Martin HollisterAllen HornStephen and Mary HowardWayne HoweGayle HuckRichard HuckaPaul and Nancy JacobsenAlan JenkinsLynette JenningsBrian and Maureen JessenGary JohnsonJeffrey JohnsonJudith JohnsonBarbara KaltenheuserGary and Geraldine Karr

Korlin KazimourRandy and Kelly KearnPamela KellyKaren KeslDavid and Robin KilgoreShawn KinmanGary KlevenDaniel KnellerMichael and Angela KriegerJohn KronkaitisValerie KuehlPatrick and Deanna KueterMichael KuhlJoan KulschbachBarry and Janet KurthTracy LawsJon LeinenValdean and Lois LembkeAnn LeonardHeather Lindahl-CrossDavid LindbergSteven LittleMichael LoenserRobert and Mildred LongBradley LorengerPaul LynchTom and Nancy MacklinWalter MaehrF. Dennis MalatestaSandra Marcus LindgrenJohn MartinezTodd MayEdward and Noemi MaydewMarsha McCallMichael and Katie McInerneyJ. Douglas and Suzanne McKinstryJoyce McManusRobert MeinholdEdward MeissnerTara MenkeMark MeyerTheodore MeyersJohn and Lisa MichelJeffrey MillerRichard MillerDennis MilneDavid MoenchBenjamin MorrisonNancy MortensenDavid Mumford

Thomas MumfordBrian NelsonRobert NelsonChristopher and Wendy NelsonW. Dean and Vivian NelsonMarc NicholsBenjamin NortonDouglas ObalDavid OlsonMark OlthoffBrent OlthoffJeff and Debra OltmannRobert PattersonPaul PenceJeffrey PetersRobert and Susan PetersonDean and Diann PeytonScott PfeiferJames and Renee PhelpsLaurence PikeCarolyn PortnerChristine PrellNathaniel PriceLaura PyerDouglas RagallerRenee ReimerGrant ReuterElisabeth ReynoldsonR. Michael RiddleChristopher RiggenMichael RiordanJames RobinsonLori RockersAllan and Diane RoderickMarilyn Roorda BishopRodney RosburgJames and Susan RoseSage RosenfelsShawn and Christine RourickGary SandholmBryan and Robyn SauerJan and Janice SchiedelKaren SchipfmannKent SchmidgallDaniel SchmittPamela Schneider-JenningsJoseph SchnepfJulie SchnoebelenBruce SchumanWilliam Schwickerath

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Sally SelbyGerald SewickLloyd SharpRichard ShepardLarry ShimaBruce and Sally ShimkatCharles ShraderRyan and Nancy SkubisChristopher and Mitzi SmithRoss and Lisa SmithDaniel SmithBruce SnethenRichard SnyderMarc SnyderMark SorensonClinton SpanglerJulie SprauJean SrourWilliam and Deborah StearnsBrenda StephanyTimothy StoesselBrian StreichSamuel and Margaret StrotmanCristina StrudthoffKathleen StrumKathleen StuckChad SturtzG. Thomas and Molly SullivanTimothy SullivanRandall and Margie SwoyerJohn TeduitsMartin and Susan TendlerAdrienne TetreaultWilliam ThatcherMichael and Sandra ThomeVirginia ThompsonLawrence ThompsonHugh ThomsonSteven ThorenKimberly ThuenteSteven and Susan TollefsonThomas TregenzaScott and Michelle TriggsMing-Feng TsaiDavid and Susan Tucker Natalie Van NoteDiana Van Winkel-RoachHoward and Alice Van AukenRobert and Sara VancuraRobert Vander Linden

Ryan VanderhelmBarry and Jewell VermilyeaDrew VogelGerald and Susan WalkerDaniel WalterTroy and Julie WarschkowSteven and Ann WatsonMatthew and Jennifer WeberChristopher and Catherine WeideJames WeldonDaniel WernerBruce WerthMichael WesselRichard WestLeslie WestphalRobert and Cynthia WetherbeeTodd and Cyndi WheelerLance and Carrie WhitacreThomas WhittenSusan WilsonDouglas and Karen WilwerdingKatharina WilzLarry and Christy WirthMolly WithersJames WoerdemanDavid WolfeBrian WoolleyJiangang and Yongjie Hu WuTyler YearousDustin and Amanda Young

The following people have made provisions in their estates during 2007-2008 to support the College of Business:Murray BaconRonald and Marla FranklinMark and Julie BlakeCraig and Virginia PetermeierJean Bacon LouisRobert and Claudia Wolf

$ 1 0 0 , 0 0 0 A N D A B O V EWells Fargo

$ 5 0 , 0 0 0 - $ 9 9 , 9 9 9Life Investors, Inc. (AEGON)Union Pacific Foundation

$ 2 5 , 0 0 0 - $ 4 9 , 9 9 9Jacobson CompaniesMetalcraft, Inc.Principal Financial Group Foundation

$ 1 0 , 0 0 0 - $ 2 4 , 9 9 9Boat Foundation, Inc.John Deere FoundationPioneer Hi-Bred

$ 2 , 5 0 0 - $ 4 , 9 9 9Computer & Communications Industry AssociationKPMG FoundationSandage Charitable Trust

$ 1 , 0 0 0 - $ 2 , 4 9 9Barr-Nunn Transportation, Inc.Kelley Bergstrom Family FoundationCerner CorporationFederated Insurance Foundation, Inc.First National Bank-AmesThombert, Inc.Sevde Self StorageUnion Pacific Fund for Effective Government

$ 5 0 0 - 9 9 9Rick Barnes Insurance Agency, Inc.

$ 2 5 0 - 4 9 9Bridgestone/Firestone North American Tire, LLCOffice Systems Professionals of Central Iowa

$ 1 0 0 - $ 2 4 9Eagle RidgeKaltenheuser FarmsKinman Enterprises, Inc.

S U P P O R T F R O M C O R P O R AT I O N S A N D F O U N D AT I O N S

Private Eye Pool ServiceSandholm Real EstateTrailhead Associates, LLC

The following businesses made matching gifts to the College of Business in 2007-2008 on behalf of their employees:3M Foundation A & B Foundation Accenture Foundation Inc. Aegon Transamerica Foundation Alcoa Foundation American International Group Inc. Ameriprise Financial Archer Daniels Midland Foundation Avaya Communication Aviva Charitable Foundation Boeing Co Bridgestone/Firestone Trust Fund Cargill—Minneapolis Caterpillar Foundation Cingular Deloitte Foundation Dow Chemical Company Foundation Eli Lilly & Company Foundation EMD Serono Emerson Charitable Trust Ernst & Young Foundation ExxonMobil Foundation FBL Financial Group Inc. General Electric Fund General Mills Fdn. GMG Foundation Goldman Sachs Group Inc. H & R Block Foundation Hormel Foods Corporation Charitable Trust HSBC—North America IBM Corp—CT Ingersoll-Rand Foundation Intel Foundation Johnson & Johnson Key Foundation KPMG Foundation Kraft Foods Corp. Lockheed Martin Corp. Meredith Corp Foundation

Page 33: Prospectus - Fall 2008

IOWA STATE UNIVERSITY ■ COLLEGE OF BUSINESS ■ PROSPECTUS 3130 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

Merrill Lynch & Co. Fnd. Inc. MetLife Foundation MidAmerican Energy Foundation Motorola Foundation Nationwide Foundation Northwestern Mutual Foundation OdysseyRe Pepsico Foundation Inc. Pfizer Foundation Matching Gifts Program Pioneer Hi-Bred Intl—Des Moines PPG Industries Foundation Principal Financial Group Foundation Inc.

Procter & Gamble Co. RBC Capital Markets Robert Half International Rockwell Collins Ryan Companies US, Inc. Sanofi Aventis Group Sauer Danfoss SC Johnson Fund Inc. Shell Oil Co. Foundation Sprint Foundation State Farm Companies Fnd. State Street Foundation TCF Foundation Thomson West Corporation

Tractebel North America Services Inc. Tyco Electronics U.S. Bancorp Foundation Union Pacific Corporation UnumProvident Corp. UPS Foundation, Inc. Verizon Wachovia Foundation Walt Disney Company Foundation Wells Fargo Foundation ■

Dean Labh Hira has announced three new

members to the College of

Business Dean’s Advisory Council. They will be welcomed at the council’s

fall meeting on Friday, October 24. The new members are:

Mark Fisher (’76 Industrial Administration) is the president and chief executive officer of United Community Bank in Milford, Iowa. He started with the bank as a cashier in

1977. Fisher and his wife Pamela live on West Lake Okoboji, Iowa. They established the Fisher Faculty Fellowship in Business, a named faculty position in the College of Business. Both of their sons are Iowa State business graduates— Paul in management infor-mation systems in 2005 and Adam in accounting and management information systems in 2007.

Peter Gilman (’86 Finance) is the president and chief executive officer of Extraordinary Markets for AEGON USA in Cedar Rapids, Iowa. He began working at AEGON/Life Investors in February of 1993 as the national director of advanced sales for the individual division. Gilman founded Extraordinary Markets, an AEGON company. He lives in Cedar Rapids with his wife Luann (’87 Accounting) and three daughters.

Ann Madden Rice (’79 Industrial Administration) is the chief executive officer of the UC Davis Medical Center in Sacramento, California. She oversees the hospital’s 6,500 employees and $1

billion budget. She was previously the associate director and chief operating officer for the University of Iowa Hospitals and Clinics. She is also a past chief financial officer for Mary Greeley Medical Center in Ames. She and her husband Tom (’79 Political Science) have two daughters, Kate and Charlotte, a freshman pre-business major at Iowa State. ■

New Dean’s Advisory Council Members Named

Page 34: Prospectus - Fall 2008

adequately for tub bathing. Should barrel water run out or turn stale, the winter procedure was always available. Saturday was also Coffey’s big day. The farmers came to town. Trade at the three major stores was enhanced by free merchandise drawings. During the summer months, local merchants also provided free outdoor movies. There was only one projector, which gave patrons intermission time as the reels were changed. Sundays also meant church atten-dance in Coffey.

Grisham’s tale ends as Luke and his parents travel to Flint, Michigan, where his father was to take a job in GM’s Buick plant. The bottomland farmed by the Chandlers had flooded and a crop failure was once again in the offing. The move accomplished a goal of Luke’s mother, who felt that leaving the uncertainty of cotton farming would afford a better future

for her son. Did the move help Luke? I can only assume it did. The Great Depression and crop failures took their toll in my small Missouri community. My family was forced to seek greener fields. Our move was welcomed by my teacher-trained mother. As was the custom in that day, she had left the class-room after marriage. My brother and I became her major concern. She felt the move would enhance our future opportunities. Although my brother’s early accomplishments pointed to a successful life, his future was cut short by his death in the service in 1953. But the sacrifice and dedication of my father and mother allowed me to pursue a rewarding career in the field of education. They weathered very difficult times, and I will forever be in their debt. ■

From the Desk of Founding Dean Charles HandyDR

. C

HA

RL

ES

HA

ND

Y

The sacrifice and dedication of my father and mother allowed me to pursue a rewarding career in the field of education.”

—CHARLES HANDY

I recently read A Painted House by John Grisham. The story, told through the eyes of seven-year-old Luke Chandler, takes placein rural Arkansas during the early 1950s. Luke’s family, which consisted of his parents and paternal grandparents, were cotton farmers. The grandpar-ents own their rural home, which is unpainted like many rural homes, but painted during the story. The Chandlers rent their cotton fields. Each year is a struggle to make ends meet. Luke’s ambition is to play baseball for the St. Louis Cardinals. His summer evenings are occupied listening to Harry Caray broadcast Cardinal contests. Although his family does have electricity, they lack many commonly accepted conveniences like indoor plumbing and television. Saturday is the family’s big day of the week, when they motor to nearby Black Oak to socialize, enjoy a drugstore treat, and watch a movie. Sunday is a day of rest with church atten-dance a priority. Grisham’s story reminds me of my own child-hood spent in small town Coffey, Missouri. (Like other “city” folks, our house was painted.) I too listened to Cardinal games and longed to play for St. Louis. On occasion, I would turn to WHO in Des Moines and listen to the teletype transmission of Chicago Cubs games by Ronald “Dutch” Reagan. My family were merchants whose livelihood depended on trade with area farmers. Like Luke’s family, we had electricity but did lack other modern day conveniences. In winter, bath water was hand pumped from an outside well and heated over our kitchen stove. Summer was a different story; rain water from our home roof drained into large wooden barrels. The summer sun heated the water

32 VOLUME 24 NUMBER 2 ■ FALL 2008 ■ WWW.BUSINESS.IASTATE.EDU

Page 35: Prospectus - Fall 2008

Craig A. Petermeier ’78, ChairPresident, CEOJacobson Companies

Ronald D. Banse ‘75Assistant General AuditorUnion Pacific Corporation

Kelley A. Bergstrom ‘65PresidentBergstrom Investment Management, LLC

Steve W. Bergstrom ‘79ChairmanArclight Energy Marketing

G. Steven Dapper ‘69Founder and Chairmanhawkeye | GROUP

John D. DeVries ‘59CEO, RetiredColorfx

Jerald K. Dittmer ‘80President, The HON CompanyExecutive Vice President, HNI Corporation

David J. Drury ‘66Chairman and CEO, RetiredThe Principal Financial Group

David K. Ecklund ‘72Director of the Global Supply Chain Management Executive MBA ProgramUniversity of Tennessee, Knoxville

Denise I. Essman ‘73President and CEOEssman/Associates and Essman/Research

Mark Fisher ‘76President and CEOUnited Community Bank

Beth E. Ford ‘86Executive Vice President, Head of Supply ChainInternational Flavors and Fragrances, Inc.

James F. Frein ‘67President, RetiredHutchinson, Shockey, Erley & Co

David C. Garfield ‘50President, RetiredIngersoll-Rand Co.

Russell GerdinChairman and CEOHeartland Express, Inc.

Peter Gilman ‘86President and Chief Executive OfficerAEGON Extraordinary Markets

Isaiah Harris, Jr. ‘74ConsultantPalm Coast, FL

Cara K. Heiden ‘78Div Pres, National Consumer and Institutional LendingWells Fargo Home Mortgage

Daniel J. Houston ‘84President, Retirement & Investor ServicesPrincipal Financial Group

Richard N. Jurgens ‘71Chairman, Chief Executive Officer, PresidentHy-Vee, Inc.

Daniel L. Krieger ‘59PresidentAmes National Corporation

Cheryl G. Krongard ‘77Partner, RetiredApollo Management LP

Robert E. McLaughlin ‘60PartnerSteptoe & Johnson LLP

Timothy J. O’Donovan ‘68Chairman of the Board Wolverine World Wide Inc.

David W. Raisbeck ‘71Vice ChairmanCargill, Inc.

Ann Madden RiceChief Executive OfficerUniversity of California, Davis Medical Center

Frank Ross ‘84Vice President—North America OperationsPioneer Hi-Bred International, Inc.

Steven T. Schuler ‘73Executive Vice President and CFOFederal Home Loan Bank of Des Moines

Walter W. Smith ‘69CEOITWC Polyurethane

John H. Stafford ‘76Vice President, Financial Shared ServicesGeneral Mills, Inc.

Jane Sturgeon ‘85SVP, CFO and TreasurerBarr-Nunn Transportation, Inc.

Jill A. Wagner ‘76Regional Vice PresidentFrontier Communications

AdministrationLabh S. HiraDean

Michael R. CrumAssociate Dean, Graduate Programs

Kay M. PalanAssociate Dean, Undergraduate Programs

Marvin L. BouillonChair, Department of AccountingChair, Department of Finance

Thomas I. ChackoChair, Department of ManagementChair, Department of Marketing

Richard F. PoistChair, Department of Logistics, Operations, and Management Information Systems

Ronald J. AckermanDirector, Graduate Admissions

Steven T. CarterDirector, Pappajohn Center for Entrepreneurship

Ann J. Coppernoll Director, Undergraduate Programs

Mary F. EvansonDirector of Development

Jeremy D. GalvinDirector of Development

Soma MitraAcademic Fiscal Officer

James M. HeckmannDirector, Small Business Development Centers

Mark S. PetersonDirector, Graduate Career Services

Jennifer D. ReitanoDirector, MBA Recruitment and Marketing

Daniel J. RyanDirector, Marketing and Alumni Relations

Kathryn K. WielandDirector, Business Career Services

Dean’s Advisory Council

COLLEGE OF BUSINESS

Page 36: Prospectus - Fall 2008

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