Prospects and Realities in the Circular Economy

A practitioner’s guide to recycled plastics at scaleJohn Ortiz / September 21, 2016

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Current status plastics recycling industry

HP PCR efforts and what we’ve learned

Call to action

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Agenda

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Current status recycling industry

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Current recycling industry

2014 report

‘Plastic value chains – WEEE in the Nordic region’

- 18% WEEE volume is plastic

- Less than 28% WEEE plastic currently recycled

‘Single most important issue… - to engage electronic manufacturers in a meaningful fashion’

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Product manufacturer perspective - PCR

HP product team concerns

• Cost

• Quality

• Availability

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What HP is doing and what we’ve learned

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Learn by doing OEM engagement and strategicvision

Collaborate with innovative partners

HP’s PCR learningsKeys to success

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Learn by doing!

Closed-loop PCR progression – HP supplies

• Greater than 80% HP inkjet supplies contain closed-loop plastic!

Wave 1: rPET

Wave 2: rPP

Wave 3: r2P2

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HP and HPRC

It’s ok to fail! Learn and move forward

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Circular Economy in action

Create a collaborative, innovative and circular supply chain

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Retail CollectionPartners

Call to action

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Call to action

• Collaborative mindset• Innovate – not business as usual• Reasonable money to be made • Bigger opportunity than ecolabel minimums• Partner with OEM’s

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Thank you

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