PROSPECTING BUSINESS FROM

COMMERCIALIZING INNOVATION

Public Private Partnerships and Innovation

Cotton: Multiplying cash crop

National Center of Excellence in Molecular Biology, University of the Punjab.

Cotton Variety: MNH-93 transformed with a single BT gene prepared

Estimated market potential: $59 millionMOUs already signed with a multinational to

import of BT cotton and another to grow seed on 800 acres

Investment: US$ 375,000ROI in 5th year: 600%Payback: 2.15 years

Vaccine for Mastitis Control

Faculty of Agriculture and Technology 20% of animals affected Initial investment: US$370,000Currently, it is only imported Lab costs: US$1 per dose, which would be

US$ 0.5 per dose when commercialized ROI in 5th year: 160%Payback: 3.5 years

University Boom Sprayer

Conventional spray mechanisms do not reach out to 90% areas of cotton plants affected by virus

This Sprayer covers the plant entirely- from top to bottom

Initial investment: US$187,000Per Unit Price: PKR120,000Market Size: US$ 100 million (67,ooo tractors

in cotton growing areas)Payback: 3.27 years

University-Industry Partnership: A Case Study

Locally manufactured organic fertilizerMOU between Government College

University, RL Enterprises (Pvt) Ltd. Role of Agribusiness Support Fund in sharing

basic R&D costs Out of current demand of 1.2 million of DAP

fertilizer, two third is currently importedThis would make available fertilizer at Rs250

per bag, whereas current DAP price is Rs3,200 per bag