prospect. meet. connect. - truck world · 2019-12-16 · international centre toronto,...
TRANSCRIPT
International Centre Toronto, (Mississauga), ONApril 16, 17, 18, 2020
2020 Exhibitor Prospectus
www.truckworld.ca
Prospect.Meet.Connect.
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Truck World concentrates most major fleet companies in one place.
Aecon, Armour Transportation, Challenger, Canada Cartage, CN Rail Coca Cola, Consolidated Fastfrate, Day & Ross Inc, Dept Of National Defence, Erb Transport, GFL Environmental, Groupe Robert, Loblaw, Manitoulin Transport, Metro Foods, Mullen Group, Penske, Purolator Inc, Rosedale Group, Ryder, SG Transport, Sunbury Transport, TFI International, Titanium Transportation Group, Trans X, Trimac Transportation, U Haul, UPS Canada, Walmart Canada Westcan...
Truck World connects you to decision makers from companies of all sizes.
of attendees surveyed stated their reason for attending is to either make a purchasing decision or gather information on new equipment, products, services.
500+ Trucks - 5%
100-449 Trucks - 11%
25-29 Trucks - 16%
1-4 Trucks - 43%
5-9 Trucks - 12%
10-24 Trucks - 13%
83%
89%of attendees surveyed who came to Truck World in 2018 plan to attend Truck World 2020
500+ Trucks - 5%
100-449 Trucks - 11%
25-29 Trucks - 16%
1-4 Trucks - 43%
5-9 Trucks - 12%
10-24 Trucks - 13%
Prospect. Meet. Connect. ALL UNDER ONE ROOF
Truck World facilitates face-to-face meeting with targeted audience.
Nearly
of attendees surveyed come to Truck World to speak one on one with product experts and to improve their industry knowledge.80%
Fleets - 6,387
Owner/Operators - 2,853
New Vehicle Dealers - 546Manufacturers - 759
HD Wholesaler/Distributor - 234Heavy Duty Service/Repair Shops - 717
Industry Service Providers,including Associations, Govt., Media - 1,465
Industry Guest/Family Menbers - 1,846
Exhibitors - 4,788
TOTAL19,595
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Take part of an event that continues its expansion
210,000 direct mail impressionsVIP brochures mailed and distributed to trucking companies, truck, trailer dealers, parts & accessories distributors, truck stops & gas stations and exhibitor customers
53 EmailsE-newsletters, E-blasts sent to registered attendees, to Today’s trucking, Truck News, Truck & Trailer, Road Today E-newsletter subscribers
37 Industry adsNational advertising campaign and editorial coverage in Today’s Trucking, Truck News, Truck & Trailers, Road Today and other Industry publications
OnlineTruck World Website drew 68,830 unique users. Truck World Interactive floor plan and online list of exhibitors were viewed 58,830 times
230,000 Magazine insertsVIP invitation inserted in Today’s trucking, Truck News, Truck & Trailers and in other Partner Industry publications
Social MediaOver 1,500 followers on Twitter, 1,100 video views, 4,450 likes and 4,746 followers on Facebook
Targeted marketing to attract the right prospects.Truck World 2018 marketing campaign included:
200,000
Squa
re F
oota
ge
Year
100,000
50,000
2012 2014 2016 2018
150,000
0
138,125
160,000 166,500182,963
600
Num
ber o
f Exh
ibits
Year
400
300
2012 2014 2016 2018
500
0
357
440451
525
Year-to-Year Floor Space Year-to-Year Exhibitor Totals
Special events & educational program attract more targeted audienceVIP Kick off BreakfastThursday April 16, 20208 am – 10 am. Over 300 top executives attend the Truck World VIP Kick off Breakfast
The Knowledge StopLeading industry experts discuss on key topics providing value to attendees.
Truck World Fleet SummitNEW IN 2020: This event will take place during the show, on Friday April 17, 2020 from 8:00 to 12:00 PM, in Aviation Ballroom in Hall 5
65%of surveyed attendees came to Truck World to gain more knowledgeabout their industry
More than
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Show Dates & Hours | Thursday April 16, 10 am to 6 pm | Friday April 17, 10 am to 6 pm | Saturday April 18, 9 am to 5 pm
Apply now to secure a booth space
Or visit us at www.truckworld.ca
To book your space on the general show floor:
Thierry Quagliata, Show [email protected] 416-510-5235
Rates and contact informationRates in Canadian Dollars and subject to applicable taxes
100 – 599 sq ft ...................$19.15 / sq ft600 – 999 sq ft ...................$16.85 / sq ft1,000 -1,999 sq ft ..............$14.30 / sq ft2,000 + sq ft ......................$ 11.80 / sq ft
Corner premium for 100 – 599 sq. ft. inline, end caps peninsula and island booths
1 corner: ........................................ $ 1652 corners: .......................................$ 2903 corners: .......................................$ 3904 corners: .......................................$ 450
Logo in Truck World online exhibitor listing ..............................$185
Exhibitor marketing tools
• VIP promo code: To invite your customers and prospects to the show, compliments of your company
• Printed brochure: Customized printed brochures with your promo code
• Customized Email Invitations: Your customized HTML email invitation with your promo code to send to your customers and prospects.
• Online new product showcase: Promote your new equipment, product, services, available to the Canadian Market within the last 14 months
Supplied with booth space
• Standard drape
• Material handling/ drayage (up to 5,000 lbs only) to and from your booth. Any weight exceeding 5,000 lbs will be charged to exhibitor. (Booth assembly and disassembly not included)
• Online exhibitor manual
Not included in our rates but mandatory: Exhibitors are required to have their exhibit space fully covered with carpet or other suitable floor covering. You have the option to bring your own carpet or you can rent it from our official decorator.
The following are included in our booth space rates:
Recruiting companies can participate for all 3 days of the show or within the recruitment pavilion in Hall 4, for 2 days of the show. To book your space in the recruitment pavilion please contact Kathy Koras.
International Sales (Except USA):
Stefan Handwerk, International Product Director [email protected] +49 511 89-34226
To book your space in the recruitment pavilion:
Kathy Koras, Associate [email protected]
Online OpportunitiesPut your company out front before the show with some unique opportunities
Promotional Opportunities
Boost your brand during the show with some unique opportunities
Onsite Marketing OpportunitiesAdvertise your brand on the show floor with various opportunities such as banners, floor decals and other option designed to get your brand out front.
Raise your company’s profile with truck world sponsorshipsChoose from a variety of opportunities to boost awareness of your company before and during the show.
For sponsorship opportunities:
Tiffany Gin, Event & Sponsorship [email protected]
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