PROS AND CONS OF BULK SMS

Bulk SMS marketing is undoubtedly one of the best strategies for businesses and individual to

connect with prospects and customers, friends etc through their mobile phones.

Using this strategy come with its own shortcomings. So, it’s very important for us to understand

the pros and cons of using Bulk SMS in Nigeria as a marketing strategy before launching your

campaign.

Here, I’ll be sharing with you the pros and cons of the Bulk SMS marketing strategy.

After reading the post, I’m sure you’ll be able to make a well informed decision as to whether

you should use Bulk SMS in Nigeria for marketing or not.

Now, let’s us look into these pros and cons..

The Pros

1. Messages are read

There is very high probability that your message will be read. This is because mobile phones are

Nigerians’ most personal belongings. Many Nigerians cannot do anything anymore without their

phones.

Nigerians may ignore emails, letters, flyers, newspaper adverts, television and even your

website. But they’ll surely read any text message that land on their phones. So, with Bulk SMS

you’ll pass your message across – effectively and efficiently.

2. Impromptu and Urgent messages can be sent

Since text messages deliver instantly, you can spread word among your customers about

impromptu deals, urgent notices, promotions and other important pieces of information.

Churches can send urgent invitation to members about church programmes. If you’re into real

estate for instance, you can notify your customers about latest property listings and auctions

available. The same applies to any other business. So using Bulk SMS in Nigeria to send

messages are beneficial to all.

3. Customers respond better

Bulk SMS is a very good medium for prompting your customers to take a certain action. You can

urge them to subscribe to an offer, make enquiries, answers some questions and so on. You’ll get

more responses by sending your request via SMS than via any other medium.

4. Messages are very easy to send

Just with the click of a button, you can send your Bulk SMS to thousands of recipients. Simply

login to your user account with us at www.bulksmsbase.com, type your messages, and blast it

off. You must have enough units in your account to enable you to send messages.

The Cons

1. Only 160 characters allowed for a page

As you know, the maximum limit for SMS is 160 characters for a page. Sometimes, this may be

too limited for the message you want to pass across.

Although most of the Bulk SMS in Nigeria like www.bulksmsbase.com will allow you to exceed

this limit up to 450 characters, but this will attract more cost.

2. No media allowed

Other than text, Bulk SMS does not allow other content formats. So, you can’t send images,

animated effects or sound to your recipients. For some businesses, this could mean a big

limitation. But in most cases, it’s no big deal.

As you’ve seen, Bulk SMS marketing has its pros and cons. But the benefits outweigh the

disadvantages – for most business.

So friends before you adopt Bulk SMS in Nigeria as a means of marketing your business, please

consider these pros and cons, and then decide if this strategy is for you.

But I can tell you using Bulk SMS are the very best strategy to make your products or services

known to your customers.

By http://www.bulksmsbase.com