proposed q4 half “corporate” goals

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Proposed Q4 Half “Corporate” Goals

• Platform Transition

— Account management goals

— Transition metrics

— Project Disruption product enhancements

— People/functional transition deliverables

• Textbooks Planning for Q1 2004

• Q4 Transaction Revenue Targets

— $8.2M of net transaction revenue on $46M of GMS

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R. Clark – Finance/Mktg. Organization Q4 Goals

Goal Weight CommentsPlatform Transition 30% • Success against transition metrics goals

• Support of product transition activities• Execute on MOPs and DM plan in support of transition• Finalize, communicate and get approval for Half business shutdown dates and

any revisions to employee severance dates• Draft plan complete for transition of Half’s data warehouse systems and

information

Textbooks Planning and Execution

20% • Finalize and obtain approval for Q1 2004 textbooks marketing, merchandising and promotions plan

• Identify team, establish timeline and outline key strategic questions with respect to Textbooks business transition to eBay

• Drive cross-functional process for capacity planning and HW scaling in support of TB’s business so HW is on-line by 12/31

Transaction Revenue Targets

20% • Achieve 100% of Half’s transaction revenue target for Q4 ($8.2M)

Finance Business Support 20% • Actual Q4 transaction revenues and operating expenses within 5% of December “lock-down” forecast to eBay

• Regular, accurate delivery of bi-weekly Transition Dashboard and Executive Summary

• Q1 transition targets established by 12/31/03• 2004 Half B.U. budget locked down in accordance with eBay timelines

HR and People 10% • Execute Phase II of people transition process—Finalize individual skills inventories—Re-test relo interest—Drive catalog functional transition process

• Close deal to relinquish space to 3rd party and execute on space reconfig with minimum disruption and morale impact

• Regular weekly one-on-one’s with directs and monthly team meetings to enhance communications

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Feller – Marketing/Categories Q4 Goals

Goal Weight Comments


30% • Finalize and obtain approval for Q1 2004 textbooks marketing, merchandising and promotions plan

• Identify team, establish timeline and outline key strategic questions with respect to Textbooks business transition to eBay


25% • Achieve at least 90% of retention transaction revenue targets for Q4

Platform Transition 25% • Transition of Buyer Transition materials to new lead complete• DM planning, support & execution related to Transition• MOPs planning, support & execution related to Transition• On-going product support of Transition

— Participate in transition product SWAT teams as needed

HR and People 10% • Regular weekly one-on-one’s with directs and monthly team meetings to enhance communications

• Ensure my directs have full support of the organization in looking for new job opportunities within and outside of eBay

• Complete staff reorganization activities

Other Marketing 10% • Terminate Epinions relationship and remove all functionality from the site• Terminate (if necessary) Synapse and WebLoyalty agreements• Develop and execute Holiday plan

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Harrington – Direct Marketing Q4 Goals

Goal Weight Comments


25% • Finalize Q1 textbook planning around internal online and external offline buy and sell campaigns.

• Finalize development of revised creative related to the campaigns.• Ongoing coordination and support of textbook plan execution.

Platform Transition 25% • Finalize plans of Administrative/Promotional DM Buyer Transition.• Work with Product on DM plan’s execution.• On-going product support of Transition.


20% • Achieve at least 90% of retention transaction revenue targets for Q4 related to DM support functions.

• Manage and support all day-to-day DM activities.

HR and People 20% • Regular weekly one-on-one’s with directs.• Ensure my directs have full support of the organization in looking for new

job opportunities within and outside of eBay.

Other Marketing 10% • Manage and support the Net Perceptions transition as needed.

proposed q4 half “corporate” goals

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