proposal-demo.pdf

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Increasing Leads Through Email Marketing

July 31, 2013 Prepared by:Ruben Gamez

Prepared for:Tim Jones

Highwire Snowboards Inc.


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Goals and Objectives

Highwire Snowboards Inc. is facing extremely competitive times in the winter sports industry. In

this environment, traditional means of marketing which Highwire Snowboards Inc. depends on

are becoming less effective by the moment. A high impact web site is necessary to effectively reach

new clients and provide an edge over the competition.

Highwire Snowboards Inc. requires a site that:

Provides a modern web presence

Increases and converts visitors

Offers relevant information

Gives current and potential clients the means to contact the firm

Also required is a content management system that will allow Highwire Snowboards Inc. to easily

manage content on the site.

Solution

We recommend the development of a completely original site, built from the ground up with

original graphic design elements. A strong emphasis will be placed on attracting new clients

through Search Engine Optimization (SEO).

Additionally, we will provide web hosting services on a monthly basis and yearly Search Engine

Optimization services to more effectively drive and convert traffic to the site.

Fee Summary

Increasing Online Leads Package

We will triple your online leads in six months through the following deliverables:

Customer profiles for the top three most profitable markets for your

company.

Targeted online ads for each of three most profitable customer segments.

High converting landing pages to turn targeted traffic into paying customers.

$29,250


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Option 1: Increasing Niche Leads (optional)

We'll create landing pages with the sole purpose of converting visitors to leads. As

part of this process we'll also create a marketing plan with the objective of gaining

an additional 10,000 monthly visitors to these landing pages.

$4,300

Option 2: Turning Leads into Customers (optional)

(received within two weeks of final$6,000 base price, $3,000 for early payment

invoice)

With this option we'll create a two week series of emails focused on getting new

email subscribers to become paying customers. Customers typically see a 40%

increase in leads from implementing our lead nurturing campaigns.

$3,000

Project Total $36,550

Project Timeline

We offer the following timeline for the development of an original corporate identity and marketing

package:

Phase Activities Completion

DiscoveryAnalysis of Highwire Snowboards Inc.s design needs and

preferences.09/30/XX

Logo DevelopmentThree concepts in rough draft, one concept in two color

schemes and the final logo.10/19/XX

Business Card

Development

You will receive the following:

Two concepts in rough draft

One concept in two color schemes

Final business card design

10/30/XX

Brochure DesignThree concepts in rough draft, one concept in two color

schemes and the final brochure.11/07/XX


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Next Steps

To proceed with this project, Highwire Snowboards Inc. is required take the following steps:

Accept the proposal as is or discuss desired changes. Please note that changes to the scope of

the project can be made at any time, but additional charges may apply.Finalize and sign contract.

Submit initial payment of 50% of total project fee.

Once these steps have been completed we will begin the project with a kick off meeting to introduce

relevant personnel and begin preliminary project activities.

Terms and Conditions

Once project fee is paid in full to Bidsketch any elements of text, graphics, photos, contents,trademarks, or other artwork furnished to Highwire Snowboards Inc. for inclusion in website

are owned by Highwire Snowboards Inc..

Bidsketch assumes Highwire Snowboards Inc. has permission from the rightful owner to use

any images or design elements that are provided by Highwire Snowboards Inc. for inclusion

in the website, and will hold harmless, protect, and defend Bidsketch from any claim or suit

arising from the use of such elements.

Bidsketch retains the right to display graphics and other Web content elements as examples

of their work in their portfolio and as content features in other projects. Bidsketch also

retains the right to place a text link on the bottom of every page.

This agreement becomes effective only when signed by agents of Highwire Snowboards Inc.and Bidsketch. Regardless of the place of signing of this agreement, Highwire Snowboards

Inc. agrees that for purposes of venue, this contract was entered into in WA and any dispute

will be litigated or arbitrated in WA.

The agreement contained in this contract constitutes the sole agreement between Highwire

Snowboards Inc. and the Bidsketch regarding all items included in this agreement.

proposal-demo.pdf

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