property drum national conference final
DESCRIPTION
Presentation by Nigel Lewis, head of content at the Digital Property Group, on challenges and changes past, present and future within the UK property market. Made at the Property Drum national conference.TRANSCRIPT
Changes and Challenges
2
The challenges to our business are often...
the challenges to your business
Change and Challenges
3
So today we are going to examine:Trends, changes and challenges of:
the lettings and sales markets, online innovation,
consumer behaviour, technology and #social @media.
Change and Challenges
4
So today we are going to examine:Trends, changes and challenges of:
the lettings and sales markets, online innovation,
consumer behaviour, technology and #social @media.
Change and Challenges
5
So today we are going to examine:Trends, changes and challenges of:
the lettings and sales markets, online innovation,
consumer behaviour, technology and #social @media.
Change and Challenges
6
So today we are going to examine:Trends, changes and challenges of:
the lettings and sales markets, online innovation,
consumer behaviour, technology and #social @media.
Change and Challenges
7
So today we are going to examine:Trends, changes and challenges of:
the lettings and sales markets, online innovation,
consumer behaviour, technology and #social @media.
Change and Challenges
8
The rental market is getting hotter. But
by how much?
Change and Challenges
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A shift away from sales?
Change and Challenges
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A shift away from sales?
Change and Challenges
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Reality check? The gap between asking and sold
house prices
Change and Challenges
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Change and Challenges
The reality___gap
Source: Land Registry and FindaProperty.com Index
13
First time buyersEveryone says they are in trouble, but
what do they think?
Change and Challenges
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First time buyers’ thoughts
Change and Challenges
Source: MyHomeLife, September 2011
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First time buyers’ thoughts
Change and Challenges
Source: MyHomeLife, September 2011
16
First time buyers’ thoughts
Change and Challenges
Source: MyHomeLife, September 2011
17
Are ‘for sale by owner’ sites making any headway?
Change and Challenges
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Change and Challenges
Source: Hitwise, 2011
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Tepilo has 0.061% share of the property sector online
Change and Challenges
Source: Hitwise, 2011
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August 2011 DPG visits = 14 million
Tepilo = 41,000
Change and Challenges
Source: Hitwise, 2011
21
Taking stockWhat’s happening in
the wider market?
Change and Challenges
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LettingsNumber of homes let isup by 3% since January
Change and Challenges
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PricesNumber of homes that had their price
changed since January: up 12%
Change and Challenges
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Case study: Notting HillPercentage of homes on market since
January that have sold?
Change and Challenges
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24%
Change and Challenges
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Case study: Notting HillPercentage of homes on market since
January that are ‘slow moving’?
Change and Challenges
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37%
Change and Challenges
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How is the internet changing home hunting
behaviour?
Change and Challenges
29
Change and Challenges
Power to the people?
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The consumer is becoming more of an expert
Change and Challenges
31
People have more knowledge about
everything
Change and Challenges
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...or do they?
Change and Challenges
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What does this mean for sales and lettings agents?
Change and Challenges
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Change and Challenges
Which is the best school locally?
How long does it take to get into
town from here? Is it true a Waitrose is
opening soon?
Is that road a crime hotspot?
Are houseprices going up around
here?
Which is the best value street to buy a home in?
35
Change and Challenges
Local forums
Blogs
36
Change and Challenges
16/10/2
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14/05/2
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11/06/2
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09/07/2
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17/09/2
0110
50000000
100000000
150000000
200000000
250000000
300000000
350000000
400000000
Number of visits (weekly) - Hitwise social network category
Facebook YouTube Twitter
Source: Hitwise, 2011
37
Smartphone use is increasing – knowledge on
the go about your area
Change and Challenges
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Change and Challenges
Source: Ofcom, 2011
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Change and Challenges
Many
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Change and Challenges
Many thanks
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Change and Challenges
Many thanks for listening