properati red innova ba may 14
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Buenos Aires - Mayo [email protected] / @gabrielgruber
Mobile & Real EstateGabriel GruberCo-Founder & CEOProperati.com
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Which is the most valuable real estate in the world?
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Mobile Home Screen!
http://www.bvp.com/blog/most-valuable-real-estate-world
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Mobile Home Screen “Share”
25% Facebook
25% Google
50% Others
750 (*) 750 300300
1.000 1.000 750 750
300 300 75 300
30075 75 300
2.100
3.500
1.725
http://play.google.com/store/apps (*) approx number of app installs at Android OS (in millions)
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Habemus Mobile
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Mobile is Just Starting
http://www.kpcb.com/insights/2013-internet-trends
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Mobile is Eating the World
http://www.kpcb.com/insights/2013-internet-trends
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Android is eating the world
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Deja Vu?
1980’s“PC”
2010’s“Mobile”
Software Hardware
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Android is eating Latam
http://www.eMarketer.com (*) Noncomputer internet traffic by OS in 2013
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https://www.mapbox.com/labs/twitter-gnip/brands
Android is eating BA
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About us
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monthsSome Metrics
monthly visitors
300kOve
r 14k leadsgenerated
on average / month8k
brok
ers
contentproviding
300k properties
listed 800 new
liste
d
developments
&18 2countriesmonths18
300k
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Traditional real estate sites UX: Offline (paper) => Online (web) => Mobile (app)
Real Estate “Mobile Last”
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Mobile First 101
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Mobile (design) first
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Our Android App
http://play.google.com/store/apps/details?id=com.properati.user
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Our Web
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Mobile is Eating the World
http://www.kpcb.com/insights/2013-internet-trends
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Properati Mobile Web
(*) Google Analytics / Properati.com.ar
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Back to the future
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Back to the future
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HealthTravel Real Estate
Market Disruptions?
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+Properati (open) Data
http://www.properati.com.ar/data
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+Walkability
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+Neighborhood Insights
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+Building Insights
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Future “App Constellation”
http://avc.com/2014/05/app-constellations/
Buy & Rent
NewDevelopments
Sell by Owner
Sell by Realtor
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Buenos Aires - Mayo [email protected] / @gabrielgruber
Thanks!Gabriel GruberCo-Founder & CEOProperati.com