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C.A.U.S.E.Web Design Methodology

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C.A.U.S.E.What is C.A.U.S.E.?C.A.U.S.E. will cause people to find you.C.A.U.S.E. will cause your website to work

for everyone.

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C.A.U.S.E.Cross-Browser Compatible

IE7 34% 27%IE6 36% 26.5%FireFox 19% 41%Safari 3% 2.6%

Mobile Devices: ?^

Google web crawler is a browser!

Users Avg. Tech

May 2009 User Statistics

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The Mobile World

Further identificationof your target user is important.

Business vs Tech vs Consumer

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Will your website work in a mobile environment?

Old site New site

Navigation

Company Info

Logo

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C.A.U.S.E.Accessibility

– Is your website accessible to everyone?

Corporate Accessibility?– Plug-ins not installed– Frames Blocked

Don’t go changin’…– Best viewed by – pop-ups blocked

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*Source: Don’t Make Me Think: A Common Sense Guide to Web Usability by Steve Krug

Usability • making sure that something works well: that a person of average (or even below average) ability and experience can use the thing – whether it’s a Web site, a fighter jet, or a revolving door – for its intended purpose without getting hopelessly frustrated.*

C.A.U.S.E.

Definition of Usability

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The Basics of User-Centered Design• Get to know your target users• Build a Website containing the information they

want• Make the site as simple as possible to use• Create easy paths of conversion• Measure what matters• Tweak, test, and improve

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What Do Website Users Want?• An immediate validation that they are on the

right Website.• Quickly recognizable links that are relevant to

them.• A feeling that with each click they are on a path

to the answers they need.

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What Frustrates Users• Anything that slows their progress online:

o Intro pageso Ambiguous navigationo Unnecessarily long copy (remember, users scan Web

pages)o Unnecessarily long online formso Forced registration

• Each time you make a user think too much, you increase the risk that they will leave your site.

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C.A.U.S.E.

Factors towards optimum results:• Content, Content, Content• Website structure (behind the scenes stuff)• Constant monitoring and updating• Build your site for people and the search

engines, not one or the other.

If you can’t be found, you don’t exist!Search Engines

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Search term: breathing air monitors

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Search term: machine bases

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Get Found, Get Used, Get Business!

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In Closing…C.A.U.S.E. is nothing revolutionary.C.A.U.S.E. is just a guide to good web

development.