propaganda (noun) – information and messages put out for the purpose of swaying the opinions of...
DESCRIPTION
Examining the propaganda posters –Intended audience: who are they trying to send a message to? –Message of the Image: what is the message they are trying to send? –Desired action or Feeling of Audience: what do they want people to do or feel?TRANSCRIPT
Propaganda
(noun) – information and messages put out for the purpose of swaying the opinions of the people.
• Examining the propaganda posters– Intended audience: who are they trying to
send a message to?– Message of the Image: what is the message
they are trying to send?– Desired action or Feeling of Audience: what
do they want people to do or feel?
Purpose• Justify involvement
in the war• Acquire men
(soldiers)• Acquire money• Acquire resources
(weapons, supplies)• Urge “wartime thrift”
Nations that used propaganda
• Australia (A)• Belgium (A)• Canada (A)• France (A)• Germany (CP)
• Italy (A)• Russia (A)• UK (A)• USA (A)• And more!
A= AlliesCP= Central Powers
Nostalgia- longing for the past
• “Remember how good things used to be."
I Can’t Believe It’s Not Butter
Wendy's 50s Nostalgia Commercial http://www.youtube.com/watch?v=igF9_T1hoI4
Bandwagon• Join the crowd.• Everybody’s doing it!• Appeals to the need to
belong.
Transfer/Fantasy
• Transfer qualities to products
Humor
• http://
www.deshow.net/funny/2008/funny_pepsi_advertisements.html
• Makes you laugh
Humor
• http://humor.about.com/gi/dynamic/offsite.htm?zi=1/XJ&sdn=humor&cdn=entertainment&tm=39&gps=58_14_771_421&f=10&tt=9&bt=1&bts=1&zu=http%3A//youtube.com/watch%3Fv%3DY_SQwf7KSow
Sense Appeal
StatisticsIvory Soap is 99.44% pure!
“9 out of 10 dentists recommend Crest”
Testimonial• Use a famous person in the ad.
– Musical artists,– Sports giants,– Actors/actresses
Coca-Cola Company- Sprite- LeBron James
http://www.whymilk.com/milk_mustache_celebrities.php
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