Promotional Games

A fresh new marketing approach for tourist attractions, theme parks, resorts, real-estate

developments, and major shopping destinations

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Fast Motion Games

Division of Cayugasoft Technologies, a 30-person custom software development company

Cayugasoft’s history reaches back 8 years

Fast Motion Games has 2 main specialties:We develop video games under contract to game

companiesWe create video games and tours for tourist attractions,

resorts, real-estate developments, and other destinations

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Video Gaming – Perception vs. Reality

Old perceptions: Games are for young males Gamers don’t make spending

decisions Gamers are anti-social

New reality: “Casual games”, for everyone 48% of gamers are female Average gamer is 31 years old Gamers make spending

decisions Gamers love to share what they

are playing now on social mediaYour customers are gamers! Are you talking to them in the right language?

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What’s a Promotional Video Game?

A video game that highlights a key aspect of your attraction, or your company, using a game (e.g., a signature ride at an amusement park)

OR

A 3D tour of your attraction, resort, real estate development, or other destination, built using gaming technology

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What can a promotional game do for you?

Attract visitors to your web site, and keep them there for longer

Provide incentives (e.g., coupon), to visit the real attraction

Encourage users to talk about your attraction on Facebook or Twitter (“I just tried the Cool Attraction 3D game and won a prize. Come join me at the Cool Attraction!”)

Encourage competition to get the best score, and increase engagement on social media among your current and prospective customers (using a leaderboard)

Allow you to access your potential customers on whatever platform they use (web, iPhone, Ipad, Android, …)

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Sample 3D Tour/Game

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What a a promotional game is NOT!

A tour based on 360 degree photos, leading the user through a non-interactive tour E.g., Google Street View – you should definitely use

this technology, but it’s nothing like a video game in terms of generating buzz and engagement

Something that requires the user to wear 3D glasses, as in 3D movies

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Why use video games for attractions, resorts, and major

real estate developments? Engaging

What other media form engages people so fully? Radio Ads? Print Ads? TV Ads? Online Ads?

IntuitiveMost people are familiar with games, and can quickly figure

out how to use themBest way to quickly “explain” how great your attraction is

Social & ViralFresh and new enough to get your current and future

customers to share it and tweet it

Attractive DemographicsGood incomes, age group that’s willing to spend, equal mix

of males and females

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Is it measurable? Yes!You can measure:

Increase in time spent on your web siteIncreased number of web site visitsDownloads (for app games)Increased Facebook shares and Twitter

tweetsConversion of coupon winners to real-

world customers

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Game development process

1. Brainstorm a vision for the game2. Create game description document3. Artwork and graphic modeling4. Game development/programming5. Build “back-end” for tracking accomplishments,

high score (optional)6. Add social media features7. Testing8. Choose music & sound effects9. Game complete

Typical time to create a game varies, but 8-15 weeks is typical

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Game Ideas

3D tour of your attraction, with mini games Ride your signature ride (e.g., a roller coaster, water slide,

etc.) Find the hidden objects or animals in your park or attraction Solve a puzzle (e.g., a visual puzzle, word puzzle) Which objects don’t belong? Match game Simulated casino games Trivia questions Educational game (e.g., simulate an ecosystem, learn a

scientific principle, ….) Save your mascot (perform a task to release him/her from a

trap) Other????

These are just ideas to help you brainstorm—don’t let them limit your

imagination!

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Getting StartedThe key is to have a vision of the game:

Who will use it?What’s the purpose?

Promote your attraction? Explain your attraction?

What is the basic premise of the game? What’s the “call to action”?

Convince them to visit and give them a discount coupon? Incentive to share the game on Facebook?

What factors drive the cost?Size and complexity of the artwork/graphicsTypes and complexity of gaming features

We’ll work with you to brainstorm your visionThis is enough to create a cost estimate

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Do you have a vision for your game?