Promotional Collateral for every 10 cases of product booked

• Three 36” x 24” Posters• Three 8.5” x 11” Counter

Signs• One 5” x 5” Window Cling• 500 “I’m a Fan” Stickers

Posters

Counter Cards

Window Cling Sticker

Promotional Collateral for every 10 cases of product booked

• One - Promotion Guide• Includes a CD and booklet

filled with:– Menu Applications– Ideas for your cafeteria– Foodservice

promotions

Promotional Collateral for every 30 cases of product booked

Bonus Item• Larger-than-life point-of-

sale Standee– Students can pose with

a giant Big Daddy’s pizza slice and post their pics on FACEBOOK®

36” wide x 60” high

Limited Time Offer

Bonus Marketing Points• Earn one bonus marketing point for

every case of Big Daddy’s or Minh featured products purchased during the promotional period of August 1 through October 31, 2009

• Earn two bonus points for every case of Tony’s Filled Breadsticks purchased during promotional period

• Earn four bonus points for every case of Red Baron 7” Solo Pizza purchased during promotional period

Use Marketing Points for– Branded Concepts merchandise– Best Buy gift cards

Big Daddy’s Pre-Cut 16” Rolled Edge Harvest Pizza

#78944 Cheese #78945 PepperoniGFS #785600 Cheese #785610 Pepperoni

• 10 precision-cut slices per pizza reduces labor while providing more accurate nutritional values

• Maximum pan efficiency with 17 servings / pan (70% increase)

• CN label - 2 oz. meat/meat alternate & 3 grains/bread serving

• 7g of whole grain per serving• Topped with 100% mozzarella cheese

• Do you have labor constraints or issues cutting the pizzas?

• What do you normally use your Branded Concepts Points to purchase?

• Are you looking to add a restaurant quality pizza to your menu?

Big Daddy’s Pre-Cut 16” Rolled Edge Harvest Pizza

#78944 Cheese #78945 Pepperoni GFS #785600 Cheese #785610

Pepperoni

17 servings/pan

15 servings/pan

16 servings/pan

Minh Asian2Go 3 oz. Pork Egg RollNutritionally Enhanced – Leaner Pork

#69338 GFS #454215

• Made with lean pork, carrots, celery, cabbage, mild onions, oriental spices and hand rolled 3x in traditional wrapper

• Now with 25% less total fat• 3oz. egg roll = 1 bread / 1 meat• Branded sleeves are included in the

case

• Does pork pose an issue on your school menus?

• What egg roll or Asian item are you currently using?

• There is a trend towards more international items on school menus, do you see that as well?

Minh Asian2Go 3 oz. Chicken Egg Roll#69558 GFS #717690

• Chicken can be a stand-in for students who don’t eat pork

• Less than 35% calories from fat, less than 10% saturated fat

• Made with lean chicken, carrots, celery. cabbage, mild onions and oriental spices and hand rolled 3x in traditional wrapper

• 3oz. egg roll = 1 bread / 1 meat• Branded sleeves are included

• Does pork pose an issue on your school menus?

• What egg roll or Asian item are you currently using?

• There is a trend towards more international items on school menus, do you see that as well?

Limited Time OfferBonus Points on

SchwansBrandedConcepts.com

Red Baron Solo 7” Pizza 4 points per case

Tony’s Cinnamon Cream CheeseFilled Breadsticks2 points per case

Red Baron Solo 7” Pizza#73162 Cheese #73163 Pepperoni

GFS #131270 Cheese #131280 Pepperoni

• A single-serving, rising crust, scratch-quality aroma pizza with great appearance and taste

• 100% real Mozzarella cheese• CN label = 2 meat / 5 bread• 5 whole pepperoni per pizza• Branded boxes in master case

• Are you looking to increase your ala-carte pizza sales?

• Are you looking to reduce line time with more grab-and-go items?

• Does packaging and marketing affect your students purchasing decisions?

Tony’s Filled Breadsticks

#73337 Cinnamon Cream Cheese FilledGFS # 942030

• Handheld, 3oz. serving with Tony’s branded sleeves in master case

• 8” Sweet Filled Stick: – Sweet, cream cheese filling– CN Label: .5 meat / 2 bread– Great for grab-and-go breakfast or in

class room feeding

• Is breakfast a challenge or are you looking to increase your participation?

• Are you looking to reduce line time with more grab-and-go items?

• Does packaging and marketing affect your students purchasing decisions?

Nutritionals

Code Description Size Pack Cal Fat% Cal

from fat Sat FatTrans Fats Sodium Fiber Protein Vitamin A VitaminC

oz (g) (g) (mg) (g) (IU) (mg) MMA Grain

78944

Big Daddy's 16" Rolled Edge Harvest Pre Cut

Cheese 4.6 90 340 12 32 4.5 0 620 2 20 400 0 2 3

78945

Big Daddy's 16" Rolled Edge Harvest PreCut

Pepperoni 4.6 90 350 13 33 4.5 0 690 2 20 300 0 2 3

73162Red Baron 7" Cheese

Pizza with boxes 7.91 48 540 17 28 9 0.5 1210 3 26 500 0 2 5

73163Red Baron 7" Pepperoni

Pizza with boxes 7.9 48 550 19 31 10 0.5 1360 3 26 500 0 2 5

73337Tony's Cinnamon Cream

Cheese Breadstick 3 96 180 5 25 2 0 230 1 12 0 0 0.5 2

69558Minh Asian2Go Chicken

Eggroll 3 60 160 6 34 1.5 0 420 2 10 500 3.6 1 1.5

69338Minh Asian2Go Pork

Eggroll 3 60 180 7 35 2 0 430 2 9 750 3.6 1 1.5

CN Label

Social Marketing

• Big Daddy’s Fan Page on FACEBOOK®• Students can become of fan of Big Daddy’s online• See who else is a fan• Send emails to other fans• Post Big Daddy’s product-related messages and

stories• Upload Big Daddy’s product-related photos,

videos, and music• Receive the latest news and updates from the Big

Daddy’s brand

New Website