promotional campaign cb
DESCRIPTION
i am a mba student of BanathaliVidyapithTRANSCRIPT
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Welcome to the world of
marketing
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Personality Traits of Consumer &
Product Promotional Campaign
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Consumer who are Verbalizers
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Definition
•Consumer who prefer written or verbal information .•Point by point explanation or detailed description required.
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Special features of our spa
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Other features
1) Foot Reflexology via machine and massage equipments
2) Body treatment, body scrubs & body wraps
3) Aroma therapy & other relaxing therapies 4) Facial treatment 5) Comfortable sitting area 6) Calm and soothing ambience with soft and
delighting music. “Let harmony, tranquillity surrounds you,
time stands still & a deep sense of relaxation washes over”
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Promotional strategy• Tele branding and advertisements on the
channels like NDTV Good Times, Travel Living• Printed detailed ads in the magazines like
cosmopolitan, lifestyle magazines• Pamphlets and brochure with detail information• Attractive packages • Corporate discounts• Free passes and discount coupons as awards
and prizes • Online marketing, Pop-ups and emails• “Relax, renew & recharge” is the Punch line of
our spa
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Consumer with high
Ethnocentrism
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Definition
• The consumers likelihood to accept or reject foreign made productsEthnocentric consumers feel it is wrong to purchase foreign-made productsThey can be targeted by stressing nationalistic themes
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Chauki dhani
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special feature
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Other feature
• Mirror of Rajasthani culture since 1989.• The display of traditional huts and
workmanship will take you back to the older times.
• Experience the rich warmth and rustic charm of a typical Rajasthani Village at Chokhi Dhani
• The festivities never end here. Live dance and music performance all through the evenings
• The artificial forest with roar sounds of animals and tribes, boating, horse riding, camel riding, elephant riding
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Cont...• Facility of photo studio with traditional look, a national
art and craft market, a museum and many more places showing Rajasthani village culture , villagers' lifestyle with a dining hall, renowned for the mouth watering and typical Rajasthani food “MANUHAR” (mouthful catering)
• Showing real picture of Rajasthan which is still there in villages, art Bani Thani, the wall decorations, the cow dung plaster, the pure food, the fresh air, the traditions, the costumes and at last but not least the feelings.
“A place where you will enjoy to come and forget to leave , place where you and your family love to come again and again”.
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Promotional campaign• Chauki dhani e-brochure.• Chauki dhani news letter.• Bill boards.• TV advertisement.• Online marketing as ethnics 5 star
village resort• Word of mouth.• Tie-ups with tours and travel
agencies.• Free passes via FM Radio.
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Consumers With High Dogmatism
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Definition
• A personality trait that reflects the degree of rigidity a person displays toward the unfamiliar and toward information that is contrary to his or her own established beliefs.
• High dogmatic-discomfort with new product.
• Low dogmatic-like to try new product
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BARBIE: DOLLY DOLLS
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Product features
• Introducing robotic dolls: remote operated
• Vibrant colors ,Skin friendly• Durable• Fine finish • Easy to clean• Attractive range• Soft• Additional Dress & accessories kit
available with specific range.
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Our Brand Ambassador
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Promotional campaign
• Advertisement on kids channel like pogo, cartoon network.
• Daily soaps channel like Sony ,colours.zee etc.• Display in kids brand like Lilliput & jinny jony.• Showcasing in multibrands retail outlets.• Print media like kids comics , women magzines• Sponsorship in kids events and kids fashion
shows
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Consumer With High Materialism
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Definition• The degree of consumer attachment to
a worldly possession. • The extent to which a person is
considered “materialistic. • Characteristic of materialistic people: • Value acquiring and showing-off
possessions-Are particularly self-centered and selfish-Seek lifestyles full of possessions-Have many possessions that do not lead to greater happiness..
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Atulya golden jewellery
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Other features• High in aesthetic appeal: Perfect blend
of traditional and contemporary• Excellent clarity and luster with smooth
edges• Customize and intricate design• Designer jewellery (Diamond studed,
gold, pearl, polki, kundan)• Collection for different occasions with
high fashion appeal• Attractive designs with variety of range
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Promotion campaign
• Promotions by events: Fashion shows• Display in national and international
jewellery shows• Advertisements on Televisions• Print ads in women magazines: Femina
etc• Sponsorships of events• Promotions by branded beauty saloons• Bill boards• Online marketing, pop ups
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Our Brand Ambassador
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Consumer with Low Optimum Stimulation level (osl)
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Definition
1) (OSL) seems to reflect a person’s desired level of life style stimulation .
2) LOW OSL CONSUMER – OSL<LSL
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Special Features
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Other Features:
• Rides and attractions : Water rides, thrill rides, roller coaster
• Refreshment and food centers.• Children’s fairy land & animal theme
park, Disney characters• Gardens and Activity games, scary
house.• Rain dance floor.• Pay as you go.
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Promotional Campaign
• Advertisement on T.V• F.M radio• Bill boards• Pamphlets & brochures• Bulk promotional Sms • Print media like newspaper , magzines• Word of mouth
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Inner Directed consumers
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Definition
• Consumers who tend to rely on their own inner values & standards in evaluating new product• More likely to be consumer innovators • Tend to prefer ads that stress product features and benefits matching with their own values and beliefs.
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“REFLECTION” designer outfits and accessories
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Special Features
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Product Features• Attractive range of different designer outfits: Party
wear, casuals, evening wears, beach wears
• Wide and fashionable range of footwears sandles & stale toes along with matching accessories, belts and
hand bags.
• Customized design solutions
• Vibrant and playful colors
• Attractive variety of range•
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Promotional Campaign
• Online marketing• Sponsorship of events• Ads on television• Printed ads in women magazine• Showcasing in multi brand retail outlets• Bill boards• FM Radio• Promotional SMS
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THANK YOU