promotion for smartphone 130716

Copyright ©2013, eeLine. All rights reserved. eeLine Confidential .

Promote your app!

For Android/iOS

In Japan

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 2Copyright ©2013, eeLine. All rights reserved. eeLine Confidential .

Company Name 　　 ee Line , Ltd. Representative 　　 Mitsuhiro Hashimoto,

(President and CEO)Founded 　　　　 April, 2005Capital 　　　　　　　 30 million yenShareholding company CA MOBILE, LTD(100%)Address ・ Head Office (TOKYO) 3F Glass City Shibuya, 16-28 Nanpeidai-cho, Shibuya-ku, Tokyo 150-0036 JAPAN ・ Osaka Office Shinsaibashi East Square 6F, 2-12-5 Minamisenba, Chuou-ku, Osaka 542-0081 JAPAN

CyberAgent Inc.

CA MOBILE, LTD

ee Line, Ltd.

Business activities ： Internet Media Business Internet Advertising Agent Business Investment Development Business “ Ameba “ management business

Business:mobile advertising, mobile contentsPrincipal shareholders ： Cyberagent Inc. NTT DOCOMO, INC. DENTSU INC. etc.

Our Group

・ mobile advertising・ mobile contents・ mobile solutions

Company profile

Our Business


Mobile Networks / Rewarded Ads

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 3

Networks(ASP)

Media

Users

ee Line

Advertiser Delivering ads to almost all of

networks in Japan!!


<Keyword Search Advertisement>* We can also run keyword search ads by results-based payment on Google and

Yahoo! Of course, it’s possible to take over the operation of listing ads. <Ad Network>* Various type of Ad networks are available like impression guaranteed ads, PPC(Pay Per Click) ads, banners and texts, etc. 　

・・・・・・・・・・・・・・・・・・・・

Advertiser

eeaf for smartphone

・・・・・・・・

Keyword Search Advertisement / Ad NetworksKeyword Search Advertisement / Ad Networks

more media will join us!


◆ Period ： 6 hours > 24 hours > 48 hours Great influence of the number of short time

DL.

⇒ Promotion which aims at a time zone with much access of a target user is recommended!!

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プロモーション無料無料ライフスタイル

6hours

24hours

48hours

Day 1 Day 3Day 2

【 Points 】・ Despite a large number of downloads, the influence will be weaker 48 hours later then the

ranking will go down.　⇒ Better to boost app little by little regularly, you can make it keep staying on top ranking and get a

stable natural inflow.

・ No influence for the ranking with installing app by the same user　⇒ Installs by the same user are managed in each app, thus install the second time does not affect

the ranking. Please note that in the case you have used plural media for promotion, it cannot avoid to generate of

duplications in each medium.

※ This view is at the present moment. ※

AppStore (iOS) – Ranking Logic


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2721

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4248

9 74 3 2 2 2 2 3 3 4 5 7

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eeaf広告獲得（）自然流入人気の新着カテゴリ

◆ Period ： 7 days

・ It is updated based on one-week data

⇒ High-impact total DL of 7 days!

・ Active rate

・ User’s points / ratings

◆ New-arrival app ： for 1 month

⇒ It’s easy to get the top ranking

during the New-arrival app Period.

■How to promote?An effective method is to let it flow as much as you can during the New-arrival period.

However, the ranking will go down more slowly in GooglePlay Store rather than in AppSotre,

since the ranking itself is carrying out based on the data over the past 1 week, continuous inflow should be needed.

For example, 　

After checking the number of natural inflow by carrying out advertising inflow of about 10000 introduction,

it is efficient to drop the next advertisement.

Considering that the ranking will go down slowly, it is very important how it can stay longer on top.

Google Play Store(Android) – Ranking Logic ※ This view is at the present moment. ※


Duplication in a single medium;

Some users might install app more

than once.

Duplication in all possible media;

If you promote app through different

media, some users may be the same.

User install app, then delete app and

uninstall.And User might

re-install it.

case 1 case 3

Deduplication and Measures against unauthorized access

case 2

You may be worried about these things…


If you try to do it directly by yourself…

Media

Client ASP

Banners

Ad Network

Keyword Search

ASP

ASP

Investigating the cause of the unauthorized users or system bug when it happen.

Should be checked result by different management screens, too complicated...In order to carry out a different

SDK setup for every provider,system set by each SDK needs to be introduced.

Cost and man-hour are

needed, management

gonna be heavy!

Media

Media

Media

Media

Media

ONE SDK is

the BEST!!

ONE SDK (Software Development Kit)* If you use different networks or media directly, you need to set up each SDK for every network.


We offer "eeaf for smartphone" which can use multiple networks afiliated to advertise with tracking

■Just one SDK is required in the Client side ⇒ Save cost!

■Possible to implement the performance management of multiple media in a single database!

■Function to measure effectiveness for membership management!

eeaf for smartphone

** eeaf for smartphone is ee Line’s exclusive SDK. **

With eeaf for smartphone…


Strenth of “eeaf for smartphone”


Get start!!Tracking testSDK 　　

SettingCreative

materialssubmit

You can start to promote around 1 - 2 weeks!!

CLIENT

Please contact us. eeLine send form to you.

Set SDK in your app to watch and analyze the results of promotion.

Depend on the type of ads, images, texts, and other materials will be required.

Checking of operation working with eeLine system.

propose considering

■ Flow chart to the start

How to start ?

promotion for smartphone 130716

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