Promoting your products on eBay

Deals Requirements &

Parameters

Gold Standard Listings

Promotions Manager Tool

Promote your listings

Any questions?

AGENDA

DEALS VISION

WHAT CAN DEALS OFFER?

Audience/Traffic

Promotional Levers

DEALS REQUIREMENTS

Weekly Deals

WOW Events

Inventory Strips & LHN

Core

DEALS REQUIREMENTS & PARAMETERS

DEALS VISION

Offer the best of

eBay via retail

standard

promotions across

all platforms

WHAT CAN DEALS OFFER?

AUDIENCE AND TRAFFIC

eBay Deals average traffic 1m RUVs

Mobile accounts for over 50% of

traffic

QUICK STATS

Daily Deals email to 500k highly

engaged Deals customers

Weekly Deals email 15M eBay

customers

Super Weekend Events marketing

Levers Vary (Press (National) / email (eBay database) / Affiliates)

MARKETING SUPPORT

PROMOTIONAL LEVERS

Left hand nav

seller offers

using

Promotions

Manager tool

20% Off Laptops

3 For 2 Super Dry

Buy One Get One

Free

Inventory Strips

Promotional Offers

Daily Deals

Weekly Deals

PROMOTIONAL LEVERS

WOW Events

4 - 5 Day Sale

Price Promoted

Home Page Banners

Seasonal Shops

Varying Time Periods

Inventory Lead

Home Page Banners

Seasonal Events

Varying Time Periods

Inventory Lead

Home Page Banners

DEALS REQUIREMENTS

DAILY DEALS

24hr Price Promoted Deals

supported by daily email to

750K highly engaged customers

Target GMV £10K per slot

Daily Deals must adhere to the following

criteria:

• Seller MUST Have Above Standard Defect Rate

• Price point to be best in market by 10%

• Price Drop for Duration of Deal

• Mass market product with good user review

preferable

• Hi Res Clear Image with White Background & No

Graffiti

• No RRP

• WAS Pricing MUST be verified : Sold at WAS

Price for 28 Days Prior to Deal Date

• Free Shipping and Click & Collect Enabled

VALUE HERO – WEEKLY DEALS

Value Heroes are 7 Day Price

Promoted Deals supported by

Weekly email to 8M customers

Target GMV £20K per slot –

Deals not performing will be

replaced

Value Heroes must adhere to the following

criteria:

• Seller MUST Have Above Standard Defect Rate

• Price point to be best in market by 10%.

• Price Drop for Duration of Deal

• Mass market product with good user review

preferable

• Hi Res Clear Image with White Background & No

Graffiti

• No RRP

• WAS Pricing MUST be verified : Sold at WAS

Price for 28 Days Prior to Deal Date

• Free Shipping and Click & Collect Enabled

WOW EVENTS

4–5 day price promoted event with extensive

marketing support

WOW Deals must adhere to the following

criteria:

• Stock will Be selected to reflect sourcing brief

• Price point must be best in market by 10%

• Price drop for duration of event

• Hi res clear image with white background and no

graffiti

• No RRP

• WAS pricing MUST be verified : Sold at WAS price

for 28 days prior to Deal date

• Free postage

INVENTORY STRIPS

Promotes seller offers and appear on the

Deals home page

Nominations MUST be submitted a Minimum

of 10 Days before Start Date

Selection will be made on The Following Criteria:

• Strength & depth of offer

• Seasonal relevance

• Potential GMV (Target £100K per week)

CORE

Core is eBay Deals range offer.

Sellers Can Nominate a Maximum of 10 Lines

Per Vertical with Strong Sales Potential.

Core Deals must adhere to the following

criteria

• Seller MUST have Above Standard Defect Rate

• Price point must be at least market Price

• Hi res clear image with white background and no

graffiti

• No RRP

• WAS pricing MUST be verified : Sold at WAS

price for 28 days prior to Deal date

• Free postage

• Min £1k worth of stock per line required

EXAMPLES OF

SUCCESSFUL DEALS

Nike/ Puma/ Adidas Sports Jackets

£19.99 sold £10k on a weekly dealMen’s Penguin hoody £24.99

sold £22k on a weekly deal

Men’s Adidas Hard Court Hi Top

Trainers £24.99 sold £14.5k on a Daily

Deal

6 pack Men’s unbranded boxers

£7.49 sold £21k on a Daily DealMen’s DKNY polo shirts £22.49 sold

£10k on a Daily Deal

Oral-B Battery toothbrush (inc.

battery) £8.49 sold £10k on a Value

Hero for Health & Beauty

Men’s Ed Hardy T-Shirts £9.99

sold £10.5k on a Daily Deal

Joules Women’s Swimwear from

£12.99 sold £6k on a Value Hero

(Women’s currently taking less

than Men’s slots due to lack of

good quality inventory)

EXAMPLES OF SUCCESSFUL FASHION DEALS

Rattan garden furniture set, 3,193

sold on a weekly deal $414k GMV4 Drawer faux leather bed with

draws 2,116 sold $395k GMV on a

weekly deal

Reflex memory foam mattress and

free pillows 1,412 sold $187k GMV

on a weekly deal

4.7m Multi Purpose 14 in 1 ladder,

218 sold on a daily deal $12.5k

GMV

12pc Heavy duty engineers

mechanics screwdriver set – 916

sold on a daily deal , $8.1k GMV

Relax inflatable high raised air bed

mattress with pump, 210 sold on a

daily deal, $7.1k GMV

Modern bathroom mixer taps square

or round 645 sold, $37k GMV

Flip straw titan sports drink

hydration water bottle – 1,912

sold on a daily deal $6.1k GMV

EXAMPLES OF SUCCESSFUL H&G DEALS

Wireless Waterproof Bluetooth

speaker, 2,324 sold, $30k GMV on a

daily deal

Romoss 10400mAh Portable

Smartphone and Tablet Charger,

1,082 Sold, GMV £15k on a daily

deal

Gear4 Key Beacon – lost key finder,

1,968 units sold, $40k GMV on a

daily deal

L3 G3 4G 16GB Unlocked Mobile

Phone, sold 105 Units $55.5k GMV

on a weekly deal

Digihome 28” LED TV 254 units sold

$50k GMV on a weekly deal

Apple iPad Mini 16GB WiFi, 248

units sold $68k GMV on a weekly

deal

2.5” HD Dashboard Camera,

2,460 units sold £$37k GMV on

a weekly deal

Bluetooth Smart watch for IOS

and Android 1,224 units sold

$37k GMV sold on a daily deal

EXAMPLES OF SUCCESSFUL TECH DEALS

Deals Requirements &

Parameters

Gold Standard Listings

Promotions Manager Tool

Promote your listings

Any questions?

AGENDA

GOLD STANDARD LISTINGS

TITLE

IMAGES

FEATURES

LISTING TEMPLATE

INTERNATIONAL SELLING

Deals Requirements &

Parameters

Gold Standard Listings

Promotions Manager Tool

Promote your listings

Any questions?

AGENDA

PROMOTIONS MANAGER TOOL

PROMOTION TYPES

Order size offer

Codeless coupon

Accessory discount

Sale event

GOOD OR BAD OFFERS?

EXTRA 10% OFF WHEN

YOU SPEND £20

Eligible items:

Mobile phone cases @ £1.99

£10 OFF WHEN YOU

SPEND £30

Eligible items:

Dresses @ £15.99+

BUY 5, GET 1 FREE

Eligible items:

Crystal wine glasses

BUY 2, GET 1 AT

50% OFF

Eligible items:

Laptops and tablets

WHERE TO FIND IT: MARKETING TOOLS

DASHBOARD

Deals Requirements &

Parameters

Gold Standard Listings

Promotions Manager Tool

Promote your listings

Any questions?

AGENDA

PROMOTE YOUR LISTINGS

Promote your listings

WHAT IS THE NEW PROMOTE YOUR LISTINGS SERVICE?

A service to get more

visibility on eBay

On prominent and relevant

locations e.g. first page of

search results

Without risk - only pay when

you sell

PROMOTING YOUR LISTINGS IS VERY EASY

1 2 3

Select listings Set ad rate Review & launch

FIRST SELLER REACTIONS FOR THIS NEW EBAY

SERVICE

There is no risk for me, I

only pay when

I sell!

I can boost the sales of

my popular items

Very simple and easy to

use

There’s a lot of data,

I can track everything

I have more

control on my

eBay visibility

HOW TO TAKE PART?

By invitationKeep an eye on your

inbox!

Afraid you missed the

invitation email?Check your Promotions

Manager

Deals Requirements &

Parameters

Gold Standard Listings

Promotions Manager Tool

Promote your listings

Any questions?

AGENDA

TIME FOR QUESTIONS