1. Mr. Thomson
Intro to Marketing
Promoting to Target Markets

2. Bell Ringer
http://www.youtube.com/watch?v=Spa_l_12cIw
What gifts are you asking for this holiday season?
What gifts are your parents and grandparents asking for?
How are companies promoting these products?
3. Target Market Review
Definition - the market segment which a particular product is marketed to. It is often defined by age, gender and/or socio-economic grouping. Market Targeting is the process in which intended actual markets are defined, analyzed and evaluated just before the final decision to enter is made.
4. Target Market Example
What are some of the ways that this class is split into target markets?
5. Personal Selling
Definition Any form of direct contact between a salesperson and a customer.
Retail
Business to Business
Telemarketing
Door to Door
6. Advertising
Definition A form of nonpersonal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets
Famous Apple advertisement:http://www.youtube.com/watch?v=OYecfV3ubP8
Left half of the class write a benefit of advertising on the board on the left side
7. Sales Promotion
Definition all marketing activities (other than personal selling, advertising, and public relations) that are used to stimulate purchases.
Try new products
Build awareness
Increase purchases
Reward loyalty
Right half of the class write a benefit of sales promotion on the board on the right side
8. Advertising vs Sales Promotion
Think-Pair-Share:
Individually work on identifying the difference between advertising and sales promotion
Work with the person next to you to identify a definition that you can come put up on the board
In the center of the chalk board, write the difference between advertising and sales promotion
9. Public Relations (PR)
Definition activities that enable an organization to influence a target audience.
Create a favorable image
Company
Product
Policies
Cultivate media relations in the industry
10. Publicity
Definition bringing news or newsworthy information about an organization to the publics attention
Positive vs Negative
Reputation Sheetz (look of work / bathroom promise from CEO)
Scholarships
Cultural Events
11. Public Relations Activity
There is a major meltdown at the Fritos factory ovens down the road. The back-up ovens kicked in immediately, but they havent been used or cleaned in over ten years.All of the orders for the day will still go.If someone were to find out that older ovens were used, sales could drop and stock prices could go down.Factories workers may not get their holiday bonus.
Half of the class will represent the PR department of the Fritos company and the other half will represent the media that has caught wind of the story and will print their version tomorrow.What will you say?
12. The Internet
Definition - Aglobal system of interconnected computer networks.
Benefits
Cost
Promotional Opportunities
Becoming mainstream
Negatives
Not Tangible
Some target markets do not have access
13. Take Home Review Quiz
Work on your quiz until the bell rings.
If you finish early, you may turn it in to be at the end of class.
Have a great day!