Promoting Investment in the

MENA RegionOECD Meeting

Istanbul 11 February 2004

ANIMARéseau Euroméditerranéen d’Agences de Promotion des InvestissementsEuromediterranean Network of Investment Promotion Agencies

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About ANIMAA capacity building and networking EU programme

Improvement of the FDI attraction capabilities of MEDA countriesPartnership between EU & MEDA investment promotion agencies (IPAs)Towards a Euro-Med network of IPAs: synergies, transfer of knowledgeDevelopment of FDI flows & new industrial co-operation schemes

MeansBudget of around €6m (2/3 funded by Europe) Possibility to organise numerous seminars (50 over 3 years), MEDA participation in fairs (12), visits in EU (10), regional studies (14) etc.A set of common tools (economic intelligence, data bases, web site)A possible long-term body (MEDA investment promotion agency)

Mid-term perspectiveANIMA is a facilitator, a catalysor for initiativesEU is considering the launch of a “Euro-Med Investment Promotion Agency”, provided that MEDA countries (i) participate in the funding and (2) are willing to support sub-regional co-operation

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IPAs associated to ANIMA

Egypt: GAFIAlgeria: ANDI

Cyprus: Ministry

Israel: Investment Center (Ministry)

Jordan: JIB

Lebanon: IDAL

Malta: MDC

Morocco: DI (Ministry)

PalestinianAuthority: PIPA

Syria: SyriaInvest (Ministry)

Tunisia: FIPA

Turkey: Treasury (Ministry)

Germany:Invest in Bavaria

Spain: IVEX-Valence

Invest in Sweden

France : AFII & regionalIPAs

Italy: ICE & regions

Invest in Denmark

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An ambitious programme

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AchievementsDomain Operations between September 2002 and December 2003 Impact

TrainingCapacity building

-19 seminarsŹ: Malta, Egypt (2), Tunisia, Cyprus, Morocco (2), Algeria, Tunisia (2), Israel, Jordan, Marseille (5), Rome, Ramallah

-400 participants trained -Distribution of EU IPA ĒŹgood practicesŹČ

-45 experts mobilised -Concrete work on IPA marketing tools -Nearly 100 training modules (Power Point, case studies) -Better perception of FDI stakes for deciders

-An open approach to ANIMA co-operation Internships -6 people trained in EU IPA (Bavaria, Strasbourg, London, Marseille,

Sweden) -1 study trip to Technoparks and IPA (France, Spain)

-Ideas for joint initiatives (reinforced co-operation) -Concrete missions (surveys, contacts, preparation of events) -Facilitated contact with EU companies-EU IPA methods and approaches

Communication -Web site www.animaweb.org -6,000 web site visits per month 6 Newsletters -2,000 readers of ANIMA news-Papers on MEDA and FDI, press file -Numerous articles on ANIMA

Participation at Euro-Med fairs -7 EuroMed fairs/eventsŹ: Franchising Forum, Barcelona 2003; AMI

Convention 2003, MarseilleŹ; Free Zones Convention, Brussels, 2003Ź; Agritech, Israel, 2003Ź; World SME Forum, Israel 2003Ź; Jordan EconomForum 2003Ź; Intˇgrales de lÕInvestissement, Morocco 2003.

-Preparation of roadshows and promotion documents -Hundreds of contacts -Launch of EU missions to MEDA countries (companies, consultants)

MIPO -Mediterranean Investment Observatory -220 announcements of investment projects accounted for from 1January to 31st December 2003

Other data bases -MEDA Basic Economic Indicators -Evaluation of MEDA performances and corrective actionand studies -Benchmarking of the 12 MEDA IPAs -Identification of opportunities and niches for investors

-Sectoral studies of textile, call centres and automotive subcontracting -Souss study on future ANIMA co-operation

-Preparation of actions (MEDA-Entrepreneurs)

Awareness campaigns, public relations, lobbying, promotion of MEDA

-International ANIMA conferences Paris 2002, Marseille 2003-WAIPA, Geneva 2003-Industrial Cooperation Group, Brussels and Rome 2003-Unimed conferences, Lisbon and Rome, 2002 and 2003 -Various events in France

-Institutional promotion (search for partners, sponsors, etc.) -Links with multilaterals and private sector -Local support for ANIMA office and a EuroMed Investment agency

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Seminars & forums held in 200317/9/02 -19/9/02 FDI issues in MEDA. ANIMA Launch Conference Paris25/11/02 -29/11/02 Maximising FDI and IPA strategy Malta9/12/02 -20/12/02 Communication & territorial marketing Marseille12/1/03 -16/1/03 Economic intelligence, project identification Cairo27/1/03 -31/1/03 Prospection network & support to investors Tunis22/2/03 -24/2/03 MEDA Franchise Forum Barcelona24/2/03 -28/2/03 Maximising FDI and IPA strategy Rome24/1/03 -25/1/03 ANIMA Presentation. WAIPA Forum Geneva10/3/03 -12/3/03 Assises Méditerranéennes de l'International Marseille17/3/03 -21/3/03 Building IPA strategy and communic. Cyprus5/5/03 -9/5/03 IPA creation & strategy Rabat18/5/03 -28/5/03 Visit of EU technoparks and IPAs Nice, Valencia, Munich2/6/03 -6/6/03 FDI economics & studies Marseille2/6/03 -4/6/03 World Free Zone Convention Brussels21/6/03 -25/6/03 Maximising FDI and IPA strategy Algiers23/6/03 -27/6/03 IPA creation & strategy Ankara30/6/03 -4/7/03 Préparation des offres territoriales (in French) Marseille8/7/03 -10/7/03 A common tool for regional investment cooperation Marseille14/7/03 -17/7/03 Communication & marketing territorial (in French) Rabat15/9/03 -19/9/03 The Med IPA seminar for webmasters Marseille15/9/03 -19/9/03 Venture Capital + SME Conference AgriTech Fair Tel Aviv28/9/03 -2/10/03 Territorial marketing Cairo12/10/03 -16/10/03 Country marketing and project identification Amman19/10/03 -23/10/03 MEDA FDI Performance. 2nd ANIMA Conference Marseille8/12/03 12/12/03 MEDA Entrepreneurs Marseille

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MEDA EntrepreneursNew priorities : to assist our partners in the preparation of promotional and investor targeting actionsExample : MEDA Entrepreneurs - Favor reinvestment projects in their home countries by expatriatesTransfer of know-how from Provence Promotion’s « Home Sweet Home » conceptStudy : audit of existing projects, concept’s prospects of development in MEDA countries8-12 December 2003 1st seminar in Marseille 23-27 February 2004 2nd seminar in Istanbul26-30 April 2004 Workshop in Marseille on

specific projects

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www.animaweb.org5 main headings

About ANIMAInvest in the Mediterranean Country opportunities Business opportunities (sectors)ANIMA intranet

150 pagesOn-line infoGoal: 10,000 visits per monthNow 6,000

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Example of country page

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Example of data baseMIPO

MEDA Investment Project ObservatoryCurrently based on AFII economic intelligence system (Reuters flow), plus ANIMA networking efforts (non exhaustive)220 MEDA projects detected since January 2003

Interest of MIPOImproves our knowldege of the investment marketSecures investors about MEDAPromotes the region: major projects are comingHelps Med IPAs: promotion, benchmarking, research

Reasons of successA real co-operation with all Med IPAsValue-added information

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Top MEDA investments, 2003Source: MIPO

Top projects

Blue chips

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MIPO on animaweb.org

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Economic Reports/Studies N° Topic Partners Progress Method

1 Handbook on Med countries’ attraction indicators

AFII-U. Dauphine -Available-To be published on the web site

-Int'al data-Issue: updates?

2 Attractiveness of Med countries for textile-garment

AFII-U. Dauphine -Data collected-Report version 1 written

-Case of textile and remote secretariat-Use of business plans and location studies

3 Benchmarking of Med IPAs as compared to the rest of the world

FIAS -Joint study with UNCTAD (WIR team)-Draft report in French

-Survey

4 Investors' image of MEDA countries WAIPA -Joint study envisaged with World Bank-List of companies supplied / consultants identified

-In-depth interview of 30 major trans-national companies

5 Opportunity of a mutual investment cooperation tool in MEDA

Soura SA (Pr. Souss) -Intermediate report-To be finalised in late October

-Interviews, questionnaire-2 seminars

6 Overview of FDIs in MEDA AFII- I. Sztejnhorn -Launched (ToR)-Draft report due 12-03

-Use of MIPO and int'al data on FDIs

7 MEDA Entrepreneurs back to homeland LBC (A. Gemignani) -Launched (ToR)-Draft report due 12-03

-Seminar in MRS Dec. 03-Prep. of pilot projects with IPAs

8 Global impact of EU relocation flows to MEDA

Pr. Michalet U. Dauphine

-Pre-launched (draft ToR)

9 Possible role of technoparks and VC in MEDA FDI attraction

Marseille-Innovation -Pre-launched (draft ToR)

10 Call centres & shared service centres MEDA IPAs, Eurostat? -No progress11 Automotive electronics AFII-U. Dauphine -Data collected

-Report to be written12 Niches, opportunities, and FDI growth

strategyAFII-U. Dauphine -Data collected

-Report to be written13 Preparation of demo projects in sectors

(ITC, agrobiz, tourism…)-No progress

14 Rating of MEDA countries and investment charter

JP Debrinski (Thesis, Paris II) and F. Blanc (Institut de la Méditerranée)& AFD?

-Draft terms of reference-Comparison of FDI performances vs. economic fundamentals for emerging countries and MEDA

-List of rating institutions-First collection of data

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Mediterranean Investment Forum

1st Regional Forum on investment opportunities in the Mediterranean RegionGoal: creation of an annual event1st Forum to be held in MarseilleDates : end 2004/ early 20052 days : conference and workshops300-500 participants expected

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The « after-ANIMA » issueThe project clauses (EU contract)

« The creation of the network is intended to ultimately lead to the creation of a Euro-Mediterranean investment promotion agency (…). An assessment will include recommendations on the future approach to the programme and, in particular, on the creation of a Euro-Mediterranean structure for investment promotion, where the primary activities undertaken by the programme will be carried on. »

Mission given to a consultant (Prof Dr Ibrahim Souss)Assess ANIMA’s performanceAppraise the demand from MEDA IPAs for regional co-operationDefine the format for a future instrument (MIPA)Method: interviews, formal questionnaire, visits, interactive reportObjective: reach a reasonable consensus

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How to contact us

Coordination (French desk) : Bénédict de Saint-Laurent, (AFII), France T : + 33 4 96 11 67 62 Mailto : bdsl@afii.fr

Italian desk: Alessio Ponz de Leon et Raffaela Di Emidio, (ICE), Italie T : + 39 06 59 92 68 89 Mailto : cooperazione@ice.it

Moroccan desk: Laïla Sbiti, Direction des Investissements, Ministère des Affaires Générales, des Affaires Economiques et de la Mise à Niveau de l’Economie, Maroc T : + 212 37 67 35 06 Mailto : lailas@invest-in-morocco.gov.ma

EuropeAid Co-operation Office : Fabian Verhoeven -Mailto : Fabian.VERHOEVEN@cec.eu.int