promoting horses in ontario melissa monardo ontario trailhead conference 2010 monday june 21, 2010
TRANSCRIPT
Promoting Horses In Ontario
Melissa Monardo
Ontario Trailhead Conference 2010
Monday June 21, 2010
Promoting Horses In Ontario Trailhead Ontario Conference 2010Melissa Monardo
Agenda
Benefits of Horseback Riding
Horseback Riding in Ontario
Horse Week & Toronto Horse Day
Horses Are Good For YouRiding Makes You Sweat• Improved balance and muscle strength• Improved coordination and faster reflexes • Improved respiration and circulation
Riding Makes You Think• Improved attention and concentration• Improved sequencing and planning skills• Improved judgment and critical thinking skills
Riding Makes You Feel Good• Improved self-confidence• Improved risk-taking abilities• Development of patience
Promoting Horses In Ontario Trailhead Ontario Conference 2010Melissa Monardo
Horses in OntarioHorseback Riding is Accessible in Ontario
• Estimated number of horses in Ontario – 380,000• Estimated number of horse stables in Ontario – 12,400• Estimated number of certified coaches/instructors – 1,500• Estimated number of riders/drivers in Ontario - 42,000
• The Ontario Equestrian Federation represents more than 19,000 members – 40% are competitive and 60% ride recreationally
Promoting Horses In Ontario Trailhead Ontario Conference 2010Melissa Monardo
Ontario is the 4th largest horse industry in North America
Horse Week in CanadaCreate Awareness
• Promote economic impact and significance of Canadian horse industry
• Endorse horse welfare• Promote the variety of breeds and disciplines
Educate the General Public• Identify the benefits that horses and riding provide• Teach the importance of safety around horses • Recognize the importance of recognized stables and certified
coaches
Increase Participation• Encourage and increase the practice of equestrian sport and activity• Position PSO as gateway to the practice of equestrian sport • Increase PSO and NSO memberships
Promoting Horses In Ontario Trailhead Ontario Conference 2010Melissa Monardo
Toronto Horse DayA FREE opportunity for people of all ages to learn the basics ofhorsemanship through a fun and interactive program.
Held at the Horse Palace Exhibition Place, Toronto ON.
In collaboration with the following industry partners:
Promoting Horses In Ontario Trailhead Ontario Conference 2010Melissa Monardo
Toronto Horse Day Educational stations
• Grooming• Tack• Horse Health/Vet• Safety• Nutrition• Farrier• Toronto Mounted Police• Careers• Breeds & Disciplines• Riding Lessons & Stables
Promoting Horses In Ontario Trailhead Ontario Conference 2010Melissa Monardo
Horse Demonstrations• Reining• Jumping• Dressage• Pleasure Driving• Combined Driving• Toronto Mounted Police• Gaited Horses• Various Breeds
Toronto Horse Day
Promoting Horses In Ontario Trailhead Ontario Conference 2010Melissa Monardo
Toronto Horse DayBudget
• Cost less than $1,800 to run Toronto Horse Day
Marketing• Television Coverage• Media Release via CNW• Online Event Listings • Blogs• Social Media – Facebook, Twitter, Barnmice
Attendance• We have welcomed more than 1,500 people to Toronto Horse
Day over the past two events
Promoting Horses In Ontario Trailhead Ontario Conference 2010Melissa Monardo
Questions? Please Contact Me!
Melissa Monardo, Marketing ManagerOntario Equestrian Federation
[email protected] 1-877-441 -7112 ext. 17
Promoting Horses In Ontario Trailhead Ontario Conference 2010Melissa Monardo
The Ontario Equestrian Federation is the umbrella organization committed to equine welfare and providing leadership and support to the individuals, associations
and industries in Ontario’s horse community