promote telecommunication network through propomotional mix

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1 To Promote the IS Pros Network using Promotional Mix INTRODUCTION IS Pros Ltd is a joint venture with New Horizons established in the year 2001, specializing in supplying high-speed data connectivity that will facilitate customers with broadband wireless access. The prime objective of IS Pros is to develop a nationwide secured data communication service network that is an integral part for the success of today’s business. IS Pros Fiber Optic, Microwave & Radio link offers “last mile” connectivity to corporate and institutional clients in Bangladesh. The network provides a highly reliable and cost effective communications network for data applications to support the growing needs of financial, corporate, commercial markets. IS Pros infrastructure delivers competitively priced, high bandwidth, data transport and value added services. IS Pros is one of the true broadband service providers currently operational in Bangladesh operating with a license by the Bangladesh Telecom Regulatory Commission. Bangladesh has emerged a lot to the field of Internet service. From Mid 1996 our country's people are using internal facilities. Now, what is called Internet? Internet can be defined as “network of network; a network is called interconnected computers, which share resources among them”. ISP -Internet Service Provider is the company, which provides Internet facilities to the user on basis of time related payment. In 2011 Is Pros Limited start their business with joint venture with New Horizons. Is Pros Limited Is One kind of IT firm Which is based on Internet Service provider, it is most old ISP firm in Bangladesh. At present, there are approximate 21 ISPs that are running business in Bangladesh. But most of the ISPs are providing services only inside Dhaka. Of these - no. of ISP, some are fully fledged V-sat based ISPs and rest of them are leased line ISP, which take lease line connection from the v-sat based ISPs. Service provided by these ISPs varies due to their hardware configuration and connectivity speed. Also the number of subscribers also makes effect on the service. This report provides the detail of survey that was commissioned by the IS Pros Limited. The survey was conducted in different zones in Dhaka city. The survey was conducted among the small and medium enterprises in Dhaka. This report presents the results of the survey of the small and medium enterprise in Dhaka zone. IS Pros Limited is an organization of a highly motivated, disciplined and trained team of individuals who day-in-day-out strives to implement cutting edge solutions and services.

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Page 1: Promote Telecommunication network through Propomotional mix

1 To Promote the IS Pros Network using Promotional Mix

INTRODUCTION

IS Pros Ltd is a joint venture with New Horizons established in the year 2001, specializing insupplying high-speed data connectivity that will facilitate customers with broadband wirelessaccess. The prime objective of IS Pros is to develop a nationwide secured data communicationservice network that is an integral part for the success of today’s business. IS Pros Fiber Optic,Microwave & Radio link offers “last mile” connectivity to corporate and institutional clients inBangladesh. The network provides a highly reliable and cost effective communications networkfor data applications to support the growing needs of financial, corporate, commercial markets.IS Pros infrastructure delivers competitively priced, high bandwidth, data transport and valueadded services. IS Pros is one of the true broadband service providers currently operational inBangladesh operating with a license by the Bangladesh Telecom Regulatory Commission.Bangladesh has emerged a lot to the field of Internet service. From Mid 1996 our country's people areusing internal facilities. Now, what is called Internet? Internet can be defined as “network of network; anetwork is called interconnected computers, which share resources among them”. ISP-Internet ServiceProvider is the company, which provides Internet facilities to the user on basis of time related payment. In2011 Is Pros Limited start their business with joint venture with New Horizons. Is Pros Limited Is Onekind of IT firm Which is based on Internet Service provider, it is most old ISP firm in Bangladesh. Atpresent, there are approximate 21 ISPs that are running business in Bangladesh. But most of the ISPs areproviding services only inside Dhaka. Of these - no. of ISP, some are fully fledged V-sat based ISPs andrest of them are leased line ISP, which take lease line connection from the v-sat based ISPs. Serviceprovided by these ISPs varies due to their hardware configuration and connectivity speed. Also thenumber of subscribers also makes effect on the service. This report provides the detail of survey that wascommissioned by the IS Pros Limited. The survey was conducted in different zones in Dhaka city. Thesurvey was conducted among the small and medium enterprises in Dhaka. This report presents the results

of the survey of the small and medium enterprise in Dhaka zone. IS Pros Limited is an organization ofa highly motivated, disciplined and trained team of individuals who day-in-day-out strives toimplement cutting edge solutions and services.

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Significance of Study:

This project makes a significant value in our day to day life. It makes a clear idea about Promotional Mixon IS Pros Limited in Dhaka. This project I would like to show the Promotional tools of IS Pros Limitedin Dhaka and the benefits of developing this plan. In this project I am going to study about MarketingProcess. Over here I will try to find out new Promotional technique in IS Pros Limited which will help toincrease the sales volume & achieve the target level.

Statement of the Problem:

To do this report I have faced many problems. When we had gone in IS Pros Limited for survey, therewas some problem. I have seen in the promotional department where only use 4p, there is no 7ps or tvadvertisement. Those people are working in the promotional department; they don’t have hugeknowledge about latest promotional tools.

Purpose:

The purpose of our project is increase sales using promotional on IS Pros Limited. in Dhaka what is highlyspecialized sourcing strategy used by RSP and lending institutions to support the business acquisitionand account servicing activities associated with the customer lending lifecycle. By using the hightechnological device & promotional tools that can provide our service without any obstacle. Economictrends are very much benifecial for our business.Thouh we have lack of clear-cut channel of distributionbut we can exist in the market with the competitors.

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Background:

Customers are already becoming increasingly demanding in terms of continuous quality and productivityimprovements. As we move into an exciting, new journey, we will continue to draw upon our globalcapabilities and deep industry knowledge to deliver results to our clients and hope to accomplish manysignificant achievements. We take great pride in the dedication of our people and our clients as well asour partners will enable us to provide day-to-day operational excellence to organizations around theCountry. In today's cost-conscious, results-driven business world, more companies are staying agile byturning in to Marketing to save time and costs, while assuring revenue growth. That's why we are firmlyanchored in our commitment to delivering quality IS Pros services to help organizations reduce costs &give the best service while achieving more strategic business objectives.USA remains the top industry forthe IT industry based on the spectacular showings exhibited by some existing players. But increasingdemand for ISP is driving Indian cost up, thereby reducing the potential cost savings. Faced with the risein internet bills, Indian suppliers have started sub-contracting their routine processes to vendors in othercountries, including Bangladesh, to capitalize the prevailing lower internet rates there. IS Pros Limited isstriving to bring new dimension in one stop information technology support and training in MarketingSector to ensure the optimum satisfaction to our valuable local clients. Thus, they want to contribute inour economy.

A brief timeline of IS Pros Limited

January, 2001The dream of initiating a business of Information Technology was documented with idea of building acomplete one stop IT services solution for the society in the sub field of Network, Software, BPO &Training.May23rd,2001IS Pros Limited registered its identity with the Registrar of Joint Stock Companies and Firms with 4 boardmembers lead by Mr. Faizun Nabi Chowdhury as the Chairman and Mr. Shah M Reaz astheManagingDirector.

June,2001The company engaged into a territorial franchise agreement with New Horizons Computer LearningCenters, Inc., USA to provide vendor curriculum based Technical and non Technical Training to thedrivers emerging ICT industry.

March, 2002New Horizons Computer Learning Centers, Uttara (A fully owned venture of IS Pros Limited) opened itsoperation at House No. 1, Road No. 5, Sector No. 1, Uttara, Dhaka.

July, 2004Software Development was initiated to the core operation.

February, 2005BPO in form of modular development was initiated to the core operation.March 2005

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New Horizons Computer Learning Centers, Uttara was shut down due to lack of demand for quality ITTraining within the region.

March, 2006IS Pros Limited decided to build infrastructure for the country by deploying its own Fiber OpticInfrastructure for Bangladesh. Application for Internet Servie Providers License wasdropped at BTRC.

February 28, 2007IS Pros Limited awarded Nationwide Internet Service Providers' License by BangladeshTelecom Regulatory Commission (BTRC).

March 1, 2007Infrastructure building stepped up to Priority 1.June 1, 2008Introduced the purpose statement - "Your Connectivity Provider". Target set to be theindustry leader by March 1, 2010.November 7, 2010In this period of time we managed to cover underground cable.August 11, 2011IS Pros Limited is one of the few companies from Bangladesh who currently have a Face book networkas an established Corporate Identity.

Objective of the Study:

Broad Objective

The prime objective of IS Pros is to develop a national data backbone and Internet network that is an

integral part for the success of today’s business.

Specific objective:

To understand the Marketing Policy of IS Pros Limited

To understand the Marketing Strategy of IS Pros Limited

To study the operational efficiency of IS Pros Limited.

To relate the theoretical leanings with the real life situation.

Identifying the benefits for the company. To identify the procedure to build up Marketing technique Find Out the Competitor Strategy

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1.3 Vision and Mission

Vision:

To provide the internet connectivity in all over the country.

Mission:

“To provide connectivity among people, company, and country to create value for our stakeholders byensuring quality, effectiveness and responsibility to the society - using tomorrow’s technology.

Organization Profile:

Name of the Organization: IS Pros Limited

Chairman: Shah M Reaz

Date of Incorporation: January, 2001

Registered Office: 41/1 Kazi Nazrul Islam Avenue

(Zeenat Bhaban), 5th floor Dhaka 1215, Bangladesh

Line of Business: ISP & Data Communication.

Legal Status : Private Limited Company

Number of Employee: 55

Dialogue: Your Connectivity Provider

Phone: +8802 8126957, +8802 8116422

Fax: +8802 9138054

Logo:

Website: www.ispros.com.bd

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Bangladesh has emerged a lot to the field of Internet service. From Mid 1996 our country's

people are using internal facilities. Now, what is called Internet? Internet can be defined as

“network of network; a network is called interconnected computers, which share resources

among them”. ISP-Internet Service Provider is the company, which provides Internet facilities to

the user on basis of time related payment. In 2011 Is Pros Limited start their business with joint

venture with New Horizons. Is Pros Limited Is One kind of IT firm Which is based on Internet

Service provider, it is most old ISP firm in Bandladesh. At present, there are approximate 21

ISPs that are running business in Bangladesh. But most of the ISPs are providing services only

inside Dhaka. Of these - no. of ISP, some are fully fledged V-sat based ISPs and rest of them are

leased line ISP, which take lease line connection from the v-sat based ISPs. Service provided by

these ISPs varies due to their hardware configuration and connectivity speed. Also the number of

subscribers also makes effect on the service.

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Founder Member:

IS Pros is managed by an experienced team of professionals drawn from across industries and

cultures. The management team has specialists from diverse industries such as IT services.

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Organization Structure of IS Pros Limited:

An organizational structure consists of activities such as task allocation, coordination and

supervision, which are directed towards the achievement of organizational aims.

It can also be considered as the viewing glass or perspective through which individuals see their

organization and its environment. Virgo has hierarchical organizational structures is following

bellow

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IS Pros Ltd. divided into some parts they are showing bellow

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Infrastructure:

Their infrastructure combines state-of-the-art facilities with watertight security to ensure

business continuity for our customers has invested heavily to ensure an excellent, world-class

ISP facility, which caters to the needs of our esteemed clientele.

A well developed work-friendly set up to ensure smooth functioning.

Ergonomically designed, spacious workstations, which are decentralized.

Local leased lines from the best service provider to the respective server dedicated for

this RSP at the location.

Major function of IS Pros:

They are an integrated money, IT/ITES and Learning Solutions powerhouse, providing state of the art,comprehensive services for contemporary market needs. Their domain expertise, technical innovation,process excellence combine to deliver best in class solutions and make us a world class company in whatthey do.Description of its business:

Customer acquisition, IT service, customer care, network, Software, BPO & Training. processing, i.e.financial services, telecommunications & media, healthcare, legal, travel etc.

VPN (Virtual Private Network)

Monthly base price is the rental charge for the usage and administration of the IS ProsOptical backbone with 98% uptime guarantee per month.

Due to the fully routed architecture of the true VPN of our network IS pros Limitedfollow a reducing rate with volume policy with its customers.

Optical Fiber Network. We have 280+ km optical fiber in Dhaka city. Completely Routed Network Unparalleled Upgradeability

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Small & Medium Business

Dedicated Internet Access Data Communication Business E-mail Domain registration Web Hosting Network Security Solutions Home & Home office.

Large Enterprise

Internet Leased Line Dedicated Internet Access Data Conferencing Video Conferencing Web service Network Security Solutions

Home & Home Office

Broadband Internet Access Web services

Web Hosting

IS Pros Limited is one of the most trusted & reputable web hosting providers in Bangladesh. Our servicecombines value, speed and reliability with a committed customer service that is second to none.

Mail Hosting

IS PROS Limited provides unique e-mail service with your registered company domain name.If you need more e-mail accounts with your own company domain name then IS Pros e-mailplans can give you the extra accounts you need to send and receive e-mail from your owndomain.

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Feature for mail hosting service

Individual accounts instantly add more as you grow. As much storage as you want Considerable traffic Unlimited Attachments Spam Protection Anti-Virus Web Mail IMAP, POP, SMTP, use any e-mail & Outlook Multiple e-mails, e.g. Sales@ yourbiz.com E-mail Support for all users Easy web-based Administration. Cost effective solution Different webmail templates to choose your taste.

Project Management

1. Project Planning & Monitoring System

2. Production Planning System

3. Product Distribution Planning

4. Maintenance Planning and Monitoring System

Their range of IT/IT enabled services include:

Web Solutions

1. Web Application Development

2. Web and Enterprise Portal Development

3. Domain Name & Web Hosting Packages

4. Online Result & Exam system

5. E-commerce Solutions

6. Search Engine Optimization (SEO)

7. Internet/Online/Web Research

8. Web Templates for Magento, osCommerce,

9. Joomla, Wordpress

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Business Application Development

1. Content and Document Management

2. Customer Relationship Management

3. Workbox Management

4. Supply Chain Management

5. Sales Management

6. Inventory and Logistics Information Services

7. Procurement & Cost management

8. Production Planning & HR Management

9. Digital Data Conversion

10. Software Testing Services

11. Quality Assurance

Creative

1. Logo & Corporate Identity Pack

2. Web Advertisement

3. Brochure & Catalogue

Our Service Products include:

Our service Product includes: Point to point connectivity for business Multi Service Home Network Server Hosting and collocation IP Phone IP PBX Features & Services Bulk Internet bandwidth Domain Registration and Web Hosting Application Server Hosting Mail Server Hosting and high speed access Backup Service

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1) Business to business point to point connectivity

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2) VPN connectivity

A virtual private network (VPN) is a network that uses a public telecommunication infrastructure, suchas the Internet, to provide remote offices or individual users with secure access to their organization'snetwork.

HowitsworkTo make use of the VPN, the remote user's workstation must have the VPN client software installed. Afirewall sits between a remote user's workstation or client and the host network or server. Whenconnection to the corporate network is attempted, the VPN client software will first connect to the VPNserver by means of a tunneling protocol. After the remote computer has been successfullyauthenticated, a secure connection (secret tunnel) between it and the VPN server will then be formed asall subsequent data being exchanged through this tunnel will be encrypted at the sending end andcorrespondingly decrypted at the receiving end of the tunnel. As such, the network tunnel betweenthem, even though established through the un-trusted Internet, is still considered secure enough thatthe remote computer can be trusted by local computers on the corporate LAN.

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3) Bulk Internet bandwidth

There is simply no reason to re-invent the wheel and it makes business sense to sign up as a reseller oras an ISP at Wireless Dimensions. If you are already offering hosting space and dial-up accounts, you canjust make use of our fully developed platform and price whatever you want. As an alternative sign-up asreseller of our hosting and connection packages and enjoy large commissions while you don’t fall behindin the ISP game.

4.IP Phone:

IS Pros got the license of IP Telephony in 3rd march 2011. IP Telephony solutions make use of packet-switched connections from the Internet for the exchange of voice, fax and other data forms instead ofusing the traditional dedicated circuit-switched connections from PSTNs. Benefits including cost savings,improved productivity, flexibility and advanced features make IP telephony an appealing technology.

IP Telephony Features & Services:

Analog Phone with ATAwith ATA (Analog Terminal Adaptor) home users can enjoy IP Telephony service and features along withthe traditional phone. It is not only cost-saving, but also feature-rich.

IP TelephoneIP Telephone can enhance the calling and call handling features; can provide video and audioconferencing and modern telephony features like voice mail, multiple accounts, transferring and manymore.

Soft phoneSoft phone provides the most cost-effective IP Telephony Service. Any PC or laptop with internetconnectivity can enjoy the IPTSP service of BEXIMCO and the home environment of IP PBX extension ofthe business company.

5. IP PBX Features & Services

An IP PBX is a business telephone system designed to deliver voice or video over a data networkand interoperate with the normal Public Switched Telephone Network

Cut Down Additional Telecommunication Costs Much easier to install & configure than a proprietary phone system Eliminate phone wiring Branch Offices: can be added to an existing system and connected through an Internet

connection.(Again lower cost, with the IP-phones being the major cost of the hardwareneeded)

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Remote Extensions: Employees can plug in a compatible IP phone at home to their Internet connectionand be extension dialing. Eliminate Cost for Communicating with Remote Offices .

Present an Impressive Image of Your Business Work from home using the office IP PBX Receive and make calls via the standard PSTN Advanced Telephony Features Tiered administrative options, providing centralized, distributed, and customer self-care

options

Centralized provisioning and management, to help enable efficient, lower-cost systemadministration6) Application Server Hosting

Managing important business applicationsstarts with careful planning. Each client workswith a dedicated team consisting of anaccount manager, project managers, securityofficers, and multiple system and databaseadministrators. Our goal is to understand yourapplications as well as you do. We will notonly work with you on the implementation ofyour solution, but we’ll suggest ways tooptimize its performance and ensure its

security. Throughout the entire process you’ll have direct access to a team with a deepunderstanding of your application and your business priorities.

7) Mail Server Hosting and high speed accessIS Pros Internet Services offers a wide range of business Internetand networking solutions including high speed access, securityservices, router configurations, server co-location and webhosting.

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8) Backup Services

Is Pros Support team always ready to give the support to the customers? They always(24/7) try to taketo compliant & solve the problem as soon as possible.

9) Hybrid Data Connectivity over IS Pros Network

Our customers and business partners can benefit from advanced network solutions such as ElectronicData Capture (EDC), Remote Access through Virtual Private Network (VPN), application hosting services,common shared or distributed databases, secure file transfer and secure e-mail connect comprehensiveset of security policies, guidelines and procedures is in place to ensure confidentiality, integrity andavailability of information.

We can provide customers with secure and controlled high-speed access to our systems. Or, viceversa: if our customers want us to work on their systems, our open network architecture allowsus to meet the customer´s networking standards and security policies. Our staff is accustomed towork in a distributed environment, accessing customer databases at various global sites as wellas our own databases - all from a single standardized workplace.Offering some Corporate Internetservices, Domain Registration & Web Hosting

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We are offering some corporate internet services to you that are divided intotwo types:

1. One is shared Bandwidth services and2. Another is dedicated Bandwidth services.In both you will get hi-speed data internet service and you can choose any of the following-

Shared Bandwidth

48 kbps to 80 kbps Bandwidth for One PC connectivity.64 kbps to 96 kbps Bandwidth for One PC connectivity.80 kbps to 128 kbps Bandwidth for One PC connectivity.96 kbps to 160 kbps Bandwidth for One PC connectivity.

128 kbps to 192 kbps Bandwidth for One PC connectivity.160 kbps to 300 kbps Bandwidth for One PC connectivity.192 kbps to 384 kbps Bandwidth for One PC connectivity.256 kbps to 512 kbps Bandwidth for One PC connectivity.

Dedicated Bandwidth

As per customers need.

Terms and Conditions for Corporate user:1.Fiber optic to Apartment Complex2. All services are prepaid on monthly basis3. Installation charge is applicable. Usually very nominal or free, quoted after a site survey.4. Installation location nationwide.5. IS Pros Ltd is not liable for any download due to disruption in SEMEWE4 fiber backbone.6. Rerouting is not allowed at any point. ISP license holder reserves the rights of bandwidthmanagement.7. Govt. defined unlawful activities prohibited.

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Why claim to be best service.

So, our flexible and feature-packed Web hosting plans give you everything you need to easilylaunch your web site. Our plans include easy web design and management tools, reliablecustomer support and a secure hosting environment you can trust.

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Compare Between IS Pros and BD com

BD.Com

BDCOM is providing Networking Services keeping pace with the latest technology as well assecurity assurance. BDCOM has developed innovative solutions for the changing needs ofcomputer technology through education, consulting and information system. An added strengthof the company is its making expertise which is not only trained to understand the need andspecifications of the customer but is also geared to provide customer support service. TheCompany is presently providing networking services for both the corporate and individualcustomers.BDCOM provides IT solutions for corporate bodies based on a client/server and peer-to-peermodel. BDCOM's corporate network solutions create new functional and efficient Local AreaNetwork (LAN) for customers which improve existing organizational workflow.BDCOM provides world’s latest super fast fiber optic backbone connectivity through sub-marinecable. BDCOM provides full redundant high quality fiber optic cable for corporate and dedicatedusers

Network Solution

Network

Vehicle Management Solution Network Solution Corporate Internet Solution ISP Solution Anti Virus Solution Training IT Consultancy

Software Billing Solutions Custom Application Development. Technologies

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Home Broadband Internet Services Dial-up World Class Antivirus E-Scan

Corporate Secure Network Solution Internet Bandwidth Data Communication Service Virtual Private Network for Corporate Complete Hosting Solution Complete Email Solution Co-loc

Hardware

Automatic Vehicle Location System (AVLS) Cisco and Juniper Solutions Radio Solutions Network Products

Software

IP Talk ISP Soft Hour Track BDCOM IpSP BDCMS HRMS

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Others Facility…….Usage:USB conference phone provides free VoIP conference all through Skype, QQ, ICQ, MSN Messenger andYahoo messengers. The advanced DSP based acoustic echo cancellation function makes the conferencecall crystal clear. For business, SOHO, Telecommuter and residential users who use Skype, QQ for voicecommunications.Relative model:Voice Crystal P.Functions & Features:• Full-duplex conversation, crystal clear voice• Best for the conference room within 30 m2 and Microphones gather covers 3m• Easy installation• Support within 10 attendees• Deep Echo cancellation• Bi-directional noise suppression purifies voice signal from both parties• Hypercardioid directional microphone plus AGC automatic gain control satisfy group conference• Hi-Fi audio amplifier and rare-earth Neodymium magnet speaker• LCD with Caller ID• Convenience redial, on hold, mute and rapid-dial• Sonic Clear patented voice processing technology• Compatible with USB VoIPCompany certifications:• ISO 9001:2000• RoshProduct certifications:• UL,CE,FCCTechnology & Parameter:• Main body dimensions: (Dia x H): 300x63mm• Speaker Volume: Max 85 dB• Recommended room: 30m2• Microphone gather: 3m• Audio bandwidth: 300~3400Hz• Exterior Color: Darkgray• Power Requirement: AC 110~240V 50/60Hz 15W• Network Interface: USB VoIP• Working Temperature: 5.C-40.C• Humidity: 20%-85%• Reverberation time: < 0.4 second• Noise Degree: <48dBAPhone and Accessories:• Conference phone

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• Power adapter• 8-strand phone cable, power cord and 4-strand phone line cable• USB cable• User manual• Warranty Card

Video PhoneFeatures & Benefits:• High-quality 2-way real-time video• High fidelity video quality at bandwidths between 64kbps to 1Mbps• Crisp picture quality• Adjustable advanced VGA resolution camera• Razor-thin 5.6 inch TFT color LCD display and two dimensional movement (vertical/horizontal)• 3-way conferencing• Optical and digital zoom, auto-focus, auto exposure• Picture-in-picture• Custom ring tones• Intuitive graphic user interfaces

IS Pros limitedRegional Rates of IS Pros Home Broadband Packages have been published on the BroadbandCoverage Map. Rates to the end customers might vary in some place, from region to region,as different regions are managed by different Regional Sales Partners of IS Pros Limited.Please follow the link below and click on your relevant region

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Service……..

Dedicated Bandwidth512 Kbps, 1 Mbps, 2 Mbps & onwards

IS PROS LTD maintain connections to multiple upstream providers to provide redundancy and reliabilityfor your connection to the Internet. We are connected to the fiber optic submarine cable (SEA-ME-WE-4). Also we have VSAT Circuits for upstream level redundancy. We also feature a redundant server setupto provide our user 99.9% guaranteed uninterrupted Internet Service. IS PROS LTD is committed thatevery customer should be 100% satisfied with service quality. We provide free technical support 24hours a day, everyday. Our dedication to customer satisfaction is unmatched with the competitors.FeaturesConnected to the submarine cable link SEA-ME-WE4.Fiber Optic connection with guaranteed bandwidth and lower latency.Redundant Fiber Optic backbone for all PoPs and NOC.Live redundant servers, routers and multiple upstream providers.Always-on connectivity for companies with LAN or WAN.No phone line required.Unlimited browsing & E-mail facilities.Ideal for all kinds of applications such as file transmission, video conferencing, multimediaapplications, e-commerce and Virtual Private Networks (VPN).Free static IP address.Free Multi Router Traffic Grapher (MRTG) URL to monitor the traffic load.Service Level Agreement (SLA) to ensure maximum uptime and support.Free technical support 24 hours a day, everyday.Friendly customer care department is trained to handle any situation that may arise.

Internet Leased Line

With a Leased Line you are guaranteed the fastest local and International access speeds backedby our service level agreements and line monitoring service. Our range of Leased line offeringscomprises a selection of different combinations of local and international bandwidth options. Wetailor make your leased line solution to suit your individual business and bandwidth needs andyour budget.

Features Dedicated quality link for the fastest access Setup of Internet Servers such as web servers and FTP (File Transfer Protocol) servers with our

business partners Monitoring and fault reporting service, 24 hours a day, 7 days a week

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Benefits Reliable and robust connection for mission critical applications Fastest access to the Internet Connects your organization’s LANs and WANs to the Internet directly Provides assistance in the application of domain name and static IP (Internal Protocol) addresses Enhances business communication with your customers and business associates through the use

of e-mail Opens up new business opportunities such as E-commerce through Web servers

International Private Leased Circuit (IPLC)

Service is a high-speed solution for large enterprises or businesses which have variedcommunication requirements. IPLC is a point-to-point transmission service for voice, image andalso data communication dedicated to your business needs with a high capacity, high speeddigital circuit. IPLC provides an opportunity to combine a variety of telecommunicationapplications, including the transmission of digitized voice, high speed data, high speed fax andgraphics for video phones.

IPLC is able to receive and transfer a large volume of data with speed as high as you want byusing IPLC to connect network from Data Center to subsidiary companies/offices/ branchesabroad. - High-speed, continual, precise and secure quality for transmitting sound, visual, anddata signal with DDN (Digital Data Network Service) through channel which has bandwidthunder Fiber Optical Cable Network.Benefits and Features

a. Security and confidentiality of communication activities:b. IPLC is a dedicated point-to-point connection that allows your company to send and receive

communications over a secure environment.c. Always available access:d. IPLC is always on. The monthly rate for your company is fixed regardless of usage.e. Flexible speed options:f. IPLC can provide your company bandwidth options depending on business needs. Pipe size can

be expanded once requirements grow.g. Versatility of application:h. IPLC can support all types of traffic, whether it be voice, data, video or converged services.i. Quality of service:j. IPLC is the pioneering brand in the industry offering private leased line service designed to suit

business-critical applications.•

Analog Phone with ATAWith an ATA (Analog Terminal Adaptor) home users can enjoy IP Telephony service and features alongwith the traditional phone. It is not only cost-saving, but also feature-rich.

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• IP TelephoneIP Telephone can enhance the calling and call handling features; can provide video and audioconferencing and modern telephony features like voice mail, multiple accounts, transferring and .

• Soft phoneSoft phone provides the most cost-effective IP Telephony Service. Any PC or laptop with internetconnectivity can enjoy the IPTSP service of BEXIMCO and the home environment of IP PBX extension ofthe business company.

IP PBX:

An IP PBX is a business telephone system designed to deliver voice or video over a data network andinteroperate with the normal Public Switched Telephone Network

IP PBX Features & ServicesCut Down Additional Telecommunication CostsMuch easier to install & configure than a proprietary phone systemEliminate phone wiringBranch Offices: can be added to an existing system and connected through an Internetconnection.(Again lower cost, with the IP-phones being the major cost of the hardware needed)

a. Remote Extensions: Employees can plug in a compatible IP phone at home to their Internetconnection and be extension dialing. Eliminate Cost for Communicating with Remote Offices .

b. Present an Impressive Image of Your Businessc. Work from home using the office IP PBXd. Receive and make calls via the standard PSTNe. Advanced Telephony Featuresf. Tiered administrative options, providing centralized, distributed, and customer self-care options

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Video ConferencingVideo conferencing allows virtual cross border meeting with colleagues or business partnersacross multiple locations, especially tailored for businesses with presence in both Hong Kongand China. It runs over MPLS VPN platform, which is scalable to expand from point-to-point toany-to-any communications, allowing data sharing and collaborations. You can provide instant,interactive and vivid presentations with your clients, business partners and colleagues whilereducing frequent traveling time and cost among branch offices.

Benefits

Grasp the best decision by holding cross-border meetings instantly Efficient presentations with well-equipped collaboration tools Seamless meetings with traffic prioritization over MPLS VPN platform Highly secure meeting with strong encryption and private network

Feature Highlights

One-stop shop solution from professional consultancy to on-site support Comprehensive choice of video conferencing solution with latest features Enhanced voice q

Network Security SolutionsIS PROS LTD provide a set of innovative network security and monitoring tools to small to medium sizedbusinesses that offer flexibility, visibility and control over their network. IS PROS LTD is now anauthorized Enterprise Partner for Kaspersky Lab security solutions. Kaspersky Lab delivers the world'smost immediate protection against security threats, including viruses, spyware, crimeware, hackers,phising, and spam. Kaspersky Lab products provide superior detection rates and the industry's fastestoutbreak response time for home users, SMBs, large enterprises and the mobile computingenvironment. Kaspersky technology is also used worldwide inside the products and services of theindustry's leading IT security solution providers.

Website Design, Development and Hosting

Website Design and Development

IS PROS LTD has a professional full-service web design and development team. The team specialize inweb design and development, but we also place a lot of focus on marketing web sites and businesses.That's because we know that having a great web site isn't enough. You have to be able to market thatweb site so that Internet users can find you. That's why we don't just create a good-looking web site andthen wash our hands of it. We work with you to ensure that the web sites gets outstanding results - yourcompany deserves no less.

Whether you want to create a brand strategy, rebuild your image, take your company online (finally!) ormarket your company to a whole new world online, we can stand by your side and make it happen foryou. Contact us today to find out what we can do for your business to lead you on the path to success.

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Our main emphasis is on "Quality Assurance". The term applies to all areas of IS PROS LTD websitedevelopment:

Analysis:We learn your goals and intentions; we present thoughtful ways to fulfill them.

Functionality:IS PROS LTD websites are browser and computer compatible.

Technologies:Our development team can engineer your solution utilizing a wide variety of technologies anddatabases, such as: PHP, ASP, JSP, HTML, JAVASCRIPT/DHTML, MySQL, MSSQL, MS Access etc.

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Coverage of IS Pros Network

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Ease of operation:

Your website will encourage visitors to do what you want them to do.

Versatility:Upgrading and updating is simple and practical.

We provide website designing service at affordable prices with high quality. If you are looking for aprofessional website designing company then you've come to the right place.

The Best Web Hosting Product and Service Only IS PROS LTD can give you so much. Our web hostingsystems are most advanced, multi-processor SGI servers, redundant back-up systems, and proprietarysoftware giving you what you need to consistently outperform the competition. Our wide offeringofweb hosting plans and wealth of features give you complete solutions to satisfy your needs.

Our web-hosting server is located at California, USA.

Features of Web Hosting Services:

1. High bandwidth transfer2. Web based e-mail facilities3. Control Panel access4. Spam Filtering5. Virus Scanning6. Multi-processor SGI servers7. Redundant back-up systems8. 24/7 Support9. Support database connectivity10. Support PHP, ASP, MySQL, MS SQL, MS Access etc

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Company’s Competitive Condition:

Analysis of Strategic Factors:

Strength:

Using Latest Technology Strong network coverage overall Dhaka city. Expert fiber team & efficient Support engineers. 24x7 service support form IS Pros NMC (Network Management Center)

Large volume of customers

Weaknesses:

Rapid Speed downtime. Bad reputation about service in future. Slow uptime Connectivity.

Opportunities:

Customers demand is increasing in IS Pros ltd. Expansion of service

Threats:

New entrants Strong competitors Lots of local ISP in the market. Diversification of customer from Broadband to Wimex(Qubee,banlalion&Zoom Ultra)

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PEST Analysis

Political

The environmental issues of IS Pros Ltd.are not reasonable recently.

Current legislation home market is good.

Internet Demand are increasing day byday.

future legislation will be better withstrategically development

Regulatory bodies and processes aremaintained in a proper way that actsbetter.

Government policies should change toincrease the service.

Economic

Home economy situation and homeeconomy trends have to improve.

Overseas economies and trends is notfavorable.

General taxation issues are favorablefor IS Pros Ltd.

Taxation specific to services shouldimplied properly.

Seasonality/weather issues are one ofthe barrier.

Social

Depending on lifestyle trends Is ProsLtd.has a narrow amount of consumers.

Depends on Demographics IS Pros Ltd.should change their policies.

Consumer attitudes and opinions givenegative outputs.

Media views should increase forcapturing the market.

law changes affecting social factors

Brand, company, technology image hasa positive aspect.

Technological

Competing technology developmentshould modify.

Research funding should raise for thedevelopment.

Associated/dependent technologies aregood but some sort of changes can beapplied.

Replacement technology/solutionsshould need for capturing the market.

manufacturing maturity and capacity

Information and communicationssystems are better.

Technology access, licensing, patentshave a good impact.

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Competitors

Optimax

Agni

AccessTelecomLimited

AamraNetwork

Aftab ITLimited

ABNetworkLimited

BD.Com

IS Pros Ltd

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Report Part

Promotional Mix

Is Pros ltd. total marketing communications programmed is called the "promotional mix" andconsists of a blend of advertising, personal selling, sales promotion and public relations tools. Inthis revision note, we describe the four key elements of the promotional mix in more detail. It ishelpful to define the four main elements of the promotional mix before considering theirstrengths and limitations. It is not enough for a business to have good products sold at attractiveprices. To generate sales and profits, the benefits of products have to be communicated tocustomers. In marketing, this is commonly known as "promotion”. IS pros ltd. Do lots ofpromotional activities to promote the IS Pros product. Using Promotional mix Is Pros Ltd.Increasing their sales & creating their customer. Ever year Is Pros Ltd Do several kinds ofPromotion like, Advertisement, Public relation, Personal Sealing, Sales Promotion, Direct mail&Internet Marketing. Day by Day they are developing their business using promotional mixBecause it is the competitor world without promotional mix no one cannot change & developtheir business. So it is very important for every company to develop their business usingpromotional mix.

A successful product or service means nothing unless the benefit of such a service can becommunicated clearly to the target market. An organizations promotional mix strategy canconsist of:

Types ofpromotion

Explanation

Advertising: Any non personal paid form of communication using any form of mass media.

Publicrelations

Involves developing positive relationships with the organization media public. Theart of good public relations is not only to obtain favorable publicity within themedia, but it is also involves being able to handle successfully negative attention.

Salespromotion:

Commonly used to obtain an increase in sales short term. Could involve usingmoney off coupons or special offers.

Personalselling:

Selling a product service one to one

Direct Mail

Is the sending of publicity material to a named person within an organization

Direct mail allows an organization to use their resources more effectively byallowing them to send publicity material to a named person within their targetsegment. By personalizing advertising, response rates increase thus increasing thechance of improving sales. Listed below are links to organization who's businessinvolves direct mail.

InternetMarketing

Promoting and selling your services online.

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Advertisement is the effective way to deliver the product or service to the customer or client. IS Pros Ltd. Doingseveral kinds of Advertisement to selling their service or creating customer? Is Pros Limited used for advertisementlike, newspapers, magazines, billboard posters, etc. Advertising is intended to persuade and to inform. The two basicaspects of advertising are the message (what you want your communication to say) and the medium (how you getyour message across)

InternetMarketing

DirectMail

SalesPromotion

Promotional

Mix

PersonalSelling

Publicrelation

Advertisement

Billboard

Magazines

Newspapers

Posters

(1) Advertising

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Second steps of Promotional Mix is personal Selling, over here IS Pros Marketing ExecutiveKnocked to the customer door and selling the service. Oral communication with potential buyersof a product with the intention of making a sale. The personal selling may focus initially ondeveloping a relationship with the potential buyer, but will always ultimately end with an attemptto "close the sale". Two kins of personal selling.

Direct Marketing – This entails face-to face contact. It is the most widespread form of selling. The majorfactor in the selling of a product through direct sales is the courtesy and behavior of the salesperson. IsPros salespersons represent the company, they can create lasting impressions and influence customerbehavior regarding the Service. The satisfaction level of customers can be high, as the product istangible . This includes door-to-door selling and the normal consumer –retailer transaction. Examplesinclude the marketing of water purifiers or vacuum cleaners by some companies.

Indirect Marketing – In this Promotional mix IS Pros has no direct face-to-face-contact in this style ofmarketing. This type of marketing is best suited to businesses that do not have any consumer productsto be sold. There is a one-way relationship between the customer and marketer.

Direct Marketing Indirect Marketing

(2)Personal Selling

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Providing incentives to customers or to the distribution channel to stimulate demand for a product. To increase orinfluence the customer IS Pros Ltd. Do several kinds of sales promotion, in this way they create large volume ofcustomer in the market.

The sales promotions are:

PriceReduction

Price Offs

BonusPacks

EventSponsorship

Trade-In

ConsumerSalesPromotion

3) Sales Promotion

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Direct mail allows an IS Pros Ltd to use their resources more effectively by allowing them tosend publicity material to a named person within their target segment. By personalizingadvertising, response rates increase thus increasing the chance of improving sales. Listed beloware links to organization whose business involves direct mail.

.

4) Direct mail

Catalogs

Sales letters.

Sales letterswithbrochures

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Involves developing positive relationships with the organization, media& public. IS Pros ltddoing good public relations is not only to obtain favorable publicity within the media, but it isalso involves being able to handle successfully negative attention. Of the four promotional mixoptions available to marketers public relations (PR) is probably the least understood and, consequently,often receives the least amount of attention. Many marketers see public relations as only handlingrudimentary communication activities, such as issuing press releases and responding to questions fromthe news media. If our public relation is not good with our Client, then our reputation will goes down. Soincreasing a good image in the market we should do good PR with our client.

5. Public Relation

Media Relation

Media tours

SpeakingEngagement

Employeerelation

Communityrelation

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The World Wide Web is one of the greatest inventions of all times. IS Pros has also greatlyhelped businesses to grow. Through websites and emails, we are able to run a business,network, advertise and keep in touch with our customers. In today’s information technologyworld, internet marketing is the option for your business as it’s affordable for small businessestoo. It requires low funds compare to TV, radio and printed ads. Many products do sell throughinternet marketing.

6. Internet Marketing.

OnlineMagazine

Businessdirectorylistings

Socialmarketing

E-CommerceNewsletter

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The 7 Ps of Marketing MixIS Pros Ltd. developed their marketing strategy, there is a "Seven P Formula" I should show it to

continually evaluate and reevaluate business activities.

These seven are: product, price, promotion, place, packaging, positioning and people. As

products, markets, customers and needs change rapidly, you must continually revisit these seven

Ps to make sure you're on track and achieving the maximum results possible for you in today's

marketplace.

achieving the maximum results possible for you in today's marketplace.

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In this project will some sort of services through the Internet to help them to focus on their core

business and they will minimize the cost as well. Apart form these their outsourced work is done

by the expertise who are IS Pros employee. IS Pros Ltd.offers that sort of service. It can be sort

by part by part

The service IS Pros Provided:

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The second P in the formula is price. Develop the habit of continually examining and

reexamining the prices of the products and services you sell to make sure they're still appropriate

to the realities of the current market.

PKG Speed Price

PK_21 48 - 80kbps Tk. 150

PK_22 64 - 96 kbps Tk. 190

PK_23 80 - 128 kbps Tk. 270

PK_24 96 - 160 kbps Tk. 320

PK_25 128 - 192 kbps Tk. 360

PK_26 160 - 300 kbps Tk. 450

PK_27 192 - 384 kbps Tk. 700

PK_28 256 - 512 kbps Tk. 1,000

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The third habit in marketing and sales is to think in terms of promotion all the time. Promotion

includes all the ways you tell customers about the products or services and how we then market

and sell to them.

Small changes in the way you promote and sell products can lead to dramatic changes in results.

We all know that even small changes in advertising can lead immediately to higher sales.

Experienced copywriters can often increase the response rate from advertising by 500 percent by

simply changing the headline on an advertisement.

For that reason IS Pros Ltd. is doing one to one promotional activities to sell their service.

They do..

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The fourth P in the marketing mix is the place where the product or service is actually sold. Develop thehabit of reviewing and reflecting upon the exact location where the customer meets the salesperson.We know that sometimes a change in place can lead to a rapid increase in sales.IS Pros Ltd. Sale their Service in many different places. IS Pros ltd. does not use any distributors.Most of time IS Pros use direct selling, sending their salespeople out to personally meet and talk withthe prospect. Some sell by telemarketing. Some sell through catalogs or mail order. Some sell at tradeshows or in retail establishments.Primarily IS Pros target top fourteen Corporate office in Dhaka after that they will increase theirmarket based on their performance.

The fifth element in the marketing mix is the packaging. Develop the habit of standing back and lookingat every visual element in the packaging of your product or service through the eyes of a criticalprospect.We will sell our service to banks we don’t have any virtual product to show. However we make somebrochure and template to show our pricing service etc

LinkConnectivityMedia

Package first mileInstallationCharge inTk

MonthlyCharge(WithVAT)

From To

IS ProsPOP Client

5.4 GHzlicensesfrequency

Corp-488Kbps

Burstable-488Kbps

BTCL(Submarinecable )

5,000.00 3,500.00

IS ProsPOP

Client 5.4 GHzlicensesfrequency

Corp 588 kbpsBurstable-588Kbps

BTCL(Submarinecable )

5,000.00 6,500.00

IS ProsPOP

Client 5.4 GHzlicensesfrequency

Corp 688 kbpsBurstable-688Kbps

BTCL(Submarinecable )

5,000.00 9,000.00

IS ProsPOP

Client 5.4 GHzlicensesfrequency

Corp 788 kbpsBurstable-788Kbps

BTCL(Submarinecable )

5,000.00 15,500.00

IS ProsPOP

Client 5.4 GHzlicensesfrequency

Corp 888 kbpsBurstable-888Kbps

BTCL(Submarinecable )

5,000.00 22,500.00

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The next P is positioning. IS Pros develops the habit of thinking continually about to get on positioned inthe hearts and minds of your customers. IS Pros has so many expertise to give their 100% in service sowe believed that we will get into customer heart as early as possible.

The final P of the marketing mix is people. Develop the habit of thinking in terms of the people insideand outside of your business who are responsible for every element of your sales and marketingstrategy and activities.The IS Pros ltd is an organization of a highly motivated, disciplined and trained team of individuals whoday-in-day-out strive to implement cutting edge solutions and services.

Knowledgeable account management teams, cross- industry knowledge, and service agility are but a fewof the reasons customers choose to align with IS Pros for staff augmentation and training, workforcemanagement.

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Methodology:

Sampling plan:

On this report we suggest 50 samples on the top 100 RSP.

Sampling size:

We select 50 samples to collecting the primary data what is very much essential for us. On that 50sample we divided into two types

01. RSP (25)02. Home user (25)

And consumer also divided into two parts01. Male (25)02. Female (25)

Sampling procedure:

In this procedure work on simple random method. The data of this study has been collected thoughquestionnaire interview. Interviewed both male and female who are directly or indirectly connectedwith IS Pros ltd. in Dhaka using narrative based in-depth interview with a set questionnaire. They talkedfreely about benefits of Promotion.

Primary Data:

Collect primary data by questionnaire survey, and we ask open ended question to know the betteranswer to the customer.

Secondary Data:

For the secondary sources different journals, articles, research publications, and internet etc. have beenalso received.

Analysis of data

Define the benefits of Promotional Mix inclusive of issues of 1. promotes IS Pros network, 2. Public

Concentration, 3. Relationship, 4. publicity of IS Pros network 5. Benefits at a Glance, 6. promoted by

Event sponsorship . By using these issues to analyze the narratives of developing IS Pros Service using

Promotional Mix.

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Hypothesis Development

1. HA.TV add is highly responsible to promote Is pros Network is positively influenced by the people.

HO. TV add is not responsible to promote Is pros Network is positively influenced by the people.

2. HA. Email marketing tools is the way to draw rapid public concentration about IS Pros service.

HO. Email marketing tools have no impact to draw rapid public concentration about IS Pros service

3. Telemarketing can build up better relationship between Is Pros & the customer.

HO. Telemarketing can not build up better relationship between Is Pros & the customer.

4. HA. Banner adds can plays a vital role in the publicity of IS Pros network.

HO. Banner add can’t plays a vital role in the publicity of IS Pros network.

5. IS pros service can be highly promoted by Event sponsorship

HO. IS pros service can not be highly promoted by Event sponsorship

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Hypothesis Testing

Sources: Questionnaire Survey Fig: Hypothesis Test

H1 H2 H3 H4 H5

1=Strongly disagree 0 1 1 1 5

2= Disagree 0 5 1 4 3

3= Neither agree nor disagree 5 1 6 2 3

4= Agree 6 19 13 14 26

5= Strongly Agree 39 24 29 29 13

Total 234 210 218 216 189

Average 4.68 4.2 4.36 4.32 3.78

Standard Deviation 0.93 1.1916 1.112 1.19 1.315

Z-test value 0.33 0.2017 0.236 0.216 0.137

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Fig -1: Respondent’s view TV add

0%

0%

10%12%

78%

Pie Chart 1

StronglydisagreeDisagree

Neither agreenor disagree

Discussions of Results:

1. H0: TV advertisement have no positive impact to promote Is pros Network .

HA: HA. TV advertisement have positive impact to promote Is prosNetwork .

HO: μ = 2.5HA: μ > 2.5N = 50

Here,= Xi.Fi / N =234/50

= 4.68

σ = 2

= 0.93

Now,

Zcal== 0.33

At 5% level of significance, follows Zdistribution Z0.05= 1.645Since Z cal>Z tab, the null hypothesis is not acceptable.

Since the null hypothesis is not acceptable. Soat 5% level of significance, it can be said thatTV add is highly responsible to promote IS prosNetwork.

XI FI XI.FI XI.FI.XI

1 0 0 0

2 0 0 0

3 5 15 45

4 6 24 965 39 195 975

234 1116Fig: SD (σ) Calculation

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2.H0: Email marketing have no positive impact to draw rapid public concentration about IS Prosservice.

HA: Email marketing is the way to draw rapid public concentrationabout IS Pros service..

HO: μ = 2.5

HA: μ > 2.5

N = 50

Here,

= Xi.Fi / N = 210/50 = 4.20

σ = 2

=1.1916

Now

Zcal== 0.2017At 5% level of significance, follows Z

distribution Z0.05= 1.645

Since Z cal>Z tab, the null hypothesis is

not acceptable.

Since the null hypothesis is not acceptable. So at 5% level of significance, it can be said that Emailmarketing is the way to draw rapid public concentration about IS Pros service..

XI FI XI.FI XI.FI.XI

1 1 1 1

2 5 10 20

3 1 3 9

4 19 76 304

5 24 120 600

210 934Fig: SD (σ) Calculation

Fig -2: Respondent’s view of Email marketingproductivity

0%

0%

10%

12%

78%

Pie Chart 2

Strongly disagree

Disagree

Neither agree nordisagreeAgree

Strongly Agree

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Fig -3: Respondent’s view of Telemarketing

3. H0: IS Pros can not build up better relationship over phone.

HA: IS Pros can build up better relationship over phone.

HO: μ = 2.5

HA: μ > 2.5

N = 50

Here,= Xi.Fi / N = 218 /50 = 4.36

σ = 2

=1.112

Zcal== 0.236

At 5% level of significance, follows Z

distribution Z0.05= 1.645

Since Z cal>Z tab, the null hypothesis is

not acceptable.

Since the null hypothesis is not acceptable. So at 5% level of significance, it can be said that IS

Pros can build up better relationship over phone.

XI FI XI.FI XI.FI.XI

1 1 1 1

2 1 2 4

3 6 18 54

4 13 52 208

5 29 145 725

218 992

Fig: SD (σ) Calculation

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Fig -4:Respondent view of Banner adds

4. H0:. Banner cannot plays vital role for the publicity of IS Pros network.HA. Banner can plays a vital role in the publicity of IS Pros network.

HO: μ = 2.5

HA: μ > 2.5

σ = 2

=1.19

N = 50

Here,= Xi.Fi / N = 216 /50 = 4.32

Zcal== 0.216

At 5% level of significance, follows Z

distribution Z0.05= 1.645

Since Z cal>Z tab, the null hypothesis is not acceptable.

Since the null hypothesis is not acceptable. So at 5% level of significance, it can be said that Banner canplays a vital role in the publicity of IS Pros network.

XI FI XI.FI XI.FI.XI

1 1 1 1

2 4 8 16

3 2 6 18

4 14 56 2245 29 145 725

216 984

Fig: SD (σ) Calculation

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Fig -5: Respondent’s view of Event sponsorship.

5.H0: IS Pros service can not be highly promoted by Event sponsorship.

HA: IS Pros service can be highly promoted by Event sponsorship.

HO: μ = 2.5

HA: μ > 2.5

Here,= Xi.Fi / N = 189 /50 = 3.78

σ = 2

=1.315

N = 50

Now

Zcal== 0.137

At 5% level of significance, follows Z

distribution Z0.05= 1.645

Since Z cal>Z tab, the null hypothesis is

not acceptable.

Since the null hypothesis is not acceptable. So at 5% level of significance, it can be saidthat IS Pros service can be highly promoted by Event sponsorship.

XI FI XI.FI XI.FI.XI

1 5 5 5

2 3 6 12

3 3 9 27

4 26 104 416

5 13 65 325

189 785

Fig: SD (σ) Calculation

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.

3.10 Discussions of Results:

According to the hypothesis testing I did get a result that is TV add is highly responsible to

promote Is pros Network, Email marketing draw rapid public concentration, Banner add plays a vital role

in the publicity, promoted by Event sponsorship, Telemarketing build up better relationship between IsPros & the customer.

.

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ENDING PART

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4.1 Recommendation:

After preparing this report we have come with a set of suggestions on promote their networkusing Promotional mix.

IS Pros ltd should promote their network by TV Adds.

They should improve their email marketing strategy.

To buildup better relationship with customer, they should do telemarketing.

They can give the connectivity to the several kinds of college or University to promote

their network.

Event sponsorship is the way where IS Pros can promote their network in corporate

house.

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4.2 Conclusion

Virgo is continuously working with technological solutions to build up expertise in

outsourcing fields and training the newbie. They are an integrated BPO, IT/ITES

and Learning Solutions powerhouse, providing state of the art, comprehensive

services for contemporary market needs. For fulfillment of this project Virgo can

earn huge amount of profits which is the ripe for business process outsourcing.

Banking Business Process Outsourcing or Banking BPO is a highly specialized

sourcing strategy used by banks and lending institutions to support the business

acquisition and account servicing activities associated with the customer

lending lifecycle.

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SUPPLEMENTARY PART

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5.1 Work Sited

http://en.wikipedia.orgwww.thevirgogroup.comwww.virgocc.com

5.2 BibliographyKotler, Philip. “Marketing Management”. 11th ed. New Delhi:

Prentice-Hall, 1999.

Kinnear, Thomas C., and James R. Taylor. “Marketing Research: An Applied Approach”. 5th ed. New

Delhi: McGraw Hill, 2003.

Ivancevich, John M., and Steven J. Skinner. “Business for the 21st Century”. Boston: Irwin, 2003.

Zikmund, G. William. Business Research Methods. 7th ed. Singapore: Thomson

Learning – South Western, 2003

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5.3 AppendixQuestioner From

Developing a Marketing Plan on Virgo’s Banking Business Process OutsourcingRespondent Profile:

Gender of respondent: Male Female Age (in years): Below 30 30-40 40-50 Above 50 Education : Graduate Above Graduate

1.TV add is highly responsible to promote Is pros Network is positively influenced by the people?

Strongly DisagreeDisagreeNeither Agree no DisagreeAgreeStrongly Agree

2.Email marketing tools is the way to draw rapid public concentration about IS Pros service?.

Strongly DisagreeDisagreeNeither Agree no DisagreeAgreeStrongly Agree

3. Telemarketing can build up better relationship between IS Pros & the customer?

Strongly DisagreeDisagreeNeither Agree no DisagreeAgreeStrongly Agree

4. Banner adds can plays a vital role in the publicity of IS Pros network?

Strongly DisagreeDisagreeNeither Agree no DisagreeAgreeStrongly Agree

5. IS pros service can be highly promoted by Event sponsorship?

Strongly DisagreeDisagreeNeither Agree no DisagreeAgreeStrongly Agree

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