PowerPoint Presentation

Promising Innovative Outreach Strategies: What Have We Seen?

Dayanne LealDeputy Director Best Practices InstituteEnroll America 2013 Enroll America | EnrollAmerica.org12ContentsCustomizing Your Message HelpsReaching Consumers: Ideas that Seem to WorkThinking Outside The Box

2013 Enroll America | EnrollAmerica.org3Enroll Americas Mission: Maximize Coverage For Uninsured Americans1. Educate and Engage2. Mobilize to Enroll 3. Work with Partners to Ensure System worksEnroll America is executing a national education and enrollment campaignSuccessful implementation of ACA requires all-out effort by government, not-for-profits, insurers, hospitals, community health centers, health providers, and others. 2013 Enroll America | EnrollAmerica.org34Enroll America Works With An Array Of Partners

Sampling of PartnersMany stakeholders play a role in a successful enrollment effort, including:

Retailers, consumer groups, hospitals, insurers, faith-based groups, business, labor, civic groups, community health centers, drug companies, and grassroots volunteers

2013 Enroll America | EnrollAmerica.orgCustomizing Your Message Helps

2013 Enroll America | EnrollAmerica.orgCan Help Our Work Move Forward5Public Awareness of the New Coverage?What percentage of uninsured people do you think still were unaware of the new coverage options by November 2013?

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2013 Enroll America | EnrollAmerica.org7The Uninsured Still Dont Know about their OptionsLack of awareness provides opportunity for education with effective messaging38%Sources: Enroll America, November 2012; Kaiser Family Foundation November 2013of the uninsured dont know about the new health insurance marketplace optionsNovember 2012November 2013We still have work to do, but the uninsured are hearing more and more about the new options available to them78%of the uninsured dont know about the new health insurance options 2013 Enroll America | EnrollAmerica.org7Barriers to Enrollment: Lack of Facts about Coverage and Financial HelpSource: Perry Undem commissioned by Enroll America, December 2013 2013 Enroll America | EnrollAmerica.orgCustomize answer to their question -- information how much their insurance will really cost and the savings can help!

8African Americans and Latinos report the least success enrolling.Latinos are generally much less likely to attempt to enroll (78% are reporting not having attempted).27% of young adults 18-34 attempted to enroll, versus 39% of older adults 55-64.

Barriers to Enrollment: African American, Latinos and Young Adults Need More Help Source: Enroll America Chase Program, December 2013 2013 Enroll America | EnrollAmerica.orgCustomize answer to their question -- information how much 9Reaching Consumers: Ideas that Seem to Work

2013 Enroll America | EnrollAmerica.orgMention that some outreach worked for Medicaid1011Targeting the African American Community Some Specific Examples:Faith-Based outreach happening in Chicago, Detroit, Cleveland, Columbus, Philadelphia, Pittsburgh, DC, Raleigh, Charlotte, Jacksonville, Tallahassee, Atlanta, Dallas, and Houston.

The pastor raises awareness about health coverage options to the congregation during a service.Staff/volunteers provide information after the service, and/or Navigators conduct enrollment on site.

2013 Enroll America | EnrollAmerica.orgStrategies:

Faith-Based Outreach particularly in communities with large congregations.Partner with major African American denominations and independent pastors.

1112Targeting the Latino Community Some Specific Examples:Specific Latino enrollment summits planned in: Texas, Florida, Georgia, Arizona, Michigan, Illinois, Pennsylvania, Wisconsin, North Carolina and Ohio.

Connecticut: Interviews through local, free Spanish Language radio and Newspapers.Distributing bilingual materials at supermarkets and bodegas frequented by Latinos.

2013 Enroll America | EnrollAmerica.orgIn-person assistance

Strategies:

Partner with the ethnic mediaBring enrollment assistors to their communities

1213Targeting the Youth Community Some Specific Examples:Enrollment events at Miami Dade Community College and City Colleges in Chicago.

2013 Enroll America | EnrollAmerica.orgCreate RSVP links sent to students. When students sign up, they get an email telling them what they need to bring with them to the event.

Some Specific Examples:

Enrollment events at Miami Dade Community College and City Colleges in Chicago

Strategies:

Partner with Community Colleges and host enrollment events. Work with the school to create RSVP links that the schools include in the email. When students sign up, they get an email telling them what they need to bring with them to the event.

1314 Some Specific Examples:Arkansas: Speakers Bureau based out of Home Town Health units in each county in the state. Helped spread the word in rural areas and cities alike.Relies on volunteer speakers to get the word out.

Connecticut: Flyer promoting health coverage to individuals who are enrolled in the states energy assistance program.

Rural Outreach

2013 Enroll America | EnrollAmerica.orgThe speakers are given a presentation to go off as well as a toolkit with materials to share. Arkansas Dept. of Human Services heads it up. I told Jenny about it for her presentation at Health Action today.

Strategies

Developing strong relationships is key. Capitalize on word of mouth and know where people eat, work, play and pray.Work closely.Place a staff member at health clinics, faith-based organizations, and libraries to conduct education and enrollment.

1415Small Business Outreach

Reaching Consumers at the Grocery Store Pharmacy in Pennsylvania Strategies: Place flyers at local businesses: barber shops, beauty salons, car washes, laundromats, supermarkets, fire station, local bars and restaurants, etc.Talk to consumers.

2013 Enroll America | EnrollAmerica.orgSome Specific Examples

New Hampshire - strategically targeted small businesses and asked them to sign a Statement of Health Care Principles.Pennsylvania run a successful supermarket campaign.

The ability to engage consumers in a conversation about the ACA

1516 Some Specific Examples:Indiana: Gathering patient income dataFinancial office Signage and buttons

ArizonaCulture of coverageStaff is equipped to inform patientsFinancial literacy

ColoradoIpad in the waiting rooms for patients to navigate the enrollment process

In-Reach at Health Centers, Hospitals and Integrated Health Systems

2013 Enroll America | EnrollAmerica.orgThe speakers are given a presentation to go off as well as a toolkit with materials to share. Arkansas Dept. of Human Services heads it up. I told Jenny about it for her presentation at Health Action today.

Strategies

Developing strong relationships is key. Capitalize on word of mouth and know where people eat, work, play and pray.Work closely.Place a staff member at health clinics, faith-based organizations, and libraries to conduct education and enrollment.

16Thinking Outside The Box

2013 Enroll America | EnrollAmerica.orgMention that some outreach worked for Medicaid1718Creative Ideas and Lessons Learned from Medicaid and CHIPSuccessful Phone-a-thons in partnership with the media in Ohio, Maine, Arizona and Pennsylvania.

Everyone can play a role:Partner with a local pizza place and ask them to add a sticker to their pizza boxes.Partner with the local movie theater for earned media opportunities, i.e. during movie previews.

2013 Enroll America | EnrollAmerica.orgTalk about radio18

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2013 Enroll America | EnrollAmerica.org19Questions?20Visit us at EnrollAmerica.orgDayanne LealDeputy DirectorBest Practices Institutedleal@enrollamerica.org617-999-5971

2013 Enroll America | EnrollAmerica.org