prometric graphic standards 2015 version 3 guide_2011_3.pdfgraphic standards prometric 2015 3...

Prometric Graphic Standards 2015

Version 3.0 :: August 2015

www.prometricbrand.com

2Prometric 2015 Graphic Standards

Introduction: Our Brand

Every interaction we have with our marketplace affects our brand. In fact, our brand is

nothing more than the cumulative impression we leave on the minds of others. Clients

and candidates, vendors and friends, internal stakeholders or the general public, all form

an opinion of us based on the image we portray. As global representatives of the

Company, we share the responsibility to present a consistent and positive brand.

This edition of the Prometric Graphic Standards manual will provide you with the most

basic rules governing our new look and feel. The manual is a living document and will be

revised continually as our brand standards evolve. Please be sure that you are always

using the most current version. Our current Graphic Standards manual may be found at

www.prometricbrand.com.


Introduction: Our Positioning

Selecting the right testing and assessment provider is an important decision. You want

someone you can trust. At Prometric, you can count on us for the right test development

and delivery solution.

ABOUT PROMETRIC

Prometric, a wholly-owned subsidiary of ETS, is a trusted provider of technology-enabled testing and assessment. Its market-leading

test development and delivery solutions allow clients to develop and launch global testing programs as well as accurately measure

program results and data. Prometric reliably delivers and administers more than 10 million tests a year on behalf of approximately

400 clients in the academic, financial, government, healthcare, professional, corporate and information technology markets.

It delivers tests flexibly via the web or by utilizing a robust network of more than 10,000 test centers in more than 160 countries.

For more information, please visit www.prometric.com.


Introduction: Our Logo

INTEGRATED BRAND IDENTITY SYSTEM

The Prometric brand identity system is composed of several core

elements which include (but are not limited to) the company name,

the corporate logotype, the color palette, the approved typographic

palette and certain design parameters. All of these elements work

together within a wide range of integrated marketing materials.

CORE ELEMENTS

Prometric’s core elements include the logo (company, corporate

logotype, the “Radiance” mark), the approved color palette, and

a defined set of fonts. They also can include the brand descrip-

tor for use in special cases. The graphic standards defined in this

manual should be applied to all media, both physical and digital.

BRAND DESCRIPTOR

The words Trusted Provider of Market Leading Test Development and

Delivery Solutions make up the corporate identity descriptor and

support our “customer-inspired advancements” brand essence.

They allow us to illustrate our unique position in the testing and

assessment market. The logo and descriptor have been set in a

special configuration. It is unacceptable to alter the size, propor-

tions, kerning or any other characteristics of the typeface.

Trusted Provider of Market Leading Test Development and Delivery Solutions


Our Logo: Core Elements

The Prometric logo is the graphic representation of our brand

essence. It is the most visible element of our brand. Proper

use of the logo is essential for maintaining brand integrity.

Used consistently, the logo builds brand equity and

reinforces the most positive aspects of our brand.

THE LOGOTYPE

The name element of the Prometric logo is typeset in Anziano

Caps, and represents strength and stability. Much like the chiseled

type on a bank building or on ancient Roman remains, Anziano

Caps says “solid.” The corporate color for the name element is black.

THE GRAPHIC ELEMENT

We refer to the graphic element of our logo as the “Radiance”.

Symbolized by circles of decreasing size, the Radiance emanates

from the company name and represents the creativity and leader-

ship we bring to our market, as inspired by our customers. The

corporate color for the Radiance element is Green PMS 376C

(PMS 375U).

INTEGRITY OF THE MARK

The logo is trademarked with the US Patent and Trademark

office and exists as an entity. It must always be used as one

complete element. Detailed rules for use of the logo appear on

the following page.

LOGOTYPE ELEMENT

GRAPHIC ELEMENT


Our Logo: Rules and Restrictions

The Prometric logo is proprietary intellectual property of Prometric, Inc. The following rules and restrictions have been established to ensure a uniform presentation

of the Prometric brand and to protect the Trademark against misuse or infringement by other parties. Variations from these rules are permitted only with prior and

+ The current version of the logo bears a ® symbol at the bottom of the Radiance.

Do not reproduce the logo without the appropriate trademark ®.

+ Do not separate the Logotype Element from the Radiance.

+ Do not use any portion of the Radiance as a design element without prior and specific

written approval from the Global Marketing Department.

+ Do not alter the aspect ratio (height or width) of the logo to make it taller, shorter, wider, or

narrower than it appears in its normal ratio.

+ Do not alter the order of the elements (i.e., place the Radiance before the Logotype).

+ When produced in color, the logo must always be printed to match Pantone Matching

System® standards for COATED stock, in two colors: Black and Green PMS 376C.

+ When printing on uncoated stocks, such as letterhead and business cards, the printer may

substitute Green PMS 375U for the Radiance, in order to more closely approximate the

coated standards.

+ When the logo must appear in black only, substitute a 50% TINT OF BLACK for Green

PMS 376C.

+ The logo may be reversed out of Black ONLY, the Radiance should remain green if possible,

white if printing black only.

+ Do not use the logo in an email signature block or on any unofficial forms or documents.


Our Logo: Correct & Incorrect Usage

A complete list of regulations and restrictions for use of the

Prometric logo appears on the previous page. We have

provided these graphic examples to illustrate some of the

appropriate and inappropriate uses of the logo.

ACCEPTABLE

ON WHITE OR LIGHT GREY Use the Prometric logo on a solid

white background or on a very light screen of Black (not to exceed

10% of the background color’s value).

IN ONE COLOR Use the Prometric logo in Black-and-Grey, as

specified in the logo restrictions above. Do not print the logo

monochromatically or in alternate colors.

REVERSED The logo may be reversed out of Black ONLY.

Do not reverse the logo out of other colors, even if those colors

exist in the approved corporate palette.

UNACCEPTABLE

INTERCHANGING COLORS Do not interchange the logo colors.

STRETCHING/SCALING Do not stretch or scale the logo to fit into a

desired picture window or print applications. The logo must always

be used proportionally without manipulation of its aspect ratio.

POSITIONING OF LOGO ELEMENTS Do not change the relative

position of the logo elements.

SCALING OF LOGO ELEMENTS Do not scale any of the elements

independently; either type or graphics.

REVERSE ON ACCENT COLORS Do not use the logo on any accent

color background.

ACCEPTABLE

UNACCEPTABLE


Our Logo: Staging

Staging (placement) of the logo is crucial to maintaining

brand consistency and unity. Every reasonable attempt

should be made to stage the logo in the positions outlined

below:

UPPER RIGHT CORNER

The preferred placement for Prometric’s logo is in the upper

right-hand corner of a document. This is particularly important in

stationery applications (letterhead, memo and fax formats), and on

business proposals.

MIDDLE RIGHT

Placement of the logo in this position is appropriate in some

horizontal situations, such as the corporate business card, screen-

savers and on large banners, where the logo is the central focus of

the staging document.

UPPER LEFT CORNER

Upper left staging should reserved for items such as envelopes,

were placement in this position is the only option.

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2

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Brand: Color Palette

CORPORATE BRAND COLORS

Prometric’s brand colors are Black and Green PMS 376C

(also PMS 375U).

SECONDARY COLORS

The secondary color palette is comprised of all shades of gray

(sample shades are shown on the left) and cream. It is limited

with purpose—a restricted secondary palette allows our Corporate

Brand Colors and any use of photography or graphic elements to

clearly stand out. Do not add colors to the Prometric Color Palette.

CORPORATE BRAND COLORS

SECONDARY COLORS

PROMETRIC GREENPMS: 376C, 375UCMYK: 50.0.100.0RGB: 140.198.63HEX: 8CC63F

MEDIUM GRAY: 0.0.0.50

CREAM: 0.0.25.15

PROMETRIC BLACKCMYK: 0.0.0.100RGB: 0.0.0HEX: 000000

DARK GRAY: 0.0.0.75

LIGHT GRAY: 0.0.0.25


Brand: Typographic Palette

PRIMARY TYPEFACES

Prometric uses a primary sans-serif typeface: Breuer Text, and a

primary serif typeface: Scala. Breuer Text is to be used for Headers

and Headline copy in all applications, and may appear in both

Bold and Light weights. Scala is the primary typeface for running

body copy, it should NOT be used for headlines or subheads.

SECONDARY TYPEFACE

Grotzec Condensed is Prometric’s secondary typeface, and should

be used in limited applications, such as sidebar callouts, subordinate

headlines, quotations or testimonial copy, pie charts and graphics.

When Breuer Text and Grotzec Condensed are not available,

substitute Arial; when Scala is not available, substitute Times

New Roman.

PRIMARY TYPEFACE: BREUER TEXT

BREUER TEXT LIGHT

Prometric, a wholly-owned subsidiary of ETS, is a trusted provider of market-leading test development and delivery solutions.

BREUER TEXT MEDIUM


BREUER TEXT BOLD


PRIMARY TYPEFACE: SCALA

SCALA REGULAR


SCALA ITALIC


SCALA BOLD


SECONDARY TYPEFACE: GROTZEC CONDENSED

GROTZEC CONDENSED LIGHT


GROTZEC CONDENSED DEMI



Brand Application: Stationery

1501 South Clinton Street

Baltimore, Maryland 21224

410 625 3230 PHONE

410 625 9324 FAX

www.prometric.com


Baltimore, Maryland 21224 Hugh Anderson Director of Marketing



410 625 3230 PHONE 410 625 9324 FAX

410 625 9324 MOBILE

[email protected]

www.prometric.com

The global corporate stationery package is a cohesive global

presentation format. Each major region has approved

layouts for business cards and letterhead. Follow the

standards that have been approved for your region.

US LETTERHEAD

The Prometric logo and sending location’s contact information are

preprinted on all letterhead. It is critically important that the left

margin of the text of a letter aligns with the address block, which

is 1.25 inches from the left edge of the sheet.

BUSINESS CARD

All Prometric business cards feature the logo in the middle (top-

to-bottom) of the right side of the card. All other information ap-

pears flush left, on the left-side of the card. The special treatment

of group names has been approved for Test Development Solutions

only. All other extraneous information not addressed in these

standards are prohibited.

ENVELOPE

The Prometric logo and sending location’s contact information

are preprinted on all envelopes. For envelopes larger than

correspondence size (e.g., #10), please use the company’s pre-

printed address labels.

1.25”

Jana Von BramerSenior Vice PresidentGlobal MarketingTest Development Solutions

1501 South Clinton StreetBaltimore, Maryland 21224USA

443 455 6088 P H O N E

443 824 7090 M O B I L E

[email protected] www.prometric.com


Brand Application: Marketing Materials

$ ¥ £$$$

The Right Solutions for Higher Education

www.prometric.com

For more than 20 years, our series of proctored internet-based exams have helped

degree-seekers reach their educational goals faster, easier and less expensively by

earning college credit for learning acquired outside the traditional classroom, perhaps

from reading, on-the-job training or independent study.

As a trusted provider of testing and assessment capabilities, we can help you attract adult distance

learners with our full portfolio of DSST ® Get College Credit exams. Fully approved for college credit

by the American Council on Education (ACE), they give institutions like yours an academically valid

means to appeal to an influential group of adult distance learners while upholding your high

academic standards.

Offer A Broad Range of Subjects

College credits are available in 38 unique subjects. The DSST Get College Credit exam series covers six

college subject areas, including Social Sciences, Math, Applied Technology, Business, Physical Sciences

and Humanities. They are comparable to the final (or end-of-course) examinations in similar undergrad-

uate courses, and closely correlate with course titles at many colleges and universities.

Secure Your Exam Delivery

At Prometic, our commitment to securing testing solutions is unrivaled. We deliver exam content in a

secure, internet-based environment that randomizes exam questions. Special security measures also

prevent access to other online sites while the exam is in progress. Additionally, we rotate exams,

providing another layer of security by minimizing over-exposure of any exam version.

Offer Online Testing Easily and Quickly

Our DSST Get College Credit exams do not require complicated hardware or software to install. With a

simple implementation process, you can o�er testing to students almost immediately. Better yet, there

are no set-up fees, and each exam has a two-hour time limit so you have the flexibility to schedule other

activities in your computer labs and test centers. Test takers are rewarded with immediate scoring, too.

Covering Critical Subject Areas

Social Sciences

Math

Applied Technology

Business

Physical Sciences

Humanities

Nationally Recognized Exam Portfolio

All Prometric collateral feature a cohesive format to depict

capability, market image and positioning.

Our system includes a top-tier overview brochure, 2nd-tier segment

and/or solution brochures, sales support sheets, business folder,

white paper templates, advertising templates and PowerPoint

templates. These items have multiple uses and can package any

day-to-day or special business correspondence for mail, email

correspondence or onsite visits. All are shown on this page.

Promotional information, taglines, slogans, illustrations and all

other extraneous information not addressed in these standards

are prohibited.

The Right Solutions for Higher Education

The Right Test to the Right Candidate with the Right Convenience and Control

Test Delivery Solutions


Baltimore, MD 21224

www.prometric.com

POWERPOINT TEMPLATE

BUSINESS FOLDER

TOP-TIER OVERVIEW BROCHURE

SECOND-TIER SEGMENT BROCHURE, SALES SUPPORT SHEETS

Prometric Graphic Standards 2015

Version 3.0 :: August 2015

www.prometricbrand.com

GLOBAL HEADQUARTERS



www.prometric.com

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