proliferation of wi-fi · 2019-04-19 · confidential - i2e1 @2018 4 trai estimates that india...
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![Page 1: Proliferation of Wi-Fi · 2019-04-19 · Confidential - i2e1 @2018 4 TRAI estimates that India needs 10 million hotspots by 2022 Hotspots Required Cost of Deployment** 10MM * US $](https://reader034.vdocuments.site/reader034/viewer/2022042217/5ec190f556710d5f801fbc66/html5/thumbnails/1.jpg)
1Confidential - i2e1 @2018
NATRAJ AKELLA
Proliferation of Wi-Fi
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2Confidential - i2e1 @2018
Can current Wi-Fi models really connect the next billion Indians?
Solve for the last mile?Feasibility of Internet
Lease Lines?
भारतcontext
will drive
solutions
for India
Is there a business case?High cost Capex & Opex
Low Monetization for Wi-Fi
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3Confidential - i2e1 @2018
Can current Wi-Fi models really connect the next billion Indians?
Solve for the last mile?Feasibility of Internet
Lease Lines?
Made
“for”भारत
Is there a business case?High cost Capex & Opex
Low Monetization for Wi-Fi
![Page 4: Proliferation of Wi-Fi · 2019-04-19 · Confidential - i2e1 @2018 4 TRAI estimates that India needs 10 million hotspots by 2022 Hotspots Required Cost of Deployment** 10MM * US $](https://reader034.vdocuments.site/reader034/viewer/2022042217/5ec190f556710d5f801fbc66/html5/thumbnails/4.jpg)
4Confidential - i2e1 @2018
TRAI estimates that India needs 10 million hotspots by 2022
Hotspots Required Cost of Deployment**
10MM * US $ 800 US $ 8 B
Money Required
* Source: TRAI report, 2017
** Traditional Telco Wi-Fi deployment costs 1000 - 1500 USD per hotspot
But can it be done without a business model?
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5Confidential - i2e1 @2018
i2e1 started in 2015 to create a Scalable and Sustainable solution to
impact 500 MM lives
Incubated at IIT Delhi in 2015
Engineers / MBA with non
Telco Background
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6Confidential - i2e1 @2018
Strong growth in last 3 years with sustainable business model
22 MM+sessions
2,500 TB
Data Used
```
5,000+locations
35%Monthly repeat
100%Paying Clients
2 MMUnique Users
Key Metrics Snapshot 294 cities across India
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7Confidential - i2e1 @2018
Partnering with both large and small players
Large
Medium
Small
Marquee Client List Powered By
IIT Delhi
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8Confidential - i2e1 @2018
Today we enable Free Wi-Fi at every 500 meters in 80% of Delhi
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9Confidential - i2e1 @2018
i2e1 growth model
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10Confidential - i2e1 @2018
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11Confidential - i2e1 @2018
REVENUE – COST = SUSTAINIBILITY
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12Confidential - i2e1 @2018
We designed our solutions for the operational realities of भारत
Local ISP/ LCO partnerships
Device safety
Accessibility to sites
Cost of Maintenance
Skill Manpower to manage networking infrastructure
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13Confidential - i2e1 @2018
Tech driven DIY Model – Backhaul, Operations and Monetization
Wi-Fi USERS
i2e1 Cloud Serveri2e1 Device
Broadband
(Any Existing ISP)
Plug & Play affordable* solution
Merchant
*At 80%lower costs than
existing solutions
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14Confidential - i2e1 @2018
Made “for” भारत
Solve for the last mile?Feasibility of Internet
Lease Lines?
Drivingभारत
context
Is there a business case?High cost Capex & Opex
Low Monetization for Wi-Fi
![Page 15: Proliferation of Wi-Fi · 2019-04-19 · Confidential - i2e1 @2018 4 TRAI estimates that India needs 10 million hotspots by 2022 Hotspots Required Cost of Deployment** 10MM * US $](https://reader034.vdocuments.site/reader034/viewer/2022042217/5ec190f556710d5f801fbc66/html5/thumbnails/15.jpg)
15Confidential - i2e1 @2018
We answer the key question for ‘merchant’- What is in it for me?
Type A Merchant
Income : INR 50K+ p.m.,
Caters to Sec A segment
Uses Wi-Fi for customer delight, marketing and
Analytics
Wants to increase his existing business
Type B Merchant
Income : INR 10K p.m.,
Caters to Sec B/C segment
Wants to find more income streams
Wi-Fi should help improve his income levels
# भारत Wi-Fi # INDIA Wi-Fi
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Our Solution for TYPE A CLIENT – “Win-Win” for all
Higher Engagement Real time intelligence
Off
line
Mer
chan
ts /
Bra
nd
s
Use
r
NEO Platform
Online + Offline data
Analytics
Free internet/Wi-Fi Actionable
16Confidential - i2e1 @2019
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17Confidential - i2e1 @2018
भारत Wi-FI We made Merchant as the champion of our model
Merchant takes the responsibility of getting internet connection, device security and maintenance
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Confidential - i2e1 @2019 18
Micro-entrepreneur can earn commission for every Assisted
Internet Transaction e.g. new facebook sign-up, online order,
ticket booking etc.
Sign-ups
Streaming
Ticket booking
Pay
Can we increase small merchants’ income using Wi-Fi?
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19Confidential - i2e1 @2018
Thank You
Questions ?