Donald NormanThe design

of everyday things

Visible outcome of the operation

When simple things

need

pictures, labels, or instrucitions,

the design has failed.

Immediate feedback

Relate new functions to the simmilar

functions that people know

Appearance

Usability

Udederstandability

affordance

“I don’t really remember, I just shot it – I think from around here. That’s all I really

remember. I think it went 5-hole, but, um, I didn’t really see it to be honest"

http://www.bbc.co.uk/iplayer/radio

http://www.tvp.pl

http://www.tvn24.pl

Software & website usability testing

http://video.techsmith.com/morae/3.1/edu/getting-started-overview/

http://www.techsmith.com/morae/uses.asp

everything starts with a great product

customers can't tell you

about the next breakthrough that's going

to happen next year that's going to change

the whole industry

you have to listen consumers

very carefully

but then

you have to go hide away

with people that really understand

the technology,

but also really care about the customers,

and dream up this next breakthrough.