project_report manjeet 2

7/31/2019 Project_report Manjeet 2

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Research Project Report

On

INFLUENCE OF INTEGRATED COMMUNICATION ON

CUSTOMER OF ICICI PRUDENTIAL LIFE INSURANCE

Submitted in partial fulfillment of Degree of

Master of Business Administration

Kurukshetra University Kurukshetra

PAPER CODE-(CP-402)

Under The Guidance of:Submitted by:-

MS. KOMAL GUPTA

MANJEET KAUR

Faculty of ManagementMBA

SESSION 2009 2011

Galaxy Global Group of Institutions Dinarpur

(Ambala)


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(KURUKSHETRA UNIVERSITY, KURUKSHETRA)

CERTIFICATE

This is to certified that Miss Manjeet Kaur has successfully completed the project work titled

Influence of Integrated Communication on Customer of ICICI Prudential Life Insurance

for degree of MBA from KURUKSHETRA UNIVERSITY KURUKSHETRA

The Work speaks about the sincere efforts of the candidate. I think it is quite satisfactory and it

should be accepted for evaluation.

Project Guide:

Komal Gupta


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DECLARATION

I MANJEET KAURstudent of GALAXY GLOBAL GROUP OF INSTITUTIONS DINARPUR

(Ambala) which affiliated to KURUKSHETRA UNIVERSITY,KURUKSHETRA hereby state

that the report titled INFLUENCE OF INTEGRATED COMMUNICATION ON

CUSTOMER OF ICICI PRUDENTIAL LIFE INSURANCE is the originalworkdone by

me. It is not copied and is result of my own efforts.This report has not been submitted in any

university or institute for its evaluation.

MANJEET KAUR

MBA (2010-2011)


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ACKNOWLEDGEMENT

The present work is an effort to throw some light on Influence of Integrated communication on

customer at ICICI PRUDENTIAL LIFE INSURANCE. The work would not have been possible

to come to the present shape without the able guidance, supervision and help to me by number of

people.

With deep sense of gratitude I acknowledge the encouragement and guidance provided bymy

project guide Miss Komal Gupta and other staff members.

I convey my heartful affection to all those people who helped and supported me during the course,

for completion of my Project Report.


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PREFACE

For management career, it is important to develop managerial skills. In order to achieve positive

and concrete results, along with theoretical concepts, the exposure of real life situation existing in

corporate world is very much needed. .

The subject of my report is a study on " INFLUENCE OF INTEGRATED

COMMUNICATION ON CUSTOMER OF ICICI PRUDENTIAL LIFE INSURANCE".

In the end I would like to express our deepest gratitude to entire faculty members who have been

guiding force behind this project and encouraged me for successful completion of my project

report.


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EXECUTIVE SUMMARY

This study plan has been written keeping in mind the ICICI PRUDENTIAL LIFE INSURANCE.

It aims first, at analyzing the insurance industry and finding a place in it for ICICI Prudential. It

then sets out to describe the target audience for the product range and finally suggests a host of

market and activities that will help ICICI Prudential to Achieve to target.

The plan begins with a brief overview of the product category being dealt with, namely smart kid

educational plan. It also dwells briefly on the history of the company and its current position and

its activities.

The project moves on to the crux of the matter the integrated communication to be followed by

ICICI Prudential. Firstly, the objectives behind this plan and the core strategy are stated. Customers

to be eventually targeted are described and compared with competitors customer targets. After

starting the objectives and reasoning behind them, the actual marketing programs are described in

detail. This includes aspects such as pricing, advertising, promotion, sales, channels, and thecompany website. Suggestions are made on each and every one of these aspects; improvements and

innovations are recommended.

The plan then goes on to the customer analysis section. The customer base is identified and various

segments are pointed out. Various criteria and factors have been taken into consideration while

segmenting the market. We have also tried to ascertain why customers buy these products, how

they choose, and what factors matter most when making their decisions.


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TABLE OF CONTENT

1) INTRODUCTION

2) RESEARCH METHODOLOGY

a) Research objectives

b) Research design

c) Data sources

d) Questionnaire design formulation

e) Data processing methodology

f) Sample design

3) COMPANY PROFILE

a) Swot Analysis

b) Sustainability and Objective

c) Limitations of the study

d) Award & Recognition

4) DATA ANALYSIS


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5) COMPETITORS

6) FINDING & RECCMENDATIONS

7) CONCLUSION

8) BIBLIOGRAPHY

9) APPENDIX AND QUESTIONNAIRE

project_report manjeet 2

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