Project On EASY DAY

MBA STUDENTS :PRITIMANALILOGESHWARIDOROTHIPRASHANTGULJEETDESIGNING STUDENT :MUSKANHOSPITTUDENT :ALITY SLUBENAENGINEERING STUDENT: GAURAV MONTYProject On EASY DAYINTRODUCTION ON EASY DAYConsumer retail department stores which is wholly owned by Bharti Enterprise Limited.It was named as EASY DAY when it was introduced in the market in Feb. 2007The first easyday store was launched in Ludhiana and easyday Market in Jalandhar in 2008.Easyday entered in Madhya Pradesh market with the launch of its first compact-hyper store in Indore Located at Malhaar mall at A.B. Road. Mr. Andrew Lever more is Chief Operating Officer of easy day for M.P region.A unique feature of this easy day Market is the 'Youth Zone' dedicated to youth-oriented products like music, books, movies, apparels, cosmetics among others The number of stores functional is 228 across three different formats catering to about 76,000 customers every dayEasy day has aggressive plans for expansion and is aiming to have 332 stores by December 2013 and later 638 stores by December 2018.

OBJECTIVES OF EASY DAYTo understand the overall shopping habits of customer. To know the major factors considered by customers while shopping in easy day stores.To know the different class of customers shopping in easy day.To understand the various promotional activities undertaken by the easy day. To know the satisfaction level of customers shopping in easy day.To identify the key parameters for the performance evaluation of retail stores by consumers. To analyze the preferences for various retail formats by consumers from varied demographics. To identify the organized retail formats perceived as best on the basis of the identified performance evaluation parameters.

ASPECTS OF EASY DAYEASYDAY STORESEASYDAY MARKETSEASY DAY UNIQUE SELLING POINTFINANCIAL SEVICES BY EASYDAYEMPLOYEES AT EASY DAYMERCHANDISE AT EASYDAY CSR ACTIVITIES BY EASYDAYBlood Donation, Eye Donation, Health Awareness, Dental &Eye Checkup Camps organized across India Associates & customers donate over 3147 Units of Blood across 8 States of India 2197 associates of 175 easyday stores and easyday Market stores.Easyday Store Employees Volunteers to Educate Street Children.140 Easyday Stores Will Collect Clothes for Donation To Less-Privileged People.HUL and Bharti Retail partner to promote consumer awareness on plastic recycling.Be a Part of Go Recycle

MARKETING STRATEGIES OF EASY DAYAim to provide significant savings to customers by offering them products at everyday low prices so that customers can save money and use these savings to live better.``Price Crash campaign not only underscores our promise of low pricesBut also ensures that the valued customers get a perfect mix of merchandise of high quality at significantly reduced prices.MOTIVATING SALES IN EASY DAY STORESVISUAL MERCHANDISINGHOLISTIC ADVERTISEMENTSOCIALLY RESPONSIBLEINVOLVING EMPLOYEES

Information TechnologyBar code verifier works the way a reader does, but instead of simply decoding a barcode, a verifier performs a series of testsTellzon Software machine which determine the stock quantity in the systems.Data Warehouse purchase data collected at the pos collected in a huge data called data ware house.Electronic Data Interchange which connects between vendor and retailers through EDICPFR which collaborate planning,forcasting and replacementRFID real time tracking of the product from mgf to check out in the stores.

Supply chain managementThe store functions round the clock . It is divided in three shifts.1.Morning shift(7:00 AM- 3:00 PM)2.Evening shift(3:00 PM-10:00 PM)3.Night shift (10:00 PM-7:00 AM)In the night shift daily indents of fruits, vegetables and dairy products reach the store.Merchandise is laid by customer associates and the store is made ready for customers by 7:00 am.The store manager updates the current stock.The rate list sent by the head office is revised ,and so is the dumping list. Perishable products are put on discounts throughout the day , as and when they deteriorate.The stock is calculated at the end of the day , and the cash manager tallies the cash balance.Store is wound up for customers at 10:00 pm.

Design and Layout is based upon:RESEARCH ANALYSIS DONE BY OUR FEEDBACK FORM For how many years they have been customer.

How they get to know about the store.

How many time they visit Easyday store?

What make you come to easyday?

10Would you recommend easyday to your friends and relatives?

How many people go and visit any other store accept easy day?

CONCLUSION We have demonstrated out team skills, ethical behavior, and time management.We have observed various functioning of the store management.We have also learn how to analyze the form and their improvement should be on their billing sections and customer service also.

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