september 2010

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A poster for Jack: designed by Steve Price. Printed by Generation Press (www.generationpress.co.uk) available to buy from www.plan-bstudio.com

Dear Reader,After a dry-spell can often come a f lood. It usually does every year in Australia’s Northern Territory at least. Same with Project10. I’ve been incredibly busy in my personal life recently and September marks the first month where I’m clambering back on track.

First call-of-duty is a big thank Paul and his team at Generation Press (www. generationpress.co.uk) for donating their time to producing ‘A poster for Jack’. GFSmith also kindly supplied the Colorplan which was incredibly kind. All proceeds will be given to Jack Armstrongs parents. More information about the poster and Jack below.

Back in April I put a call out to all graduates to submit there work for an appearance in this newspaper. Ok, so I gave them a challenge to interview someone they consider their design hero on the subject of collaboration. Ok, so I gave them this challenge around the same time as their final preparations for their degree shows.

Out of the applicants that replied I chose two; Paul Jenkins who interviews +Cruz (W&K) and Sophie Peters who interviews Laura Jordan-Bambach (Co-Founder of She Says and Creative Director at LBi).

I have launched a very exciting Project10 project entitled ‘A Poster for Jack’ see below for more details

This issue also explores ‘Five Things You Can’t Live Without’. So sit back and enjoy a

A Poster for Jack donate available from: www.plan-bstudio.comAs part of Project10 I designed a poster highlighting a potentially common indication of Autism. My aim; to print and sell the posters and donate the proceeds to charity.

I spoke to my good friend, Paul at Generation Press, who kindly offered to donate their time and experience to producing 100 beautifully silk-screened prints on GFSmith Colorplan.

All the proceeds will go to helping a six year old boy with autism called Jack Armstrong. The money will be donated to help support Jack’s parents so that Jack can attend another Intensive Sonrise course in America to ensure his development continues.

500 x 700mm, white silk-screen on 175gsm GFSmith Colorplan (Bright Red). Thanks to GFSmith for donating the paper.

small insight in to the lives of Hamish Makgill, Laura Jordan-Bambach, Duncan Swain, Jonathan Barnbrook, Flo Heiss, Rob Coke, Hattie Collins and Josh Jones.

I would also like to take this moment to thank a new member to the Plan-B Studio team, Lucy Brown, who designed this issue. Lucy is currently working with me for a few months, and if I can’t keep her you can check out her work at lucybrownstudio.com

Yours Sincerely,

Steve Price

Paul Jenkins: digestingdesign.comSophie Peters: smpeters@hotmail.co.ukHamish Makgill: studiomakgill.comDuncan Swain: bbc.comJonathan Barnbrook: barnbrook.netLaura J-Bambach: optimistprime.posterous.comFlo Heiss: f loheiss.wordpress.comRob Coke: studio-output.comHattie Collins: rwdmag.comJosh Jones: strokeface.wordpress.comBen Hostler: wearebeef.co.uk

Would you like to contribute to next months instalment, or perhaps you want to discuss a project, or a feature in your lovely magazine? Use any of the following: email: project10@plan-bstudio.comtwitter: @planbstudiophone: +44 (0)7971 207 276 - Steve Price

Art direction: Steve Price (www.plan-bstudio.com)Design: Lucy BrownEditing: Claire Selby

10 years / 10 months / 10 projects

contributors, thank-you:

contribute/contact:

credits:

september update

produced by:

www.plan-bstudio.com

printed by:

www.newspaperclub.co.uk

Wieden+Kennedy’s global network is an obvious-to-see working collaboration, how do the offices around the globe work together to produce consistent great work?+cruz We constantly tap into the network to properly “cast” the best football team. You are only as good as the team you put together, and every member of that team needs to compliment one another. The global network feeds on each other, where we lack and others have, we team up to create together as a greater whole and were fortunate enough to have a diverse talent pool worldwide to tap into, giving insight into different cultures and varied experiences - the sum of all parts.As a young designer graduating this year, what would your advice be for collaborating at this stage in my career?+cruz This is for you to answer, Paul.paul I agree that forced collaborations between brands and creatives just to be ‘cool’ isn’t the future. Instead, it is up to us younger creatives to sculpt the future and create unique collaborations whilst on paper shouldn’t work, but actually they produce f luid and diverse output. A great example of this, is the potential of London’s upcoming Olympic games, allowing multi-disciplined (and not just creative) people to collaborate all aiming for one goal.

Finally, where do you see ‘collaboration’ moving towards in the future, will we eventually see seamless ‘collaboration’ between mediums like digital and print, or will it still remain up to individuals to continue forging previously un-thought-of work and relationships?+cruz I think were already seeing the collision between mediums, its no longer a talking point, but a reality. Ive never really subscribed to borders, advertising, design, digital, motion, emotion and illustration did not exist mutually exclusive of each other, so I always made sure that those walls never built up for me personally in my own process. I think companies are catching up to that methodology now, ad agencies hiring digital and vice versa.

Is SheSays mainly based in London?In the UK we are based in London and Brighton, overseas we have Paris, Vienna, Toronto, Sydney, Los Angeles, San Francisco, New York, and Singapore starting this year! I think there are even more than that, its hard to keep track. Women come across the London site, and contact us about starting their own branch, so we give them the infrastructure and suggest they start their own wherever they are in the world.

How do you manage to juggle your time between a successful career and SheSays?I have amazing people helping me and no one gets paid so it's hugely appreciated. It's basically kept going from the feeling of doing something that people really appreciate. Whenever you are a bit down and you don't want to do it, you get something like a letter or you hear a great story. Also just going to the events themselves can be really inspiring .

Back in May I put out a call to the design grapevine to create a graduate issue. I have to admit that it was a late editorial decision and most responded with confessions that they were simply too busy. Doing their final. I was a bit disappointed with that response, but out of those that did reply two that made the grade were: Paul Jenkins interviewing +Cruz (W&K), and Sophie Peters interviewing the creative force that is Laura Jordan-Bambach (LBi).

I spoke to the SheSays Co-founder, Laura Jordan-Bambach on the topic of how collaborating with others has helped with the success of SheSays. SheSays provides events and mentoring for women all over the world to help them build their careers within the digital creative industry.

Who started up SheSays and how did the mix of people contribute to its success?I started it with Alessandra Lariu. We were both in charge of hiring people at our different companies, and we weren't seeing any female cvs, so we decided to do something about it. That's where SheSays came from. It started off as just a discussion, then it became popular and was continued every month. And then group mentoring began and it all grew pretty organically. Anyone can come and contribute, its free. It 's really invigorating to watch it going so well. We have thank you letters from women saying we have really helped them in their career and that's really nice.We give advice to a lot of women trying to further their careers, from people just starting out to women with more established positions.

How did you and Alessandra work together to build SheSays?We are both really energetic people, and we both motivated each other to keep going and give each other different ideas. Without two energetic and dedicated people I don't think SheSays would have been possible. We are both from a similar background doing the same kind of role at different agencies. We both bonded as we were women in a similar position in the industry with a passion for what we do

What do you think is one of the most successful things that has happened through SheSays?Although it's the quietest bit of what we do, the mentoring scheme has been really helpful to a lot of people . We have about 20 - 30 mentors in the UK and a rolling amount of mentorees; some just need a bit of help with a portfolio, some needing a bit more.

+cruZ Laura jordan-bambachI am a 2010 Graphic & Media Design graduate from the London College Communication. I’ve previously undertaken work experience in London, Berlin and Tokyo as well as currently continuing to develop a recent project, NIKE78. I work collaboratively on projects that excite me - across all mediums. I’m having fun doing what I love to do and I’m just looking forward to seeing what happens next.

Introduce yourself+cruz I’m +cruz, a creative director at W+K London / Tokyo.

Collaboration and more specifically the sign to mark it ‘X’ originated in Tokyo, how far do you feel the term ‘collaboration’ has grown since then?+cruz Collaboration has obviously existed before. The japanese merely “branded” this through a mark “X” and the term “collabo”, which has put a name to it and helped spark even more global collabos.

What are the best and worst examples of collaboration you’ve seen so f ar?+cruz The Barnstormers certainly have taken the idea of collaboration to the highest level, organising global collabos on ephemeral art making. We’ve worked together on a collabo for Nike Presto in Asia Pacific. That project to me was a perfect condition of creative collab between creatives and brands. The premise being to inspire creative self-expression across Asia which is a hard thing to do in a region where self-expression was in its infancy. Sure it had a shoe backing it, but it was the purest form of creative expression, the means to the end - inspiring creativity through creativity.Where collabs don’t work is when conditions are contrived, such as when brands collaborate with other brands or creatives to simply link to the others “cool factor” as opposed to having a genuine and authentic goal.

interVieWed by sophie peters

Portfolio examples by Sophie Peters Left: A project based around the topic of psycogeography. This visual shows city signage, wayfinding and a map without any street names. This was to encourage people to explore the city more focusing on the architecture and emotional impact the city has on its habitants.

Left: A D&AD brief to design a bridge connecting two buildings at the V&A museum. First Prize Yellow Pencil winner 2008.

Above: Portfolio of Paul Jenkins

interVieWed by pauL jenkins

caLLing 2010 graduates!

A SENSE OF BEING PART OF SOCIETY NOT JUST AN INDIVIDUAL

A DESIRE TO MAKE THE WORLD A BETTER PLACE

A SENSE OF WIDER LOVE FOR HUMANITY

TO STOP YOU LOOKING AT THE SMALL PETTY THINGS THAT IRRITATE YOU

ABOUT PEOPLE

A GENEROUS HEART TO YOUR FELLOW DESIGNERS AND THEIR WORK

A SENSE OF HUMOUR ESPECIALLY TO LAUGH AT THE BIGGEST

MOST RIDICULOUS JOKE AROUND, WHICH IS YOURSELF

jonathan barnbrook

hattie coLLinsEditorRWD Magazine

oLympus dictaphoneIn the olden days, journalists used to do weird things like, um, write stuff down. Fools. That’s not to say dratted ‘modern technology’ hasn’t let me down. It has. Particularly that time when I interview that Mariah Carey and nothing recorded. Was fine though, just stole stuff off the internets. JOKE! (Kind of).

macbookI’m a Mac geek. Wottovvit? I really, really want a Macbook Pro. It would literally improve my life beyond all imagination. Getting a new Mac is a feeling best described as ‘euphoric.’ I’m trying to justify a i-Pad but haven’t quite managed that yet. And for Gods sake, can’t T-Mobile hurry the *cuss* up and get the iPhone 4 in? Christ.

musicFor work, yes, but for life also. I’ve met a couple of people in my life who insist they “don’t like music. It does nothing for me.” Like a Daily Mail reader, I couldn’t be friends with them. Ever. Freaks. I will never understand a person that doesn’t love putting on a song and singing along very, very loudly, or booing your eyes out. How can you not have music in your life? It’s just weird.

FamiLy & FriendsYeah, corny but tis true. I mean, what would be the point of doing ANYTHING if you didn’t have people to bore about it with? None, that’s the answer. Even when my nephew calls me up to count to ‘36’ down the phone, loudly, on my 36th birthday (talk about rubbing it in), I still love him a bit. Even when my stupid friends encourage me to have ‘one more tequila’ shortly before I throw up on their feet, I still quite like them.

a mouth I mean, life in general without a mouth would be tough, I concur, but for a journalist it would be a real pain in the bum. Interviews by the international language of mime? Plus, I quite like talking. A lot. And kissing. A bit.

josh jonesWriterat large

Here’s five things. Five things that if I didn’t have I’d feel lost or empty or not quite like everything’s there. I’d put my wife, but she falls in the bracket of air and water and food now so that’s pointless. Plus it’s fucking grossly cheesy. So I’m going to go with these things.

conVerse aLL star high tops These are pretty much the only shoes I ever wear, in a variety of colours. These are a kinda plasticy/vinyl material, me and the security guard in the shoe shop thought these looked the best. He was pretty happy someone had talked to him. I hate all the other ones I’ve tried. I was so disappointed when I found out Nike had bought Converse. It’s not like I think of them as rock n roll shoes like they want you to. I like them because they’re comfier than any other shoe I’ve worn and I think that when they get tatty the look fucking amazing. The trouble is you only get one day of them looking as amazing as possible before they start to stink way too much and you have to throw them away and buy a new pair and start the decomposition again.

my hatThis is my hat, MY hat. If anyone else wears this model of hat, it looks shit. I hate not wearing a hat. It spoils my night if some bouncer comes up with their stupid ‘house rules’ line and makes me take it off. I just go home if they do. I really will. Fuck them. I’ve worn a hat since I was four and this one I’ve had for about four years. I only ever really wear Goorin Bros. hats. They make the best and I love the way they’re over 100 years old but have the best time ever - check their site and blog: http://www.goorinbros.com. If they made a hat called the JoshJoshJones I’d dance my fucking ankles off.

a sharpieYou shouldn’t go anywhere without a Sharpie. If you do, you’re an idiot.

a bLack t-shirt With some kind oF motiFBecause that’s what I like best to wear. Probably not very original, but sweat marks look gross. Always a motif, but never a t-shirt with a ridiculous and never funny slogan on. They are shit and please stop buying them for me for Christmas. I just throw them away when you go.

my mac.It pains me to say it, but as a writer/editor, without this I’d be well and truly fucked.

rob cokePartner/creative directorStudio Output

FamiLyHaving recently become a parent for the first time, I’ve discovered that not only are all the things people told me true, I soon started spouting them myself when the event came. I’ve become a walking cliché for fatherhood, not least because I know I’ve got an instant antidote to the pressure of work – as soon as I get home after a difficult day to hear my lad laughing or see him and his Mum covered in food.

FoodSpeaking of food: OK, we all love it – especially now TV is forcing variations of Masterchef at us virtually non-stop. I was brought up as an ‘eat to live’ person, and I can find joy in anything from a 3 Michelin star joint to a dirty burger if the time is right. In fact it’s always amused people in the studio to hear me say, “mmm, I love food” about even the most mundane sandwich. But I do get very hungry. You wouldn’t like me when I’m hungry.

FootbaLLI think most people have got a sport, or pastime that all time stops for. On footy days I’ll wake up in the morning with a feeling that no matter what’s going to unfold, it’s alright because I’ll finish the day with a game of 5-a-side. I didn’t realise how much I needed it until I got a bad knee injury and couldn’t play for about 18 months. I’ve never really thought of myself as sporty (and I’m a crap player) but I found it very difficult to unwind without a couple of games.

FootWearI have a weakness for white pumps. Converse have never really done it for me as I’m between their sizes, which mean I either go down a size and cripple myself or go up one. I’m always looking for the next perfect pair, and when I find some I really like I usually buy a couple in case they’re going to disappear. The trouble is, being white, they look pretty grotty within a few weeks. I’ve tried to get around it by buying other colours – even black – but they always make me feel like I’m wearing school shoes, so I return to my old friends, the white pumps.

phoneI like to have a camera with me wherever I am. Until recently, half-decent cameras have always been a bit too bulky to be really pocket-sized – even when they’re ‘compact’ – and camera phones have never been good enough to rely on. So like most people I get caught in a kind of ‘quality limbo’. I once took a photo during a boozy breakfast – beer, wine and brandy before midday – in a little workers’ café on a stag do in Valencia. I was locked out of the apartment from the night before, so all I had was my iPhone. The shot is terrible really, taken into the light and full of noise – but it captured one of the more unusual moments of the weekend, so I’m grateful to have it.

can’t LiVe Without

aWake / dream

At a rough guess, you sleep for 1/3 of your life. As a creative professional I find that my sleep provides me with the richest stimulus and often the “eureka” moments that elude me at my desk. I’d be nothing without those moments drifting in and out of sleep, and the landscape of my dreams. In 1983, I was inspired by the Cocteau Twins, and a school teacher who was entertained by the vivid nature of my night-time exploits, to start keeping a dream diary. Over the years I’ve developed a strong dream language and geography, with streets, stores and emotions that are as recognizable to me as the places I know well in waking hours. I even have my favourite Chinese restaurant that I sometimes visit as a dream all on its own – their yum cha is certainly a distraction from even the most focused storyline, if I happen to run past and they’re serving. As dreams are partly a currentref lection of the problems that I’m trying to solve within myself, I though that I’d share my last five dreams (that are fit for print) – the five ephemera that are enabling me

to be me, for now. Who better to listen to than my own subconscious?

juLy 23, 2010The anxiety of hiding away and the comfort of trackingIn China - was Chinese (thank goodness). I was breaking into the billionaire’s f lat. Julian Sands was there making out to a lady on the couch. Pretended I was the billionaire’s Chinese plaything. Left the room, but went back in to find the safe. Julian and lady had a towel over their heads but pulled it off as Iwas tampering with the safe and I was caught. Had to jump out of a window. Luckily I was wearing black. Ran away with my partner (Chinese Dan) and Chinese Casper. Was in a steep, narrow, dirt side-street and making tea, trying to blend in, when our old neighbour came by and said something about the baby being a different religion - this set off the authorities - we couldn’t get her to understand that she was giving us away! We had to run! I was tracking GPS penises on Google Earth. It was a new app I was working on. I was very proud of it.

We were all suddenly on a large ship in a dock, trying to find a way out - we shouldn’t be there. Did we stow away? We jumped out a window and onto the concourse, ran around a corner. It was sunny and hot and there were begonias and grevillias everywhere. Out of the blue, aliens! Like War of the Worlds! The aliens sent all the children and women off – and were going to kill all the men and boys by zapping the boat. Dan was hidden in the bushes but wouldn’t shut up - he couldn’t see the aliens and didn’t realise what trouble he was in... I was trying to keep him hidden but he was being really annoying – not listening and generally giving himself away. I was trying to make Casper look like a girl, for safety. We were leaving, and everyone’s suitcases had GPS tracking as standard. I felt a great comfort.

juLy 19, 2010Sweet sorrow...I was chained to thumbscrews at thebottom of a sandy crater, by some-one who put me there because of something mean I did at High School. I was kept there and trapped against

Flo Flo Heiss was born in deepest Bavaria Heiss was born in deepest Bavaria and grew up in a place called Murnau. Yes that’s right, a place where people actually wear Lederhosen. Flo is the Creative Partner at multi award winning agency Dare in London.Dare was voted Campaign’s agency of the year 2003, 2004, 2005, 2007 and named Digital Agency of the Decade in 2009.Flo has chaired and sat on numerous international juries including D&AD and The One Show.He studied graphic design in Germany, Italy and at the Royal College of Art in London. He has an unhealthy obsession with animated gifs and giant squids.

Follow him @f loheiss

FLo heissCreative Partner, Dare.

my will. Fed fruit that was thrown down the side of the crater.By the time I was released, not only was I broken, but I had come to understand the goodness in the person that trapped me and they had effectively converted me to their way of life.

juLy 7, 2010Shut your mouthI was in a coach travelling at night,with Dan and Casper, plus a wholelot of other people I know. It feltlike a school trip. We were travellingthrough a dangerous area, so everyonewas on guard. The bus suddenly lurched forwards and down into a river, folding like a concertina. Only the tree of us and one other, an oriental girl in a f lowing red dress, escaped. We couldn’t look back in case we got captured. The girl ran off towards the fields, we ran to a house and knocked on the door, hoping to take shelter. I thought “its silly to run that far” and made a decision to try the house. A strange and religious familyopened the door. They had two children. We thought that we were safe but they grabbed us and sewed our lips together - not Casper’s though, as he was a small child.We became prisoners in the house - Dan submitting to it, Casper becoming ever distant and a regular member of their family and me trying desperately to escape. They kept on forcing their religious beliefs on us - indoctrinating us. Every escape was thwarted. Every time I was punished. It was so hard - I couldn’t even leave the house. I was heartbroken.

After 6 months I was taken shopping with the mother (still with my mouth sealed). I was devastated. Eventually I stopped trying to escape. Casper was a stranger and Dan had long since given in. They unsewed our mouths and I realised that although we were now given a modicum of freedom and could escape more easily, that I didn’t really want to anymore, I was just happy to have some freedom. I even wore the required dress and acted in the required way. It was calm and peaceful, though my loss was great and still felt. It felt like my previous life had been a dream. I shed a tear and got on with it.

may 16, 2010Secret seedlingsI realised that I could grow corn plants from popping corn. No-one else knew about it. I planted a whole packet, which had been collecting dust in my cupboard. The kernels germinated - how cool! I re-planted them in the garden by the side fence, smiling to myself that no-one knew my secret.

may 7, 2010The grassy knollI was on an oval on a hill, behind my family home. It was a dark brick f lat with white sills and accents in concrete, on the ground f loor, on a busy road. I think it was in Bondi Junction, just around the corner of the freeway, heading towards Bondi Beach; at the top of the pedestrian bit. The houses here curved around, and everyone’s back door

opened straight on to this green. I climbed to the top of the hill and noticed a reddy-orangy discoloration - an anus in the grass about the size of a teacup. I was inspecting it more closely when it moved slightly - then the whole oval moved... the small anus was only a baby and the mum was in fact the whole grass area! -There was no-one else on the grass, but the mum was obviously mad that I had disturbed its baby and started to chase me, undulating under my feet. I ran south, across to the nearest hole in the houses that I could slip through. The grassy knoll was almost on top of me now.

For more subconcious ramblings visit Laura’s online diary:optimistprime.posterous.com

Laura jordan-bambachCreative Director, LBi

FiVe things i cannot LiVe WithoutTo be clear, in reality I could live without all of these five things. I couldn’t, however, live without my children or my wife, but I don’t want to bang on about that. These are five things that I would be totally lost without…

notepad and penEvery time I leave my house I have a pen and notepad. This is no surprise as I’m a designer and every designer I have ever met has these two items in their bag. But I’m very particular about the qualities of both these items. Biros are a no no (so messy) and the paper must beruled or gridded – plain paper makes me panic.

WatchI never feel more naked than when I don’t have my watch on. It was recommended that when I’m on holiday that I don’t wear a watch – it will help me unwind and relax. It was horrible. I’m not obsessed with time, I just like to know when lunch is.

coFFeeOne before work or there is no chance for StudioMakgill.

1989 Letraset cataLogueThis book has been pretty much on my desk since I bought it in 1989. Apart from our computers, this is the single item that has contributed the most to the StudioMakgill portfolio.

runningI’m no fitness freak. In fact working out in gyms is right up there with washing up. But I do like a run. Out of the door, down the road and onto the Sussex Downs. Just me, my watch and notepad and pen.

FiVe things i cannot LiVe WithoutBuffalo’s my dog. He’s an Alaskan Malamute, a beautiful animal; faithful, honest, loving and, now, an intrinsic part of the family. Buffalo rocks. He gets me out and about with the three hours of walking he gets every day, come rain or shine, which is a good thing – it’s not a complaint. One thing you learn quickly about Malamutes is that they’re strong as fuck. Bred to pull heavy sledges across the frozen tundra, he once explains dislocated, broke and pulled all the tendons off the bone of my right ring finger’s middle joint when he ran off while his lead was wrapped around said finger. That hurt. A lot.

FiLmsI used to watch a lot of films. I’ve been going to the cinema every Sunday with the same group of friends for 27 year. Now we’re all older, busier and burdened with chores, children and walking the dog so we’re going less than we should. Consequently, my daily journey from South East London to Shepherds Bush has become a surrogate cinema and I consume all my films on this battered old portable video player. It has that well-used, lived-in, Millenium Falcon look to it that old gadgets get sometimes, and I like that.

jeansI’ve become slightly obsessed with jeans in the last year or so. Not just any jeans, specifically Levis 1947 501xx, made from Cone Mills 12oz. red selvage denim, no less. It’s an expensive habit, but I wear them every day, so why not get ones that are going to last – right? And they age beautifully.

scarsI have a lot of scars – some worse than others – mostly from surgeries or accidents of one sort or another. I’ve had varying amounts of stitches and staples more than 20 times and parts of me look like a patchwork quilt from Dr Frankenstein’s laboratory. But they all add character, so I’m told.

good FoodEveryone always tells me I eat ridiculously healthily, which is true most of the time. I don’t eat sugar, I stay away from starchy stuff, I eat a metric ton of veg every day, nuts, some organic meat. But, by God, it’s boring.

hamish makgiLL StudioMakgill is an independent design studio, founded by Hamish Makgill in 2007. Working with commercial clients and cultural organisations, our focus is on the creation of brand identities and visual communication for a broad, yet discerning clientele. Our philosophy is simple; to create succinct, innovative, tailor-made design solutions that enable our clients to meet their needs and ambitions. Motivated by a passion for design, a wish to stand apart; we embrace new approaches and production methods, whilst ensuring that our work is always relevant and to the point.

duncan sWainEditorial & creative director,, BBC Worldwide

Words: henry daVid thoreautypography: ben hostLer