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1 An ORGANIZATION STUDY On Menma Food Industries Submitted to Mahatma Gandhi University Kottayam,Kerala In partial fulfillment of the requirement For the award of the degree of MASTER OF BUSINESS ADMINISTRATION 2010-2012 By Vysakh Babu Register No: 21725 Admission No: MM1/095/10 July2011 Under the Guidance of Mrs Anjali ( Asst.prof)

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Page 1: Project Vysakh Babu(1)

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An ORGANIZATION STUDY

OnMenma Food Industries

Submitted to

Mahatma Gandhi UniversityKottayam,Kerala

In partial fulfillment of the requirement

For the award of the degree of

MASTER OF BUSINESS ADMINISTRATION2010-2012

By Vysakh BabuRegister No: 21725

Admission No: MM1/095/10July2011

Under the Guidance of

Mrs Anjali ( Asst.prof)

MARIAN ACADEMY OF MANAGEMENT STUDIES puthupady P.O, kothamangalam

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DECLARATION

I ,Vysakh Babu an MBA student of Marian Academy of Management, Puthupady do

hereby declare that this report on “Organization study at Menma Food Industries, under the

guidance of Ms Anjali , Faculty of Operational Research, Marian Academy of Management

Studies in partial fulfillment of the requirements for the award of the degree of “Master of

Business Administration” is a bonafide study I have done in the organization. I also declare

that this report has not been previously formed for the award of any Degree, Diploma,

Associate ship, Fellowship or any other similar title of this or any other university or institution.

Kothamangalam. Vysakh babu

14th july 2011

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ACKNOWLEDGEMENT

I would like to take the opportunity to express my profound gratitude to all the

people who have helped me to successfully complete is organizational study with their

sound advice and able guidance.

I place my sincere thanks to Mr.shafeek muhammed Mg Partner , Menma

Limited for permitting me to do the organizational study at Menma . I would also like to

thank the members of all other departments for their constant support and guidance

I am greatly thankful to Prof.Dr P K Sundaresan, Marian Academy of

Management Studies for providing proper encouragement in the completion of the

organizational study. I express my sincere gratitude to Asst.Prof.Anjali sijo , whose

guidance and support throughout the organizational study helped me to complete this

report successfully.

I would like to express my profound gratitude to all faculty members of Marian

Academy Of Management for their interest and co-operation in the regard.I would like to

thank my classmates for their support and co-operation.

Above all I would like to thank The almighty for all the benevolence that He shower

on me and to have helped me to complete this work very successfully

Kothamangalam Vysakh Babu

27/10/2011

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CONTENTS

Chapter No; Contents Page No

1

1.1

1.2

1.3

1.4

1.5

Introduction

Need &Significance Of The Study

Objectives Of The Study

Scope Of The Study

Methods Of Data Collection

Scheme Of Reporting

6

7

7

7

8

9

2

2.1

2.2

2.3

2.4

Company Profile

Introduction To Company

Vision And Mission

Organizational Structure

Industry Profile

10

14

15

15

9

3

3.1

3.2

3.3

3.4

3.5

4 4.1 4.2 4.3 4.4 4.5 4.6 4.7

General Management Practices

Planing process

Descion making process

Information system

Communication system

Corporate management representatives

Functional Departments of MENMA

Human Resource Department

Marketing Department

Production Department

Accounting & Finance Department

Other Departments

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No

contents Page No

5 Swot Analysis 68

6

Conclusion 71

7 Bibiliography 73

List of Chart & Tables

No Chart no Chart name

1

2

3

4

5

6

7

8

9

10

11

Chart 2.1

Chart 4.1

Chart 4.2

Chart 4.3

Chart 4.4

Chart 4.5

Chart 4.6

Chart 4.7

Chart 4.8

Chart 4.9

Chart 4.10

Organisation structure

HR department structure

Marketing department

Production department

Finance department

Purchase department

General stores

Maintenance department

Quality control

Transport

Packing house

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Chapter-1

INTRODUCTION

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INTRODUCTION

Organization is a social unit which is deliberately constructed and reconstructed to seek specific

goals .An organization comes into existence when there are a number of persons in communication and

relationship to each other and are willing to contribute towards a common Endeavour. The evolution of

organization dates back to the early stages of human civilization when two or more persons began to

cooperate and combine together for fulfilling their basic needs of food, clothing, shelter and protection

of life .Thus, an organization is born when people combine their efforts for some common purpose. It is

a universal truth that an individual is unable to fulfill his needs and desire alone because he lacks

strength, ability and resources. So he seeks the cooperation of other people who share goals with him.

This organization study is carried out at Menma food Industries Ltd, Manikkinar; .The

organization study has been carried out to get an understanding of the structure and functioning of the

organization.

1.1) NEED & SIGNIFICANCE OF THE STUDY

Organization is one of the inevitable part of business & management .there for study of

organizational structure management process, functions etc.... are very significant as far as present day

trend is concerned textile industry and business is fast growing one. The study is very important for

knowing the following.

1) To have an idea about the products

2) To have an idea about the organizational structure of the company

3) To have an idea about the departmental functions of the company

4) To have an idea about the financial position of the company

1.3) SCOPE OF THE STUDY

The internship training was intended to provide Industrial exposure to the trainee and bridge the

gap between theory and practice .the study was only covered the few departments of MENMA FOOD

INDUTRIES LTD namely personnel & administration(HR) department, the finance department,

marketing department ,production department, purchase department and was intended only for a period

of one month from 15th June 2011 to 15 the July. The study was mainly conducted to understand the

functions , processes and procedures of different departments of the company. This training report

covers the details of the departments in which the trainee could get access and interact with responsible

executives.

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1.4) METHODOLOGY

This study was a descriptive study conducted mainly to familiarize with the activities, processes,

policies, programmers’ and procedures followed in the firm. Required data for the study was collected

through monitoring and interrogation. The study is made personally visiting the company at

Manikkinar.the data were collected through various methods. the methods adopted mainly are:

1) Primary data

2) Secondary data

METHODS OF DATA COLLECTION

Primary data Observation

Interviews

Interactions

Secondary data Website

Documents

Organization manuals

Primary data

Primary data collected through discussion with manager, various department heads ,officers and

employees.

Secondary data

Secondary data for the study was collected from both internal annual reports, website, office

records were used for collecting relevant information for this study. and external sources . Internal

records like annual reports, website, office records, management reports, house magazines were used for

collecting relevant information for this study. The data needed to prepare this project was obtained from

other published sources like internet, magazines, business dailies, journals and business magazines

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1.5)SHEME OF REPORTING

This report is presented in five chapters .the first chapter introduces the study by highlighting the

need for the study, the study objectives, methodology and scheme of reporting. The second chapter on

industry profile discuss about the textile industry. it describes about the world textile industry and the

Indian textile industry in detail. Third chapter describes profile of MENMA FOOD INDUSTRIES PVT

LTD. the fourth chapter describes the detailed study of different departments in which the trainee had

under gone the training. The fifth chapter describes the suggestions and recommendations .the last

chapter includes the conclusion.

OBJECTIVES OF THE STUDY

To have an overall study of the company and to familiarize with its various functions

To enable the trainee to understand the organization structure and processes in a practical

o setting.

To get an idea about how different functional departments are structured and how each one

of them operate

To know how the key business processes are being carried out in a manufacturing firm.

To have first hand information about the various policies and programmes of the firm.

To provide an opportunity to the trainee to analyze real life problems and apply the concepts

and theory learnt in the class room

Chapter-2

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INDUSTRY PROFILE

INDUSTRY PROFILE

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Spices play an important role in enhancing the flavour and taste of the processed foods. They are

also used in the medicines because of their carminative, stimulative and digestive properties. India

produces almost all the known spices and is the largest exporter of this commodity. Ground spices

are extensively used in all types of curried dishes in India and abroad. Although spices are traded

chiefly in an unprocessed form, a small yet significant quantity enters international trade as spice

powders. Curry powder is the foremost of those blends or mixes and sometimes consists of 20 or

more spices designed to add the characteristic flavour of an Indian curry, which is appreciated all

over the world. Apart from the overseas market, processed curry powder is becoming popular in the

domestic market also. Hence the

demand for unadulterated spices and curry powder in attractive handy packaging, is fast emerging.

By 3000 B.C. turmeric, cardamom, pepper and mustard were harvested in India. The Harappans

who occupied Harappa and Mohenjodero in the Indus Valley, were of mixed stock, somewhat

larger in stature than either the Sumerians or Egyptians denying theories that they were an

extension of those communities. They had club wheat, barley, sheep and goats from the Iranian

Plateau and cotton from Southern Arabia or North East Africa but were held back by their reliance

on flood waters due to general lack of knowledge of irrigation.

Sumer had trade links with the Indus Valley via Hindu Kush by 3000 B.C. and by sea from 2500

B.C., thus linking the Harappans with both Sumerians and Egyptians, where cumin, anise and

cinnamon were used for embalming by 2500 B.C.

By 1750 B.C., the Harappan civilization had disappeared, probably due to floods and tectonic

shifts, to be replaced by the Aryans who invaded via Hindu Kush by 1500 B.C. The Aryans had

considerable contact with Babylon from whence the original flood legend arose to be adopted by

both the Aryans and the Hebrews and several other civilizations.

Curry powder was largely popularized during the nineteenth and twentieth centuries through the

mass export of the condiment to the western table, throughout Europe and North and South

America and through its use in British Army rations. Curry powder did not become standardized, as

many of the original blends of curry powder were still available throughout the world. The late

1960s and early 1970s saw a growth of Indian-based food consumption in the west and

internationally. This led to an increase of Indian restaurants throughout the world. The tradition of

keeping special blends of curry powder simply became uneconomical, and curry powder became

increasingly standardized outside India.

Spices, aromatic vegetable products used as flavoring or condiment, normally refer

to the derivatives from certain herbs like Seeds, Leaves, Bark, roots etc. They are used

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mainly for enhancing taste of the food. The name spice is derived from the word species,

which was applied to groups of exotic foodstuffs the Middle Ages.

Spice term was formerly applied also to pungent or aromatic foods, to ingredients of

incense or perfume and to embalming agents. Modem usage tends to limit the term to

flavorings used in food or drinks, although many spices have additional commercial uses,

e.g., as ingredients of medicines, perfumes, incense and soaps

The earliest literary record in India on spices is the Rig Veda (around 6000 BC). The

story of Indian Spices dates back to 7000 years into the past. In the modern world, major

trade is related to eating and spices provide the major thrust - traditionally a country of

agriculture, India leads the trade.

Spices can improve the palatabilily and the appeal of dull diets or spoiled food.

Piquant flavors stimulate salivation and promote digestion. Pungent spices can cause

sweating, which may even cause a cooling sensation in tropical climates; on the other hand

they can add a sense of inner warmth when present in cooked foods used in cold climates.

In India, traditionally, spices formed a part of common man's daily food.

India and Spices

Indian Spices played important role in the history of various lands, discovered or

destroyed, kingdoms built or brought down, wars won or lost, treaties signed or flouted,

flavours sought or offered. Spices have also played a political role in the history. The use of

spices from the Hast became a status symbol by the year 1200 and the European

preoccupation with the world of spice was born. The use of spice in food meant money and

power, and lite desire to acquire these precious status symbols led to world exploration pan-

global communication, trade, alliances and wars.

Indian Spices also fitted into philosophic concepts of improving health, since it was

understood that they could affect the four humors (blood, phlegm, yellow bile and black

bile) and influence the corresponding moods (sanguine, phlegmatic, choleric and

melancholic). Thus, ginger would be used to heat the stomach and improve digestion; clove

was believed to comfort the sinus; mace would prevent colic and bloody fluxes or diarrhea;

nutmeg would benefit the spleen and relieve any bad cold.

Business of spices

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Within the past one decade the international trade in spices has grown by leaps and

bounds. An estimated 500,000 tonnes of spices and herbs valued at 1500 million US dollars

are now imported globally every year. An impressive 46% of this supply-comes from India.

India's exports of spice extracts have shown spectacular growth attaining over 50 percent of

the global market within a short span. The Indian export of spices has crossed the 450

million US dollar mark during 1999-2000 and has reached 468 million US dollar. This

remarkable achievement is born of a sea change in the industry scenario. From traditional

commodity exports, Indian Spices have evolved into a state-of-the-art industry.

The Indian share

At present, India produces around 2.5 million tonnes of different spices valued at

approximately 3 billion US $, and holds the premier position in the world. Because of the

varying climates suitable for the spice cultivation. Almost all spices are grown in this

country. In almost all of the 25 states and seven union territories of India, at least one spice

is grown in abundance. No country in the world produces as many kinds of spices as India.

In recent years, export of Indian Spices has been taking giant leaps. The Indian

export of spices has crossed the 450 million US dollar mark during 1999-2000 and has

reached 468 million US dollar. The Spices Board, India is the apex for the export promotion

of Indian Spices The Board has been with the Indian Spice industry every step of the way.

The Board plays a far-reaching and influential role as a developmental, regulator and

promotional agency for Indian Spice

Spice Business in Kerala.

Kerala is a land of spices considering the large variety of spices grown in the state.

Today there are as many as 26 Indian spices that are greatly in demand in different

countries. Little wonder then that India is the single largest source of spices in the world.

The most popular among the spices are pepper, cardamom, turmeric, chilies and

ginger. Pepper, known as the 'King of Spices' is perhaps the world's oldest known spice and

is cultivated in over 158,000 hectares in Kerala, which accounts for 96 % of the total

production in the country. There are a lot of opportunities for investors in the spice sector

and Spices Board, the caretaker of the sector in India is based in the state.

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COMPANY PROFILE

COMPANY PROFILE

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MENMA FOOD INDUSTRIES Ltd has established in the year of 1994. . It was promoted by K.S

Mohammad, K. M Shihab and Kerala State Industrial Development Corporation Ltd. The main object is

to manufacture food products. It is also having the certification of ISO 9001-2000. It is one of the

leading food products manufacturers in Kerala. Impeccable quality, reasonable prices and timely

delivery of the products are the hallmarks of the enterprises. The organization is a progressive

manufacturer, exporter and trader of chilly powder, coriander powder, turmeric powder, wheat powder ,

. Equipment with the latest technology and supplemented by skilled work force have enable the

company to stand up to stringent national and international standards. The company has carved a

valuable rich for itself in today’s competitive business scenario by delivering higher grade solutions at

reasonable prices.

The group started its activities by venturing into wholesale trading. Subsequently the group

diversified its business into manufacturing and sales of bar soaps, detergent, match box.

Menma Vision

A. To be a preferred employer in the industries we are in, by providing challenging work

environment and adding value to our people through varied exposure and continuous education.

B. To be preferred suppliers catering to the basic needs of the mass market by providing

products of outstanding value through adoption of global standards and innovative practices.

Few of keynote worthy achievements under this eminent management are the following:-

1. ISO 9001 – 2000 Certified company

2. Human Resource Development concepts fully implemented

3. Quality circles formed and working effectively

4. TQM implemented which is headed by a TQM professional

5. Enterprise Resource Planning implemented

6. Progress in introgression of operation

7. Finance committee receives the performance of each unit every month

8. Corporate governance introduced

MENMA FOOD INDYSTRIES AT A GLANCE

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Name of the firm : MENMA FOOD INDYSTRIES LIMITED

Year of establishment : 1994

Registration Number : L25119KL1993PLC007213

Industry Name : Food Processing / food Products

Nature of organization : Public Limited Company

Status : ISO 9001-2000

Number of Employees : 154

TIN No : 32151527054

CST No : 1515C-002705

Land Area : 3 Acres

Building Area : 20,000 Sqft

Bankers : The Federal Bank Limited

Registered& Corporate Office : MatherSquare, 6th Floor

North Railway Station Road,

Ernakulum, Kochin-16

Factory : Manikkinar,

Kothamangalam,

Ernakulum (Dt).

Auditors : JVR & Associates

Chartered Accountants

Ernakulum

Cochin – 16

Registrar and share transfer Agents: Integrated Enterprises (India) Ltd.,

Ernakulum, Kochi – 18

Main Product a) Aliya wheat powder

Branches : a) Coimbatore

b) Indore

Exports : Aliya food Ltd, Mainly exports its goods to:-

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a) Dubai

b) Saudi-ariba

c) Qatar

BOARD OF DIRECTORS

Mr. K.M. Shihab : Chairman

Mr. M.E. Mohammed : Managing Director

Mr. Shefeeq Mohammed : Director

Mr. Shajesh Mohammed : Director

Mr Babu K.M : Director

Mr. Joseph Vargese : Director

Product profile

No Item Packs available now

1

2

3

4

5

6

7

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9

Wheat powder

Chilly powder

Coriander powder

Meat masala

Chicken masala

Fish curry masala

Rasam powder

Sambar powder

Pickle powder

500g 1kg 5kg

100 g 250 g 500g 1kg

100 g 250 g 500g

100 g 250 g 500g

100 g 250 g

100 g 250 g

50g 100 g 250 g

100 g 250 g

100 g 250 g 500g

Production Process

Purchase of raw material

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Drying and cleaning

Grinding

Mixing

Packing

Dispatching

Drying and cleaning

The company cleaning the raw material before its transformation. In this stage

company removing the dust and unnecessary parts. At the same time company drying the

raw material necessary.

Grinding

At the same stage of grainding the raw material transformed in the form of

finished products, ie, in the powders dust CTC machine is using these for secondary.

Mixing

This is the fourth phase of production process. Mixing use especially in masala.

Powders and pickle mixes etc. Packing. After the second phases company is packing the

products in plastic cover, bottles etc.

Packing

The company packs its products in polythien cover and bottles.

Plant Layout

The company have process layout must be affect companies efficiency, quality of

production, supervision etc. Process layout help to the company for effective suspension,

quality checking in each stage, effective utilization of spices etc.

Structure of the plant layout

Drying machine

Cleaning machine

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Grinding Machine

Packing Machine

Method of releasing the raw material for production

FIFO method

The Menma foods products and Curry Powders Company release the raw

material in the first in first out method (FIFO).

Menma foods products and Curry Powders Company have a very good production

department. The main objectives of the production department is quality maintenance

because quality is more important especially in the case of food products. The company

successfully maintaining the products quality by highly involving workers and

management.

Bonus

The company gives at the time of festival occasions, such as onam, Christmas,

Ramzan etc.

Workers Participation in management

The company considers the valuable suggestions of workers especially I packing

design, products quality maintaining etc.

The company has good distribution channels

Whole sailors

Retailers

Shops

Customers

Advertisement

Menma Foods and Curry Powders Company gives advertisement through different

media like, electronic media, print media, and wall paints etc.

Co-Brand

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The company market is produced under the brand name Promise. Co-Brand the

company market is product under the Co-Brand Name “Alia” especially for wheat powder.

EXPORTS

Exports of processed food have been identified as one of the thrust area for

augmentation of country's exports. India exports of processed foods also need expensive

diversification at present about 54% of the export reach the USSR and another 20% gulf

countries. The agricultural and processed food products export development authority

(AP£DA),proposes to setup exports complexes for fresh fruits and vegetables in Bombay,

Calcutta, New Delhi and Trivandrum processed food items currently exported, cover a wide

gamut of items, such as fruits and vegetables meat products and other miscellaneous item of

which , fruits and vegetables, is one of the important area offering scope for export

development the main constraints that inhabit export growth are the high fright and lack of

adequate air cargo space. The export strategy should take suitable measures to neutralize

them.

Today with the indigenous availability of a variety of raw materials, growth of

Agriculture in India coupled with the development of technology, machinery, and

equipment required which are mainly met indigenously a remarkable growth is foreseen.

The countries small scale industry based on food processing can now confidently

look forward to a very healthy growth because of the small capital investment, simple

process of production besides large employment potential. It cannot be denied that this wide

spectrum of item of food processing industries had changed the life of every Indian in some

way or others. Hence with maximum encouragement, the processing capacity will increase

by leaps and bounds.

Today a group of educated entrepreneurs are marching ahead with noble ideas and

ready to work hard. Basically those entrepreneurs are really frustrated by unemployment

even through they are properly trained and educated. They are searching a way to earn their

live hood the government and supporting department should definitely help them to

implement their project ideas.

Products marketing

Menma foods & curry powders marketing their products under the brand

name of Promise curry powders and is well accepted by the consumer's ion the market.

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Now this brand is having ovary strong dynamic and result oriented and target achieving

marketing using. The main competitors of Promise curry powders are Pooja curry powders,

Melam Masala and Saras curry powders. The main areas where the promise curry powders

are marketed on Trivandrum, Ernakulum, Idukki, Pathanamthitta districts.

More over he company can planned to meeting the delivery schedule at least 90% of orders

received in a period reducing customers complaints 10% every year. Increase the customers

base at least by 5% during the financial year 2008-2009.

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ORGANIZATIONAL CHART

ORGANIZATIONAL STRUCTURE

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Manager

Supervisor

Company operator

Accountants

Machine operators

Sales representatives

Others

Manual workers

23

Chart-2.1

Chapter-3

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GENERAL MANAGEMENT PRACTICES

GENERAL MANAGEMENT PRACTICES

The planning process:-

Analyses the external environment

Analyses the internal environment

Define the business mission

Set corporate objectives

Formulate strategies

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Make tactical plans

Build in procedure for monitoring and controlling

The decision –making process:-

The all decisions are taken by the top level management on the basis of daily

meeting and weekly meeting.

Information system Menma food Industres mainly used to MIS (management information system) .

other information systems are ;

Letters

Daily meeting

Weekly meeting

Through computer

Communication system Letters

Daily meeting

Weekly meeting

Through computer

Telephones

Inter office memo

Circulars

Display Board

Duties and responsibilities of the top level managers All the personnel have requisites authority to discharge responsibilities

indicated against their functions. Apart from the specific responsibilities mentioned all

personnel have organizational freedom to

Identify and record any problems related to product , process and QMS

(Quality Management System)

Initiate action to prevent the occurrence of any non –conformities related to

the product ,process and QMS.

Initiate ,recommend or provide solutions through designated channels.

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Verify the implementation of solution

Implementation and maintenance of QMS.

Top management consists of

Chairman

Vice chairman

Group Director project and operations

Group Director Manufacturing and Technical

Group Director Finance and Accounts

The Duties And Responsibilities and authorities of all the employees

communicated through job profiles.

1. Chairman

Formulating Quality Policy and objectives

Overall control of company and sustained growth

Chairing management review meetings

Financial decision

Providing Resources

2. Vice chairman

Approval of new project

Charging management review meeting in the absence of chairman

3. Group Director project and operations

In charge of all construction activities

In charge of all purchase activities

4. Director Manufacturing and Technical

Establishing and Maintaining QMS.

In charge of all manufacturing activities

In charge of all technical related activities

In charge of all HR related activities.

5. Group Director Finance and Accounts

Financial planning and accounting

Financial control and responsible for all audit related activities

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Corporate management representativeMr .Shefeeq Muhammed ,Group Director Manufactuiring and Technical has been appointed

as corporate M R by chairman ,who in addition to his other responsibilities acts as the chief

person to coordinate for the effective implementation and monitoring of QMS of the entire

group of companies .

Management representativeMr Nelson M paul, Assi . Manager Technical is appointed as management representative

who in addition to him other responsibilities ensure that all the requirements of quality

management system in accordance with the international standard ISO 9001:2008 are

established implemented and maintained . Following are responsibilities of management

representative .

Implementation of Quality policy and Quality objectives.

Organizing internal audit.

Control of Quality manual and Quality system

Chapter-4

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FUNCTIONAL DEPARTMENTS

DEPARTMENTS

Departmentalization is a method of arranging activities to facilitate the accomplishment of

organizational objectives. The organization process of determine how activities are to be grouped is

called department. The departments show the horizontal different of an organization.

The main departments are:

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HUMAN RESOURCE OR PERSONNEL DEPARTMENT

MARKETING & SALES DEPARTMENT

PRODUCTION DEPARTMENT

ACCOUNTING & FINANCE DEPARTMENT

PURCHASE DEPARTMENT

OTHER DEPARTMENTS

Under the General Manager we have: Purchase Manager, Production Manager, HR Manager,

Financial Manager and Marketing Manager.

1. HUMAN RESOURCE OR PERSONNEL DEPARTMENT (HR)

Managing Director

General Manager General Manager

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Chart-4.1

Functions of HR Department

To maintain good relationship between the employees

To look into the welfare of the employees

To maintain leave register

Attendance making

Overtime confirmation

It is the department that is connected to other departments in Menma food industries. This

department is headed by Joint General Manager. Under him Joint Chief Manager followed by Junior

Executive and Office Assistants. This department does the recruitment and selection of the personnel.

Another important function of the personnel department is to look into the welfare of its employees.

Time office comes under this department. The function of the time office is to maintain leave register,

attendance making, over time confirmation etc. The above data is forwarded to the accounts department

for accounting the wages of the employees.

Recruitment & Selection

Workers

The workers are selected through interview and physical test. Every worker is liable to be

transferred from one department to another and one job to another according to the experience of work

in the factory.

Office Staff

Chief Manager Chief Manager

Junior Manager Junior Manager

Office Assistance

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Recruitment of office staff is done through direct application . Selection is mainly based on written

test and interview. But it is also done according to the discretion of management. Selected persons will

have to undergo training, which is usually six months it is based on the working experience.

Managerial Level

Recruitment for managerial level is done through direct application . Selection is mainly based on

written test and interview. Selected persons will have to undergo training for more than one year.

Salary and Wages

Salary and wages paid to the employees are determined on an agreement between CMI and Trade

Union.

Leave Pattern

There are 14 days of casual leave and 12 days of sick leave. For non staff workers 18 days of

privilege leave are allowed and for Officers it is 30 days.

Working Conditions

Proper working conditions are maintained. Facilities like bathroom, toilets are provided at all

plants and in offices. Rest rooms and seating facilities are provide

Canteen

A fair price canteen is operating at the premises. The employees are given Rs 25 per day of

attendance as canteen allowance and maximum of Rs 750 per month.

Transportation

Free transportation facility is provided to employees for coming and returning after duty.

Transportation facility is also provided to the children of the employees for attending the educational

institutions in and around Kothamangalam.

Quarters Facility

A limited numbers of employees are provided with quarters with free electricity and water. Very

nominal rents are charged for them.

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LABOUR WELFARE FACILITIES IN MENMA FOOD INDUSTRIES LTD

Insurance Facilities

Menma food industries Ltd provides insurance facilities to its labours. Company mainly provides

two types of insurance facilities which are:-

Workmen compensation insurance policies

Medi- claim policies.

Factory labours include permanent workers and casual workers. Insurance facilities are mainly

provided to permanent workers.Two year medi-calim policies are taken for casual workers

In case of major accidents the company provides compensation to labours by way of taking

workmen compensation insurance policies.

Insurance Scheme

A labour is entitled for the insurance scheme up to Rs.50000/- for injury caused during employment.The

insurance scheme in case of death is amounted to Rs.100000/-

Canteen

The organization provides canteen facilities to all employees. Free food is given to every employee

every day. So 100% canteen facilities are provided by the company for the welfare of labours.

Ventilation

The factory has effective and suitable ventilation for the circulation of air and maintains a

temperature as will secure to workers there in reasonable condition of comfort and prevent injuries.

Medical Facilities

Company provides medical facilities to employees. First aid appliances are also maintained in the

factory. In the case of any minor accidents, hospital treatments are provided. Company takes medi-claim

policies for the protection of its employees. Provision of medical facilities protects the health of labours.

Accommodation

Company provides accommodation facilities to the employees. It is arranged near to this firm. It

helps the employees who are living in distant place. It is to be noticed that the accommodation facilities

are provided mainly to other state labours. But accommodation facilities are not in a good condition. To

solve this bad condition, a new building is to be established by the company.

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Wages and Incentives

Salaries are provided on the basis of number of days worked during a month. Factory wages are

calculated on the basis of number of hours worked. Working time of labours is 8 hours. So wages are

provided on the basis of working hours.

Production incentives are also offered to employees. A production target is fixed for providing

incentives. Incentives are provided to those employees who attain the production target. Production

target may different in different months. Incentive should be provided to an employee who works for 23

days without taking leave.

Benefits Provided for Women Workers

Company provides maternity benefits to regular women workers. Separate rest rooms and uniforms etc.

are also provided by the firm for the welfare of women workers

Rest Rooms

This firm also provides rest rooms for employees for takes rest. This room is

properly lighted and ventilated.

Rest Time

The rest time of workers is thirty minutes at the lunch time.

Drinking Water Facilities

The firm provides drinking water facilities to the employees. The effective arrangements shall be made

to provide and maintained the suitable water facilities to the employees.

Entertainment Programmes

The firm conducts entertainment programmes for the employees. The firm conducts Onam Celebration

programmes and other festival programmes in some year. .

Free Uniforms

Two types of uniforms are provided by the company to the workers. One is for working categories and

another one is for managerial staff. Navy blue is uniform color of working categories. Managerial staffs

wear grey color uniforms. Women wear churidar.

Washing and Bathing Facilities

Firm provides bathing facilities to labours. The firm issues bath soap and washing soap to the labours.

Latrine and Urinals

In this firm, there are separate latrines and urinals for male and female workers. It should be cleaned,

lightened and ventilated..

Leave Facilities

The firm allows 18 leaves per year for permanent workers. An employee is working for 20 days. He can

take one additional leave i.e. Privileged leave or earned leave. Accident leave is also provided.

Arranging Loans

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The firm arranges loans to its employees without charging any interest. The limit of interest free loan is

amounted to Rs. 10,000/-.

Provision of D.A, T.A, Etc.

This allowance is given to protect the real wages of workers during inflation. It is paid mainly to offset

the rise in prices. Traveling allowance is provided to employees to meet company requirements.

Provident Fund

Firm arrange provident funds for employees. Firm’s provident fund scheme is the contribution of 12%

of basic salary and dearness allowance for permanent workers and employees.

Gratuity Fund

The company is a member of group gratuity scheme of the Life Insurance Corporation of India. Annual

contributions are charged off to the revenue.

Holidays

Company allows leave to employees on public holidays. The important holidays allowed by the firm

are:-

Republic day

May day

Independence day

Gandhi Jayanti

Sivaratri

Good Friday

Thiruvonam

S.N.Guru jayanthi

Ramzan

Mahanavami

Deepavali

Bakrid

Christmas

Benefits to Casual Labours

The company provides monetary benefit to casual labours such as dearness allowances, shift

allowances, production allowances, production incentives overtime incentives and bonus.

Safety

The firm arranges various safety measures for labours. Safety inspections are conducted once in a

month. The inspection panel includes representatives from maintenance department and human resource

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department. The DMQC reviews the report and follow up action initiated. Safety conditions include the

following aspects:-

Display of safety instructions in prominent and relevant places in the plant

Providing dress glows, shoes and masks

Workers and operators give instructions regarding the importance of following safety

aspects.

Safety measures and inductions are provided in two reads

1. Educational safety and 2). Protection safety

Educational Safety:

a). Conducting special classes for safety

b). Arrange demonstrations for safety once in a year

c). Pre-induction training regarding safety regulation must be provided for new recruits

Work Environment

The management determines and manages the work environment needed for the conformity to the

product and to make employees to work in a good environment by adopting the following methods

a). Health aspects of workers and employees to ensure work environment

b). Cleaning of work places and machineries

c). Proper lighting

d). Facilities such as drinking water, urinal, latrine etc.

e). Safety conditions

Precautions

The firm undertakes precautionary measures for the protection and safety of employees. Fire

extinguishers of required class and type are provided by the company. Demonstrations are arranged

minimum once in a year to educate about the operation of different classes of fire extinguishers.

All machinery and equipments are insured and the company also takes medical and on the job

accident insurance.

Work schedule

The working time of the company is from 9.00 a.m. to 5.00 p.m. on working days. On Saturdays,

office time is till 1.00 p.m.

Employees Strength (As on 25.06.2011)

Total Employees = 124 male + 30 female = 154

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Department Managers = 5

Board of Directors = 8

Grand total = 167

RESPONSIBILITY OF HR MANAGER:

Manpower planning to meet company objective.

Searching and locating quality human resources.

Advertisement, Selection, Induction and Placement.

Job Analysis.

Developing suitable incentive plan.

Periodic evaluation of performance.

Maintenance of employee records.

All work related to ESI and PF.

All work related to employee insurance.

Employee welfare, accommodation and entertainment.

Housekeeping of factory, office and premises.

Maintenance of employee feedback system such as suggestion box.

Need assessment and preparing annual training plan.

2. MARKETING DEPARTMENT

MENMA FOOD INDUSTRIES PVT Limited has got a very good marketing department controlled

by efficient and dynamic marketing managers.Mr.M V John is the marketing manager of

MENMA .Marketing Manager Reports to General Manager and Managing Director. Marketing

Department is divided in two sections, such as marketing of finished goods and advertising and sales

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promotion. Under each section assistant managers, marketing executives, sales executives and salesmen

are there to assist him

Functions of marketing department

Protect the interest of customers.

Tie-up with the dealers.

Monitoring of supply chain system.

Identify distributors.

Studying market fluctuations.

Maintain customer relationship.

Gather market information.

Study the conditions existing in competitive firms.

Through better and effective distribution of product, increase the availability and reduced cost

of distribution.

Objectives of marketing

The marketing department of aqua tech has put down the following as their objectives.

To provide guiding policies regarding market procedures and their implementation.

To analyze the shortcomings in the existing pattern of marketing.

To develop an intelligent application of modern marketing practices.

To study marketing problems according to circumstances and to suggest solutions.

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General Manager (Marketing)

Sales Representatives

Chief Manager

Administration

Junior Executive

Marketing Manager

Sales Representatives

38

Chart-4.2

The company markets its processed products ( Wheat powder, coriander powder, turmeric etc )

mainly through dealers. the company has a dealer network of more than 250 dealers spread all over

Kerala. Almost all MENMA products are available at the dealer shop. the products are transported to

the dealers by delivery vans. Sales executives take orders of different items from the dealers once in a

month.

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CO-ORDINATION OF MARKETING ACTIVITIES

The marketing executives in MENMA follow certain procedures. all sales executives have to

report to the assistant managers in sales every day .the assistant manager and marketing manager are in

constant touch with the sales executives who are in the field. The sales executives have to daily sales

report in all Monday’s. Meeting of allpersonnal in marketing department is presided by the general

manager. In this meeting all the activities and achievements are discussed. new plans and strategies to

increase the sales formulated and other issues are discussed.

MARKETING POLICY

The marketing policies of MENMA in such way that it does not entertain middleman. a direct

marketing approach and all the dealings are direct. there are no stockiest of whole salers.it can be seen

that MENMA by following this approach has a more favorable condition in the market situation .the

company is following a hierarchical channel of distribution

Company

Dealers

Consumers

CUSTOMERS

The company’s customers are average and above average income earners.

MARKETING DEPARTMENT OF MENMA FOOD INDUSTIES

The marketing department of MENMA is very efficient, it scans the environment ,analyses

marketing opportunities ,designs marketing strategy ,implementing and controlling marketing

functions .It employees direct marketing strategy, avoiding intermediates ,Menma enjoys large customer

in core markets especially in south Indian market, it has high demand.

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ADVERTISEMENT

The basic function of the advt is to influence and motivate people to buy a product .the main media

used by the company are television and print media .Apart from this advertisement are made through

hoardings ,wall paintings, banners ,metal boards, stickers and danglers. The company has special

advertisement, schemes, i.e. sponsoring entertainments like sports and festivals.

MARKETING FUNCTIONS

MENMA has a dealer network of more than 250 dealers who spread all over Kerala .It sales all

over Karnataka and Tamil Nadu.. Dealership are allotted only after assessing of credit worthiness

efficiency etc. Dealers obtain the products upon order over the van of company and products are

delivered either at go down or showroom.

ROLE OF MARKETING MANAGER

Monitoring of order taking and to ensure promote delivery

Occasional field visits to follow upon the sales executives

Direct enquires to be dealt

Attending marketing meetings chaired by the marketing manager and follow up of the

decisions taken

Maintenance of customer relationship

Marketing survey report analysis

Supply of products based on the order taken and handling collection of cash cheque ,

demand brand money etc. from dealers, outstanding collection etc.

MARKETING STRATEGY

Marketing department of MENMA is very vigilant of its environment and also very conscious of

market potential about their major competitors, company’s strategies, weakness etc... .as a result of stiff

competition the top management has appointed a general manager in the marketing and he looks over

all the activities very efficiently.

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Major competitors of MENMA are EASTERN, SARAS, MELAM, DOUBLE HOURSE etc.. and

they adopt various marketing strategies this companies also offer a wide variety of Packing and taste of

products which attract customers. their marginal price will be also high when they sell to their dealers

but in the case of MENMA the margin is very less.

Also the firm enjoys a good market owing to its quality even though it has a bit high pricing ,but

when compared to other companies poor quality products. its profitable. Profit margin of products is 15

-20%.MENMA also has technical competence, it has introduce new automatic grinding machine which

except eastern, no other manufactures introduced

MARKET SEGMENTATION

We know that customers preference vary with segments and different aspects. the marketing

segmentation procedure of MENMA mainly focuses on surveys. Marketing manager conducts survey

process. The staff of research and development department does this process, this includes informal

interview with a focus group of customers. This is done to gain a clear insight in their motivation,

attitude and behavior. Using their findings a researcher prepares a formal questionnaire which is

administered to a sample of customers to collect data on the following

Brand awareness and rating

Product usage and pattern

Demographic, psychographic details of respondents

MARKETING MIX

Marketing mix consist of everything a firm can do to influence demand for its products. MENMA

also follows the ideas of marketing mix, they are

PLACE MIX

Location of plant is one of the early decisions of entrepreneur has to make for earning maximum

profit. Location determines the survival as well as the prosperity of business in the free market

economy. the unit is located Manikkinar,Kothamangalam.the total extent of land is around 15000 square

feet .it is well connected with road. the availability of skilled and unskilled labor is also a factor in

selecting location

Nearest places

Railway station : 34 KM

Airport :Cochin (38 KM)

Town : 14 KM

Hospital :MBMM Hospital, ST Joseph Hospital (14 KM)

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PRODUCT MIX

The food products produced are the finest quality and it mostly used for various export

purpose .they provide curry powders in various quantity as per customer specification. The Menma

product is reputed for its quality and free from weaving defects up to greater extent. The special feature

is that raw material are passed through strict inspection.

PRICE MIX

The company maintains stable price for a long period of time. price of product depends on the

price of Raw materials .it maintain constant price and concentrates on quality of product and so it

requires less investment in advertisement and sales promotion and also very well formulated pricing

policy is provided.

PROMOTIONAL MIX

To promote its products advertisement are used in MENMA .the basic function of an advertisement

is to influence and motivate people to buy products in MENMA various advertisements agencies are

called upon and a brief idea is given about what to advertise and these agencies prepare a pre

demonstration .the marketing manager general manager ( marketing) and the general manager directly

analyze and select the best among them and entrust the agencies for covering their advertisements

plans.Menma chooses the following media:

Video ads :C.E.E videos,SAN videos

Closed circuit TV :K.S.R.T.C,Railway station

Print media :All dailies,Vanitha,Grihalakshmi,etc.

Demonstrarion and sponser events

Banner,metal board,wallpaper etc.

In addition,the customer get valuable information from company’s website.

FUNCTIONS OF ADVERTISING

Cheaper of pricing

Windening of the market

Reduction of distribution expenses

Promotion of social welfare.

MENMA-STAGES IN THE PRODUCT DEVELOPMENT PROCESS

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Idea research

Screening analysis

Product development

Market testing

Commercialization

MENMA-STAGES IN THE PRODUCT LIFE CYCLE

Introduction

Growth

Maturity

Decline

PRICING STRATEGEIS

Prestige pricing

Skimming pricing

Penetration pricing

Price lining

Dual pricing

MENMA –CHANNELS OF DISTRIBUTION

Distribution is the act of carrying goods or services from the producer to the customer

DISTRIBUTION OF CONSUMER GOODS

Producer consumer

Producer retailer consumer

Producer wholesaler Retailer Consumer

DISTRIBUTION OF INDUSTRIAL GOODS

Producer industrial user

Producer industrial distribution user

MARKETING SYSTEM

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Production

Dealer Showroom

customers

CRITERIA FOR SELECTING DEALERS

Usually not more than two dealers are appointed in a town .dealers are selected on their experience

in relating potential of particular town after selecting dealers a contract is entered between the dealers

and company the contract lays certain items and condition of dealership at the time of appointment. A

deposit of 2000 is accepted from him. The dealer is allowed 12% interest per annual of the deposit

received. The deposit decrese is payable on termination of dealership effort.

PRODUCT INNOVATION

Company takes its time to analyze its opportunities and prepare the best product and then compete itself

for the long run to make product a success.

All the products are marketed through a network of over 250 authorized dealers.

Marketing Activities

The industry has a well established marketing department. There is an efficient sales force which is

under the Marketing Manager. The whole system comes under the General Manager.

Marketing Distribution Channels

Company Wholesalers Retailer Customers

Sales Promotion

Menma industry has an advertisement budget of 5 lakhs per annum. Since the amount is too

small the company is advertising at low level. Other promotional activities include conducting dealers

meetings once in two years. In addition to these the company offers various incentive schemes for its

dealers according to their sales performance. Due to very low advertisement budget the company does

not engage in any large scale type of advertisement activities. The company occasionally engages in

advertisement through newspapers, magazines etc. The main modes of advertisement are displaying

boards which are positioned where they get maximum attention. They also use Asia net cable vision,

wall painting etc.

Competition

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The company is facing tough competition from the companies like Eastern, Sevana, Nirapara,

,Melam,Saras etc. The major competitors are Eastern and Brahmins. The MENMA products give good

quality and more benefits to customers in a low cost compare to the competitors.

Procedure For Marketing And Distribution

The company has been carrying out production oriented strategy. With the entry of competition the

need for marketing oriented strategy is analyzed. The company was mainly depending on distributors in

various regions.

The company care about the availability of the products in the markets so the company provides

better transportation facilities for the product distributions. The company owned more than 30 vehicles

(delivery vans) they make the distribution is efficient in side Kerala. The products are exported to

Middle East countries like Dubai, Saudi, Qatar etc according to the demand.

3. PRODUCTION DEPARTMENT

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Among all functional areas of management production is considered as a crucial in any industrial

organization like MENMA FOOD INDUSTRIES LTD. Production is the process by which raw material

and other inputs are converted in to finished product. In MENMA mainly the production of food

products take place under the production.

Production manager is the head of production department.Mr.M Ajith is the production

manager in MENMA FOOD INDUSTRIES LTD the production department or factories have an

installed capacity of grinders and generally 100% capacity is utilized for production. In addition to those

grinders, the company has recently installed 22 modern grinding machine. The advantages of these

machine over modern machine that they are, fully automated, more productive with quality goods at

reduced manpower. Modern grinding machines are operated by qualified and highly experienced

personnel. They hired from other operated by qualified and highly experienced personnel. Other

workers are trained to operate the modern machines under the experienced worker. The ordinary

grinding machines are also in the process of automation or modernisation,85% of the modernization

works is completed. The company also has a plant in Coimbatore The various reasons, which can be

attributed for the decrease in actual production that compared to the production capacity due to the

failure in supply and unexpected break down machines. To counter failure in the power supply , the

machines is having 11KV diesel generator station. To over come major as well as minor looms

breakdown there is a well- equipped maintenance department with experienced mechanical and

electrical engineers with all the required tools and other equipments. The maintenance mechanism

followed is preventive in nature. The company is undertaking production on job order basis. The

production department works in 8.00A.M.to4.00PM

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General Manager (Operator)

JCM Production & Service

Dy. Manager (Kiln)

Junior Executive)

Machine Operators

Junior Manager

Charge Hands

Senior Machine Operator

Helpers

47

Chart-4.3

PRODUCTION HEAD

Overall supervision and control of all the section in the production areas of MENMA and

to provide quality products in accordance with the requirements and to maintain high

productive standards .

Prescribing required quality control measures and implementing the same.

Planning, scheduling and co-ordinating work of different sections of the

department.

Raw materials indenting or scheduling and co-ordination with purchase department.

Implementing preventive maintenance system for all equipment and machineries installed.

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To control wastage to the minimum, both in finished goods as well as raw materials

consumption.

Production functions

In a manufacturing company the production function may be split into five sub-functions:

1. production and planning The department will set standards and targets for each section of the

production process. The quantity and quality of products coming off a production line will be closely

monitored. In businesses focusing on lean production, quality will be monitored by all employees at

every stage of production, rather than at the end as is the case for businesses using a quality control

approach.

2. Purchasing The department will be responsible for providing the materials, components and

equipment required to keep the production process running smoothly. A vital aspect of this role is

ensuring stocks arrive on time and to the right quality.

3. Stores The department will be responsible for stocking all the necessary tools, spares, raw materials

and equipment required to service the manufacturing process. Where sourcing is unreliable, buffer

stocks will need to be kept and the use of computerized stock control systems helps keep stocks at a

minimal but necessary level for production to continue unhindered.

4. Design and technical support the department will be responsible for researching new products or

modifications to existing ones, estimating costs for producing in different quantities and by using

different methods. It will also be responsible for the design and testing of new product processes and

product types, together with the development of prototypes through to the final product. The technical

support department may also be responsible for work study and suggestions as to how working practices

can be improved.

5. Works The department will be concerned with the manufacture of products. This will include the

maintenance of the production line and other necessary repairs. The works department may also have

responsibility for quality control and inspection.

A key aspect of modern production is ensuring quality. The term quality means fitness for purpose i.e. a

product, process or service should do exactly what is expected of it.

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HEALTH AND SAFETY POLICY

MENMA Limited, a leading manufacturer of condiments industry and committed to

protect employees by imparting training and providing personnel protective equipments where ever

necessary.

Protect equipments by incorporate built in safety system using modern engineering

technology.

Protect the environment by imparting necessary to training to the employees a monitory

and controlling the efficient discharge as per the stipulation laid down by Kerala state pollution control

board.

Maintain clean and safe working environment.

Aims for achieving a accident level by investigate and analyzing the accident and

implementing the recommendation suggested by prevent recurrence.

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3 FINANCIAL DEPARTMENT

Chart-4.4

The finance department maintains all the account’s of the various departments in an organization. It

is the duty of the finance department to receive money and make payments on behalf of the company. It

also prepares the annual budget according to which the expenses of the company are monitored. The

finance department is a vital part in an organization, as without finance the day to day activities of the

company will not function in a smooth and rapid way. It is the core of the organization. The cash section

and account section also forms part of finance department. The recording of day -to-day transactions

routine functions like sales tax, payments and receipts of cash, Cheque etc comes under the purview of

accounts section. The accounts section also undertakes the employee’s payroll function. The cash

section deals with the disbursement of cash.

The important managerial finance functions are:

Board of Directors Board of Directors

Managing Director Managing Director

Chief Manager Finance Chief Manager Finance

Assistant Manager Assistant Manager

Office Staff

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Investment decision: A firm’s investment decision involves capital expenditures. They referred as

capital budgeting decisions. A capital budgeting decision involves the allocation of capital commitment

of funds to long term assets that would yield benefits(cash inflow) in the future.

Financing decision: financing decision is the second important function which a financial manager

performs. He or she must decide when, where from and how to acquire funds to meet the firms

investment needs. The financial manager must strive to obtain the best financing mix or the optimum

capital structure for his firm. The mix of debt and equity is known as the firm’s capital structure.

Dividend Decision: A financial manager must decide whether firm should distribute all its profits

or retain them, or distribute a portion and retain the balance. The proportion of profits distributed as

dividends is called the dividend payout ratio and the retained portion of profits is known as the retention

ratio. A financial manager should consider the questions of dividend stability, bonus shares and cash

dividends in practice.

Liquidity decision: Investment in current assets affects the firm’s profitability and liquidity.

Current assets should be managed efficiently for safeguarding the firm against the risk of illiquidity.

Lack of liquidity in extreme situations can lead to the firm’s insolvency. A financial manager should

develop sound techniques of managing current assets. If a firm does not invest sufficient funds in

current assets, it may become illiquidity and risky.

In a broad sense, it is concerned with planning and controlling firm’s financial resources. The

finance department is headed by responsible executives; the finance director carries out these functions.

Financial statement analysis

The analysis of financial statement is the process of evaluating the relationship between component

parts of the financial statements to obtain a better understanding of the firm’s performance and position.

Financial statements are annual documents prepared by organizations for periodical review on the

progress by the management and deal with the status of investment in the organization and results

achieved during the period of under review. Financial statements are the financial periods of work done

during the accounting period say a year. Financial statement are prepared for the purpose of presenting a

periodical review or report by the management and deal with the state of investment in business. They

reflect a combination of recorded facts, accounting conventions and personal judgments. Only those

facts which are recorded in the business books are reflected in the financial statements.

The first task of financial analyst is to select the information relevant to the decision under

consideration from the total information contained the financial statements.

The second task is to arrange the information in a way to high light significant relationships.

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Functions of Finance Department

Financial forecasting and planning

Acquisition of funds

Investment of funds

Maintaining proper liquidity

Assigning the Chief Accounts officer and others

Accounting of all receipts and payments, cash at bank, sales etc.

Preparation of annual accounts and other periodical report and statements

Checking of wages and salaries

Regular payments of statutory dues like Provident Fund, Sales tax etc.

Furnishing necessary records relating to finance cash to Managing Director or Chief

Accounts Officer.

Financial Management is that specialized functions of general management which is related to the

procurement of finance and its effective initialization for the achievement of common goal of the

organization. It deals with each and every aspect of financial activity in the business. It includes

planning and control of financial resources. It is also concerned with finding out various sources for

raising capital for the firm. The source must be suitable and economical for the needs of the business.

The most appropriate use of such funds also forms a part of Financial Management.

Finance is indispensable to facilitate efficient and effective operation of business enterprise. In this

context, effective financial management holds key to success in today’s highly competitive world,

modern financial managers are assigned five roles:

Planning of funds

Raising of funds

Allocation of funds

Control of funds

There are mainly three sectors of finance department of MENMA FOOD INDUSTRIES. They are

1. Accounts Section

2. Finance Section

3. Cash Section

1. Accounts Section

The most important task done by accounts section is the recording of day to day accounts.

Routine accounting functions like sales tax payment, receipts and payment of cash; cheques etc. come

under the preview of the accounts section. The employee payroll function is also undertaken by the

accounts section of the finance department.

2.Finance Section

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Finance section is mainly concerned with the maintenance of accounts. The various financial

statements are kept in the computer as well as in the manual form.

3. Cash Section

The cash section is concerned with the disbursement of cash.

Duties Of Finance Department

i. Overall financial control

ii. Monitory decision making in consultation with Managing director

iii. Finalization of accounts

iv. Budget preparation

v. Control overall matters relating finance in the organization

The accounts and finance departments have to ensure that the salaries due to the employees are

paid in time. The department is also concerned with the preparation of budget and budgetary control of

the concern. The department has to ensure that all the entries are properly posted in the books of

accounts.

The main accounts that are kept by the accounts department:

i. Cash book

ii. General ledger

Scope Of Financial Management

It can be summarized as follows:

a) Estimating financial Requirements

The first task of a Finance Manager is to estimate short term and long term financial requirements

of his business. For this purpose, he will prepare a financial plan for the present as well as for the future.

The amount required for purchasing fixed assets as well as needs of funds for working capital have to be

ascertained. The estimations should be based on sound financial principles so that neither there are

inadequate nor excess funds with the concern. The inadequacy of funds will adversely affect the day to

day working of the concern whereas excess funds may tempt the management to indulge in extravagant

spending for speculative activities.

b) Deciding capital Structure

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Capital Structure refers to the kind and proportion of different securities for raising of funds. After

deciding about the quantum of funds required, it should be decided which type of securities should be

raised. It may be to arise finance through long term debts Even here if gestation period is longer, the

share capital may be most suitable. Long term funds should be employed to finance working capital.

Entirely depending upon over drafts and cash credits for meeting working capital needs may not be

suitable. A decision about various sources of fund should be linked to the cost of raising funds. If cost

of raising funds is very high, then such sources may not be useful for long. A decision about the kind of

securities to be employed and then proportion in which these should be used is an important decision

which influence the short term and long term financial planning of the enterprise.

c) Selection of Sources Of Finance

After preparing a capital structure, an appropriate source for finance is selected. Various sources

from which finance may be raised include share capital, debentures, financial institutions, commercial

banks, public deposits etc. If finances are needed for shorter period, then banks, public deposits and

financial institutions may be appropriate, on the other hand, if long term finances are required, and then

share capital and debentures may be useful. If the concern doesn’t want to tie down assets as securities,

then public deposits may be the suitable source. If the management doesn’t want to dilute ownership,

the debentures should be issued in preference to shares. The need, purpose, object and cost involved,

may be the factors influencing the selection of a suitable source of financing.

d) Selecting a Pattern Of Investment

When funds have been purchased, then decision about investment pattern is to be taken. The

selection of an investment pattern is related to use of funds. The funds with have to be spent first on

fixed assets and then an appropriate portion will be retained for working capital. While selecting a plant

& machinery, even different categories of them may be available. . The decision making techniques

such as capital budgeting, opportunity cost analysis etc. may be applied in making decision about capital

expenditures. While spending on various assets, the principles of safety, profitability and liquidity

should not be ignored. A balance should be struck even in these principles. One may not like to invest

on a project, which may be risky, even though there may be more profits.

e) Proper Cash Management

Cash management is also an important task of finance manager. He has to assess various needs of

the company at different times. He has to make arrangements for cash. Cash may be required a) to

purchase raw material b) to make payment to creditors c) to meet wage bills d) to meet day to day

expenses.

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The usual source of cash may be a) cash sales b) collection of debts c) short term arrangement with

banks etc. The cash management should be such that neither there is a shortage of it nor it is idle. Any

shortage of cash will damage the creditworthiness of the enterprise. The idle cash with the business will

mean that it is not properly used. Cash flow statement is regularly prepared so that one is able to find

out various sources and applications. All these information will help in efficient management of cash.

Income Statement or Profit and Loss Account:

It reveals the profit or loss arising from the operations of a business. It gives the results of

operations of a business and gives an idea about the progress of a business over a period of time. It

presents the summary of revenues, expenses, and net income or loss of a firm.

Balance Sheet:

It is the most significant financial statement. It indicates the financial condition or the state of

affairs of a business at a specific moment of time or a particular date.

Funds Flow Statement:

The fund flow statement analyses the causes of changes in the firm’s working capital position.

Working capital is the difference between current assets and current liabilities. Working capital

determines the liquidity position of the firm.

Cash Flow Statement:

The cash flow statement is prepared to analyze changes in the flow of cash only. A firm needs

sufficient cash to pay debts maturing in the near future, to pay interest and other expenses and to pay

dividend to shareholders.

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OTHER DEPARTMENTS

o PURCHASE DEPARTMENT

o GENERAL STORES

o MAINTENANCE DEPARTMENT

o ELECTRICAL DEPARTMENT

o QUALITY CONTROL DEPARTMENT

o TRANSPORTATION DEPARTMENT

o PACKING HOUSE

o TIME OFFICE

o SECURITY DEPARTMENT

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Joint Chief Manager (Purchase)

Junior Manager (Purchase)

Junior Executive Officer

Office Assistants Office Assistants

General Manager (Operation)

57

1, PURCHASE DEPARTMENT

Chart-4.5

Functions of Purchase Department in MENMA

Placing order

Inviting quotations

Correspondents

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To perform the functions effectively, the purchasing department has to follow the following

procedure.

a. Purchase Requisitions

The purchase officer does not initiate any action for purchasing of materials on his own record.

With the help of purchase requisitions, the purchase officer come to know the types of materials needed

by the organization. A purchase requisition is a from used as a formal request for the purchasing

department to purchase materials.

b. Exploring The Sources OF Supply & Selecting The Supplier

A source of supply of materials is to be selected after the receipt of purchase requisition. In

MENMA, the process of choosing the supplier is not a hard task. The store keeper generally mentions

the name of current suppliers, their price quotations and the purchase department also has a series of

good suppliers. Choosing the right supplier from the suppliers list involves a process of comparative

statement of purchases. It is a statement prepared by the purchase department.

c. Purchasing Order

After choosing the supplier, the purchase department prepares the order for the supply of stores.

The order is a written authorization to the supplier to supply the particular material or materials. It is the

evidence between the buyer and the supplier having the terms and conditions of the purchasing order.

d. Receiving & Inspecting Materials

In large concerns, a separate receipt & inspection department independent of stocking location

should be set up to receive and inspect the materials. But in small concerns, the work is done by the

store keeper. In MENMA, the stores department makes the general purchase only. When goods are

received in stores, the consuming department is informed and the personnel’s from this department

come to stores and inspect the quality, quantity etc.

e. Checking & Passing Bills Of Exchange

After checking, the bills are passed. Generally, the payment terms of MENMA are

Against invoice or acceptance of stock a minimum 15 days credit

In case of monopoly suppliers, they are sent or paid through banks.

Advantages of Purchase Department In MENMA

1. Because of centralized purchasing of materials, favorable terms like trade discount or economic

in transportation cost can be obtained, because quantity will be large.

2. The purchase department is staffed with highly paid officials who are experts in the art of

purchasing the material. Specialized knowledge and skill of these persons can be utilized.

3. All records with regard to purchase department is kept under the supervision of the purchase

officer.

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4. This department helps in achieving uniform purchasing policies, practices and procedures.

5. It avoids duplication of efforts and is helpful in achieving standardized products.

Vendor Selection

The MENMA has a main list of suppliers for all items it have to purchase. The company invites

tenders through advertisements in the newspapers. The suppliers give quotations and after a detailed

study of the concerned department, the supplier should be selected and the order is placing.

Vendor Rating

A vendor is rated according to his monopoly in the market, brand equity of the products, his

established dealings with other reputed organizations. There is a vendor evaluation committee which

evaluates the vendors. The committee consists of officers from concerning finance and material

departments. Vendor who is rated below 50% will be removed from the lists. Vendors rated between

50% & 75% are advised to improve their quality.

Vendor Re-evaluation Rating

The suppliers of raw material who are re-evaluated periodically by the company.

i Vendor supplying all raw materials for white cement and cement paint.

ii Packing material

iii Critical spares and machinery

POLLUTION CONTROL

The company does not have any pollutant products/bye products. In the addition to this ,the factory

and premises are cleaned in a regular basis.

2 . GENERAL STORES

Purchase Manager

Store keeper

Assistant store keeper

Helper

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Chart-4.6

Functions of General Stores Department

To store the raw materials for different departments

To prepare the purchase order

To prepare the stores records such as Bin card and Karade - X card

General stores is the department for storing the raw materials. The materials are collected as per the

order made by the department, which is known as purchase order.

Advantages of Centralized Stores In MENMA

Better control can be exercised over stores because all stores are housed in one

department.

Better layout of stores is possible.

Investment in stock is minimized.

Economy in cost.

Economy in staff and concentration of experts in one department will lead to development in

high technical skills.

Less botherisation in inventory checking as all the stores are located in one place.

Stores Records

The Bin card and Karade – X card are the two important stock records that are kept in MENMA

for making a record of various stores.

1. BIN CARD

A bin card makes a record of the receipts and issue of materials and is kept for each item in the

stores. Quantity of materials received are entered in the receipt column and the quantity of stocks issued

are recorded in the issue column of the bin card and the balance of the quantity of stock is taken after

every receipt or issue , so that the balance can be seen readily at any time. A bin card is usually hanged

up or placed in shelf, rack or bin where the materials have been kept.

Sweeper

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2. KARADE X - CARD

This card is used in MENMA by store keeper in addition to the bin card for storing the list of stock

of items. MENMA doesn’t maintain a stores ledger now, instead of this all the details are stored using

software in the computer. The existing system is a Foxpro based system.

3 . MAINTENANCE DEPARTMENT

The company has 1 workshop under the control of the mechanical maintenance department. All

machinery works and repairs are undertaken in the workshop.4 members are there in the workshop.

Mechanical section

All the mechanical works are undertaken by the mechanical section of the maintenance

department. The company has a workshop under the control of this department. Total number of

workers in the mechanical section is 10 . The rest include officers and other skilled workers.. There are

4 section of maintenance (workshop).

1. Welder - 1

2. Blacksmith - 1

3. Automobiles - 1

4. Lathe section -1

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Functions of Maintenance Department

Operation of electrical equipments & machineries

Maintenance of electrical equipments & machineries

Chart-4.7

Maintenance of equipments

Annual maintenance Preventive maintenance

Half yearly maintenance

Quarterly maintenance

Monthly maintenance

Fortnightly maintenance

Weekly maintenance

Daily maintenance

Hourly monitoring

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4 . ELECTRICAL DEPARTMENT

This department deal with all the works connected with the electrical equipment, power links and

other allied activities.

Consumption of electricity per day is 1300 units. The electricity bill in a month is Rs 85000 . If the

plant is not working or functioning the company has to pay Rs 30000. This is a fixed charge set by the

government. The total number of employees in the electrical maintenance section is 2. The main

activities undertaken in the electrical section of the maintenance department can be discussed as

follows:

The electrical section undertakes mainly three types of maintenance works .They are:

1. Break down maintenance.

2. Preventive maintenance.

3. Shut down maintenance.

1. Break down maintenance

In case of any break down of the machineries in the production departments information

regarding the break down is given to the maintenance department, and subsequently maintenance

workers are sent to the production department to solve the machine failures.

2. Preventive maintenance

Under this activity, a team of maintenance workers is sent directly to the production plant to

check out whether there is any failure in the machinery or not.

3. Shut down maintenance

When the plant is shut down, the employees in the production department sent a letter to the

maintenance department to solve failures.

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5 . QUALITY CONTROL DEPARTMENT

Chart-4.8

Production manager

Junior Manager (Quality

control)

Junior Manager (Lathe)

Junior executive (Lathe)

Junior Executives ( Lathe)

Assistant Chemist

Chief Gauger

Tester

Sample boy

Helpers

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Functions Of Quality Control Department

To test the quality of raw materials

To whether the product involves the right proportion of raw materials

To maintain the quality of the products

There are three levels of testing conducted in the laboratory. They are:

a) Raw Material Testing

Raw materials are tested for ensuring the quality of products even before manufacturing.

b) Process Testing

Process testing is done before the grinding of lime shell, sand and clay.

c) Intermediate Testing

In this testing, slurry is tested for finding out whether it contains right proportion of lime shell, sand

and clay. Then slurry is taken to kiln for burning.

6 . TRANSPORTATION DEPARTMENT

Chart-4.9

Chief Manager

Deputy Manager

Transport Controller

Charge hand

Fitter

Barge crew

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Functions Of Department

Staff conveyance Free transportation facilities are given to the staff to come to the office.

For the purpose the company has two buses of their own. It is available to workers in all

shifts.

Transportation facilities to employees’ childrenAs a welfare measure, free transportation

facilities are provided to employees’ children. For bringing them to the schools in and

around Manikkinar, this facility is available.

For providing goods to customers If a person purchases one of the products from the

company, free transportation facilities are provided for bringing the same and he will get it

at the premises of his house.

7 . PACKING HOUSE

Chart-4.10

Packing house in charge

Assistant in charge

Supervisor

Packer

Helpers

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8 . TIME OFFICE

Time Office comes under the personnel department. The main function of the office is to maintain

attendance register and calculate the monthly working hours of each employee. The company follows

punch card system for measuring attendance.

9 . SECURITY DEPARTMENT

The department is mainly concerned with the security and control of the company. There are 2

employees working in the security department on shift basis.

10 . MEDICAL DEPARTMENT

This department provides medical aid to both permanent and temporary employees. The

medical leave of the employees is recorded and sectioned from this department.

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Chapter-5

SWOT ANALYSIS

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SWOT ANALYSIS

STRENGTH.

Ability to meet huge requirements at any point of time.

Better internal control.

Highly experienced management team.

Skilled experienced and efficient workers.

Strict measurement for Quality control.

Better location for transportation.

Production process without causing harm to the environment.

Better working condition.

Suitable environment for processing.

Using good and quality rawmaterials.

WEAKNESS

Slump in market.

Government policies aganist the export.

High cost of materials.

Change in the habits and preferences of customers.

There is no proper communication between workers and management

OPPURTUNITIES

Exclusive changes in food industry.

Company has an oppurtunity to diversity their products.

Market expansion.

Globalised economy.

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THREATS

Stiff & severe competition from rivalries.

High cost of the product.

Lack of quality raw materials.

High labour cost.

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CONCLUSION

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CONCLUSION

The project study entitled “organizational study of MENMA INDUSTRIES LTD has given me

deep knowledge about the organization and the Curry powder industry.

The data with regard to the study collected from MENMA helps to understand the process of

production of products .each department in MENMA was analyzed in detail. Various processes are

controlled and monitored under the skilled supervision and skilled labours.

The study given information about the manufacturing products, organizational structure of the

company, departmental functions and gives a good knowledge about the financial position of the

company. The co-operation and interaction extent by the employees and management of the

MENMA have made it possible for the depth organizational study which would be of much used to

the research in the future.

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BIBLIOGRAPHY

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BIBLIOGRAPHY

BOOKS

Kothari C.R. “Research Methodology: Methods and Techniques”, New Age Publishers,

New Delhi, 2nd edition 2005.

Company Records and documents.

Philip Kotler “Marketing Management”, Prentice Hall of India Pvt. Ltd, New Delhi.

Pandey I.M. “Financial Management”, Vikas Publishing House Pvt. Ltd, New Delhi.

Company books and records.

WEBSITES

www.menmafoods.in

www.google.com

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