Monique ConnellyAyse CuetoJulian Lee

team project StartAyse

N00431070

MoniqueN00345583

JulianN00445258

This is a mambership identification card of Project Start game community. Its use is governed by Project Start regulations and it must be carried at all times while on the property. the Startcard is non-transferable and must be surrendered upon demand. If found, please mail to: Project start, 65 Fifth Ave., Room MZ101, New York, NY 10003. For lost, stolen or possible unauthorized use of the card, please contact either the Project Start Registrar 212.229.3213 or Public Safety 212.229.7001

N00000008 792

08765 165497-1C

CrimeHealthDance

idea generation

Video gameCommunity center

CompetitionHealthy lifestyle

safe environment

for teenagers

idea generation

HEALTH

DANCE

CRIME

STREET FAIR

Dance Festival

CLUB

DRUG

ALCHOHOLDEATH

STREET

Music Culture

Disease

Expression

Discipline

Theraphy

Music

Culture

Medicine

Healthier

body

street

city

spirit

people

CommunityCenter

VideoGame

Street FairDance

competition

Wii

DDR

Event

Appeal

involve

How can we attract multi distribution? Where can we place this event?

How can we raise the fund?

Is this going to be appealing?

is it possible to get sponsers from these game companies?

what is the trend now?Are we on the track?

would this effective to lower the crime rate?

how can this be helpful to lower the crime rate?

IS this helpful as a theraphy or treatment?

how can these three be connected?

Execution?

Persona?who do we target?

How do we make this competition?

what could be the prize for the event?

how many community centers?

which community centers?

Child Obesity

problems

Juvenile Crime

problemsSerious Violent Crime Rate in U.S. Schools

Rate Per 1,000 Students Ages 12-18

Unsafe orunavailablecommunity

environment

problemsStudents Threatened or Injured with a Weapon at School area

Hellen BleekerCommunity Center

personasPedro SanudoNintendo

Denise CarusoWhole Food

Jamal RaymondStudent

Catalina PiazzaStudent

Safe PlaceFun elementHealthy food

Social gathering

Solution

Pre fabricated set up

+

=

needs vs functions

Attract new members and customers

Create positive brand image through social responsibility

Provide a safe environment for users

Safe environment to spend time and engage in social activities

Interaction with peers using newest gaming technologies

Pedro Sanudo(Nintendo)

Hellen Bleeker(Community Center)

Denise Carruso(Whole Foods)

JamalRaymond

Catalina Piazza

FeaturesExperience: A system to provide healthy competition, friendship, and a guidence system to members of Start

1. Playing the games must be fair, members should only play with othersat their own experience level

2. Levels must be organized and have catchy names

3. Members must have incentive to keep playing, a goal to look forward to

4. Members must have a support and guidence system

5. When they feel comfortable, ready, and have earned enough pointsmembers must have an oppurtunity to challenge a peer to a showdown in order to move up in experience level

FeaturesLevel System

Brown BoxOdysseyPongAtariNintendo

CHILD OBESITYCHILD OBESITYTEENAGE CRIMEUNSAFE ENVIRONMENT

Provide safe environmentEducate teenagers a better way of livingProvide environment for teenagers to socializeWITH a tint of FUN n SNACK

Mr. Pedro Sanudoo Marketing Director of Nintendo U.S.o Needs: growing numbers in domestic saleso Wants: great brand image with low cost PR

$$$$$$$$$$$$$$wii fit, cooking mama, etc.

Hellen Bleekero Program coordinator, Harlem Community centero Needs: New “wowable” program to attract teenagerso Wants: More commute of people to the vendor

“wowable” program, ppl$$

Denise Carrusoo Regional PR Director, Whole Food Marketo Needs: method to evoke children to the storeo Wants: all demographic to come shop at Whole Food Market

$$$$$$, good brand imageHealthy food

Opportunity:

“Healthy Food”

Michael ReidMichael ReidBackground: owns a cell phone and ipod Mikey lives in Queens and often comes to the city to break dance with friends in parks such as Union Square. When he can’t find a group of friends to get together he often does not have many opportunities or places where he can practice. Although he has a great interest in video games but he does not own any gaming consoles. He is a big fan of

ion and Nintendo Wii.nds that playing video games such as these with friends is a fun

bonding experience much like dancing together in a troop. Threat/Risk: He does not like to dance in his neighborhood because it is local drug dealers make it unsafe and unpleasant.

t of the opportunity: The community center would give Michael and his friends a place to not only dance but but also socialize. This is a place where they can come and engage in positive activities that would keep them off of the

Opportunity:

“Dance Dance”

video game

Catalina PiazzaCatalina PiazzaAge: 17 (11th Grade)BackgroundSchool: High School of Fashion Industry225 W 24th StNew York, NY 10011Address: 111 Worth St, Apt. 8ENew York, NY 10011Family: Father, Mother, 2 Brother and 1 SisterHobby: Dance, Shopping, DrawingDream: Fashion DesignerCharacter: Competitive, Organized, ActiveLikes: Flamingo dance , Clothes, shoes,Latin Music, GellatoDislikes: MetroFavorite place in the city: Union Square, SoHo, 5th AveFavorite Color: PinkRole model: Frida Gianini of GucciBenefit of the opportunity: Possibly address her to the healthier eating habit as well as give her a space to dance w/ friends other than going to illegal place for the teens like her.

Opportunity:

“Dance Dance”

video game

Ki-chul ChangKi-chul ChangAge: 9 (3th Grade)BackgroundSchool: P.S. 152 Queens School75-02 162nd StFlushing, NY 11366Address: 35-44 166th StFlushing, NY 11366Family: Father, MotherHobby: Computer Game, Math, and PhysicsDream: Professional gamer or ScientistCharacter: Competitive, number oriented, sensitiveLikes: Computer games, video games, and math examDislikes: Sports, any kinds of out door activityFavorite place in the city: His house where his computer,X-box, PS3, and recent X-maspresent Wii atFavorite Color: GreenRole model: Einstein Benefit of the opportunity: make him more outgoing expose him more to the social scenes give him more time to hang out with more friends getting healthier as he get educated about nutrition and excercise through dance

User Experience

Everyday around 3pm, Jamal comes out of his school

User Experience

Jamal wants to hang around in his neighborhood, but its known for crime and he concerns about his safety

User Experience

Jamal likes to play video game, but he does not have any device at his place. So when he has free time, he goes to the GameStop to play his favorite games. He also enjoys the social environment there

User Experience

However, there’s so many people waiting to play, most of the time he just waits there and doesn’t get a chance to actually play

User Experience

One day, Jamal hears that there’s a new game station called “project Start” in his local community center

User Experienceblah blah blah.... OH!“project Start” is in our community center!

Jamal decided to go check this new thing called “project Start” at his local community center

User Experience

Showdown stage

registrar

snack bar

game station x4

game station x6

community couch

Jamal visits the “project Start” for the first time

User Experience

As he walks in, the staff of “project Start” recognizes that Jamal is new, greets him and explains the system of “project Start”

User Experience

After a quick registration process, Jamal gets his project start membership card

User Experience

Now Jamal can play the games he wants anytime under safe environment

User Experience

He decided to play wii fit and plays with the one at the same level as him. Jamal enjoys the healthy competition and social environment project Start presents

User Experience

Jamal makes more and mote social connections as he comes to project Start more frequently.

User Experience

As Jamal earns 1,000 points, he calls a showdown to move to the upper level. Usually when there is a showdown, all the others gather around and watch

User Experience

Jamal beats the opponent and he gets cheered up by his friends as he moves up a level and gets 500 “food dollars”

User Experience

With his 500 “food dollar” he decides to celebrate with his friend by ordering pizza (20food dollar) from the Whole Food snack bar

User Experience

Jamal really enjoys the whole experience at the project Start, and he’s also very happy that he now has a safe environment to hang around with his friends. He can’t wait to eventually become a mentor and hopefully get a nintendo DS

User Experience

ID cardsBlue printsBrochureModel mock upPress kit

Prototyping Framework

ID cards

Prototype IBob SmithN00000009

Bob SmithN00000009

N00000009

Brown Box

Odyssey

PongAtari

Nintendo

Erica HoerlN0000008

Erica HoerlN00000008Atari

Blue Prints

Prototype IIco

mmun

ity couch

showdownscreens

reg

iste

r

sna

cks

wii fit station

cooking mama station

showdow

n stagecooking mama

Brochure

Prototype III

Model mock up

Prototype IIII

Press kit

Prototype V

ID cardsPre-fab modelVideo clip of experience

Finalizing Prototype

ID card

Final Prototype I

Pre-fab model

Final Prototype II

Showdown stage

registrar

snack bar

game station x4

game station x6

community couch

Pre-fab model

Final Prototype II

Video clip

Final Prototype III

Future Ideas could team up with with to create a program to be set-up

inside hospitals.

Games created for the system could replace Wii Fit in a compact version of

the arena.

would be beneficial to as it would create a fun and

encouraging environment for children with cerebral palsy to interact with one another, while still practicing their physical therapy.

Future Ideas could team up with to set-up an arena at the camp for troubled youth.

The system would be for the most part, similar to what is setup in community center, but differ in the fact that it would be a 'fast-track' version.

Because is a weekend camp, the points needed to call a showdown would be modified to fit a one day schedule. So users could experience the entire system, showdowns, gaming, and levels in a 5 hour period.

would be beneficial to as it would teach troubled youth about healthy competition and encourage friendship, promote technology, and fun.

Future IdeasGamesOnce Project Start gains a a certain level of prestige, Nintendo could possibly create games specifically for the project. Games which addressed the specific needs of users while still being technologically advanced and fun.

Shortcomingso Limited space for the set up

o Since users interact with their virtual characters, the program may not foster the social skills and interaction initially intended

o Malfunction ofgaming systems and consoles

o Parents may not be keen on sending their child to a program based on video games

o Nature of competition may cause fights amongst users

o May become over run with users because it is a free service