project reports on effective utilifdszation of erp

7/28/2019 Project Reports on Effective Utilifdszation of ERP

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EFFECTIVE UTILIZATION OF ERP AS A CONCEPT AND A

PRODUCT

Table of Contents

Sr. Contents Page1 Objective 6

2 Introduction

2.1 Introduction of ERP 6-11

2.2 Introduction of SAP 12-13

2.3 Introduction of SAP ERP 13-17

2.4 Introduction of Marketing 18

2.5 Introduction of Education Sector 19-213 Purpose, Scope and Limitations of the study 22

4 Company Profiles

4.1 Navyug Arts & Commerce college 23-29

4.2 Union Bank of India 30-38

4.3 Priyadarshini Suvidha Swa Seva Kendra 39-44

4.4 Punjab National Bank 45-53

4.5 The Mobile Store Ltd. 54-60

5 Summary 61

6 Bibliography 62

1. Objectives

Objectives of summer internship are as follows:

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1) To study effective utilization of ERP in an organization.

2) To study business processes of an organizations.

3) Correlate courses of study with the way industry or potential workplace

operates its business.

2. Introduction

2.1 Introduction of ERP

Enterprise Resource Planning (ERP) is probably the most prolific concept ever

generated by industrial strength application vendors. Many companies are willing

to bet their business on the promise that enterprise-wide systems will translate

into enhanced corporate value, particularly within decentralized companies that

compete globally.

ERP is defines as an integrated software package which integrate all the

department of an organization. Several department of an organization are

marketing, sales, finance, production etc. Since an ERP package integrates these

entire departments, thus the performance of an organization will be improved. It is

used to manage the important part of business including product planning,

purchasing, maintaining inventories, customer service etc.Every department has its own computer system optimized for their

particular work but an ERP system combines them all together into a single

computer through integrated system approach. In short ERP system provides a

single database where business transaction are recorded, processed, monitored and

reported.

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ERP system does not replace the computer of a particular department rather

it integrates all the department of an organization into a single computer and

provides a flexible database.

Evaluation of ERP

Inventory control or Re-order point (1960): In 1960s most of the ERP system

was concentrate on the inventory control ability also called re-order point system.

Historical data were used to forecast future inventory demand. When an item falls

below the predetermined level additional inventory is ordered.

Material requirement planning (1970): In 1970s this system was introduced and

it focused on demand based approach for planning and manufacturing of product

and ordering inventory.

Manufacturing resource planning (1980): In 1980s this approach was

introduced. It was used for adding tool for sales promotion, customer satisfaction,

customer order processing, production plan and focus on quality and reducing

overhead cost and detailed reporting.

Manufacturing resource planning-II with manufacturing executive system

(MES) (1990): In 1990 this system was introduced. It provides ability to adapt

production schedules to meet customer needs. Main focused was on ability and

adopt new products and services to meet customer needs.

ERP in late 1990

Hidden Cost of ERP System:

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Training expenses

Customization: Core of ERP system is actual customization of ERP

System itself.

Integration and testing

Replacing the staff

Wait for ROI

Integrated System Approach

ERP package integrate the different department of an organization with the help of

integrated system approach. Integrated system approach requires successful

implementation of re-engineering process for better result of an ERP system.

Business re-engineering revolves around the IT and continues change. It is a

fundamental rethinking of business process to improve the quality and output of

the product or service.

Origin of the Term ERP

The initials ERP originated as an extension of MRP (material requirements

planning; later manufacturing resource planning) and CIM (Computer Integrated

Manufacturing). It was introduced by research and analysis firm Gartner in 1990.

ERP systems now attempt to cover all core functions of an enterprise, regardless of

the organization's business or charter. These systems can now be found in non-

manufacturing businesses, non-profit organizations and governments.

To be considered an ERP system, a software package must provide the

function of at least two systems. For example, a software package that provides

both payroll and accounting functions could technically be considered an ERP

software package.

Overview of ERP solutions

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Some organizations typically those with sufficient in-house IT skills to integrate

multiple software products, choose to implement only portions of an ERP system

and develop an external interface to other ERP or stand-alone systems for their

other application needs. For example, one may choose to use human resource

management system from one vendor, and perform the integration between the

systems themselves. ERP delivers a single database that contains all data for the

software modules, which would include:

Manufacturing- Engineering, bills of material, scheduling, capacity, workflowmanagement, quality control, cost management, manufacturing process,

manufacturing projects, manufacturing flow.

Supply chain management- Order to cash, inventory, order entry, purchasing,

product configuration, supply chain planning, supplier scheduling, inspection of

goods, claim processing, and commission calculation.

Financial- General ledger, cash management, accounts payable, accounts

receivable, fixed assets, cost accounting.

Project management- Costing, billing, time and expense, performance units,

activity management.

Human resources- Human resources, payroll, training, time and attendance,

roistering benefits.

Customer relationship management- Sales and marketing, commissions, service,

customer contact and call center support.

Benefits of an ERP System or reasons for growth of ERP

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1) Effective utilization of resources

2) Improvement in business performance

3) Integration of information i.e. integration of all the department of an

organization

4) Sharing of common data and information

5) Global Adaptation

6) Improvement in the quality of the product at the same price

7) ERP targeted all types of business organization whether large business or

small business organization8) Lowers the total cost in supply chain management through JIT approach.

9) Eliminate limitation in legacy system i.e. traditional system

10) Order fulfillment improvement

11) Improvement in customer service.

ERP in India

Today, India is transforming into world IT hub and all major players in the field

are working constantly towards promoting and expanding their market. In this

scenario Enterprise Resource Planning (ERP) will be playing a major role in

growth of small and medium size industries in India apart from contributing

largely into the big business enterprises.

ERP solution, which will help streamline the functionality and technicality

of a software solution in an organization, without any doubt will be an added

advantage in generating return on investment on a pre-conceived notion.

If the facts and figures are be believed, the ERP market could boom in India

and give the necessary impetus to stakeholders. ERP software solutions were

initially used only for back office functions. They were not given the due

importance and treated just like another supporting function. Reasons like lack of

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awareness formed one part while other reasons were costs and technical

difficulties.

As explained earlier the gradual demand for ERP increased with a slump in

the software market. Since this led companies to go in for ERP they automatically

started to learn more about it either by force or felt need as they were left with no

alternative. This indirectly created the awareness among companies. They learned

more on ERP and realized its diverse applications. Finally they resorted to use ERP

for the whole of the company and stopped the idea of restricting it to mere back

office functions.

Financial burden is a major determinant of ERP market in India. Manycompanies are hesitates to invest in ERP due to the exorbitant costs involved in it.

Realizing this situation, SAP has come out with an ideal ERP.

What is the reason for ERP market growth in India?

ERP market in India steadily growing for the last few years and the main reason

for this enormous growth can be attributed to the inability of order system to

manage the conversion to year 2000. There are also other factors such as industry

best practices, easy and faster implementation and good cost predictions.

Another factor behind the growth is that already existing clients acquire more

licenses and modules. The number of employees using the ERP system is

increasing and the ERP clients who have started with the basic modules are going

for subsequent applications. There is also a trend to replace customized system

with standard application packages, like an ERP system.

India is expected to present ERP suppliers an important marketplace as

manufacturing companies are significantly investing in technology solutions to

improve their manufacturing operations. According to observation made by some

experts in the field, the ERP market started showing solid organic growth since

2004 as IT spending improved.

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The Indian ERP market experienced CAGR (compounded annual growth

rate) of 25.2 during the period of 2004-2009. The market was $83 million in 2004,

and is projected to be over $250 million in 2009, according to a research report.

The report further clarifies that manufacturers in India are increasingly

implementing ERP solutions to ensure that decision makers have the required

information visibility across the value chain.

2.2 Introduction of SAP

As the world's leading provider of business software, SAP delivers products andservices that help accelerate business innovation for our customers. We believe thatdoing so will unleash growth and create significant new value for our customers,SAP, and ultimately, entire industries and the economy at large. Today, customersin more than 120 countries run SAP applications from distinct solutionsaddressing the needs of small businesses and midsize companies to suite offeringsfor global organizations.

Founded in 1972, SAP has a rich history of innovation and growth as a trueindustry leader. SAP currently has sales and development locations in more than50 countries worldwide and is listed on several exchanges, including the Frankfurt

Stock Exchange and NYSE under the symbol "SAP."

SAPs Headquarter is in Walldorf, Germany. SAP is the world's largestbusiness software company with more than 51,500 employees at sales anddevelopment locations in more than 50 countries worldwide.

Our global development approach focuses on distributing developmentacross the world in strategically important markets. A global network of SAP Labsspanning Bulgaria, Canada, China, Germany, Hungary, India, Israel, and theUnited States, enables SAP to operate locally, yet organize globally

Vision and Mission

Our vision is for companies of all sizes to become best-run businesses. In today'schallenging business environment, best-run companies have clarity across allaspects of their business, which allows them to act quickly with increased insight,efficiency, and flexibility. By using SAP solutions, companies of all sizes including small businesses and midsize companies can reduce costs, optimize

performance, and gain the insight and agility needed to close the gap betweenstrategy and execution. To help our customers get the most out of their IT

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sets. The SAP Web Application Server was wrapped into Net Weaver, which wasalso introduced in 2003.

A complete architecture change took place with the introduction of mySAP ERPedition 2004. R/3 Enterprise was replaced with the introduction of ERP CentralComponent (SAP ECC). The SAP Business Warehouse, SAP Strategic EnterpriseManagement and Internet Transaction Server were also merged into SAP ECC,allowing users to run them under one instance. Architectural changes were alsomade to support enterprise services architecture to transition customers to aservices-oriented architecture.

More than 2,300 customers are using the latest version of mySAP ERP, since itwas released in early 2005, according to SAP. SAP reported a 20% growth in newERP license deals in the second quarter of 2005.

Features & Functions

SAP ERP redefines enterprise resourceplanning delivering role-based accessto crucial data, applications, and analytical tools. With SAP ERP, you canefficiently deal with business challenges in the following areas:

End-user service delivery Ensure that your employees can readily access the

critical data, applications, and analytical tools they need to perform all their jobfunctions efficiently and effectively while also supporting a shared-servicesorganizational model for human resources, finances, and other key processes. SAPERP offers role-based access and self-services through the manager and theemployee portals, Duet, and employee interaction center support. Plus, SAPMobile Time and Travel enables employees in the field to report time and expensesoffline.

SAP ERP Financials Ensure compliance and predictability of businessperformance so your organization can gain a deeper financial insight across theenterprise and tighten control of finances. SAP ERP Financials automates financialand management accounting and financial supply chain management. The solutionalso provides rigorous support for corporate-governance mandates such as Basel IIand Sarbanes-Oxley.

SAP ERP Human Capital Management Optimize your HR processes with acomplete, integrated, and global human capital management (HCM) solution. SAPERP provides this HCM solution for organizations of all sizes and in all industries.You can maximize the potential of your workforce, while supporting innovation,

growth, and flexibility. The SAP ERP HCM solution automates talent

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management, core HR processes, and workforce deployment enabling increasedefficiency and better compliance with changing global and local regulations.

SAP ERP Operations Manage end-to-end procurement and logistics businessprocesses for complete business cycles from self-service requisitioning toflexible invoicing and payment optimizing the flow of materials. SAP ERPOperations also helps discrete and process manufacturers manage the entire lifecycle of product development and manufacturing. The solution automates theentire manufacturing process and reduces costs by controlling and adapting themanufacturing process in real time and increases customer satisfaction bydelivering higher-quality products.

SAP ERP Corporate Services Helps organizations manage their most cost-intensive corporate functions by supporting and streamlining administrative

processes in the areas of real estate; enterprise assets; project portfolios; corporatetravel; environment, health, and safety compliance; quality; and global tradeservices. SAP ERP Corporate Services is a complete and integrated solution thatmaximizes transparency and control, while reducing financial and environmentalrisks and enhancing safety of employees.

Performance Management Support the entire life cycle of performancemanagement, delivering real-time, personalized measurements and metrics toimprove business insight and decision making. SAP ERP supports financialanalytics, operations analytics, and workforce analytics, as well as consolidated

financial and statutory reporting; planning, budgeting, and forecasting, strategymanagement and scorecards, and risk management.

Business Benefits

SAP ERP delivers a comprehensive set of integrated, cross-functionalbusiness processes. With SAP ERP, you can gain the following benefits:

1) Improve alignment of strategies and operations.2) Run your enterprise in accordance with strategy and plans, accessing the

right information in real time to identify concerns early.3) Pursue opportunities proactively.4) Achieve corporate objectives by aligning workforce and organizational

objectives.5) Find the best people and leverage their talent in the right job at the right

time.6) Improve productivity and insight.

7) Leverage self-services and analytics across your organization.

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8) Improve operational efficiency and productivity within and beyond yourenterprise.

9) Reduce costs through increased flexibility.10) Use enterprise services architecture to improve process standardization,

efficiency and adaptability.11) Extend transactions, information and collaboration functions to a broadbusiness community.

12) Support changing industry requirements.13) Join SAP's world-class partner network, uniquely qualified to support the

best business practices in more than 25 industries.14) Improve financial management and corporate governance.15) Gain deep visibility into your organization with financial and management

accounting functionality combined with business analytics.16) Increase profitability, improve financial control, and manage risk.

17) Integrate and optimize business processes.18) Eliminate high integration costs and the need to purchase third-party

software.19) Deploy other SAP Business Suite applications incrementally to improve

cash flow and reduce costly borrowing.20) Gain higher ROI faster.21) Install SAP ERP using rapid-implementation techniques that cost less than

half what traditional approaches cost.22) Retain your top performers through clearly defined career and

development plans.23) Link employees performance to compensation programs such as variable

pay plans and long-term incentives.24) Provide immediate access to enterprise information.25) Give employees new ways to access the enterprise information required

for their daily activities.

Advantages and disadvantages of SAP ERP

Advantages:

1) Vendors have past knowledge and expertise on how to best build andimplement a system

2) No hardware purchase or maintenance costs3) No developer training costs and the vendor will train the users

Disadvantages:

1) Locked into relationship by contract and manageability with vendor - acontract can hold a company to the vendor until it expires and it can be

unprofitable to switch vendors if switching costs are too high

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2) Inflexibility- vendor packages may not fit a company's business modelexactly and customization can be very expensive

3) Return on Investment may take too long to be profitable4) Most SAP ERP implementations have a very high risk of project failure

1.4 Introduction of Marketing

Marketing is an integrated communications-based process through whichindividuals and communities discover that existing and newly-identified needs andwants may be satisfied by the products and services of others.

Marketing is defined by the American Marketing Association as the activity, set of

institutions, and processes for creating, communicating, delivering, andexchanging offerings that have value for customers, clients, partners, and society atlarge. The term developed from the original meaning which referred literally togoing to market, as in shopping, or going to a market to buy or sell goods orservices.

The Chartered Institute of Marketing, which is the world's largest marketing body,defines marketing as "The management process responsible for identifying,anticipating and satisfying customer requirements profitably.

Four Ps of Marketing

Product: The product aspects of marketing deal with the specifications ofthe actual goods or services, and how it relates to the end-user's needs andwants. The scope of a product generally includes supporting elements suchas warranties, guarantees, and support.

Pricing: This refers to the process of setting a price for a product, includingdiscounts. The price need not be monetary; it can simply be what isexchanged for the product or services, e.g. time, energy, or attention.

Methods of setting prices optimally are in the domain of pricing science. Place(or distribution): refers to how the product gets to the customer; for

example, point-of-sale placement or retailing. This third P has alsosometimes been called Place, referring to the channel by which a product orservice is sold (e.g. online vs. retail), which geographic region or industry,to which segment (young adults, families, business people), etc. alsoreferring to how the environment in which the product is sold in can affectsales.

Promotion: This includes advertising, sales promotion, publicity, andpersonal selling. Branding refers to the various methods of promoting the

product, brand, or company.

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1.5 Education Sector in India

The education system in the country saw a revolution with the emergence of whole

new class of education providers, including private institutes, distance educationproviders, self financing courses in public institution, foreign education providersetc. The number of private institutions has increased in the country impressivelywhere as the number of public institutions both government and aided institutionshas increased only marginally. Nearly 30% enrollment is in private unaidedinstitutions which do not receive any grants from the government the growth has

been predominantly in institutions offering professional courses. Indian educationsystem has it both negatives and positives so both these are working as bait toattract foreign universities to India.

Despite the growth of the education industry as a whole, the recent spike inthe nations economic growth has left children behind. 142 millions of the 361millions school age children are not being taught. The failing public school systemis providing investors with the rare opportunities to contribute to the betterment ofIndias youth and still make profitable return. This $ 40 billion industry has aCAGR (Compounded annual growth rate) of 16% over the next 5 years.

Stages of Education in India

Stages of Education in India , and an indication regarding corresponding

age group of students for each stage, are shown in the table below:

S. No Stage Classes / Duration(with exceptions, if any)

Corresponding

Age Group ofStudents

(Indicative)

1. School Stages I-XII 6 18 Years

1.1 Elementary I-VIII (I-VII a few States) 6 14 Years

1.1.1 Primary I - V(I - IV in a few States)

6 11 Years

1.1.2 Upper Primary VI - VIII(V - VII in a few States)

11 - 14 Years

1.2 Secondary IX - XII (VIII - XII in a fewStates)

14 - 18 Years

1.2.1 High School IX - X (VIII - X in a few

States)

(I - IV in a few States)

14 - 16 Years

1.1.2 Higher / Senior Sec. School XI XII 16 - 18 Years

2. Higher / University Education 18 - 24 Years *

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2.1 Non-Professional (e.g.

Humanities / Pure Sciences /

Commerce) Degree Cources

2.1.1 Undergraduate 3 Years

2.1.2 Post-graduate 2 Years

2.2 Professional Degree / DiplomaCourses

Depends on the nature of thecourse

*18 - 24 years is usually taken as the age group of students corresponding to university /tertiary education

Market Structure and Size

India is one of the largest markets for education in the world in terms of number of

students. Currently, there are over 1 MM schools in India providing education over

200 MM students. The number of teacher in India currently stands at 5.8 MM.

Higher education institutes and others

Types of institutionsNumber

(I) Institutions running Diploma and Certificate courses

Polytechnics 1171

Teacher training institutions 1465

Tech., Indus., Arts & Crafts 5114

Total (I) 7750

(II) Universities and colleges

Universities 543

Colleges 16009Total (II) 16552

Currently, with hundreds of universities and thousands of colleges affiliated to

them, India has positioned itself comfortably as a country that provides quality

higher education to its people in specific and to the world in general.

Jabalpur Education Scenario

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The Jabalpur, sited in the Central Indian state of Madhya Pradesh is centers of

academic excellence. The Jabalpur education scenario has always contributed a lot

to the state's educational industry. The educational importance of the city has

earned it the name of Sanskardhani or the cultural pot. The city boasts of more than

150 academic and training institutes.

The city of Jabalpur takes pride in three modern universities. The home to more

than 30 engineering and medical colleges and almost 70 senior secondary and

secondary schools, Jabalpur is truly an educational hub of the state. The schoolsand colleges in Jabalpur can compete with any top educational institutions of the

country. The medical and engineering colleges of Jabalpur produce thousands of

professionals of the fields every year.

3. Purpose, Scope and Limitations of the study

Purpose

The purpose of this study to identify the clients who have implemented ERP intheir business and those who have not implemented it can be suggested for an ERPfor their enterprise and also to identify and study the practices of different sectors.

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Scope

This training helps us to understand the whole business process and various wayshow an industry works as a whole. It also helps us to develop our skills according

to the present market condition. The study also help us t o identify the practicesrelated to finance in different sectors which was a very knowledgeable experienceto be gained. This training also builds our skills of marketing together with ourspecialization fields.

Limitations

Every thing has some pros and cons and so certain limitations of his study that wecould observe are as follows:

1) The study is limited to the organization of only to single city (i.e.Jabalpur) which have not provided a clear and correct conclusion of theresult. The result and conclusion would only be approximated.

2) The organizations which have been studied and surveyed are noproviding us with full information which has hampered the results andconclusion.

3) The process of study was very time consuming as traveling longdistances take a lot of time.

4) The process was also very costly.5) Difficulty in getting appointment from people as the ware very busy inn

their official work.6) Ignorance and unwillingness of the people to meet

4. Company Profiles

4.1 Navyug Arts & Commerce College, Jabalpur

Navyug College was founded in 1962, shifted to new campus in 1968. Navyug

College has completed 46 yearsof contribution to the field of General Education.

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The College is situated between Railway Station and University in the Civil Linesarea of Jabalpur, Madhya Pradesh.

It was established by Prof. Ramesh Chandra Choubey, its founder Principal, under

the aegis of Navyug Education Society on a sprawling land area of three acres(Cost Rs. 2 cr.). The college is registered under Section 2(F) ofUGC,New Delhiby virtue of which has been the beneficiary of various Development Schemes ofthe Central Govt. for the last several years. The college conducts various coursesunder the faculty of Arts, Social Science, Commerce, Education and ComputerScience.

Admissions to these courses are done according to the rules prescribed by HigherEducation and University. The number and admission of SC, ST, OBC and Girlstudents in the college is determined according to the rules and guidelines of the

Government For the general students the upper age limit is fixed at 22 years forundergraduate course and 25 years for postgraduate courses. In case of SC, ST,OBC and Girl students the upper age limit is kept flexible. Admission to college isgiven according to merit and to B.Edclasses is given through Councelling underthe rules established by the MP Govt. The new Semester system has beenintroduced in UG and PG first year from 2008-09 sessions.

The following courses are being offered by the college:

Arts & Social Science Faculty

1. B. A. (Three Years Degree Course)Compulsory Subject - Foundation Course - Three Papers Optional Subject -First Combination - Any Three of the following - Two Papers Each PoliticalScience, History, Sociology, Economics, Hindi Lit, English Lit.Second Combination - Economics, Statistics & Business Data Processing.

2. M. A. (Previous & Final)

Political Science and History (Four Paper each)

Commerce Faculty

3. B. Com. (Three Years Degree Course) also available with ComputerApplication.

Compulsory Subject - Foundation Course - Three Papers

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First Year & Second Year (Two Papers Each)Optional Subjects

a) Accounting b) Business Management c) Applied Economics or Computer

Application

Third Year (Two Papers Each)Optional Subjects

a) Income Tax & Indirect Tax b) Management Accounting & Auditingc) Any One - i) Finance ii) Marketing iii) E-Commerce

4. M. Com. (Previous & Final)

5. Post Graduate Diploma in Computers and Management (PGDCM) (Two

Years Course)

Computer Faculty

6. BCA - Three Years Course under Semester System Education Faculty

7. B. Ed - One Year Course

Staff details:

There is 32 teaching & 12 non teaching staff members are working.Total 638 students are there in the institution.

Other facility

1) NCC: It was established in the college in the year 1980. This college has 1MPArtillery Regiment NCC Unit. Artillery is one of the best Arms of the IndianArmy.80 Cadets are enrolled every year, out of which 15 seats are reserved for

girls.

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At present Major Sushant Kumar Sinha is NCC Officer of the college. MajSinha got Commission in Sep 1982 after doing the courses at OTS Kamptee andArtillery Center at Hyderabad. He has completed course in Civil Defense fromNational Civil Defense College, Nagpur. In 26 years of his NCC career he has

attended 40 Camps and Courses. In addition to CATC he has alsoparticipated in NIC, Tracking Expedition, Cycle Expedition, Adventure

Camp and Army Attachment Camp. Above all he also participated in Nation s

most important event "RDC New Delhi in 2001. NCC parade is held on

every Sunday from 8 am to 12:30 pm during the months of August January.

Many NCC cadets of the college have brought name & fame to the college by

participating in many All India Camps and joining the Indian Army.

In the field of social service the students of the college have alwaysremained in the fore-front in acts like Blood Donation and Tree Plantation.

2) NSS 80 Students Unit

College also has a unit of NSS comprising of 80 students. President Principal Dr.Miss Nalini Keller was the first Programmer Officer of the NSS. Subsequently Mr.Chandra Prakash Verma, Sr. Sports Officer became incharge of NSS. At presentDr. Santosh Yadav, Head of the Commerce Faculty is the NSS ProgrammerOfficer. The NSS Unit of the college organizes various programmed of socialreawakening.

Under the inspiring leadership of Dr. Yadav the students organizes Rallies

and Programmes related with the burning issues of the society.

3) Free consultation and coaching classes

College provides free consultation and coaching classes for final year students forthe preparation of competitive exams.

Organizational Structure

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Process of Fund Management

Note: Data as per last year

Investment of Sources

1) UGCS fund invests as per UGCS rule like on:

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Principal

Arts Commerce EducationComputerScience

FacultiesAndStaff

FacultiesAndStaff

FacultiesAndStaff

FacultiesAndStaff

Administration

Administrative Staff

Sources

UGC(20 lakh)

State Government(22 lakh)

Student Fees(17 lakh)


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Purchasing books

Purchasing equipments

Seminars etc.

2) State govt.s fund is use to pay salaries to staff members(Salary paid as per UGC scale)

3) Students fees is used on development of institution

Promotional activities

1) The college spends around 50000 Rs. in a year for their promotionalActivities.

2) Navyug Colleges promotional activities based on more toward theirStudents such as they provide extra facilities (like free coaching, provideMagazines, guest lectures etc.) to student to promote their college.

3) They also organize activities and events to promote their college.

4) They promote through providing consultancy to students regarding theirCareer.

5) In the indirect form of marketing they promote through advertisement ofRadio, Television, print aids, pamphlets, Brochure and hoardings etc.

SWOT Analysis

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Strengths Weakness

1) Low fee structure

2) Financial support from UGC andGovernment

3) One of the best art & commercecollege

4) Free career guidance & coachingclasses for competitive exams

5) Providing extra facilities to students

1) Most of the fund is used as peronly UGS and Govt. guidelines

2) Infrastructure is not good enoughto attract

3) Inadaptability of advancecomputer technology

4) Insufficient human resource

Opportunities Threats

1) High growth in education sector

2) Scope for other graduation, PostGraduation and vocational course

1) Large number of competitors

2) Poor recognition for political andstudent activities

Analysis of Navyug Arts & Commerce College, Jabalpur

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Courses - 4Departments 5Manpower 45

Students 650Funds 60 lakh approxFinance UGC, State Govt. and Student feesSoftware Fonix software solutions

Recommendations for ERP

Implementation of SAP ERP will help in better management of campus activities,student lifecycle, research, grants, financials, operations, human capital and assets.

SAP's ERP supports the full range of institutional processes:

1) It helps in maintaining the record of students2) It helps in Grants and funds management3) It helps in Financial management, budgeting, and planning4) It helps in Relationship management, institutional development, and

enrolment management5) It helps in Governance and compliance

6) It helps in Human capital management7) It helps in Institutes asset management8) It helps in measuring the performance of institution

4.2 Union Bank of India

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The dawn of twentieth century witnesses the birth of a banking enterprise parexcellence- UNION BANK OF INDIA- that was flagged off by none other thanthe Father of the Nation, Mahatama Gandhi. Since that the golden moment, UnionBank of India has this far unflinchingly traveled the arduous road to successful

banking... a journey that spans 88 years. We at Union Bank of India, reiterate theobjective of our inception to the profound thoughts of the great Mahatama... "Weshould have the ability to carry on a big bank, to manage efficiently crores ofrupees in the course of our national activities. Though we have not many banksamongst us, it does not follow that we are not capable of efficiently managingcrores and tens of crores of rupees."

Union Bank of India is firmly committed to consolidating and maintaining itsidentity as a leading, innovative commercial Bank, with a proactive approach tothe changing needs of the society. This has resulted in a wide range of products

and services, made available to its valuable clientele in catering to the smallest oftheir needs. Today, with its efficient, value-added services, sustained growth,consistent profitability and development of new technologies, Union Bank hasensured complete customer delight, living up to its image of, GOOD PEOPLE TOBANK WITH. Anticipative banking- the ability to gauge the customer's needswell ahead of real-time - forms the vital ingredient in value-based services toeffectively reduce the gap between expectations and deliverables.

The key to the success of any organization lie with its people. No wonder, UnionBank's unique family of about 26,000 qualified / skilled employees is and ever will

be dedicated and delighted to serve the discerning customer with professionalismand wholeheartedness.

Union Bank is a Public Sector Unit with 55.43% Share Capital held by theGovernment of India. The Bank came out with its Initial Public Offer (IPO) inAugust 20, 2002 and Follow on Public Offer in February 2006. Presently 44.57 %of Share Capital is presently held by Institutions, Individuals and Others. In March2008, Union Bank became the first large Public Sector Bank to network all its

branches under the Core Banking Solution (CBS).

Over the years, the Bank has earned the reputation of being a techno-savvy and is afront runner among public sector banks in modern-day banking trends. It is one ofthe pioneer public sector banks, which launched Core Banking Solution in 2002.Under this solution umbrella, All Branches of the Bank have been 1135 networkedATMs, with online Tele banking facility made available to all its

Core Banking Customers - individual as well as corporate. In addition to this, theversatile Internet Banking provides extensive information pertaining to accountsand facets of banking. Regular banking services apart, the customer can also avail

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of a variety of other value-added services like Cash Management Service,Insurance, Mutual Funds and D-Mat.

The Bank will ever strive in its endeavor to provide services to its customer and

enhance its businesses thereby fulfilling its vision of becoming THE BANK OFFIRST CHOICE IN OUR CHOSEN AREA BY BUILDING BENEFICIAL ANDLASTING RELATIONSHIP WITH CUSTOMERS THROUGH A PROCESS OFCONTINUOUS IMPROVEMENT.

ORGANISATIONAL STRUCTURE

List Of Regional Offices Bank has a lean three-tier structure. The delegated powershave been enhanced. The decentralized power structure has accelerated decision

making process and thereby Bank quickly responds to changing needs of thecustomers and has also been able to adjust with the changing environment.

Bank has five General Manager Offices at Ahmedabad, Pune, Lucknow, Delhi,Bangalore, Bhopal, Mumbai, Calcutta and Chennai which function as an extendedarm of corporate office. It also has two Zonal Offices at Bhopal and Pune. Tier 3comprises of 53 Regional Offices at various geographical center of the country.

Union Bank of India, Super Bazaar, Jabalpur

This branch was established in 1967 at Super Bazaar, Jabalpur. It is a CBS branch.Core Banking Solution (CBS) is networking of branches, which enables Customersto operate their accounts, and avail banking services from any branch of the Bankon CBS network, regardless of where he maintains his account. Nearly 35employees are working in this branch. UBI has 10 ATMs in the city. UBI has 2500

branches all across the country and all branches are interconnected throughINTRANET (lease line and ISD based) software.

Organizational Structure of Branch

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Business Process

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BM

OM

PB

CSM CSM CRM

CSO

CSO

CSO

CSO

CRO

CRO

CSM

BM Branch ManagerOM Operation ManagerPB Personal BankerCSM Customer Service Manager

CRM Customer RelationshipManagerCSO Customer Service OfficerCRO Customer Relationship

Officer


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Fund management

Investments

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UBIs Operation

Personal Banking

Savings andDepositRetail LoansCardsInsuranceInvestmentPayments

Corporate Banking

SME creditInsuranceE-Tax

NRI Banking

RemittanceLoan and ServicesSavings andDepositPayments

Internet Banking

ATM ServiceBill Payment OnlineCustom DutyPayment

Sources of income

Reserve Bank ofIndia Deposits Charging interest


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Union bank strongly believes in winning the customer by winning their heartsthrough complete satisfaction of their needs. Union banks marketing strategiesmore towards making their existing customers loyal because they believe that it istheir customer who provides them with new customers. Union bank uses KYC

(Know your customer) form to have complete association with their customers.

Target Market

[email protected]

Personal bankers target markets includes businessman, salaried individuals, housewives, retired individuals and any one who has potential to provide legal deposit tothe bank.

Promotional Strategies

UBI uses both direct and indirect form of marketing for the promotion and directmarketing such as, sending message directly to the consumers through addressablemedia like mail, telephone and meeting with customers.

On the other hand indirect marketing such as advertisement tools like billboards,TV commercial, radio commercial etc.

Public Relation

Union bank strongly aims to develop positive relationship with public.

Direct Mail

Through direct mail UBI uses their resource effectively by allowing them to sendpublicity material to named person with their target segment.

Internet Promotion

Owning a website is now a crucial ingredient for the marketing mix strategy of anyorganization. Union bank customers can obtain instant information as well asthrough I-Banking customers can enjoy a host of a service.

Personal Selling

The foremost promotional strategy of UBI is personal selling i.e. selling productsone to one.

Product Strategies

Augmented Product

With every new account opened, UBI provide a free cheque book and a freeshopping /debit card.

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Augmented Personalized Services

Personal bankers are dedicated to provide best service and attention to customers.

SWOT Analysis

Strengths Weakness

1) 100% core banking solution

2) Techno-savvy and is a front runneramong public sector banks inmodern-day banking trends

3) Strong customer relationship

4) Majority government ownership

1) High interest rate compare to otherbanks

2) Lengthy business process

3) Low deposit return


1) Fast growing Indian economy

2) High growth in banking sector

3) Scope in rural and semi-urbanareas

1) Rising interest rate due toslowdown

2) Very high competition prevailing

in the industry

3) Lack of infrastructure in rural

areas

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Analysis of Union Bank of India, Jabalpur

Products 4 main products and more than 15 sub productsManpower 35Departments 3Turnover Approx 15 Cr (Annually)Finance Government, RBI, SalesSoftware Intranet (lease line and ISD based)

ERP can be implemented in the Union Bank of Indiabecause it is big organization. It has various departments like saving, current andadvance department etc. they all have individual information which is gathered at

regular intervals. Situation come when one department needs basic informationabout other department and for that purpose if ERP is implemented in the bankthen it will be very advantageous. For example insecurity, it helps in authenticationof the data, data recovery, removing data redundancy.

Recommendations for SAP ERP

1) It improves the operational excellence. It simplifies business operationacross products and service lines.

2) Its integrated financial and risk management processes support themanagement of risk across the organization.

3) It enables you to acquire, maintain and retain customers as a part ofcustomers -centric business strategy.

4) Product bundling features helps in constructing customer specific offers.

5) It helps in customer relationship enhancement by connecting front and backoffices tasks. It also provides a superior customer experience and strongertop line growth.

6) It gives better understanding of customers by gathering customersinformation liker their account and transaction.

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7) By integrating customer interaction across channels solutions of queriescould be done in a single contact. The solution can help greatly to improvethe customer experience.

8) A SAP ERP real time analytical dashboard helps in reviewing marketingcampaign and sales results.

9) It generates auto alerts appointment entries or issue escalation to help salesadvisor pick up directly with customers.

10) It gives heighten employee satisfaction.

11) It helps in increase your competitive advantage.

12) It helps in bank integrate valuation and calculation for various financialinstruments.

13) It helps in credit portfolio management, profit management andmanagement accounting etc.

14) It helps in value financial instruments under todays regulations.

15) It provides significant flexibility in designing creating and expandingcredit risk report.

16) It produces detailed reporting data for financial instruments.

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4.3 Priyadarshini Suvidha Swa Seva Kendra, Marhatal, Jabalpur

Priyadarshini Suvidha Seva Kendra is a government recognized retail outletestablished by Govt. of India which works under govt.s rules and regulation for

the welfare of the people. It is a non profit making organization. PriyadarshiniSuvidha Seva Kendras first outlet at Jabalpur was established in 27 February1994, at Marhatal. Now at present total 3 branches are situated in Jabalpur. Its headoffice of Madhya Pradesh is situated in Bhopal. Priyadarshini Suvidha SevaKendras main branch of Jabalpur is at Marhatal. It deals in mostly FMCG

products.

Vision and Mission

Priyadarshini Suvidha Seva Kendra is established with the vision of providingbetter quality products to people at reasonable price under one roof.

Priyadarshini Suvidha Seva Kendra, Marhatal, Jabalpur

Industry Type - Retail Industry

Software - Cyber logic OPC

Products - 3 categories over 5000 products

Manpower - 24 employees

Department - 2 departments (Finance, Purchase)

Annual Turnover - Approximately 5.5 to 7.5 crore rupees

Procurement local wholesalers, Head office

Finance - 2 sources of fund (Govt. fund and Sales)

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Product List


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Product

House hold products Cosmetic products Electric items

Branch manager

Store supervisor

Line of business

head

Purchase officer Head cashier

CashierGodown incharge

Godownsupervisor

Computeroperator

Line of businessmember


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Fund Management

Business Process

Pricing Method

As Priyadarshini Suvidha Seva Kendra is non profit making organization so theydecide price of the products at maximum 7% profit margin i.e.

Sales price =Purchase price +7 to 12% profit (it includes salaries, maintenance cost

and other expenses)

Target Market

Priyadarshini Suvidha Seva Kendra targets middle class, average salaried peoplefor their potential customers. They also targets to businessman, housewives, oldage people for their potential customers.

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Sources of Income

Government fund Sales

Floor member reportto

Floor head report to Storesupervisorreport to

Branchmanager

Calls topurchaseofficer

Local dealers orif not available

than report toHead office

Purchaseofficer

checks

godown if notavailable thancalls to

Store toconsume


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Promotions

Priyadarshini Suvidha Seva Kendra uses indirect form of marketing for promotionssuch as:

Advertisement (Print aids, Radio, Television)

Advertising in local dailies

Special events pricing

Seasonal discounts and free coupons

Public relation through newspaper, magazines

SWOT Analysis

Strengths Weakness

1) Target one stop shopping atdiscounted price

2) Provide best quality products atcheaper price

3) Target price conscious consumers

4) Government ownership

5) Easy decision making process

1) Purchasing from local dealers ofproducts

2) Profit margin limitation

3) Casual behavior of employees

4) General perception of people as aGovt. organization


1) Fast growing retail sector

2) Growth in organized retail sector

3) Evolving consumer preference

4) Increase in product list

5) Increase in profit margin

1) Large number of competitors

2) Unfavorable Government policies

3) Unorganized retail

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Analysis of Priyadarshini Suvidha Swa Seva Kendra, Marhatal,

Jabalpur

Industry Type - Retail IndustrySoftware - Cyber logic OPCProducts - 3 categories over 5000 productsManpower - 24 employeesDepartment - 2 departments (Finance, Purchase)Annual Turnover - Approximately 5.5 to 7.5 crore rupeesProcurement local wholesalers, Head officeFinance - 2 sources of fund (Govt. fund and Sales)

Even though Priyadarshini Suvidha Swa Seva Kendra is a non profitmaking organization but still the implementation of SAP ERP will serve their

purpose. In future the company can be implement small ERP software which islow cost and affordable; it will help in simplifying the business process as well asit will help in reducing the cost of the products.

Recommendation for ERP

1) It helps in maintaining the customer database. With the help of customer

database organization can make the customers grouping and will be able togive priority to them according their purchasing power and needs.

2) It enables you to acquire, maintain and retain customers as a part ofcustomers -centric business strategy.

3) Record of business operations are done manually which is time consumingIt improves the operational excellence. It simplifies business operationacross products and service lines.

4) With the help of ERP good procurement process can be possessed. It willhelps in keep the record of transporting cost.

5) It helps in keeping of outside dealers and distribution centers of theproducts.

6) It generates auto market analysis report which helps in meeting the needs ofcustomers as well as helps in making policies.

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7) It comprises of Contact Management and Sales Order ProcessingManagement. It is an integrated solution comprising of marketing and salesactivities. Organization can act immediately to improve sales, service andmarketing effectiveness by using this Module

8) ERP provides a powerful and flexible set of features to help you manage andreport your inventory information.

9) ERP streamlines procurement of required raw materials, packaging material,sub assembly and other non-inventory materials. It automates the processesof identifying potential suppliers, Supplier Evaluation, Supplier QuoteEvaluation, awarding purchase order to the supplier, and billing processes.

10) ERP gathers financial data from various functional departments and

generates valuable financial reports.

11) With the ERP financial reports Financial Manager as well as other Managerswithin business can review the financial position of the company in realtime and assist in better decision-making and strategic planning.

12) It routinely maintains a complete employee database including contactinformation, salary details, attendance, performance evaluation and

promotion of all employees.

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4.4 Punjab National Bank

Punjab National Bank of India is the first Indian bank started onlywith Indian capital, was nationalized in July 1969 and currently the bank has

become a front-line banking institution in India. The corporate office of the bank isat New Delhi. Punjab National Bank of India has set up representative offices atAlmaty (Kazakhistan), Shanghai (China) and in London and a full fledged Branchin Kabul (Afghanistan).

With over 38 million satisfied customers and 4668 offices, PNB has continued toretain its leadership position among the nationalized banks. The bank enjoys strongfundamentals, large franchise value and good brand image. Besides being rankedas one of India's top service brands, PNB has remained fully committed to itsguiding principles of sound and prudent banking. Apart from offering banking

products, the bank has also entered the credit card & debit card business; bullionbusiness; life and non-life insurance business; Gold coins & asset managementbusiness, etc.

Since its humble beginning in 1895 with the distinction of being the first Indianbank to have been started with Indian capital, PNB has achieved significant growthin business which at the end of March 2009 amounted to Rs 3,64,463 crore. Today,with assets of more than Rs 2, 46,900 crore, PNB is ranked as the 3rd largest bankin the country (after SBI and ICICI Bank) and has the 2nd largest network of

branches (4668 including 238 extension counters and 3 overseas offices).Duringthe FY 2008-09, with 39% share of low cost deposits, the bank achieved a net

profit of Rs 3,091 crore, maintaining its number ONE position amongstnationalized banks. Bank has a strong capital base with capital adequacy ratio as

per Basel II at 14.03% with Tier I and Tier II capital ratio at 8.98% and 5.05%respectively as on March09. As on March09, the Bank has the Gross and Net

NPA ratio of only 1.77% and 0.17% respectively. During the FY 2008-09, its ratioof priority sector credit to adjusted net bank credit at 41.53% & agriculture creditto adjusted net bank credit at 19.72% was also higher than the respective national

goals of 40% & 18%.PNB has always looked at technology as a key facilitator to provide bettercustomer service and ensured that its IT strategy follows the Business strategyso as to arrive at Best Fit.

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The bank has made rapid strides in this direction. Along with the achievement of100% branch computerization, one of the major achievements of the Bank iscovering all the branches of the Bank under Core Banking Solution (CBS), thuscovering 100% of its business and providing Anytime Anywhere banking

facility to all customers including customers of more than 2000 rural branches. Thebank has also been offering Internet banking services to the customers of CBSbranches like booking of tickets, payment of bills of utilities, purchase of airlinetickets etc. Towards developing a cost effective alternative channels of delivery,the bank with more than 2150 ATMs has the largest ATM network amongst

Nationalized Banks.

With the help of advanced technology, the Bank has been a frontrunner in theindustry so far as the initiatives for Financial Inclusion is concerned. With its

policy of inclusive growth in the Indo-Gangetic belt, the Banks mission isBanking for Unbanked. The Bank has launched a drive for biometric smart card

based technology enabled Financial Inclusion with the help of BusinessCorrespondents/Business Facilitators (BC/BF) so as to reach out to the last milecustomer. The BC/BF will address the outreach issue while technology will

provide cost effective and transparent services. The Bank has started severalinnovative initiatives for marginal groups like rickshaw pullers, vegetable vendors,diary farmers, construction workers, etc. The Bank has already achieved 100%financial inclusion in 21,408 villages.

Backed by strong domestic performance, the bank is planning to realize its globalaspirations. In order to increase its international presence, the Bank continues itsselective foray in international markets with presence in Hong Kong, Dubai,Kazakhstan, UK, Shanghai, Singapore, Kabul and Norway. A second branch inHong Kong at Kowloon was opened in the first week of April09. Bank is also inthe process of establishing its presence in China, Bhutan, DIFC Dubai, Canada andSingapore. The bank also has a joint venture with Everest Bank Ltd. (EBL), Nepal.Under the long term vision, Bank proposes to start its operation in Fiji Island,Australia and Indonesia. Bank continues with its goal to become a household brand

with global expertise.

Amongst Top 1000 Banks in the World, The Banker listed PNB at 250th place.Further, PNB is at the 1166th position among 48 Indian firms making it to a list ofthe worlds biggest companies compiled by the US magazine Forbes.

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Financial Performance

Punjab National Bank continues to maintain its frontline position in the Indian

banking industry. In particular, the bank has retained its NUMBER ONE positionamong the nationalized banks in terms of number of branches, Deposit, Advances,total Business, operating and net profit in the year 2008-09. The impressiveoperational and financial performance has been brought about by Banks focus oncustomer based business with thrust on SME, Agriculture, more inclusive approachto banking; better asset liability management; improved margin management,thrust on recovery and increased efficiency in core operations of the Bank. The

performance highlights of the bank in terms of business and profit are shownbelow:

Parameters Mar'07 Mar'08 Mar'09 CRAR

Operating Profit* 3617 4006 5744 26.02

Net Profit* 1540 2049 3091 41.67

Deposit 139860 166457 209760 22.47

Advance 96597 119502 154703 26.55

Total Business 236456 285959 364463 24.15

(Rs. Crores)

Shareholders Patterns

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PNB-Head Office

Address : 7, Bhikhaiji Cama Place,

New Delhi - 110 066.

Telephone: 91 - 11 - 26102303

Fax: 91 - 11 - 26196456

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HeadOffice

Circle Offices

(58)

Branches(4267)


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Hierarchy

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Chairman

Executive Director (ED)

General Manager (GM)

Deputy General Manager (DGM)

Assistant General Manager (AGM)

Chief Manager

Senior Manager

Manager

Officers

Subordinates and Clerical staffs


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Business Operations

Savings Fund Account

PNB Prudent SweepTotal Freedom Salary AccountPNB Vidyarthi SF AccountPNB Mitra SF Account

Current Account

PNB Smart RoamerPNB VaibhavPNB Gaurav

Fixed Deposit SchemesMahabachat SchemesSpectrum Fixed Deposit SchemeAnupam AccountMulti Benefit Deposit Scheme

Credit SchemesPNB flexible Housing LoanCar Finanace

Personal Loan

Social Banking

Krishi CardPNB Farmers Welfare TrustMahila Udyam Nidhi Scheme

Corporate Banking

EXIM financeGold Card scheme for exporters

Business SectorPNB Vikas UdhamiPNB Karigar credit cardPNB Kushal UdhamiPNB Pragati Udhami

Moreover, the Punjab National Bank of India also offers locker facilities, seniorcitizens schemes, PPF schemes and various E-services to their customers.

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SWOT Analysis

Strengths Weakness

1) 100% computerized of all branches

2) Adoptability of SFMS (StructuredFinancial Messaging Solution)technology

3) Large no. of customers

4) Focuses on rural and semi urbanareas

5) Easy business process

6) Provide better services

1) Casual behavior

2) Slow decision making because oflarge hierarchy

3) Weak customer relationship


1) Fast growing Indian economy

2) High growth in banking sector

3) Scope in micro financing

1) Large no. of market player

2) Unfavorable Govt. policies

3) Slow growth because of recession

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Analysis of Punjab National Bank, Super Bazaar, Jabalpur

Products 7 main products and more than 20 sub productsManpower 37Departments 3Turnover Approx 20 Cr (Annually)Finance Government, RBI, SalesSoftware Finacle Software

ERP can be implemented in the Union Bank of Indiabecause it is big organization. It has various departments they all have individualinformation which is gathered at regular intervals. Situation come when one

department needs basic information about other department and for that purpose ifERP is implemented in the bank then it will be very advantageous. For exampleinsecurity, it helps in authentication of the data, data recovery, removing dataredundancy.


1) It helps in customer relationship enhancement by connecting front and back

offices tasks. It also provides a superior customer experience and stronger topline growth.

2) It gives better understanding of customers by gathering customers informationliker their account and transaction.

3) By integrating customer interaction across channels solutions of queries couldbe done in a single contact. The solution can help greatly to improve thecustomer experience.

4) Product bundling features helps in constructing customer specific offers.

5) A SAP ERP real time analytical dashboard helps in reviewing marketingcampaign and sales results.

6) It generates auto alerts appointment entries or issue escalation to help salesadvisor pick up directly with customers.

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7) It integrates accounting activities with other analytical banking areas

8) It provides the integration and coordination of information that banks require

for key financial and management accounting activities and creation of related

report.

9) It helps in improving your return on investment by improving your close rate

and penetration of value adding services

10) It provides significant flexibility in designing, creating and expanding credit

risk report.

11) It helps in increase the return on other IT investment.

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4.5 The Mobile Store

The Mobile Store is Indias first national chain of telecom retail outlets, as well asthe countrys largest mobile retailer. The Mobile Store Limited heads India's firstcountrywide chain of telecom retail outlets. "The Mobile Store" is an Essar Groupventure, set to introduce a pan-Indian network of retail telecom outlets. The MobileStore offers a world class shopping environment, with state of the art technology.The Mobile Store is countrywide chain of outlets. The Mobile Store, promoted bythe Essar Group, is a one stop mobile solution shop which offers Telecom Productslike Mobiles, Mobile Accessories, Mobile Connections & Recharges, Mobile BillPayments, Value Added Services, Mobile Repairs, Mobile Exchange, Music &Gaming Devices and DTH, all under one roof, in a world class shopping ambience.

Mr. Rajeev Agarwal is the CEO and Director of the Mobile Store Limited, India.The Mobile Store is Indias largest telecom retailer, with over 1300 CompanyOwned Company Operated stores, spread across 200 cities and the vision is tohave a network of 2500 stores by 2010 across 650 cities, thus covering virtuallyevery major town in every state across India.

The Mobile Store outlets are in three formats:

Large - 1000-1500 square feet

Medium- 800-1000 square feet and Corner-150-200 square feet

Small- Located in malls

The Mobile Store caters to the Indian consumer's choice of the widest and mostcomprehensive range of mobile phones with special offers from all the key brandsavailable across the globe. The Mobile Store offers complete telecom solutionsright from handset purchase to the choice of service operator and miscellaneous

services like monthly bill collections etc., the stores also offer connections (prepaid and post paid), accessories and VAS including the latest ring tones,wallpapers and gaming and prompt after sales service, available not only in the cityof purchase but in all The Mobile Store outlets across the country.

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The Mobile Store has categorized its mobile device offerings into consumersegments keeping in mind the profiles and needs of different consumers. Theunique segments available in The Mobile Store are as follows:

Business - PDA & Smart phones, Emails, data transfer etc.

Lifestyle - Fashion phones, Look and elegance,

Fun - Multimedia & music, camera, games, wacky ring tones and wallpapers,

Value for Money - Special offers, discounts and budget phones.

The Mobile Store, Russel Chowk, Jabalpur

The Mobile Store has established 8 company outlets in various locations inJabalpur. The Mobile Stores outlet at Russel Chowk was established in January2008 in Jabalpur. The premise value of this outlet was near about 3 lakh. Its headoffice of Madhya Pradesh region is situated in Indore. Russel Chowk outlet is alsoa warehouse for the Jabalpur, Satna, and Rewa region. There are 5 employees inthe outlet. Annual turnover of this outlet is approx 80 to 90 lakh. It is the citys

largest mobile retailer.

Organization Structure

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StoreManage

r()()

11

DM (Customer serviceexecutive)

Sale executive and staff


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Products and Services

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Productsand

Services

Mobile

phones Mobileaccessories

Mobilerepairs

Musicgamingand DTH

Valueaddedservice

Mobileconnection

Alcatel

Blackberry

Fly

HTC

iPhone

LG

Micromax

Motorola

Nokia

Ray

Samsung

Sony

Ericsson

Spice

Tata

Indicom

CDMA

Virgin

MobileCDMA

Data

Devices

Headsets

Power

DTH

Gaming

Devices

MP3

Players

Games

Tones

Video

and

Graphics

Airtel

Idea

Vodafone

Reliance

Tata

Indicom

BSNL

Virgin

Mobile


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Business Process

This flow chart shows sales and distribution process of The Mobile Store Russelchowk, Jabalpur outlet which is also a godown for Jabalpur, Rewa and Satnaregion for all the outlets.

For purchasing inventory store manger of the outlet reports to the PO (Purchaseofficer) of Head office Indore. Purchase officer checks for inventory to Head office

godown or directly purchase through company than through its supply chainmanagement inventory reaches to outlets godown and distributed to all the outletsof The Mobile Store where the products is needed.

Pricing Method

The Mobile Store sales all its products all the time below MRP. It eliminated themargins in the traditional supply chain consisting of the manufacturer-

wholesaler/dealer-Retailer network. Bulk purchases directly from manufacturers orstockiest qualified for deep discounts. Quick inventory turns also improved thecash flow and reduced operating costs. The Mobile Store makes spot paymentsagainst delivery to get cash discounts. The supplier helped in inventory control andin return got an improved cash flow.

Target areas

The Mobile Store aimed at a trustworthy, reliable store that cared for the customer

and ensured the best deals or lowest prices for them.

Key thrust of The Mobile Store is: Key thrust areas for the retail format are:Comprehensive Product Range, Knowledgeable Store Staff & InteractiveEnvironment, Competitive Prices and Handset Repairs.

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Store manager Head office Indore(Purchase officer) SCM (SupplyChainManagement)


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Promotional Strategies

The Mobile Store uses indirect form of marketing for the promotion such as

advertisement tools like billboards, TV commercial, radio commercial etc.

Direct Mail

The Mobile store sends e-mails to only those customers who are interested inreceiving information about our products and services.

Internet Promotion

Owning a website is now a crucial ingredient for the marketing mix strategy of anyorganization. The Mobile Stores customers can obtain instant information about

products and services as well as through online shopping customers can enjoy ahost of a service.

Knowledgeable Store Staff

The Mobile Store has undertaken an extensive training program to equip all itsemployees with in-depth knowledge of the products and brands available at thestore, thereby allowing them to provide the right kind of guidance to the customer.

Other Promotional Activities

1) Special events pricing2) Seasonal discounts3) Free gifts4) Facilities related to mobile connection5) Mobile repairing facilities

Fund management

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Sources

Head office Sales


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Fund Management Process

The mobile store generates funds directly through sales. Whatever amount is

earned in a month from sales they transfer it to head offices a/c. then whatever therequirement is if outlet is fulfilled by head office. Salaries of employees are paiddirectly through their account by head office.

SWOT Analysis

Strengths Weakness

1) Target one stop shopping atdiscounted price

2) Branded company products atlow price

3) Training and development ofstore staff

4) Attractive outlets

5) Providing extra facility tocustomer i.e. mobile repairing,mobile connections etc.

1) Boundage of head office

2) Inadaptability of technology

3) Improper human resource


1) High growth in telecom sector

2) Increase in the demand of mobile3) Growth in organized retail

4) Unexplored rural and semi-urbanareas

1) Competitors edge overtechnology

2) Unorganized retail

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Analysis of The Mobile Store, Russel Chowk, Jabalpur

Products and services 6 productsManpower 5

Turnover Approx 80 to 90 lakh (Annually)

Finance Head office

The company should implement a low cost ERP as this outlet is alsoworking as warehouse for the other outlets so ERP helps in maintaining the detailof companys inventory. So company should opt for a small and compact ERPsystem which is design according to the requirement of the organization. Furtherthe implementation would also help them to increase there growth, productivity

and annual turn over so that they can increase there growth prospects.


1) ERP provides a powerful and flexible set of features to help you manage andreport your inventory information.

2) ERP gathers financial data from various functional departments and

generates valuable financial reports.

3) With the ERP financial reports Financial Manager as well as other Managerswithin business can review the financial position of the company in realtime and assist in better decision-making and strategic planning.

4) It generates auto market analysis report which helps in meeting the needs ofcustomers as well as helps in making policies.

5) It generates auto market analysis report which helps in meeting the needs of

customers as well as helps in making policies.

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5. Summary

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Client 1 Client 2 Client 3 Client 4 Client 5

Navyug

college,

Jabalpur

UBI, Super

bazaar,

Jabalpur

Priyadarshini

Bazaar,

Marhatal,

Jabalpur

PNB, Super Bazaar,

Jabalpur

The Mobile Store,

Russel Chowk,

Jabalpur

No. of

Employees

45 35 24 37 5

Departments 5 3 2 3Nil

Products 4 courses 4 main and 15

sub-products

Over 5000

products

7 main and 20 sub-

products

6 type of products

Annual

Turnover

Approx 60

lakh

Approx 15

crore

Approx 5.5 to

7.5 crore

Approx 20 crore Approx 80 to 90 lakh

Sources of

Income

UGC, State

Gov. andStudent fees

RBI and Sales Govt. funds and

Sales

RBI and Sales Head office and Sales

Software Fonix Software Intranet

(lease line and

ISD based)

Cyber logic Finacle (Infosys) No software


57/57

6. Bibliography

www.navyugcollegejpb.comwww.pnb india.comwww.unionbankofindia.co.inwww.themobilestore.inwww.eresourceerp.comwww.sap.comwww.google.comwww.wikipedia.com
http://www.navyugcollegejpb.com/http://www.pnbindia.com/http://www.eresourceerp.com/http://www.google.com/http://www.wikipedia.com/http://www.navyugcollegejpb.com/http://www.pnbindia.com/http://www.eresourceerp.com/http://www.google.com/http://www.wikipedia.com/

project reports on effective utilifdszation of erp

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