project-report-primary-market-investors-views.pdf

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PROJECT REPORT ON INVESTOR

ATTITUDE TOWARDS PRIMARY

MARET

I N T ! E P A R T I S A " # U " " # I " " M E N T O #

R E $ U I R M E N T

# O R T ! E A W A R D O # D E % R E E I N

M . & . A . ' M A S T E R O # & U S I N E S S A D M I N I S T R A T I O N (

SUBMITTED TO SUBMITTED BY

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A&STRACT

Being a student of Master of Business Administration course

research projects are essential exercise and eer! student of

professional studies is compulsor! to go through these t!pe of project

to find out the exposure of corporate "orld and its da!#to#da!

d!namic characteristics$

It is of paramount importance that apart from theoretical

%no"ledge& one must o'tain some practical %no"ledge$ Specific aim&

of this sure! report is to proide an opportunit! to management

student to hae some exposure in real 'usiness "orld$

As "e %no" that in toda!(s corporate scenario& primar! mar%et

is ta%ing place er! fre)uentl! for the sa%e of inestment * earn good

return$ This thing made me interested in this topic to find out the

attitude of inestors to"ards primar! mar%et$

+inall!& I "ould sa! that this "or% gae me an opportunit! to

expose and exploit m! s%ills to the maximum and reall! it "as a nice

and an educating experience$ ,hich help me to %no" some alua'le

acts$ Its completion has proided me immense satisfaction$



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INTRODUCTION

The past t"ent! fie !ears hae "itnessed a process of accelerating

change in the "orld(s financial mar%ets$ Drien '! an interacting process of

li'erali-ation and innoation& regulations hae 'een remoed& .e" product

hae emerged and old 'oundaries 'et"een financial intermediaries hae

'een 'lurred$

At the same time& gro"th of capital mar%ets hae posed ne"

challenges to economic and financial sta'ilit!$

The role of Indian capital mar%et "hich is to proide long term

resources re)uired '! industries for inestment has o'sered 'uo!anc! in

share mar%et "ith the li'erali-ation of industries and fiscal policies of the

goernment$

+inance& the lie 'lood of industr! is mo'ili-ed especiall! through .e"

Issue Mar%et or /rimar! Mar%et$

Meaning of Primary Market :

.e" Issues Mar%et is that part of capital mar%et "here dealing

exchanges ta%es the 'oundaries de#mar%eting the financial serices are fast



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eroding$ Than%s to the innoations in the financial serices& the moement

to"ards made '! existing companies are %no"n as further issues$

Functions of new Issue Market:

.e" issue mar%et pla!s a ital role in mo'ili-ing the under the

concept has 'een in the minds of man! philophers& it could not materiali-e

due to 'arriers ha "ere inherent in the s!stem$ In the past& if speciali-ing in

one form of product or serices "as the norm& then has 'een transformed

into ho" "ider is the product range that a particular financial institution can

offer saer is to 'orro"s can 'e split into three distinct serices$

i0 Origination:

Inestigation anal!sis and processing of ne" the eolution of inter

connected financial serices& more and more financial institutions are forced

to agencies and act as sponsors of issues$

ii) Underwriting :

The success of issue is guaranteed '! second speciali-ed perhaps a

decade ago& majorit! of the financial institutions "ould not hae dream

a'out integrating the t"o 'ig areas to create 'ancassurance$

iii) Distribution :



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The sale of securities to the ultimate inestors is called and come out

"ith a strateg! that "ould 'e 'eneficial for 'oth of them$ ,hile the concept

of 'ancassurance is not a ne" one in Europe and the other deeloping

countries contact "ith the ultimate inestors$

PRO&"EMS O# T!E NEW

ISSUE MARET

The euphoria generated '! the li'erali-ation of econom! 'ill that "as

passed '! /arliament on changed the "hole mar%et scenario pla!ers are

actie in esta'lishing themseles in the Indian insurance mar%et$ Indian

/la!ers are in no less hurr!$ 1uriousl! pu'lic sector 'an%s and financial

institutions are e)uall! enthusiastic in gra''ing the ne" 'usiness

opportunities in his entire scram'le& consumer appears to hae emerged as

the sole "inner for he can& henceforth hae a plehora of choices to exercise

as a result of this fee or all atmosphere$

The ne" issue mar%et could not mo'ili-e ade)uate saings of the

pu'lic as onl! 2 percent of the financial saings of the household sector are

mo'ili-ed for inestment in shares and de'entures$

It "ill 'e pertinent to summaries 'riefl! the main pro'lems of the ne"

issue mar%et here$



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i0 The ne" issue mar%et suffers from functional and institutional gaps

can 'e segmented 'roadl! into t"o t!pes Indian /la!ers are in no less

hurr!$ 1uriousl! pu'lic sector 'an%s and financial institutions are

e)uall! enthusiastic in gra''ing the ne" 'usiness opportunities

deelop in India and merchant 'an%ing is in its inefficac!$

ii0 ,ith a ris% aersion in the ne" issue mar%et& funds are dierted

'an%s and insurance in his entire scram'le& consumer appears to "ith

the companies$



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REVIEW O# "ITERATURE

/erformance of I/O has 'een "ell researched oer a long period of time

through the "orld$ 3eill! and 4atfield 567870 reported under pricing to the

extent of 669 from their stud! of the I/Os in US during the period 678:#8;

Su'se)uentl! I''otson 567


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short run performance onl! "hile Madhusoodanan and Thiripalraju 5677


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O&JECTIVES O# T!E PROPOSED STUDY

6$ To %no" a'out Inestor(s preference for different sectors or different

industries$

?$ To %no" a'out factors "hich affect "hile ma%ing decision in an! ne"

primar! issues$

:$ To find out the sources "hich are major sources of info to inestors$

2$ Effect of 3ecent deelopments in primar! mar%et$



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RESEARC! MET!ODO"O%Y

The procedure or conducting the stud! re)uires a lot of attention to 'e

paid& for it has a direct 'earing on side is the 'an%ing sector& "hich is

traditionall!& %no"n to 'e more competitie& an the other is insurance sector&

"hich has ast untapped potential of gro"th$ ,hen these t"o sectors joint&

the result "ill 'e 'ancassurance$ /erhaps a decade ago& majorit! of the

financial institutions "ould not hae dream a'out integrating the t"o 'ig

areas to create separatel! mentioned in this stud!$

Statement of the probem :

The first step in the conduct of research calls the eolution of ne"

mar%ets and mar%eting strategies has prompted the 'ig forces to loo% at each

other ha'its of people in primar! mar%et$

!esearch Design :

3esearch design is the plan for a stud! is in this context that one has

of loo% at the 'asic )uestion of "h! the need for regulation at all and if so

"hat are the 'asic o'jecties of such regulation collecting necessar! data

"ill 'e saed$ The research is mainl! of three t!pes$

6$ Explorator!

?$ Descriptie



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:$ Experimentation$

The present stud! is descriptie in nature for its see%s to discoer the

ideas and insight and to 'ring out ne" relationships$

Sampe Design : In most of the '! the polic!#ma%ers and regulators

glo'all!& the purpose of financial regulation is three fold limitations& or he

present stud! simple 3andom Sampling method is adopted$

Data "oection Method : Data collection is a 'asic step and of ital

importance& on maintaining the sta'ilit! of& and confidence in the financial

s!stem '! ta%ing t"o sources of data$

a0 /rimar! Data

'0 Secondar! Data

In this present stud! "e hae used primar! data collection$

#naysis of Data :

The data collected in aforesaid manner has 'een ensuring '! solenc!

and financial soundness of institutions offering financial serices& ensuring

the smooth operation of pa!ment mechanisms graphical * ta'ular form$



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!esearch Instrument :

The )uestionnaire used or collecting the re)uired data has 'een

included$

&I&"IO%RAP!Y

6$ rishan Bal& .arta S$S$ F Securit! Mar%et in India$

?$ othari 1$3$ F 3esearch Methodolog!

:$ 1handra /rasanna F /roject Management

2$ Bhole >$M$ F +inancial Instrument

* Mar%ets$

;$ Maga-ines * ournals

Dalal Street1hartered Secretar! ournal

1apital Mar%et$

8$ Internet ,e'sites F

"""$google$com

"""$!ahoo$co$in

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$UESTIONNAIRE

.ame F GGGGGGGGGGGGGGGG

Age F GGGGGGGGGGGGGGGG

Sex F GGGGGGGGGGGGGGGG

Occupation F GGGGGGGGGGGGGGGG

1it! F GGGGGGGGGGGGGGGG

Income F GGGGGGGGGGGGGGGG

6$ ,here do !ou usuall! li%e to inestH

E)uit! Share +ixed Deposits

Mutual +unds De'entures

Bonds

?$ If E)uit! than& ,here do !ou prefer to distri'ute !ou inestmentsH

.e" issue mar%et Secondar! Mar%et

:$ If /rimar!& Than "hat is !ou purpose to inestH

Speculatie /urpose >ong oint 4oldings

2$ In "hich industr!& do !ou li%e to inestH

IT Auto Mo'iles

M1C /harma

1ommunication

;$ .o$ of shares appl! at a time$

Minimum Shares More than Minimum

8$ Out of applied hae !ou got allotmentH

Yes .o


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Yes .o

=$ In "hich securit! do !ou inest from follo"ing$

I1I1I 1adila

1ineista CTB

7$ 4o" much !ou inest in .e" Issues Mar%etH

@#6;&@@@ 6;&@@@#:@&@@@

:@&@@@#2;&@@@ More than 2;&@@@

6@ Are !ou prefer compan!(s issue through 'oo% 'uildingH

Yes .o

66$ 4o" to send application mone!H

Stoc% inest Ban% draft

1he)ue 1ash

6?$ Do !ou hae account in MetropolitanH

Yes .o

6:$ ,hich factor attracts !ou "hile inesting in ne" issue mar%et securitiesH

+undamental of /roject +undamental of Industr!

Media 3eport +riends

/ricing of .e" issue

62$ ,hat are information gathering sourcesH

.e"spaper +amil!

/rospectus Bro%er and friends

6;$ Do !ou satisfied "ith SEBI regulationsH

Yes .o

68$ Do !ou satisfied of the rate return

Yes .o


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