project portfolio gsk [autosaved]
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7/29/2019 Project Portfolio GSK [Autosaved]
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By
Anuj Goyal Roll no 29
Jitesh Gandhi Roll no 62
7/29/2019 Project Portfolio GSK [Autosaved]
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GSKCH Spirit
MISSION
Our global quest is to improve the quality of human life by enabling people todo more, feel better and live longer.
We at GSK dedicate ourselves to delivering innovative products that helpmillions of people around the world live longer, healthier and happier lives.
VISION
We want to become the indisputable leader in our industry - not simply in
terms of size, but in how we use that size to achieve our mission and improvethe quality of human life.Becoming the indisputable leader in our industry means conquering thechallenges that face us as an industry, and as a global society.
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List of projects identified Product Launch
Tooth paste
Horlicks Lite
Choco Biscuits Flavours for Eno
Iodex Head Fast
Iodex Ultra Gel
Process Improvement NPD Process Refinement
New manufacturing facility location
Packaging
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Product Launches
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Idea Screening of Product LaunchesIdea Market size(Rs Cr) Sector profitability Risk Technical know
how
Flavours for Eno 220 Good Low consumer basefor this product inindia
Ayurveda basedproduct withminimal side effects
Iodex Head Fast,Iodex Ultra Gel
700 Good High Competitionmarket
Already in thisproduct in the past
HealthCare Drink 1400 12 – 14% North Regioncaptured by competitors likeCadbury, majorly marketing issue
High Expertise inthis segment
Tooth paste 3000 10 – 12% High, dominated by
ColPal, HUL
Already have brand
Sensodyne - world’s
largest sellingmedicatedtoothpaste
Choco Biscuits 12000 High Only in metros andsome tier 1 & 2 cities,high competition
Currently innutrient biscuits,can utilize the
expertise of chocohealth drink
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Idea Rating
Factor In accordanceto missionand vision
Total Cost Investment inR & D
BrandBuilding
Market Reach ConsumerBase
Horlicks Lite Medium Low Medium - High
Sensodyne High Low Medium
Choco Biscuits Medium Medium Medium - High
Eno Flavours Low Medium Medium - High
Iodex HeadFast,
Iodex Ultra Gel
Low Low Medium - High
Eno Flavours and Sensodyne projects score highestand should be taken up
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Process Improvements
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Idea ScreeningProcessimprovement
idea
Costoutlay
Ease of implemen
tation
Time Benefit Flexibility Total
NPD ProcessRefinement
9 9 9 6 9 42
New facility setup
3 5 2 9 6 25
Packagingstandardization
8 4 5 4 3 24
All the projects are evaluated based upon the parameters as specified aboveand ratedon a ten point scale, finally we chose NPD Process Refinement.
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Market Segment Identification
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Idea Screening & RatingFactor In
accordanceto missionand vision
Total Cost ConsumerBase
TargetBranding
MarketReach
HorlicksLite –
DiabeticPatients
Low 285 million Medium -High
Health CareDrink –
HotelIndustry
Medium In 3 &above star
hotels &chains
Medium
Horlicks Lite – Diabetic Patients scores highestand should be taken up
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Project Portfolio
ProjectPortfoli
o
Eno FlavoursLaunch
ToothpasteLaunch
Iodex new Varia
NPD ProcessRefinement