project on aquaculture

8/19/2019 project on aquaculture

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EXECUTIVE SUMMARY

The threads of trust, faith, efficacy and respect tie every element of life. Tufropes have

spent the last 21 years understanding the beauty of this relationship and engineeringthese qualities into our products.

Since 1993, we have consistently grown to reach over countries through our

undying passion towards quality. !ur continuous effort is to create highest quality

synthetic rope and netting for a wide array of applications. !ur manufacturing

strength spread across " locations in #ndia and $ietnam. !ur team of more than 2%%%

people produces over 3&%%% 'T of rope and netting per year.

The report forecasts and analy(es the aquaculture )i.e. *ew +roduct for our company

mar-et on a global and regional level on basis of volume )-ilo tons and revenue

)S/ million. The mar-et production has been analy(ed and forecasted for the

period ranging from 2%13 to 2%19. The study consists of drivers and restraints

of the mar-et and their impact on growth of the mar-et during the mentioned time

period. #n addition, the study highlights opportunities available for the mar-et on a

regional and global level. The research was done on customer perception about

aquaculture product and the product range related to fishing industry.

0n indepth study of the international mar-et wants done to -now about the

aquaculture industry. Secondary research was done using through the internet. +roduct

range related to aquaculture was studied. The potential demand of aqua culture in the

domestic mar-ets was found out which could be helpful for the company for their

setup. The global production of fishing all over the world was studied and the

aquaculture production all over the world.

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CHAPTER 1

INTRODUCTION

The fishing industry includes any industry or activity concerned with ta-ing,

culturing, processing, preserving, storing, transporting, mar-eting or selling fish or

fish products. #t is defined by the food and agriculture and organi(ation as including

recreational, subsistence and commercial fishing and the harvesting, processing ,

and mar-eting sectors. The commercial activity is aimed at the delivery of fish and

other seafood products for human consumption or as input factors in other industrial

processes. /irectly or indirectly, the livelihood of over %% million people in

developing countries depends on fisheries and aquaculture. 0quaculture includesdifferent -inds of activities such as fish farming, oyster farming and shrimp farming

among others. 0quaculture can be practiced in brac-ish water, freshwater and marine

water depending on the culture environment where diverse range of species such as

fishes, mollus-s and crustaceans are farmed. The aquaculture industry accounted for

%4 of world5s fish food in 2%12. #ncreasing consumer awareness regarding health

benefits offered by consumption of fish and fish products is e6pected to be one of the

primary factors driving aquaculture production. #n addition, reduction in global catch

of fishes is another -ey parameter which is e6pected to boost aquaculture production

within the ne6t few years. 7owever, the aquaculture mar-et is vulnerable to adverse

climatic conditions which led to outbrea- of several diseases hampering the

production. #ncreasing adoption of polyculture systems such as rice and fish farming

is e6pected to open new opportunities for the growth of the mar-et by providing

additional food and income by diversifying farm activities. +resently, the mar-et share

of aquaculture in the world fisheries industry is less than the captured fish mar-et.

0ccording to !rgani(ation of 8conomic ooperation /evelopment )!8/, the

capture fisheries5 output is e6pected to rise by 4 by 2%22 whereas aquaculture is

e6pected to increase by 34. The aquaculture mar-et is e6pected to surpass capture

fisheries mar-et as the main source for human consumption by the end of 2%1.

0quaculture practiced in freshwater was the largest culture environment segment

accounting for over "%4 of the overall aquaculture production in 2%12.

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CHAPTER 2

O!ECTIVE " SCOPE O# PRO!ECT

2$1Tit%& 'f th& Pr'(&)t

:0 study on aquaculture product in global; local mar-et at tufropes<

2$2 O*(&)ti+&s

To study the fishing industry.

To study product range related to the fishing industry. To understand customers perception about aquaculture products.

To analy(e sales at =lobal level.

2$, S)'-& 'f th& Pr'(&)t

The scope of pro>ect is to study the e6isting mar-et of aquaculture

before launching the product The study only covers competitor product study and it calculates the

percentage share of competitors in the mar-et. The pro>ect covers local ; international mar-et.

The research is helpful for the company to decide to launch the

complete set up of aquaculture into the mar-et.

CHAPTER ,

INDUSTRY PRO#I.E

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0quaculture involves the farming of fish and other aquatic species. #t deals with

cultivating marine water, brac-ish water and freshwater populations such as carps,

mollus-s, crustaceans and salmon under controlled climatic conditions.

The report forecasts and analy(es the aquaculture mar-et on a global and regional

level on basis of volume and revenue. The mar-et production has been analy(ed and

forecasted for the period ranging from 2%13 to 2%19. The study consists of drivers and

restraints of the mar-et and their impact on growth of the mar-et during the

mentioned time period. #n addition, the study highlights opportunities available for the

mar-et.

?or an indepth understanding of the aquaculture mar-et, # have given a detailed

analysis of the value chain. ?urthermore, the study includes a mar-et attractiveness

analysis, where the products have been benchmar-ed based on their mar-et si(e,

growth rate and general attractiveness.

The aquaculture mar-et has been segmented based on culture environment, product

segment and geography. ulture environment segments product segments have been

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analy(ed and forecast by ta-ing into account current trends on a global and regional

level geographically, the mar-et has been segmented into *orth 0merica, 8urope,

0sia +acific )e6cluding hina, hina and @est of the Aorld )@oA. 0nalysis and

forecast is based on current trends and covers the period from 2%13 to 2%19.

/etailed profiles of certain leading companies are covered in this report, including

companies such as Blue @idge 0quaculture, ermaq 0S0, oo-e 0quaculture.among

others. The company profile covers attributes such as company overview, financial

overview, product portfolio, SA!T analysis, business strategies and recent

developments.

0quaculture includes different -inds of activities such as fish farming, oyster farmingand shrimp farming among others. 0quaculture can be practiced in brac-ish water,

freshwater and marine water depending on the culture environment where diverse

range of species such as fishes, mollus-s and crustaceans are farmed. The aquaculture

industry accounted for %4 of world5s fish food in 2%12. #ncreasing consumer

awareness regarding health benefits offered by consumption of fish and fish products

is e6pected to be one of the primary factors driving aquaculture production. #n

addition, reduction in global catch of fishes is another -ey parameter which is

e6pected to boost aquaculture production within the ne6t few years. 7owever, the

aquaculture mar-et is vulnerable to adverse climatic conditions which led to outbrea-

of several diseases hampering the production. #ncreasing adoption of polyculture

systems such as rice and fish farming is e6pected to open new opportunities for the

growth of the mar-et by providing additional food and income by diversifying farm

activities. +resently, the mar-et share of aquaculture in the world fisheries industry is

less than the captured fish mar-et. 0ccording to !rgani(ation of 8conomic o

operation /evelopment )!8/, the capture fisheries5 output is e6pected to rise by

4 by 2%22 whereas aquaculture is e6pected to increase by 34. The aquaculture

mar-et is e6pected to surpass capture fisheries mar-et as the main source for human

consumption by the end of 2%1.0quaculture practiced in freshwater was the largest

culture environment segment accounting for over "%4 of the overall aquaculture

production in 2%12. 'a>ority of the aquaculture from freshwater throughout the world

is carried out in ponds made from concrete and other materials. ?ish population in

natural water bodies such as oceans and rivers has reduced on account of over fishing.

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!wing to this factor, freshwater aquaculture has served as an alternative since the past

few decades and is e6pected to follow a similar trend into the forecast period.

0quaculture practiced in marine water is e6pected to grow at an above average rate.

#ncreasing consumer demand for sea water species is e6pected to drive the mar-et for

marine water aquaculture over the ne6t few years.arps were the ma>or product

segment present within the industry and accounted for over 34 of the mar-et share

in 2%12. They have been one of the fastest growing fish species which dominated the

aquaculture production owing to their compatibility in less than ideal environmental

conditions and increasing use in poly culture systems such as rice and fish farming.

There is a growing demand for mollus-s, particularly mussels and clams, due to rising

consumer awareness regarding several health benefits associated with their

consumption. #n addition, the presence of mollus-s in tan-s and water bodies help in

maintaining good water quality by filtering nutrients, sediments and contaminants

from the water. Thus, they are being increasingly used in polyculture systems to

improve the quality of the surrounding environment. 'ollus-s are e6pected to witness

the fastest growth among the aquaculture species at a 0=@ of 2."4 from 2%13 to

2%19.hina alone contributed to "%4 of the worldwide aquaculture production in

2%12. 0sia +acific )e6cluding hina was the second largest contributor to the

aquaculture mar-et due to presence of favorable environmental conditions in this

region. hina is e6pected to witness the fastest growth within the forecast period on

account of ease of availability of resources, ideal climatic conditions for aqua

farming, and availability of cheap labor. Some of the leading aquaculture

manufacturers include Blue @idge 0quaculture, ermaq 0S0, oo-e 0quaculture

#nc., *ireus 0quaculture S.0., Selonda 0quaculture S.0. and Tassal =roup Ctd.

among others. The aquaculture mar-et is fragmented in nature due to the presence of

several small and medium companies.

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CHAPTER /OR0ANISATION PRO#I.E

OUR STORY0s an #S! 9%%1D2%%E company, each and every yarn, we ma-e is thoroughly

inspected and chec-ed for brea-ing strength, stability under $ radiation,

resistance to abrasion, linear density, elongation and any other characteristics

specified by our client. 0ll our rope and netting meet international standardsAe are the manufacturer of ++ ropes, synthetic ropes, 0grishade nets, sports

nets, commercial requirement. Ae have in all 'anufacturing locations in

#ndia and1 location in $ietnam)7o hi 'inh city,and providing our

Servicing across " continents.

STRIN0ENT UA.ITY CHECS

Tufropes +vt ltd. is well established in manufacturing and e6ports of highquality synthetic ropes. Aith a steady growth over the years we strive for

highest quality and try ma6imi(ing the customer satisfaction and ma-ing

the same our mission statement so that the value becomes intrinsic in the

company. !ver the years we have e6panded our mar-et and at present we

are e6porting to & countries. Tufropes also provide third party

certification from Bureau $eritas, =ermanischer Cloyd. Ae have also been

recogni(ed by =overnment of #ndia with the Second Best 86porter of

@opes consistently.

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TU#ROPES PVT$.TD$

/$13 Missi'n4To serve our clients with outstanding service and solutions through dedication and

e6cellence, and to be the most preferred partner assisting in profitable growth of our

clients.

/$23 S%'g5n4:/8S#=*8/ T! !T+8@?!@'<

/$,3 .'g'4

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/$/3 .')5ti'n4

orporate office

Tufropes F #ndia *ets

%,8mbassyenter,

*ariman+oint,

'umbai &%% %21 #ndia

TelDG9122&%%2"%%

?a6DG912222E&&1"

emailD tufropesHvsnl.com

/$63 Pr'du)t r5ng& " +5ri&ty4

*ets

@opes

Sports

0griculture

/$73 .ist 'f )'8-&tit'rs4

=arware wall ropes)#ndia

Tufle6 )#ndia

*irmala )#ndia

0qua systems )I

?ibras #ndustries )+eru

$oninJs

8urofilet )'orocco

Tehnices-i net )Tur-ey

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mailto:[email protected]:[email protected]


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$ast fisheries resources in #ndia

Str&ngth

• 2nd largest fish producer in the world

• @an-s second in aquaculture production

• 3.&14 of marine and 9.&24 of inland world fish production

• Source of livelihood for 1&.&Emillion

• contribution of nearly %.E4 of the =/+ of the country

• +otential source of food and nutritional security

• Tool for poverty alleviation and women empowerment

• Seafood e6port reaches a record high of rs 1EE" core )K3. billion in fiscal

year 2%1213

• ontributing about 14 of national agriculture e6port


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tourism.

• =rowing demanded for domestic fresh water fish. 0bout 34 of #ndian

population is fish eaters and the per capita consumption is 9.E Ig where as the

recommended inta-e is 13 Ig

• !ver 2% million economically strong potential consumer of food and the

domestic demand for the fish and processed fish food is increasing very

rapidly. The +rices are more than doubled in the decade.

Thr&5ts• The marine fish catch is stagnating due to uncontrolled fishing ; over

e6ploitation of coastal resources

• The climate change and other factors are leading to decrease in marine fish

catches ; the climate change is also having the impact on inland fishes.• The #ndian retail departmental stores is already having ready to eat imported

processed fishery products such as canned Tuna ,Salmon etc. #f #ndia is not

geared to meet the #nternational competition there is increased threat from

such products flooding the #ndian mar-et.

• nsustainable capture inland fishery activities in the past led to habitat

degradation, multiple use of inland water bodies with least priority to fishery

wealth

• Nuality of the fish seed is the most important problem and there is no

organi(ed brood stoc- production activity

• Cac- of infrastructure and s-illed man power in disease diagnostic labs in the

CHAPTER 6

THEORETICA. AC0ROUND

1 The pro>ect was a part of the mar-eting department in the company.

'ar-et research was to be carried out in the department. 'ar-eting

research is Othe process or set of processes that lin-s the consumers,

customers, and end users to the mar-eter through information P information used to identify and define mar-eting opportunities and

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problemsQ generate, refine, and evaluate mar-eting actionsQ monitor

mar-eting performanceQ and improve understanding of mar-eting as a

process. 'ar-eting research specifies the information required to address

these issues, designs the method for collecting information, manages and

implements the data collection process, analyses the results, and

communicates the findings and their implications.

2 0pplication of 'ar-et @esearch was done in the pro>ect. The techniques

were mar-et research was applied so as to study the mar-et. This mar-et

research was carried out so as to analyses the mar-et conditions before

launching the company enters a new segment i.e aquaculture. The research

helped the company to -now the prominent competitors of the mar-et andthe e6isting mar-et conditions of aquaculture industry.

CHAPTER 7

TAS UNDERTAEN

M5r=&t r&s&5r)h 'n A>u5)u%tur&

Ahat is 0quacultureR

C'88'n D&finiti'nD 0quaculture is the farming of aquatic organisms such as fish,

shellfish and even plants. The term aquaculture refers to the cultivation of both marineand freshwater species and can range from landbased to openocean production. The

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>urisdiction of The 'aine /epartment of 'arine @esources )/'@, and the focus of

is the farming of marine species within the coastal waters of 'aine. 'ari culture is

another term used for the farming of marine organisms in their natural habitats. .&g5%

D&finiti'nD The culture or husbandry of marine organisms by any person. Storage or

any other form of impounding or holding of wild marine organisms, without more,

shall not qualify as aquaculture. #n order to qualify as aquaculture a pro>ect must

involve affirmative action by the lessee to improve the growth rate or quality of the

marine organism.

Intr'du)ti'n t' 5%% th& Tufr'-&s -r'du)ts

• Ty-&s 'f R'-&s++ ropes , high tenacity ++ ropes, nylon ropes, polyester

ropes, ++G polyester ropes

• Ae manufacture 3strand,& strand,E strand of ropes ; also provide

customi(ation according to the requirement of customer

• R'-&s -5)=5ging?coil, plastic ;wooden spool

A>u5)u%tur& )'ntri*uti'n

• 0quaculture contributes about &%.14 of the world total fish production

• Ae need to basically focus on the 0merican and the 8uropean countries

• Because 8uropean 0quaculture carries about 2%4 of the fish production and

directly involves about %,%%% people engaged in it.

T5rg&t&d Eur'-&5n 85r=&t f'r 5>u5)u%tur&

• *orway , Sweden, ?inland , /enmar- , #celand , #reland , The *etherlands ,

Cu6embourg , Belgium , roatia , 0lbania , =reece , +oland , 'alta

) #celand , Bulgaria , Swit(erland

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CHAPTER 9

RESEARCH METHODO.O0Y

9$1 R&s&5r)h4

@esearch in common term refers to a search for -nowledge. #n a broader sense

it is a sense of scientific ; systematic search for pertinent information on a specific

topic and thus is an art scientific investigation

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9$2 R&s&5r)h A--r'5)h&s

There are basic two types of approaches or methodology of research, vi(.,

Nuantitative approach and Nualitative approach. The former involves the generation

of data in quantitative form which can be sub>ected to rigorous quantitative analysis ina formal and rigid fashion. This approach can be further subclassified into inferential,

e6perimental and simulation approaches to research. The purpose of inferential

approach tore search is to form a data base from which to infer characteristics or

relationships of population

Nualitative approach to research is concerned with sub>ective assessment of attitudes,

opinions and behavior. @esearch in such a situation is a function of researcherJs

insights and impressions. Such an approach to research generates results either in non

quantitative form or in the form which are not sub>ected to rigorous quantitative

analysis. =enerally, the techniques of focus group interviews, pro>ective techniques

and depth interviews are used

@esearch methodology adopted in this research pro>ect is Nuantitative since data

generated from all the social media platform is in quantitative form.

9$, Ty-& 'f y'ur -r'(&)t r&s&5r)h

u5ntit5ti+& r&s&5r)h your research will ta-e an '*(&)ti+& position, and your

approach will be to treat phenomena as hard and real. Lou may favor methods such as

surveys and e6periments, and will attempt to test hypotheses or statements with a

view to generali(ing from the specific data that you collect. This approach typically

concentrates on measuring or counting and involves collecting and analy(ing

numerical data and applying statistical tests.

u5%it5ti+& r&s&5r)h

Lour view of the phenomena to be investigated should be more personal. Lou will use

methods such as personal accounts. nstructured interviews and participant

observation to gain an understanding of the underlying reasons and motivations for

peoples, attitudes, preferences or behaviors. Aith this approach, the emphasis is more

on generating hypotheses from the data collection rather than testing a hypothesis.

Nualitative and quantitative research methods are not clearcut nor does mutually

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e6clusive most research draw on both methods. Both approaches can generate

quantitative and qualitative data.

9$/ M&th'd 'f D5t5 C'%%&)ti'n4

9$/$1 C'%%&)ti'n 'f Pri85ry D5t54

+rimary research consists of a collection of original primary data collected by

the researcher. #t is often underta-en after the researcher has gained some insight into

the issue by reviewing secondary research or by analy(ing previously collected

primary data. #t can be accomplished through various methods, including

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questionnaires and telephone interviews in mar-et research, or e6periments and direct

observations in the physical sciences, amongst others.

+rimary research was done to -now the domestic mar-et of the fishing

industry. ?ieldwor- was carried out where visits were made to the Ihatiya ba(aar

)'as>id Bandar, 'umbai.

ollecting primary data through face to face conversations where vendors

were enquired about the current mar-et conditions, mar-et demand for fishing goods.

Secondary research uses outside information assembled by government agencies,

industry and trade associations, labor unions, media sources, chambers of commerce,

and so on. Secondary research was carried out by information from other sources

from the #nternet. +ublished data was collected about aquaculture.

9$/$2 C'%%&)ti'n 'f S&)'nd5ry D5t54

• /ata for the previous year was obtained from the records of the company.

• Boo-s

• Cibrary data

• @esearch papers

• *ewspapers

9$6 uni+&rs& 5nd s58-%& si@&

The universe of the pro>ect is concerned with fisherman from the -athiya ba(aar,

mas>id Bandar, 'umbai. The Sample si(e of the pro>ect is 1%%. #t includes whole

sellers, retailers, and fisherman )#ndividual.

9$7 S58-%ing t&)hni>u&s

onvenience sampling, as the name implies is a specific type of nonprobability

sampling method that relies on data collection from population members who are

conveniently available to participate in study.

onvenience sampling is a type of sampling where the first available primary data

source will be used for the research without additional requirements. #n other words,

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http://en.wikipedia.org/wiki/Questionnaireshttp://en.wikipedia.org/wiki/Questionnaireshttp://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Experimenthttp://en.wikipedia.org/wiki/Observationshttp://en.wikipedia.org/wiki/Physical_scienceshttp://en.wikipedia.org/wiki/Questionnaireshttp://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Experimenthttp://en.wikipedia.org/wiki/Observationshttp://en.wikipedia.org/wiki/Physical_sciences


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this sampling method involves getting participants wherever you can find them

typically wherever is convenient. The convenient sampling no inclusion criteria

indentify prior to selection of sub>ects. 0ll sub>ects are invited to participate.

#n its basic form, convenience sampling method can be applied by stopping random

people on the streets and as-ing questionnaire question. :+epsi challenge is

occasionally head in large shopping centers and other crowded locations and all

members of populations are invited to participate in the contest without any

discrimination


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CHAPTER :

DATA ANA.YSIS

The data analysis of different aspects is done as per the data collected. The

interpretation of data and related findings gives the actual information about the

present condition of industries. The data analysis is done for three ma>or operation

areas of company with considering the different variables.

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1$


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?ig. *o. 2 -ind of fishing

Int&r-r&t5ti'nD14 of customers prefer salt water fishing.224 of customers prefer sweet water fishing.

,$


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?ig. *o 3 brand product

Int&r-r&t5ti'nD1 &%4 customers use garware ropes product.2 3%4 customer use Tufropes product.3 2%4 customer use Tufle6 products.& 1%4 customer use *irmala products.

/$


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?ig no.& type of product

Int&r-r&t5ti'nD 1 &4 customers use ?ishing *ets. 2 24 customer use 0quaculture nets.

6$


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?ig .*o +roduct range

Int&r-r&t5ti'nD1 4 customers use range between 2%%%2%%.2 2%4 customer use range between 1%%2%%%.

7$


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?ig *o. " product lifecycleInt&r-r&t5ti'n4

1"4 customer says that the life cycle +roduct according to their uses is 3

years.22%4 customer says that the life cycle +roduct according to their uses is

years.3134 customer says that the life cycle +roduct according to their uses is 13

years.

9$ Did th& -r'du)t 8&&t 5%% th& s-&)ifi)5ti'n hi)h )'8-5ny

8&nti'n

Les. *oT5*%& N'$ 9 S-&)ifi)5ti'n 'f -r'du)t

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?ig no . product meet specification

Int&r-r&t5ti'n4 E%4 customer says that the company product meet all the

specification.

:$ In y'ur '-ini'n h5t is th& r&-ut5ti'n 'f th& )'8-5ny in

5>u5)u%tur& 85r=&t

$ery =ood=ood *eutral Bad $ery Bad

@eputation of the company @espondent

$ery good %

=ood 3

*eutral 1

Bad %

$ery Bad %

T5*%& N' :$ R&-ut5ti'n 'f th& )'8-5ny

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?ig *o. E @eputation of the companyInt&r-&rt5ti'nD 1%4 of reputation of company is very good in the mar-et.

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;$ Ar& y'u s5tisfi&d ith th& s-&)ifi)5ti'n 'f fishing n&ts

Les

*o

Satisfied @esponse

Les E%

*o 2%

T5*%& N'$ ; s-&)ifi)5ti'n 'f fishing n&t

?ig *o.9 specification of fishing nets.

Int&r-r&t5ti'n4

E%4 customer says that they are satisfied with the specification of fishing nets.

1B$


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R5n= St5t&

T't5% -r'du)ti'n

GBBBt'nn&s3

2B1,?2B1/

1 0ndhra +radesh 193%.&92 Aest Bengal 1"3"."E

3 =u>arat 93.11

& Ierala ""&.&

Tamil *adu "2%.1

" 'aharashtra E3.E

Iarnata-a &92.%"

E ttar +radesh &"1.2

9 Bihar &".99

T5*%& N'$ 1B %&5ding fish -r'du)ing st5t&s in Indi5$

?ig *o 1% leading fish producing states in #ndia

Int&r-r&t5ti'n

10ndhra +radesh Ceading fish producing states in #ndia with the Total

production of 193%.&9 )%%% tones per year.

11$


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Indi5 7

Vi&tn58 ,

Phi%i--in&s ,

R&-u*%i) 'f 'r&5 2

5ng%5d&sh 2

Th5i%5nd 2!5-5n 1

Oth&r 12

T5*%& N'$ 11 +5ri'us )'untri&s " th&ir fishing -&r)&nt5g&

?ig. *o 11 various countries ; their fishing percentage.

Int&r-r&t5ti'nhina is leading country in fishing industry with "1 4 of its mar-et.

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12$ u5)u%tur& -&r)&nt5g&

fig. *o 12 various countries ;their aquaculture percentage

Int&r-r&t5ti'n41 hina is leading country in 0quaculture.

1,$


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Di5dr'8'us fish&s /$7

M5rin& fish&s 2$2

Mis)$ 5>u5ti) 5ni85%s B$:7

T5*%& N'$ 1, Ty-&s 'f +&riti&s 'f fish )5-tur&

?ig. *o 13 Types of verities of fish capture

Int&r-r&t5ti'n4

"4 ?isher uses ?reshwater fishes.

1/$


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?ig. *o 1&. fishing industry to the =/+

Int&r-r&t5ti'n4 ?ishing industry contributes 24 to the =/+ on the #ndian

economy.

CHAPTER ;

#INDININ0S

;$1 #INDIN0S "%4 of the customer is whole sellers.

"4 of customer are preferring salt water fishing

&%4 customers use garware ropes product

&4 customers use ?ishing *ets

4 customers use range between 2%%%2%%.

&4 customer says that the life cycle +roduct according to their

uses is 3 years.

E%4 customers says that the company product meet all the

specification. E%4 customer says that they are satisfied with the specification of

fishing nets.

0ndhra +radesh Ceading fish producing states in #ndia

hina is leading country in fishing industry.

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http://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Andhra_Pradesh


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?ishing industry contributes 24 to the =/+ on the #ndian

economy

;$2 C5%)u%5ti'n 'f -ri@ing 'f n&ts

• Types 1 'ono

2 Tape

3monoGtape

alculation of pri(e of the net=S' @ate )per.Ig

1%%%

alculation of the weight of the net Aidthlength=S'

1%%%

CHAPTER 1B

.IMITATIONS

The time given for the pro>ect was "% /ays which was very less as compare to

the Sub>ect.

The @esources from the company are not up to the mar-.

The area in which study was underta-en was confined.

@espondent may not give the correct information.

This sector needs support in terms of creation and strengthening of

infrastructure which individual the fishers and processors will not be in a

position to create and sustain. Cac- of product development and inadequate focus on quality is limitation

on fishers industry. 7uge supply chain gap with unavailability of quality raw material at one

place puts the limitation on growth. 0vailability of all types of resources at one location is not possible.

Cac- of research and development in #ndia also one of the problem for this

sector.

+age 3"


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Cess availability of s-illed people for this sector put limitation on

e6pansion of industries. Transportation problem and lac- of testing laboratories also the ma>or

problem for this sector.

CHAPTER 11

CONC.USION

0ccording to the study, # would li-e to conclude that we have very less competitors in

the fishing net industry, and the mar-et of the 0sian countries is already doing

well.Ae need to be more focused on the 8uropean countries and 0merican mar-et to

achieve ma6imum mar-et share. There is also a lot of scope in the 0frican mar-et too

which would turn out to be beneficial for the company after a good mar-et research.

The company has scope of improvement if they provide infrastructural set up for

0quaculture to other companies. This will help to grow 0quaculture business.

+age 3


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CHAPTER 12

CONTRIUTION TO THE HOST OR0ANISATION

ompany should focus on growth and give them training to get ma6imum

yield through new techniques. 0rrange some wor-shops, lectures and training

programs for the fisher wor-ers ompany should not thin- only profit as ultimate aim but fishers growth with

company must be done. 0s they are fishers based industry so they must

understand the up and downs in the economy and give ma6imum possible

rates for the crops. To have smooth functioning company must appoint required staff so that

wor-load can be distributed and good culture created in the organi(ation.

ompany can use the assembled automation techniques for the plant

processing which is cost effective and time saving too. To have good mar-et overage ompany must increase their digital presence

which is a -ey for success in information age. ompany should promote its own brand in the mar-et at large rather doing >ob

wor- for other companies.

+age 3E


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I.IO0RAPHY

national aquaculture research ; development strategic plan

north american university of fishing science

a handboo- for sustainable aquacultureby sustain aqua

world fish center

www.was.com

www.tufropes.com

seafood internationalby quantum publishing from surrey of united

-ingdom aquaculture mar-eting handboo- pg233

+hilip Iotler :'ar-eting 'anagement


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ANNEXURE

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+age &2


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project on aquaculture

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